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Foldable Display Market Share

ID: MRFR//6206-HCR | 100 Pages | Author: Ankit Gupta| November 2024

The market share positioning tactics for foldable displays in the global market are pivotal for businesses seeking a competitive edge in this dynamic and rapidly evolving industry. One prime tactic is differentiation through technological invention. Businesses strive to develop and showcase unique features that set their foldable displays apart from competitors. This could include advancements in screen durability, hinge mechanisms, and overall device performance.

Product diversification is also a prevalent market share positioning tactic. Businesses aim to offer a range of foldable devices catering to various consumer needs and preferences. This involves foldable tablets, smartphones, and laptops with separate requirements and features. By expanding their product selection, businesses can target other market segments and capture a larger share of the general global market for foldable displays.

Brand standing and trust-building are focal components of market share placement. Determining a strong brand existence and advancing consumer trust is critical for long-term success in the global market for foldable displays. Businesses that constantly distribute reliable and high-quality foldable devices can build a convincing brand image, drawing repeat customers and inducing acquiring decisions.

Strategic corporations and alliances are becoming progressively critical for market share positioning in the global market for foldable displays. Businesses are forming alliances with other display manufacturers, technology businesses, and even content creators to improve their product range. Cooperation can result in the development of more refined and advanced foldable displays, creating a competitive advantage.

Market segmentation is an additional tactic businesses engage in to improve their market share positioning. Identifying the diverse demands of consumers and adapting products to certain demographics or use cases can be highly effective.

Continuous customer engagement and feedback mechanisms are pivotal to market share positioning tactics. Businesses that vigorously pursue and respond to customer feedback can modify their products to fulfill developing preferences. Retaining with customers through customer forums, social media, and other avenues nurtures a sense of community and loyalty, backing to replicate business and progressive brand perception.

In the end, market share placement tactics in the global market for foldable displays incorporate a variety of approaches, including pricing tactics, market segmentation, product diversification, strategic partnerships, technological invention, customer engagement, and brand reputation. Businesses that successfully navigate and apply these tactics can establish a strong foothold in the competitive global market for foldable displays, guaranteeing sustained development and achievement in this promptly evolving industry.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 52.51% (2024-2032)

Foldable Display Market Highlights:

Foldable Display Market Trends
Foldable Display Market Analysis
Foldable Display Market Share
Foldable Display Companies

Global Foldable Display Market Overview:


Foldable Display Market Size was valued at USD 0.81 Billion in 2023. The Foldable Display market industry is projected to grow from USD 1.31 Billion in 2024 to USD 38.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 52.51% during the forecast period (2024 - 2032). Technological advancements, enhanced user experience, growing demand for larger screens, differentiation and innovation, increased productivity, improving durability, expansion of ecosystem and app support, declining costs, are the key market drivers enhancing the market growth.


Foldable Display Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Foldable Display Market Trends




  • Enhanced user experience is driving the market growth




The market for foldable displays is expanding as a result of improved user experience. Foldable displays provide distinctive and appealing benefits that enhance user experience, draw customers, and increase market demand. The portability and screen size combination of foldable screens is one of the primary features of the improved user experience they offer. Traditional smartphones are portable and convenient for use when traveling, but their small screens can be restrictive when it comes to work, gaming, or content consumption duties. Tablets, however, are less portable and have larger displays for a more immersive experience. 


Foldable displays fill this gap by giving people the best of both worlds by having a small folded form factor that is simple to carry into pockets or bags and a bigger screen size when unfolded. Customers that value convenience and screen space will appreciate the option to expand the display on a small smartphone-like device to provide a tablet-like experience. With a larger and more immersive display, users can, for instance, browse websites, read e-books, watch videos, or play mobile games. Due to their adaptability, users are able to engage with their material more effectively and have a richer media experience.


