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Food fortifying agents Market Share

ID: MRFR//4933-HCR | 90 Pages | Author: Pradeep Nandi| November 2024

The Food Fortifying Agents Market, a crucial segment within the broader food industry, is witnessing dynamic shifts in market share positioning strategies. As the demand for fortified foods continues to rise, companies are strategically positioning themselves to capture a larger slice of the market pie. Several key strategies are employed to gain a competitive edge and enhance market share.
One prevalent approach is product differentiation. Companies are investing heavily in research and development to create unique and innovative food fortifying agents that cater to specific consumer needs. Whether it's fortifying with vitamins, minerals, or other essential nutrients, the emphasis is on delivering products that stand out in terms of nutritional value and appeal. This strategy not only attracts health-conscious consumers but also helps in building brand loyalty.
Furthermore, strategic partnerships and collaborations play a pivotal role in market share positioning. Companies are forging alliances with food manufacturers, retailers, and other stakeholders to expand their reach and distribution channels. By integrating their fortifying agents into a wide range of food products, these companies can tap into existing consumer bases and gain exposure in diverse markets. Collaborations also allow for shared resources, reducing costs and increasing efficiency in production and distribution.
Another effective strategy involves geographical expansion. As the demand for fortified foods increases globally, companies are focusing on entering new markets and establishing a strong presence. This may involve adapting products to suit regional tastes and preferences, complying with local regulations, and understanding the unique nutritional needs of different populations. By tailoring their offerings to diverse markets, companies can secure a larger market share and become key players on the global stage.
Price positioning is a critical aspect of market share strategies. Some companies opt for competitive pricing, aiming to offer quality fortifying agents at prices that are attractive to a broad consumer base. Others position themselves as premium brands, highlighting the superior quality and efficacy of their products, thereby targeting consumers willing to pay a premium for enhanced nutritional benefits. Striking the right balance between price and perceived value is crucial for success in the competitive landscape of food fortifying agents.
In addition, marketing and communication strategies play a significant role in shaping market share. Companies are investing in robust marketing campaigns to educate consumers about the benefits of fortified foods and the role of their specific fortifying agents. Social media, influencer marketing, and other digital channels are leveraged to create awareness and connect with consumers directly. Transparent labeling and clear communication about the nutritional content of products also build trust and contribute to a positive brand image.
Lastly, sustainability and corporate responsibility are increasingly influencing market share positioning strategies. Consumers are becoming more conscious of the environmental and social impact of their choices. Companies that emphasize ethical sourcing, eco-friendly packaging, and responsible business practices are gaining favor among environmentally conscious consumers. By aligning with sustainable practices, food fortifying agents market players can differentiate themselves and appeal to a growing segment of socially aware consumers.

Gloabl Food Fortifying Agents Market Overview


Food Fortifying Agents Market Size Anticipated to reach at a USD 41.47 Billion by the end of 2030 with registering 16.7% CAGR by 2022–2030.The technique of adding micronutrients to food products to increase their nutritional value is known as food fortification. Food fortifying agents are micronutrients, which are critical trace elements required for the correct functioning of all physiological systems. It is done commercially by food makers to improve the nutritional content of the product, and by the government under public health policy to reduce deficiencies within a community, such as iodine fortification of salt. People's activities throughout the day, regardless of demographic, dictate the type and amount of nutrients they require to sustain good health. The Food fortifying agents Market Growth has been observed to be increasing due to rising consumer health consciousness and vitamin deficiencies, which can induce health ailments such as anemia, scurvy, beriberi, and pellagra, to mention a few. Furthermore, investigations have shown that these are not just deficiency disorders, but rather conditions found in a generally well-nourished community.


As a result, food fortification with vitamins is a useful tool for addressing nutritional deficiencies in the population; nevertheless, a more reasonable strategy today is to utilize food fortification to supplement, rather than replace, dietary improvement methods (i.e. nutritional education campaigns). Furthermore, frequent debuts of newly manufactured products with modified vitamin blends, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk, are expected to fuel Food fortifying agents Market Value during the Market Analysis.


