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Farm Equipment Rental Market Research Report: By Equipment Type (Tractors, Harvesters, Planters, Cultivators, Sprayers, Irrigation Equipment), By Power Source (Diesel, Electric, Hydraulic, Pneumatic), By End-User Type (Individual Farmers, Agricultural Cooperatives, Commercial Farms, Government Agencies, Research Institutions), By Lease Duration (Short-Term (up to 1 year), Medium-Term (1-3 years), Long-Term (over 3 years)), By Application (Field Preparation, Planting, Harvesting, Post-Harvest Activities, Livestock Management) and By Regional


ID: MRFR/CnM/24042-HCR | 111 Pages | Author: Priya Nagrale| September 2024

Global Farm Equipment Rental Market Overview


The Farm Equipment Rental Market Size was estimated at 12.13 (USD Billion) in 2022. The Farm Equipment Rental Industry is expected to grow from 12.64(USD Billion) in 2023 to 18.4 (USD Billion) by 2032. The Farm Equipment Rental Market CAGR (growth rate) is expected to be around 4.26% during the forecast period (2024 - 2032).


Key Farm Equipment Rental Market Trends Highlighted


The increasing adoption of precision farming techniques and the rise in demand for rental services due to seasonal fluctuations in agricultural activities are key market drivers. The growing popularity of contract farming and the need to reduce capital expenditure are creating opportunities for farm equipment rental providers. Technology advancements, such as telematics and GPS guidance systems, are enhancing the efficiency and utilization of rental equipment.


Increasing awareness about environmental sustainability is driving the demand for energy-efficient and low-emission farm equipment. Additionally, the adoption of IoT (Internet of Things) and data analytics is enabling remote monitoring and predictive maintenance of rental equipment, improving operational efficiency and reducing downtime.


Farm Equipment Rental Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Farm Equipment Rental Market Drivers




  • Growing Demand for Sustainable Farming Practices




The constantly growing  population and, therefore, the increased demand for food have forced farmers to optimize their fieldwork and harvest more crops with fewer resources. Hence, the relevant tendency of the  development of the farming sector is the broad spread of sustainable practices, in particular precision agriculture and conservation tillage,. Renting farm equipment involves supplying farmers with the most advanced technologies that can help them improve their yields and minimize the impact on the environment of their activity.In view of the continued widespread demand for sustainable practices, the  Farm Equipment Rental Market Industry will proceed to grow in the years to come.


Increasing Adoption of Precision Farming Techniques


Precision farming is a management practice that leverages information technology to guarantee that crops receive just the right interventions they need for the best health and productivity. For example, GPS and soil sensors can be used to monitor the health of crops, the condition of the soil, and the state of the weather. Renting out equipment is a method of ensuring that farmers have access to the necessary instruments. The essential devices for precision farming include but are not restricted to, variable-rate applicators and yield monitors.In the future, the fast adoption of the practice is likely to drive the increase of the  Farm Equipment Rental Market Industry.


Government Support for Agriculture


Governments around the world are increasingly providing support for agriculture in order to ensure food security and promote economic development. This support can take the form of subsidies, tax breaks, and low-interest loans. Farm equipment rental can benefit from government support for agriculture, as farmers may be more likely to rent equipment if they can access financing at a low cost. The continued support of governments for agriculture is expected to drive growth in the  Farm Equipment Rental Market Industry in the coming years.