The seamless continuity provided by foldable displays is another element that adds to the improved user experience. When switching from one program or job to another, traditional smartphones and tablets often have discrete screens with visible bezels, interrupting the flow of content. Foldable screens, on the other hand, offer a continuous and uninterrupted viewing experience. Users may multitask on a single large screen or switch between multiple programs without any interruptions, increasing workflow effectiveness and overall user pleasure. Additionally, foldable displays give people freedom in how they engage with their gadgets. 


The bigger screen size enables more precise stylus input, more comfortable typing, and improved visibility when creating or editing content. Users can use the larger screen space to open more programs simultaneously, strengthening multitasking abilities and increasing productivity. Professionals, content creators, and business users who require productive work environments on the go would especially benefit from this. Thus, driving the Foldable Display market revenue.


Foldable Display Market Segment Insights:


Foldable Display Display Type Insights


The Foldable Display Market segmentation, based on Display Type includes OLED, LCD, EPD, Other. The OLED segment dominated the market, accounting for 35.4% of market revenue. OLED is a new display technology that is being used more and more in mobile devices. In comparison to earlier LEDs and LCDs, OLEDs—the display industry's newest generation technology—offer higher performance and improved optical qualities. Furthermore, these flexible OLED screens are being used more frequently by smartphone producers like Samsung, Motorola, and LG.


Figure 1: Foldable Display Market, by Display Type, 2022 & 2032 (USD Billion)


Foldable Display Market, by Display Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Foldable Display Application Insights


The Foldable Display Market segmentation, based on Application, includes Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage Systems, Personal Computers and Laptops, Other. The segment that brought in the most money was smartphones and tablets. This is due to the top smartphone manufacturers' increased technology innovation and deployment initiatives worldwide. Due to significant investments and rapid technology breakthroughs, folding phones are anticipated to become economically viable in the coming years.


Foldable Display Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Foldable Display Market dominated this market in 2022 (45.80%). The aerospace industry's substantial use of flexible displays has proven to be a market-driving factor. Further, the U.S. Foldable Display market held the largest market share, and the Canada Foldable Display market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Foldable Display Market SHARE BY REGION 2022 (USD Billion)


Foldable Display Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Foldable Display market accounts for the second-largest market share. This is a result of the sector's rapidly expanding automotive industries. Further, the German Foldable Display market held the largest market share, and the UK Foldable Display market was the fastest growing market in the European region


The Asia-Pacific Foldable Display Market is expected to grow at the fastest CAGR from 2023 to 2032. Particularly in the consumer electronics sector, the Asia-Pacific region is emerging as a leader in the development of flexible displays. East Asian nations like China, Taiwan, Japan, South Korea, and Singapore all share a steady growth that is primarily attributed to flexible displays. Moreover, China’s Foldable Display market held the largest market share, and the Indian Foldable Display market was the fastest growing market in the Asia-Pacific region.


Foldable Display Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Foldable Display market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Foldable Display industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Foldable Display industry to benefit clients and increase the market sector. In recent years, the Foldable Display industry has offered some of the most significant advantages to medicine. Major players in the Foldable Display market, including Samsung Electronics Co., Ltd (South Korea), LG Display Co., Ltd (South Korea), BOE Technology Group Co. (China), Applied Materials, Inc. (US), Royole Corporation (China), Semiconductor Energy Laboratory Co., Ltd (Japan), Tianma Microelectronics Co., Ltd (China), C3Nano, Inc. (US), Altenergy Power System, Inc. (US), and Visionox Technology Inc. (US), 3M Company (US), Apple Inc. (US), Ares Materials, Inc. (US), AGC Inc. (Japan), DuPont (US), FUJIFILM Holdings Corporation (Japan), Huawei Technologies Co. Ltd (China), Kaneka Corporation (Japan), Kateeva, Inc. (US), Konica Minolta, Inc. (Japan), LG Chem Ltd (South Korea), Light Polymers Inc. (US), Microsoft Corporation (US), Zeon Corp (Japan), Nissha Co Ltd (Japan), Nitto Denko Corporation (Japan), Schott NYC (US), SKC Kolon PI Inc. (South Korea), Solip Tech Co., Ltd (South Korea), Sumitomo Chemical Co., Ltd (Japan), and Tosoh Corporation (Japan)., and others, are attempting to increase market demand by investing in research and development operations.