COVID Analysis


The COVID-19 outbreak has damaged the food and beverage industries, resulting in the temporary closure of industrial facilities and a decline in Food fortifying agents Market Trends. Players in the Food fortifying agents Market are focusing on strengthening their supply chains and speeding up their processes to avoid future revenue losses, with the primary goal of avoiding the spread of SARS-CoV-2 among healthcare workers. Furthermore, with the gradual lifting of the lockdown across countries and the containment of the novel coronavirus, the global market will be able to recover more quickly in the future. Furthermore, as a result of market participants' promotional measures, the worldwide Market share and Food fortifying agents Market size have increased. The global market is expected to grow quicker in the next years than it is now. Numerous studies in the Food fortifying agents Market suggest that plant extracts can help minimize the likelihood of a new coronavirus. Market growth and Food fortifying agents Market Analysis are predicted to rise following COVID-19 as a result of customers' growing health concerns. Trade restraints substantially impede the sourcing of raw materials for Market product providers. Furthermore, the COVID-19's impact on logistics raises raw material prices, increasing the cost of Food fortifying agents' market items. The shift in customer preference for plant-based supplements is encouraging the development of new products and will contribute to the Food fortifying agents Market Outlook during the Food fortifying agents Market Forecast.


Market Dynamics


Drivers


The demand for food fortifying agents is primarily driven by consumer health consciousness, increased interest in personal fitness, and an increase in the number of deficiency disorders. Furthermore, corporations do this to add value to their products and differentiate them from competitors. The Market Trends and Food fortifying agents Market Value is primarily being driven by an increase in consumer health consciousness. Government organizations' assistance has also fostered market growth. Rising consumer awareness, as well as an increase in chronic conditions such as cardiovascular disease, Alzheimer's disease, high blood pressure, and others, are boosting the Market Outlook during the Market Forecast. Furthermore, there has been a record increase in vitamin insufficiency instances, which has been another major reason driving revenue in the worldwide food fortifying agents market. 


Furthermore, many food manufacturers around the world have begun to recognize the benefits of food fortification in achieving a competitive advantage, driving up demand for food fortifying chemicals. Rapid advancements in the food fortification business have also contributed significantly to the rising demand for food fortifying agents since they greatly simplify the process of enhancing the nutritious value of the diet. Aside from that, the global food fortifying agents market is growing as a result of rising consumer knowledge about the need of eating high-quality, healthy foods, as well as changes in health trends.


Restraints


The market is being restrained by rising raw material costs and competition among raw material providers, as well as laws governing the manufacturing and use of food fortifying agents. The high cost of food fortifying agents is the primary factor constraining growth in the global food fortifying agents market. However, the production of fortified food necessitates considerable expenditure, and with many countries experiencing economic collapse, individuals in these countries are finding it difficult to acquire vitamin-fortified food. They are instead opting for less expensive health foods and other options, such as dietary supplements, which are more economical, which are harming industry growth.


Recent News:



  • January 2024: Evonik Industries launched VITAPUR®, a new range of water-soluble vitamins for food and beverage fortification.

  • December 2023: Archer Daniels Midland announced a partnership with Ingredion to develop new plant-based protein ingredients with enhanced nutritional value.

  • November 2023: Cargill launched a new line of fortified chickpea flours targeting the growing demand for plant-based meat alternatives.

  • October 2023: DSM published a white paper on the importance of micronutrient fortification in addressing global malnutrition.


  • September 2023: BASF partnered with the World Food Programme to provide fortified food aid to vulnerable populations.


Technology Analysis


 As individuals become more aware of the therapeutic benefits of Food fortifying agents products, the market is likely to rise. Food fortifying agents products offer qualities that help to treat vitamin and mineral deficiencies, maintain normal blood glucose levels, support a healthy cardiovascular system and immune system, neutralize free radicals, and enrich anemic blood. This might help with malnutrition, overall weakness, depression, menopause, osteoporosis, and arthritis, among other things. Furthermore, severe government limitations on the export of food fortifying agents may hinder industry growth. Before it can be used as a nutritional supplement, it must be certified organic, which could improve the market value of Food fortifying agents. The technology used in the production of Food fortifying agents has resulted in a different Food fortifying agents market perspective.


