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Flavored Spirits Market Size

ID: MRFR//2432-CR | 110 Pages | Author: Tejas Chaudhary| December 2020

The flavored spirits market is set to experience substantial growth in the coming years. This growth is mainly attributed to the introduction of innovative products featuring various flavor options. The global flavored spirits market is benefiting significantly from the expansion of the foodservice industry. Additionally, the organized retail sector, particularly in emerging economies, is playing a key role in propelling market growth. Market players can tap into various growth strategies to create profitable opportunities for themselves. Despite these positive factors, the increasing popularity of non-alcoholic beverages poses a challenge to the growth of the flavored spirits market.

One of the primary factors fueling the expansion of the flavored spirits market is the continuous innovation in products, introducing diverse flavors to cater to consumer preferences. This innovation is a major driving force behind the market's growth trajectory. Consumers today are seeking unique and diverse taste experiences, leading to a surge in demand for flavored spirits. As companies respond to this demand by introducing new and exciting flavor variants, it propels the overall growth of the market.

The growth of the foodservice industry is another significant contributor to the expanding flavored spirits market. As more people opt for dining out or ordering food, there is a parallel increase in the consumption of flavored spirits in restaurants and bars. The ambiance and social experience associated with dining out contribute to the rising demand for flavored spirits in these establishments. This trend is expected to persist, further boosting the market during the forecast period.

The organized retail sector, particularly in emerging economies, is a crucial factor driving the growth of the global flavored spirits market. The expansion of retail chains and the increasing availability of a wide range of flavored spirits in supermarkets and liquor stores contribute to the market's positive outlook. Consumers find it convenient to purchase these products from organized retail outlets, thereby fueling market growth.

Market players can explore various growth strategies to capitalize on the expanding flavored spirits market. Strategies such as product innovation, strategic partnerships, and mergers and acquisitions can create lucrative avenues for companies in this market. By staying ahead of consumer preferences and market trends, companies can position themselves for sustained growth and success.

However, the market faces a challenge in the form of the growing demand for non-alcoholic beverages. Health-conscious consumers are increasingly opting for non-alcoholic alternatives, which may hamper the growth of the flavored spirits market. To address this challenge, companies in the flavored spirits market may need to consider diversifying their product offerings to include non-alcoholic options or promoting the unique aspects of flavored spirits that set them apart from non-alcoholic beverages.

In conclusion, the global flavored spirits market is on a growth trajectory, driven by factors such as product innovation, the expansion of the foodservice industry, and the growth of the organized retail sector. While opportunities for market players are abundant, they must also navigate challenges posed by the rising demand for non-alcoholic beverages. Strategic planning and adaptability will be key for companies aiming to thrive in this dynamic market.

Global Flavored Spirits Market Overview


According to a recent survey, the Global Flavored Spirits Market is estimated to achieve a register CAGR of 15.69% and reach the total amount of approx. USD 50.90 billion by 2032. What are flavored distilled spirits? It is distilled alcoholic beverages, in which some specific flavor profile has been put together or added. The flavors which are infused in the spirits are usually extracted from fruits, spices, wild herbs, or raw nuts.  There are a variety of flavored spirits found in the market such as cherry flavored spirits, maple flavored spirits, and many more.


The major channel to distribute flavored spirits are through foodservice as well as food retail channels. No doubt there has been an increasing demand for sweetened and flavored spirits. As per recent estimates, the global spirits market size is expected to expand at a high gait in the future times to come. The only way to maintain dominance in the growing global spirits market size is Product innovation


The growing foodservice industry is significantly contributing to the expansion of the global craft spirits market size. The emerging economies also drive the global spirit market. In addition, the only way to adopt is to become dynamic and continue to work towards the betterment of the flavored spirits/beverages. Many believe that surging demand for non-alcoholic beverages can also hamper the growth of the growing merchandise scenario.


COVID 19 Impacts and effects


The flavored alcoholic beverages market is also influenced by Covid19. Many organizations are continuously monitoring the impact of the COVID-19 pandemic on different industries. The great American spirit flavored market share has drastically influenced by COVID 19, in spite of the help from the government. The different elements of these comprehensive reports will help you analyze the effects in brief. The detailed study of the flavored spirits markets in recent times is able to identify the gap between the demand and supply of your interested market. Moreover, governmental intervention is necessary to improve the growing pace of the spirit’s market.


Companies are suffering in Europe because of increased tariff rates. The USA has recently increased the tariff on imported flavored spirits. The major brands are focusing on creating an elite soft drink that can be cherished both with and without alcohol. The steep decline of some of the brands is bad news for the American spirits flavors market post-COVID 19.No debate on the fact that smaller brands are suffering more.


Market Dynamics




  • Major Drivers of the Market




The Global Flavored Spirits Market is estimated to register to grow in spite of all the hurdles. The food service industry is growing and so is the flavored spirits market. The major clients of the flavored alcoholic beverages market include mainstream Hotels, bars, and pubs which account for a bigger share of the sale of flavored spirits where they squander directly or as a base in cocktails.


In post-COVID 19 there will be a rise in the consumption of cocktails and mock tails at major social events including corporate conferences, and music concerts, these will be boosting the sale of flavored spirits. This trend is growing across the global market, majorly in developing countries such as China and India. People are adapting to the trend of dining out, which is gaining more popularity among youngsters, and people are not shy away from eating out at least four to five times a week.


