The big companies in the market are adopting smart plans to grow their businesses. These plans are helping them reach different users like pharmaceuticals, food, agriculture, and more. This is expected to make their market bigger in the coming years. Let's look at some examples to understand better.
In March 2020, a company called Prinova Europe made an agreement with another company, Hofseth BioCare. Prinova Europe will be the exclusive distributor of marine nourishment products in the EU. Now, Hofseth BioCare, which is from Norway, makes protein, calcium, and oil products from Norwegian salmon. They use a special technology to get the nutrients from the fish in a way that creates very little waste. They turn fish protein into useful parts like fish oil (OmeGo), marine collagen, and calcium from the sea (CalGo). This is a good example of how companies are working together to bring new and sustainable products to the market.
Another example is from December 2021 when Diana Aqua, a part of Symrise Taste & Nutrition, decided to organize its products into three different groups: Extrapal, Actipal, and Nutri. This makes it easier for companies that make food for fish and shrimp to choose the right products for their needs. Extrapal has things that make the food tastier for aquaculture. Actipal has a range of special things that make fish food healthier and more nutritious. Nutri includes a complete set of nutrients for fish and shrimp food. Diana Aqua makes sure all these products use certified, traceable, sustainable, and properly handled materials, following international standards.
These examples show how companies are making plans to grow and offer more choices to users. By expanding their product lines, they aim to help industries like pharmaceuticals, food, and agriculture. This growth strategy is expected to make their markets even bigger in the future. As they keep making new and better products, it's likely that more people will use them, and this will drive the market to grow.
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