Atkins Nutritionals, Inc. was established by Robert Atkins to market packaged low-carbohydrate meals for the Atkins diet. It now belongs to The Simply Good Foods Company as a subsidiary. The company sells low-carbohydrate bars, smoothies, and snacks. When Complementary Formulations was founded in 1989, it became Atkins Nutritionals, Inc. The business changed its name to Atkins Nutritionals in 1998. It was developed to improve the Atkins eating plan. After reading a study in the Journal of the American Medical Association, Atkins came up with the strategy. The article "Weight Reduction," written by Alfred W. Pennington, was published in 1958. Atkins used the study's findings to aid in his own weight loss. Atkins and CHEF'D inked a partnership agreement in May 2019. Our team's goal was to provide a low-carb lunch option for consumers who were worried about their lifestyle and health.


The Brunswick Corporation, formerly the Brunswick-Balke-Collender Company, is an American company that was established in 1845 and has been developing, producing, and marketing a variety of goods ever since. In 24 countries, Brunswick presently has over 13,000 employees. Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, and CZone are just a few of the several watercraft brands owned by Brunswick. A collaboration agreement was signed in June 2019 between the BRUNSWICK Company and VIR zoom to introduce the VIR zoom solution. If all went according to plan, this partnership was supposed to turn Life Fitness' se3 explore bikes into a virtual reality experience.


Key Companies in the Foldable Display market include




  • Samsung Electronics Co., Ltd (South Korea)




  • LG Display Co., Ltd (South Korea)




  • BOE Technology Group Co. (China)




  • Applied Materials, Inc. (US)




  • Royole Corporation (China)




  • Semiconductor Energy Laboratory Co., Ltd (Japan)




  • Tianma Microelectronics Co., Ltd (China)




  • C3Nano, Inc. (US)




  • Altenergy Power System, Inc. (US)




  • Visionox Technology Inc. (US)




  • 3M Company (US)




  • Apple Inc. (US)




  • Ares Materials, Inc. (US)




  • AGC Inc. (Japan)




  • DuPont (US)




  • FUJIFILM Holdings Corporation (Japan)




  • Huawei Technologies Co. Ltd (China)




  • Kaneka Corporation (Japan)




  • Kateeva, Inc. (US)




  • Konica Minolta, Inc. (Japan)




  • LG Chem Ltd (South Korea)




  • Light Polymers Inc. (US)




  • Microsoft Corporation (US)




  • Zeon Corp (Japan), Nissha Co Ltd (Japan)




  • Nitto Denko Corporation (Japan), Schott NYC (US)




  • SKC Kolon PI Inc. (South Korea)




  • Solip Tech Co., Ltd (South Korea)




  • Sumitomo Chemical Co., Ltd (Japan)




  • Tosoh Corporation (Japan)




Foldable Display Industry Developments


May 2022: In 2022, the Society for Information Display (SID) will be hosted in San Jose, California, US, and LG Display will showcase its next-generation OLED technologies there. The firm highlighted the development and adaptability of OLED technology by launching cutting-edge OLED products, spanning from its next-generation OLED.EX to bending and foldable OLED panels, with the purpose of securing its OLED positioning in the market.


March 2022: The creation of a flexible, high-brightness display by Stanford chemical engineers may completely alter how people interact with gadgets.


Foldable Display Market Segmentation:


Foldable Display Display Type Outlook




  • OLED




  • LCD




  • EPD (Electronic Paper Display)




  • Other




Foldable Display Application Outlook




  • Smartphones and Tablets




  • Smart Wearables




  • Televisions and Digital Signage Systems




  • Personal Computers and Laptops




  • Other




Foldable Display Regional Outlook




  • North America







    • U.S.




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




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