As per MRFR analysis, the new cultural trend of dining out in developing countries is aimed to surpass the trend in developed countries such as the UK, France, and Italy. People are adopting new cultures, and they are open to experimenting with new food & beverage choices, and some changing lifestyles are also important drivers or the major factors driving the growth of flavored beverages.




  • Significant Opportunities For The Market




In the US, as per recent data of the National Restaurant Association, the estimated sales of the restaurant industry in 2021 is likely to be USD 899 billion. Not only has this, the Federation of Indian Chambers of Commerce and Industry (FICCI) stated that the Indian food service industry is aimed to grow a CAGR of 10% from 2022 to 2032. Seeing the urgent demand for non-alcoholic beverages and the rising trends of non-alcoholic beverages, the manufacturers are concentrating on new product development strategies to sustain in the flavored alcoholic beverages market. Rising health awareness among the youth is also a significant opportunity for flavored beverage manufacturers.




  • Market Restraints




The outbreak of COVID-19 has hard severely knocked out the growing pace of the flavored spirits market because of mandatory closures of restaurants, bars, and pubs across the globe, the profit share has fallen apart. It has disrupted the entire supply chain. Continuous lockdown created a negative impact. The major retailers, such as supermarkets & hypermarkets, and liquor stores, whose main job is selling flavored spirits have gone through acute shortage despite having demand in certain areas across the globe.




  • Market Growth Challenges




The American spirit is full-flavored and has many challenges. In Fact, the major global players are facing troubles. The whole spirits market has been segregated into food retail and foodservice. The foodservice segment will definitely dominate the global market and expand USD 20,300.3 million by the end of 2032


The distribution channel needs to be more empowered. As per the recent study, the food retail segment is estimated to register the highest CAGR of 4.31% during 2022-2032. The foodservice segment has a significantly higher market share of 62.08% in 2021 and forecasted to maintain its dominance. And flavored spirits are more dependent on the foodservice industry.




  • Cumulative Growth Analysis




The global flavored spirits market is aimed to grow at a CAGR of 3.3% during the coming years in spite of the slowdown. According to past data, the global flavored spirits industry was valued at $384.2 billion in 2021 and is estimated to reach $50.90 billion in 2032, this is significant growth.




  • Value Chain Analysis




The flavored spirits are famous everywhere including U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, etc. In the Asia Pacific market, the industry is surpassing all previous records. China and India are major players. The upstream value chain analysis can be done based on the estimated records. In Spite of the challenges the companies are facing globally but due to the strong supply chain, they will surpass all the hurdles. People love cherry flavored spirits and this trend is not going to stop!!


Segment Anlaysis




  • By Form




If you see the tip of the iceberg, the market has been divided into whiskey, rum, vodka, gin, and others. It is no doubt segmented on the basis of type, distribution channel, and regional wise sections. The vodka segment has the maximum market share in 2021, whereas the whiskey segment is expected to register the highest CAGR of 4.40% during the forecast period. Usually, Whiskey is a type of distilled alcoholic beverage created from fermented grain mash. There are plenty of grains, including barley, corn, rye, and wheat, used in the manufacturing of whiskey.




  • By Sales Channel




Few points based on distribution channels, the global flavored spirits market has been divided between foodservice and food retail. However, the food retail segment is further segmented into supermarkets & hypermarkets, specialty stores, and others.




  • By Application




The Flavored spirits are highly consumed across hotels, restaurants & cafes segments as well as pubs and bars. The companies are interested in increasing product innovations. But developing countries are growing faster.


Regional Analysis


Europe is the dominant player in the flavored spirits market. The European region accounted for a 37.38% share of the market in 2021. Germany is the most profitable for major spirit players. As per the current scenario, the spirit market in the region is projected to register a significant CAGR of 4.06% during the forecast between (post-COVID 19) 2022 to 2032. The processes like new product developments, partnerships, mergers, and acquisitions to increase the revenue of flavored spirits in the region between top players are vital for growth.


The major countries are:



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World (RoW)

    • Middle East

    • South America




Competitive Landscape of flavored spirits market


As per the share, the dominant players in the Global Flavored Spirits Market include Bacardi Limited (Bermuda), The Brown-Forman Corporation (France), Pernod Ricard (France), Diageo PLC (UK), Suntory Beverage & Food Limited (Japan), Constellation Brands, Inc. (US), Distell Group Limited (South Africa), William Grant & Sons (Scotland), Asahi Group Holdings, Ltd (Japan), and San Miguel Corporation (Philippines).


Recent Developments


Bacardi: 



  • Introduced a fresh marketing initiative for their BOMBAY SAPPHIRE gin, emphasising its adaptability and blendability.

  • launched a premium rum matured in sherry casks called BACARDÍ Reserva Ocho Sherry Cask Finish.


Report Overview



  • Market overview highlights the global recognition of the Flavored Spirits Market

  • Analysis based upon COVID 19

  • Explanation upon the Market Dynamics

  • Value chain analysis for the Flavored Spirits Market

  • Market segmentation overview

  • The regional analysis of the Flavored Spirits Market

  • Competitive landscape analysis

  • Recent Developments of Flavored Spirits Market


 

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