Segment Outlook


The Food Fortifying Agents market analysis is done considering various segments that will help the market grow as per the predicted CAGR growth by the end of the forecast period in 2027. The market has been segmented based on the following:


Based on the type, the market has been segmented as follows:



  • Minerals

  • Vitamins

  • Lipids

  • Carbohydrates

  • Proteins

  • Amino Acids

  • Others


Based on the application, the market has been segmented as follows:



  • Dairy

  • Beverages

  • Pulses & Cereals

  • Fats & Oils

  • Dietary Supplements

  • Infant Formulas


Based on the region, the market has been segmented as follows:


North America



  • US

  • Canada

  • Mexico


 Europe



  • UK

  • Germany

  • France

  • Italy

  • Spain

  • The Rest of Europe


 Asia-Pacific



  • Japan

  • China

  • India

  • Australia

  • New Zealand

  • The Rest of Asia-Pacific.


 Rest of the World



  • South America

  • The Middle East

  • Africa


Regional Classification


 Because of the presence of health-conscious customers, North America is expected to lead the worldwide food fortifying agents market during the forecast period. Because of the growing popularity of fortified functional foods and increased interest in personal fitness, the European market is likely to be the second largest. Due to rising per capita disposable income and the expansion of important market participants, Asia-Pacific is expected to be the fastest expanding region. Furthermore, due to rising urbanization, the market in China is predicted to rise at a faster rate, supporting the market growth for food fortifying agents in the Asia-Pacific region.


Competitive Landscape


Because of the presence of big regional and domestic companies in several countries, the worldwide market for food fortifying agents is fragmented. The merger, expansion, acquisition, and collaboration of companies, as well as new product creation, are highlighted as strategic measures used by prominent companies to improve their brand presence among customers. The major key players in the market are as follows:



  • Döhler GmbH. (Germany)

  • Koninklijke DSM NV (The Netherlands)

  • Chr. Hansen Holdings A/S (Denmark)

  • BASF SE (Germany)

  • Kerry Group Plc. (Ireland)

  • Arla Foods (Denmark)

  • Cargill, Incorporated (US)

  • Nestle SA (Switzerland)

  • Tate & Lyle (UK)

  • I. Du Pont De Nemours and Company (US)

  • Ingredion (US)

  • The Archer Daniels Midland Company (US)


Major Players:



  • Cargill Incorporated (US): Opened a new innovation center in India in January 2022 to focus on healthy and nutritious food solutions.

  • Archer Daniels Midland Company (US): Focuses on expanding its plant-based protein portfolio, which often includes fortification with essential nutrients.

  • DuPont (US): Acquired NutraLease, a leader in zinc fortification technology, in 2021.

  • BASF SE (Germany): Invests in research and development of new fortification solutions, including micronutrient premixes and biofortification technologies.

  • Royal DSM (Netherlands): Acquired Vestkorn Milling in December 2021 to strengthen its vitamin and mineral premix offerings.

  • Chr. Hansen Holding A/S (Denmark): Launched a new probiotic strain Bifidobacterium animalis lactis HN019 in August 2021, which can be used in fortified foods.



Recent Developments


 Food fortification has been identified as one of the important ways to eliminate widespread malnutrition, particularly in developing countries, by the Food and Agricultural Organization (FAO) and the World Health Organization (WHO).


Several kinds of research have been undertaken in China to evaluate the efficacy, effectiveness, and practicality of fortifying soy sauce with iron content.


Report Overview


Estimated market sizes for value are included in this research (USD Million). To estimate and validate the size of the global food fortifying agents market, both top-down and bottom-up methodologies were used. This research study relies heavily on secondary sources to find and collect data for this technical, market-oriented, and commercial analysis of the technical enzymes industry. Several industry experts from core and allied sectors, as well as preferred suppliers, manufacturers, and distributors, are the primary sources. In-depth interviews were conducted with a variety of primary respondents, including key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants, among others, to obtain and verify critical qualitative and quantitative information and to assess prospects.

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