Product Innovation in the Flavored Spirits Industry
The demand for flavored spirits is on the rise worldwide, especially among millennials who view alcoholic beverages as a symbol of premiumization, innovation, and an integral part of their social lifestyle. Millennials, in particular, exhibit a strong preference for new and diverse flavors, constantly seeking unique and unconventional beverages to satisfy their taste buds. This inclination towards experimentation is considered a key driver for the manufacturers of flavored spirits, providing them with an opportunity to generate substantial revenue through innovative offerings.
To cater to this demand, market players are focusing on developing and introducing new and exciting flavors, some of which were traditionally limited to bars. According to analysis by MRFR, consumers mostly favor traditional real fruit-infused flavors, emphasizing their desire for the perfect blend of flavor and spirit. While the flavored spirits market was initially dominated by confectionery flavors, it has since evolved with the introduction and acceptance of innovative fruit-infused flavors. The introduction of new flavors, such as jackfruit-flavored vodka, has proven to be a successful strategy for market players, attracting consumers seeking novel taste experiences.
Investments in Research and Development (R&D) by market players play a crucial role in driving product innovation in the flavored spirits industry. Companies are allocating resources to explore and launch unique flavored products, contributing to the overall growth of the global flavored spirits market.
Growth of the Foodservice Industry as a Catalyst
The foodservice industry stands out as one of the primary consumers of flavored spirits, with hotels, bars, and pubs accounting for a substantial portion of sales. Flavored spirits are consumed directly or serve as a base in cocktails at social events, corporate conferences, and concerts. The popularity of cocktails and mocktails is on the rise, further boosting the demand for flavored spirits. The Hospitality, Restaurants, and Catering (HoReCa) industry is experiencing significant growth globally, particularly in developing countries like China and India.
The trend of dining out is gaining momentum, with people opting to eat out four to five times a week. MRFR analysis predicts that the trend of dining out in developing countries is expected to surpass that in developed countries such as the UK, France, and Italy. Several factors contribute to the growth of the HoReCa industry, including the adoption of new cultures, awareness of global trends, a willingness to experiment with new food and beverage options, and evolving lifestyles.
In the United States, the National Restaurant Association projected the restaurant industry's sales to reach USD 899 billion in 2020. Similarly, the Federation of Indian Chambers of Commerce and Industry (FICCI) forecasts a Compound Annual Growth Rate (CAGR) of 10% for the Indian foodservice industry from 2017 to 2022.
Consequently, the expansion of the foodservice industry, both in developed and developing countries, serves as a significant driver for the growth of the global flavored spirits market. The increasing preference for dining out, coupled with the growing popularity of cocktails and mocktails, creates a favorable environment for the consumption of flavored spirits in various social settings, further propelling market growth.
According to a recent survey, the Global Flavored Spirits Market is estimated to achieve a register CAGR of 15.69% and reach the total amount of approx. USD 50.90 billion by 2032. What are flavored distilled spirits? It is distilled alcoholic beverages, in which some specific flavor profile has been put together or added. The flavors which are infused in the spirits are usually extracted from fruits, spices, wild herbs, or raw nuts. There are a variety of flavored spirits found in the market such as cherry flavored spirits, maple flavored spirits, and many more.
The major channel to distribute flavored spirits are through foodservice as well as food retail channels. No doubt there has been an increasing demand for sweetened and flavored spirits. As per recent estimates, the global spirits market size is expected to expand at a high gait in the future times to come. The only way to maintain dominance in the growing global spirits market size is Product innovation
The growing foodservice industry is significantly contributing to the expansion of the global craft spirits market size. The emerging economies also drive the global spirit market. In addition, the only way to adopt is to become dynamic and continue to work towards the betterment of the flavored spirits/beverages. Many believe that surging demand for non-alcoholic beverages can also hamper the growth of the growing merchandise scenario.
COVID 19 Impacts and effects
The flavored alcoholic beverages market is also influenced by Covid19. Many organizations are continuously monitoring the impact of the COVID-19 pandemic on different industries. The great American spirit flavored market share has drastically influenced by COVID 19, in spite of the help from the government. The different elements of these comprehensive reports will help you analyze the effects in brief. The detailed study of the flavored spirits markets in recent times is able to identify the gap between the demand and supply of your interested market. Moreover, governmental intervention is necessary to improve the growing pace of the spirit’s market.
Companies are suffering in Europe because of increased tariff rates. The USA has recently increased the tariff on imported flavored spirits. The major brands are focusing on creating an elite soft drink that can be cherished both with and without alcohol. The steep decline of some of the brands is bad news for the American spirits flavors market post-COVID 19.No debate on the fact that smaller brands are suffering more.
