Fermented Drinks Market Trends

Fermented Drinks Market Overview

Fermented Drinks Market Size was valued at USD 4.13 billion in 2023. The Fermented Drinks market industry is projected to grow from USD 4.37 Billion in 2024 to USD 6.5332 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 5.14% during the forecast period (2024 - 2032). Increasing demand for cultured dairy products, the rising frequency of health issues and innovations, and the launch of freshly enhanced goodsare the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Fermented Drinks Market Trends

• The shift in consumer's diet patterns is driving the market growth

The market is expanding due to increased demand for fermented beverages among individuals, particularly in developed countries. Consumer preference for optimal hydration has been a key driver of the fermented drinks market. Consumers' increased health consciousness has increased demand for fermented beverages. Furthermore, the demand for cultured dairy products is increasing. The lactic acid in fermented dairy products can help with these digestive issues. As a result, fermented products have become an essential part of everyone's daily diet, leading to an increase in the fermented drinks market CAGR.

Product launches are also expected to drive growth in the fermented drinks market during the forecast period. The recent launch of several new products has resulted from developing new products with improved taste and versatility, combined with strong marketing support. Introducing several new products during the forecast period will boost the fermented drinks market outlook.Aside from health benefits, the fermentation process improves the taste and aroma of dairy products while extending their shelf life. As a result, the versatile properties of fermented dairy products can be attributed to the market's significant growth. Growing e-commerce platform penetration, particularly in developing economies, and stringent laws ensuring high-quality organic beverage production will all drive Fermented Drinks market revenue.

Fermented Drinks Market Segment Insights

Fermented Drinks Source Insights

Based on the source, the Fermented Drinks market segmentation includes fruits, vegetables, grains, milk, and others. The grains segment dominated the market due to grains being set to accrue significant proceeds through 2032, attributed to their heightening consumption in various developing countries characterized by low nutritional security and the rising prevalence of gut pathogen infections. Africa and Asia are estimated to emerge as big markets for cereal-based fermented beverages worldwide, as these regions have been traditionally involved in processing such drinks. Cereal grains commonly used in these drinks are maize, oats, wheat, rye, millet, barley, and more.

Fermented Drinks Type Insights

Based on type, the Fermented Drinks market segmentation includes alcoholic and non-alcoholic. The non-alcoholic segment dominated the market; grains are set to accrue significant proceeds through 2032, attributed to their heightening consumption in various developing countries characterized by low nutritional security and the rising prevalence of gut pathogen infections. Africa and Asia are estimated to emerge as big markets for cereal-based fermented beverages worldwide, as these regions have been traditionally involved in processing such drinks. Cereal grains commonly used in these drinks are maize, oats, wheat, rye, millet, barley, and more.

Fermented Drinks Distribution channel Insights

The Fermented Drinks market segmentation, based on distribution channels, includes store-based and Non-store based. The store-based category generated the most income. The large market share of this segment is mainly attributed to the increased sales of healthy food in well-established Store chains, consumers’ preference for shopping from brick-and-mortar grocers due to easy access and availability, the growing urban population, the availability of a diverse range of products, and the increasing consumer spending on healthy food products. In addition, the arrangement of distinct shelves for fermented foods and drinks, along with ease of buying, is further expected to support increased sales of fermented food and beverage products through supermarkets/hypermarkets during the forecast period.

Figure1: Fermented Drinks Market, by Distribution Channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Fermented Drinks Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American fermented drinks market area will dominate this market, owing to the growing vegan population and rising consumer preference for plant-based foods—moreover,the rising demand for probiotic-rich food and drinks in this Region.

Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: FERMENTED DRINKS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Fermented Drinks market accounts for the second-largest market share due to the rising awareness about the health benefits of consuming fermented vegetables, technological advancements in food fermentation, and the growing trend of plant-based snacking among consumers is expected to boost the demand for fermented food and beverage products in the Region. Further, the German Fermented Drinks market held the largest market share, and the UK Fermented Drinks market was the fastest-growing market in the European Region.

The Asia-Pacific Fermented Drinks Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due toincreasing disposable incomes, growing population, rapid urbanization, and increasing consumer preference for nutritional food & beverages. Moreover, China’s Fermented Drinks market held the largest market share, and the Indian Fermented Drinks market was the fastest-growing market in the Asia-Pacific region.

Fermented Drinks Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Fermented Drinks market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The fermented drinks industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Fermented Drinks industry to benefit clients and increase the market sector. In recent years, the Fermented Drinks industry has offered some of the most significant medical advantages—major players in the Fermented Drinks market, including Döhler (Germany), Sula Vineyards Pvt. Ltd (India), Caldwell Bio Fermentation Canada Inc. (Canada), KeVita, Inc. (California), Lifeway Foods, Inc. (the US), Nestlé S.A. (Switzerland), PepsiCo Inc. (the US), Heineken (Netherlands), The Kefir Company (New Zealand), Yakult Honsha Co., Ltd. (Japan), Puna Noni Naturals (the US), The Coca Cola Company (the US), and Groupe Danone (France)and others, are attempting to increase market demand by investing in research and development operations.

Nasoya Foods has been providing fresh, natural, and organic products that feature globally inspired foods and simple plant-based protein, tofu. Our products inspire healthy eating for all diet types, from flavor-forward consumers to flexitarians who want more vegetables and plant-based protein. Built on the principles of nutrition and sustainability, we make it our mission to incorporate mindful sourcing while utilizing the highest quality ingredients to bring you wholesome meals you can feel good about eating. Nasoya offers an array of items ranging from Organic, Non-GMO tofu to ready-to-serve items like Toss’ables and TofuBaked, pre-marinated, and baked for people looking for the ultimate convenience meal. Nasoya also offers various authentic and delicious Asian-inspired foods, including vegan dumplings, noodle bowls, low-carb noodles, and wraps.Nasoya has expanded its product portfolio with the launch of vegan Kimchi. The new product is claimed to be 100% vegan, gluten-free, and more convenient.

Yeo Valley is a UK brand established in 1994. The headquarters are in Somerset, UK, and the Mead family owns the Yeo Valley corporation. In 2020 Yeo Valley Organic was the 48th biggest grocery brand in the UK, according to The Grocer, and the third largest yogurt brand in the UK. Yeo Valley, one of the largest organic brands in the U.K., announced the launch of a new organic kefir range.

Key Companies in the fermented drinks market include

• Döhler (Germany)


• Sula Vineyards Pvt. Ltd (India)


• Caldwell Bio Fermentation Canada Inc. (Canada)


• KeVita Inc. (California)


• Lifeway Foods Inc. (the US)


• Puna Noni Naturals (the US)


• Nestlé S.A. (Switzerland)


• PepsiCo Inc. (the US)


• Heineken (Netherlands)


• The Kefir Company (New Zealand)


• Yakult Honsha Co. Ltd. (Japan)


• The Coca-Cola Company (the US)


• Groupe Danone (France)

Fermented Drinks Industry Developments

November 2019: Nasoya has expanded its product portfolio with the launch of vegan Kimchi. The new product is claimed to be 100% vegan, gluten-free, and more convenient.

August 2018: Yeo Valley, one of the largest organic brands in the U.K., announced the launch of a new organic kefir range.

Fermented Drinks Market Segmentation

Fermented Drinks Source Outlook

• Fruits


• Vegetables


• Grains


• Milk


• Others

Fermented Drinks Type Outlook

• Alcoholic


• Non-alcoholic

Fermented Drinks Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Fermented drinks Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America