Within the ever-evolving landscape of the Flavored Yogurt Market, companies deploy a variety of market share positioning strategies to carve out their niche and resonate with consumers. One prominent strategy is flavor innovation, where brands continually introduce unique and enticing yogurt flavors to captivate consumer taste buds. By staying ahead of flavor trends and experimenting with diverse combinations, companies can distinguish themselves in a crowded market, attracting a broad range of consumers who seek novel and exciting taste experiences.
Differentiation through product formulations is another key strategy in the Flavored Yogurt Market. Companies focus on developing yogurt variants that cater to specific dietary preferences and health-conscious consumers. This might involve introducing low-fat or fat-free options, incorporating probiotics for digestive health, or creating yogurt with added functional ingredients like antioxidants or vitamins. By addressing the evolving preferences of health-conscious consumers, brands position themselves as leaders in providing nutritious yet indulgent flavored yogurt choices.
Price positioning plays a crucial role in capturing market share within the Flavored Yogurt Market. Some companies adopt a cost leadership strategy, aiming to produce flavored yogurt at a lower cost while maintaining quality. This enables them to offer competitive pricing, attracting price-sensitive consumers and gaining a larger market share. On the other hand, premium pricing strategies are employed by brands focusing on high-quality ingredients, unique formulations, and an upscale image, targeting consumers willing to pay a premium for a superior product.
Targeted marketing and brand positioning are integral components of market share strategies in the Flavored Yogurt Market. Companies often segment their target audience based on demographics, psychographics, or lifestyle preferences and tailor their marketing messages accordingly. Whether appealing to health-conscious individuals, families, or millennials, crafting messages that resonate with specific consumer groups enhances brand relevance and fosters customer loyalty, contributing to overall market share growth.
Strategic partnerships and collaborations with retailers or other food and beverage brands are effective ways to expand market share in the Flavored Yogurt Market. By joining forces with key players in the industry, companies can enhance their distribution networks, secure prominent shelf space, and increase brand visibility. Such collaborations are particularly advantageous when entering new markets or launching limited-edition flavored yogurt variants, leveraging the partner's established presence and customer base.
Embracing e-commerce and digital marketing strategies is increasingly vital for market share positioning in the modern Flavored Yogurt Market. Establishing a robust online presence through e-commerce platforms allows companies to reach a broader audience, especially tech-savvy consumers who prefer the convenience of online shopping. Social media campaigns, influencer collaborations, and interactive digital content contribute to brand awareness and engagement, helping companies stay connected with their target demographic and expanding their market share.
Continuous product improvement and responsiveness to consumer feedback are paramount for sustained success in the Flavored Yogurt Market. Actively seeking and incorporating customer input enables companies to refine their product offerings based on evolving preferences and emerging trends. This agility not only helps in retaining existing customers but also attracts new ones, driving market share expansion over time.
Covered Aspects:
Report Attribute/Metric |
Details |
Base Year For Estimation |
2021 |
Forecast Period |
2022-2030 |
Growth Rate |
4.7% |
Flavored Yogurt Market Highlights:
Global Flavored Yogurt Market Overview
Flavored yogurt market is anticipated to record a robust CAGR of approximately 5.4% USD 77.5 billion 2022-2030.
nutritious food product that contains a high percentage of proteins, potassium, and calcium. Yogurt is low in calorie content, making it an ideal choice for health-conscious people. Furthermore, it is an option for lactose-intolerant people owing to its lactose content in the form of lactic acid. All of these factors are boosting the demand for yogurt across the globe.
Furthermore, the launch of several new flavors of yogurts such as raspberry, blueberry, banana, and chocolate are likely to accelerate the growth of the flavored yogurt market’s growth over the assessment era. Moreover, the fact that it is easy to carry and readily available makes it an ideal snack for consumers. On the other hand, the artificial sweeteners in yogurt and the increasing use of preservatives are anticipated to impede the market’s growth in the forecasted era.
Segmentation
Flavored Yogurt Market has been segmented based on flavor, product type, distribution channel, and region.
The global market has been classified, based on flavor, as vanilla, blueberry, strawberry, raspberry, mango, and others
The global market has been segmented, on the basis of product type, into conventional, fat-free, and low-fat.
On the basis of distribution channel, the global market has been bifurcated into store-based and non-store-based. The store-based segment has further been segregated into supermarkets and hypermarkets, convenience stores, and others.
The global flavored yogurt industry has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American flavored yogurt industry has been segmented into the US, Canada, and Mexico.
The European flavored yogurt market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.
The flavored yogurt industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific.
The flavored yogurt industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Key Players
- Mother Dairy Fruit & Vegetable Pvt. Ltd. (India)
- Groupe Lactalis (France)
- Fields’ Original Cookies Inc (US)
- Emmi Group AG (Switzerland)
- Dean Foods Company (US)
- Saputo Inc (Canada)
- Valio Ltd (Finland)
- Arla Foods amba (Denmark)
- Juhayna Food Industries (Egypt)
- Société des Produits Nestlé S.A. (Switzerland)
- Chobani LLC. (US)
- General Mills Inc. (US)
- Sweet Frog Enterprises LLC (US)
- Red Mango FC LLC (US)
- Danone S.A. (France)
Regional Market Summary
Global Flavored Yogurt Market Share (%), by Region, 2018
Source: Secondary Sources and MRFR Analysis
The market in North America is expected to dominate the flavored yogurt industry due to increasing awareness of the benefits of consuming yogurt and the preference for low-calorie snacks. Moreover, the easy availability of yogurt in a variety of flavors and continuous developments of new flavors are expected to boost the growth of the flavored yogurt industry. Furthermore, the new concept of the split pot which enables the market players to market yogurt as a complete meal by adding some eatables with yogurt is projected to boost the flavored yogurt market growth in this region.
The market in Asia-Pacific is expected to register the highest CAGR during the review period owing to the changing lifestyles and preference for on-the-go food. Moreover, increasing per capita disposable incomes in many Asian countries like India and China are projected to bolster the growth of the flavored yogurt industry in this region.Recent Development
- March 2022 – Evergreen Licensing has announced resuming its long history in licensing and is happy to introduce Dippin’ Dots Popcorn! Evergreen Licensing, in partnership with Dippin’ Dots and their iconic beaded ice cream flavors, alongside its sister brand, Doc Popcorn and Brand Squared Licensing, its long-term Licensing Agency, has announced the extension of the brand into the rapidly growing licensed popcorn category.
- December 2021- Valio USA happily announced the launch of its range of Oddlygood oat yogurtsacross the US market in its first plant-based yogurt launch in the US. Valio USA, widely popular for its plant-based cheeses, has taken the stance towards the development in the form of oat yogurt!
Global Flavored Yogurt Market, by Flavor
- Vanilla
- Blueberry
- Strawberry
- Raspberry
- Mango
- Others
Global Flavored Yogurt Market, by Product Type
- Conventional
- Fat-Free
- Low-Fat
Global Flavored Yogurt Market, by Distribution Channel
- Store-Based
- Supermarkets and Hypermarkets
- Convenience Stores
- Others
- Non-Store-Based
Global Flavored Yogurt Market, by Region
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- South America
- Middle East
- Africa
Intended Audience
- Flavored yogurt manufacturers
- Raw material suppliers and distributors
- Retailers, supermarkets, and hypermarkets
- Traders, exporters, and importers