The Global Flavored Spirits Market is estimated to register to grow in spite of all the hurdles. The food service industry is growing and so is the flavored spirits market. The major clients of the flavored alcoholic beverages market include mainstream Hotels, bars, and pubs which account for a bigger share of the sale of flavored spirits where they squander directly or as a base in cocktails.
In post-COVID 19 there will be a rise in the consumption of cocktails and mock tails at major social events including corporate conferences, and music concerts, these will be boosting the sale of flavored spirits. This trend is growing across the global market, majorly in developing countries such as China and India. People are adapting to the trend of dining out, which is gaining more popularity among youngsters, and people are not shy away from eating out at least four to five times a week.
As per MRFR analysis, the new cultural trend of dining out in developing countries is aimed to surpass the trend in developed countries such as the UK, France, and Italy. People are adopting new cultures, and they are open to experimenting with new food & beverage choices, and some changing lifestyles are also important drivers or the major factors driving the growth of flavored beverages.
In the US, as per recent data of the National Restaurant Association, the estimated sales of the restaurant industry in 2021 is likely to be USD 899 billion. Not only has this, the Federation of Indian Chambers of Commerce and Industry (FICCI) stated that the Indian food service industry is aimed to grow a CAGR of 10% from 2022 to 2032. Seeing the urgent demand for non-alcoholic beverages and the rising trends of non-alcoholic beverages, the manufacturers are concentrating on new product development strategies to sustain in the flavored alcoholic beverages market. Rising health awareness among the youth is also a significant opportunity for flavored beverage manufacturers.
The outbreak of COVID-19 has hard severely knocked out the growing pace of the flavored spirits market because of mandatory closures of restaurants, bars, and pubs across the globe, the profit share has fallen apart. It has disrupted the entire supply chain. Continuous lockdown created a negative impact. The major retailers, such as supermarkets & hypermarkets, and liquor stores, whose main job is selling flavored spirits have gone through acute shortage despite having demand in certain areas across the globe.
The American spirit is full-flavored and has many challenges. In Fact, the major global players are facing troubles. The whole spirits market has been segregated into food retail and foodservice. The foodservice segment will definitely dominate the global market and expand USD 20,300.3 million by the end of 2032
The distribution channel needs to be more empowered. As per the recent study, the food retail segment is estimated to register the highest CAGR of 4.31% during 2022-2032. The foodservice segment has a significantly higher market share of 62.08% in 2021 and forecasted to maintain its dominance. And flavored spirits are more dependent on the foodservice industry.
The global flavored spirits market is aimed to grow at a CAGR of 3.3% during the coming years in spite of the slowdown. According to past data, the global flavored spirits industry was valued at $384.2 billion in 2021 and is estimated to reach $50.90 billion in 2032, this is significant growth.
The flavored spirits are famous everywhere including U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, etc. In the Asia Pacific market, the industry is surpassing all previous records. China and India are major players. The upstream value chain analysis can be done based on the estimated records. In Spite of the challenges the companies are facing globally but due to the strong supply chain, they will surpass all the hurdles. People love cherry flavored spirits and this trend is not going to stop!!
If you see the tip of the iceberg, the market has been divided into whiskey, rum, vodka, gin, and others. It is no doubt segmented on the basis of type, distribution channel, and regional wise sections. The vodka segment has the maximum market share in 2021, whereas the whiskey segment is expected to register the highest CAGR of 4.40% during the forecast period. Usually, Whiskey is a type of distilled alcoholic beverage created from fermented grain mash. There are plenty of grains, including barley, corn, rye, and wheat, used in the manufacturing of whiskey.
Few points based on distribution channels, the global flavored spirits market has been divided between foodservice and food retail. However, the food retail segment is further segmented into supermarkets & hypermarkets, specialty stores, and others.
The Flavored spirits are highly consumed across hotels, restaurants & cafes segments as well as pubs and bars. The companies are interested in increasing product innovations. But developing countries are growing faster.
Europe is the dominant player in the flavored spirits market. The European region accounted for a 37.38% share of the market in 2021. Germany is the most profitable for major spirit players. As per the current scenario, the spirit market in the region is projected to register a significant CAGR of 4.06% during the forecast between (post-COVID 19) 2022 to 2032. The processes like new product developments, partnerships, mergers, and acquisitions to increase the revenue of flavored spirits in the region between top players are vital for growth.
The major countries are:
As per the share, the dominant players in the Global Flavored Spirits Market include Bacardi Limited (Bermuda), The Brown-Forman Corporation (France), Pernod Ricard (France), Diageo PLC (UK), Suntory Beverage & Food Limited (Japan), Constellation Brands, Inc. (US), Distell Group Limited (South Africa), William Grant & Sons (Scotland), Asahi Group Holdings, Ltd (Japan), and San Miguel Corporation (Philippines).
Recent Developments
Bacardi:
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