The fat-rich dairy products market is experiencing notable trends that reflect evolving consumer preferences and the dynamic landscape of the dairy industry. Fat-rich dairy products encompass a range of items such as butter, cream, full-fat yogurt, and premium cheeses. One prominent trend in this market is the increasing popularity of high-fat dairy products, driven by changing perceptions of fats in the diet. Consumers are shifting away from the low-fat and fat-free trends of the past, recognizing that certain fats, particularly those from dairy sources, can be part of a balanced and flavorful diet. This trend is evident in the rising demand for premium butters, artisanal cheeses, and whole milk products that boast rich and indulgent flavors.
Moreover, the health-conscious consumer is showing a growing interest in the nutritional benefits of fats in moderation. Full-fat dairy products are being recognized for their role in satiety, providing a sense of fullness and satisfaction that can contribute to weight management. Additionally, consumers are becoming more aware of the potential health benefits associated with specific types of fats, such as omega-3 fatty acids found in fatty fish and grass-fed dairy products. This awareness is influencing purchasing decisions, with consumers opting for high-quality, fat-rich dairy options that align with their health and wellness goals.
The fat-rich dairy products market is also witnessing innovation in product formulations to cater to diverse dietary preferences. Plant-based alternatives are emerging as a notable trend within this market, with the development of non-dairy butters, creams, and cheeses made from sources like coconut, nuts, and seeds. These alternatives are positioned to meet the demands of consumers following plant-based or vegan diets while still desiring the creamy textures and flavors associated with traditional dairy products. The intersection of the fat-rich dairy market with plant-based trends represents a dynamic evolution in response to changing dietary patterns.
Furthermore, the premiumization of fat-rich dairy products is gaining traction, with consumers expressing a willingness to pay for higher quality and unique offerings. Artisanal and specialty cheeses, gourmet butters infused with herbs or spices, and small-batch creameries are becoming increasingly popular. The market is responding to this demand for premium products by showcasing regional and artisanal varieties that offer distinctive flavors and textures. This trend aligns with consumers' desire for culinary experiences and a preference for products that convey authenticity and craftsmanship.
The globalized nature of the food industry is contributing to the diversification of fat-rich dairy product offerings. Consumers are exploring international flavors and seeking out exotic cheeses, butters, and creams from different regions. This trend is not only influencing the import and export of dairy products but also encouraging local producers to experiment with diverse flavor profiles. The result is a more expansive and culturally rich selection of fat-rich dairy products available to consumers, contributing to the globalization of culinary experiences.
Fat Rich Dairy Products Market Highlights:
Market Scenario
Fat-Rich Dairy Products Market is expected to garner a revenue of approximately USD 16 billion by 2024 at a CAGR of approximately 4% during the forecast period of 2019–2024. Dairy products rich in various nutrients, along with conjugated linoleic acid, milk fat globule membrane, and short-chain free fatty acids are commonly referred to as fat-rich dairy products. Surging consumption of various fat-rich dairy products such as ghee, butter, cream and others are amongst the major determinants driving the growth of global fat-rich dairy products market. The health benefits associated with the consumption of ghee and butter, especially in the developing nations of Asia-Pacific, can be attributed to the increasing consumption of fat-rich dairy products. Introduction of flavored fat-rich dairy products are yet another factor catalyzing the demand for such products, which, in turn, is fueling the market growth. However, the rising concerns regarding obesity and cholesterol-based diseases are hampering the growth of the global fat-rich dairy products market. Manufacturers of fat-rich dairy products are expected to witness profitable growth opportunities during the upcoming years due to continuous product innovation and launch of innovative product flavors.
Segmentation
The global fat-rich dairy products market has been segmented based on type, packaging type, distribution channel, and region. By type, the global fat-rich dairy products market has been classified as butter, ghee/clarified butter, cream, and others. The global fat-rich dairy products market has also been segregated, on the basis of packaging type, into bottles & jars, pouches, and others. Based on distribution channel, the market is segregated into store-based and non-store-based. The store-based segment has been further segmented into supermarkets & hypermarkets, convenience stores, and others. The global fat-rich dairy products market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American fat-rich dairy products market has further been segmented into the US, Canada, and Mexico. The European fat-rich dairy products market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The fat-rich dairy products market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The fat-rich dairy products market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Key Players
Land O'Lakes, Inc. (US), Nestle S.A. (Switzerland), Royal FrieslandCampina (Netherlands), General Mills (US), DANA Dairy (Switzerland), GCMMF (AMUL) (India), Groupe Lactalis (France), Saputo Inc. (Canada), Fonterra Co-operative Group (New Zealand), Danone (France), and Kraft Foods Inc. (US) are some of the key players in the global fat-rich dairy products market.
Regional Market Summary
North America dominated the global fat-rich dairy products market in 2018 owing to the surging consumption of convenience food products in the region. Europe was the second-largest market in terms of revenue share, in 2018 due to the increasing retail consumption of fat-rich dairy products in Belgium, Germany, and France. However, the Asia-Pacific fat-rich dairy products market is expected to register the highest CAGR during the forecast period owing to the increasing consumption of ghee and butter in the region due to their health benefits. India, Australia, and New Zealand are the major country-level market contributing to the growth of the regional market.
Global Fat-rich Dairy Products Market, by Type
- Butter
- Ghee/Clarified Butter
- Cream
- Others
Global Fat-rich Dairy Products Market, by Packaging Type
- Bottles & Jars
- Pouches
- Others
Global Fat-rich Dairy Products Market, by Distribution Channel
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Others
- Non-Store-Based
Global Fat-rich Dairy Products Market, by Region
-
Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
-
Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
-
Rest of the World (RoW)
- South America
- Middle East
- Africa
Intended Audience
- Dairy product manufacturers
- Food and beverage manufacturers
- Traders, importers and exporters
- Raw material suppliers
- Retailers and wholesalers
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