The Fortified Bakery Products Market is projected to grow with a significant growth rate of 4.78% from 2024 to 2032 and reach a market value of USD 7.711 Billion by the end of 2032.
Bakery products such as bread, rolls, cookies, pies, pastries, and muffins, are prepared from flour or other grains and cooked by dry heat process in an oven. Bakery products fortified with micronutrients such as vitamins, minerals, and proteins increase its health-promoting effects such as improved metabolism and controls bad cholesterol. There has been an increasing prevalence of cardiovascular diseases and other non-communicable diseases due to poor diet and morbid lifestyle. However, growing concerns due to such health issues and the importance of healthy lifestyle have led to a consumer shift towards food with health-promoting effects beyond basic nutrition and hunger satisfaction. These factors are directly influencing the sales of fortified bakery products across the world
The global fortified bakery products market has been segmented based on type, category, distribution channel, and region. The global fortified bakery products market has been classified, based on type, into cakes & pastries, bread & rolls, cookies & biscuits, and others. The global fortified bakery products market has been segmented, based on category, into gluten-free and conventional. The global fortified bakery products market has been segmented, based on distribution channel, into store-based and non-store-based. The store-based segment has been further bifurcated into supermarkets & hypermarkets, convenience stores, and others. The global fortified bakery products market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American fortified bakery products market has further been segmented into the US, Canada, and Mexico. The European fortified bakery products market has been classified into the UK, Germany, France, Italy, Spain, and the rest of Europe. The fortified bakery products market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The fortified bakery products market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Barilla Holding S.p.A. (Italy), Britannia Industries Limited (India), Grupo Bimbo, S.A.B. de C.V. (Mexico), Mondelez International, Inc. (US), General Mills, Inc. (US), Dunkin' Donuts LLC (US), Yıldız Holding (Turkey), Associated British Foods plc (UK), H&S Bakery, Inc. (US), and Irish Pride Fine Foods (Ireland) are some of the key players in the global fortified bakery products market.
Regional Market Summary
Globally, fortified bakery products market in Europe is anticipated to be the dominating market with a market share of 44.23% in 2018. High consumption of bakery products such as bread and cookies followed by increasing awareness about healthy food alternatives are driving the market growth in Europe. Moreover, the growing demand for artisanal bakery products and organic bakery ingredients are creating a major business opportunity for market players in the region. The fortified bakery products market in Asia-Pacific is expected to register the highest growth rate during the forecast period. The trend for functional food & beverages has gained immense popularity in the region in recent years and thus, has boosted the demand for fortified bakery products in Asia-Pacific. Micronutrient deficiency has been a major concern in the region due to which there has been a shift in preference towards healthy and fortified food, thereby aiding to the market growth in Asia-Pacific.
| Report Attribute/Metric | Details |
| Market Size | USD 7.711 Billion |
| Compound Annual Growth Rate (CAGR) | 4.78% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2020- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Â Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Â By Type, Category, Distribution Channel, and Region |
| Geographies Covered | Â North America, Europe, Asia-Pacific, and the Rest of the World (RoW) |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea |
| Key Companies Profiled | Barilla Holding S.p.A. (Italy), Britannia Industries Limited (India), Grupo Bimbo, S.A.B. de C.V. (Mexico), Mondelez International, Inc. (US), General Mills, Inc. (US), Dunkin' Donuts LLC (US), Yıldız Holding (Turkey), Associated British Foods plc (UK), H&S Bakery, Inc. (US), and Irish Pride Fine Foods (Ireland) |
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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