Farm Equipment Rental Market Segment Insights


Farm Equipment Rental Market Equipment Type Insights


The Equipment Type segment of the  Farm Equipment Rental Market consists of Tractors, Harvesters, Planters, Cultivators, Sprayers, and Irrigation Equipment. Among them, the Tractors segment holds the dominant market share. The increasing deployment of modern tractors, which are available with GPS guidance systems, automated steering, and precision farming, is the key factor driving the demand in this segment. Harvesters also represent a significant segment, where the demand for high throughput harvester technology rises with the increasing operating scales, such as the installation of mega-farms.The other segments, such as Planters, Cultivators, and Sprayers, constitute a comparably low share in the market since they are associated with crop establishment, soil preparation for planting, nutrient input, and weed control of pests and diseases, respectively. Irrigation Equipment accounts for a low share of the market. However, the growing concerns about the declining water supply and the need to enhance the yield are encouraging the use of precision irrigation. Therefore, the market for the Equipment Type segment of the  Farm Equipment Rental Market would see moderate growth over the next few years.This rising trend is attributable to the adoption of modern technologies and increasing mechanization in the agricultural sector. Moreover, the market for this segment is driven by the accentuating demand for sustainable and efficient farming practices, which also supports the growing demand for irrigation equipment.


Farm Equipment Rental Market Equipment Type


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Farm Equipment Rental Market Power Source Insights


The Farm Equipment Rental Market is segmented by Power Source into Diesel, Electric, Hydraulic, and Pneumatic. Diesel-powered equipment is dominating the market. This is due to its high power output, versatility, and fuel efficiency. However, electric-powered equipment is anticipated to grow as it does not emit harmful gases and is cheaper in terms of operational costs. Hydraulic equipment is used in applications where high power output is required in a smooth and controlled way. Pneumatic equipment is used in an application in which portability and low noise are required.The  Farm Equipment Rental Market revenue for this segment reached a valuation of $12.64 billion in 2023.


Farm Equipment Rental Market End-User Type Insights


The  Farm Equipment Rental Market segmentation by End-User Type includes Individual Farmers, Agricultural Cooperatives, Commercial Farms, Government Agencies, and Research Institutions. Individual farmers held the largest market share in 2023, accounting for around 40% of the  Farm Equipment Rental Market revenue. Commercial farms are expected to witness the fastest growth during the forecast period, owing to the increasing adoption of advanced farming techniques and the need for efficient and cost-effective equipment. Agricultural cooperatives are also expected to experience significant growth due to their ability to pool resources and negotiate better rental rates.Government agencies and research institutions are expected to contribute a smaller but steady share to the  Farm Equipment Rental Market, driven by investments in agricultural research and development projects.


Farm Equipment Rental Market Lease Duration Insights


The Lease Duration segment plays a vital role in understanding the dynamics of the  Farm Equipment Rental Market. Short-term rentals (up to 1 year) dominate the market, accounting for over 55% of the  Farm Equipment Rental Market revenue in 2023. This segment is primarily driven by the seasonal nature of farming operations, with farmers renting equipment for specific tasks such as harvesting or planting. Equipment used for short-term rentals typically includes tractors, combines, and planters. Medium-term rentals (1-3 years) account for a significant portion of the market, around 30% in 2023.This segment is driven by farmers who require equipment for longer periods, such as for land preparation or livestock management. Equipment rented for the medium term typically includes irrigation systems, milking equipment, and hay balers. Long-term rentals (over 3 years) constitute a smaller segment of the market, estimated to be around 15% in 2023. This segment is primarily driven by large-scale farming operations that require specialized equipment for extended periods. Equipment rented for long-term typically includes high-value machinery such as self-propelled sprayers and precision farming equipment.The market growth for the Lease Duration segment is expected to be driven by factors such as increasing adoption of rental services by farmers, technological advancements in farm equipment, and government initiatives promoting sustainable farming practices.


Farm Equipment Rental Market Application Insights


The  Farm Equipment Rental Market is segmented into Field Preparation, Planting, Harvesting, Post-Harvest Activities, and Livestock Management. Field preparation is expected to hold a significant market share as it involves essential tasks like land clearing, tillage, and seeding, which require specialized equipment. Planting involves precision planting, seed metering, and fertilization, driving demand for advanced farm equipment rental services. Harvesting is another crucial segment, with the growing adoption of combined harvesters and grain carts to increase efficiency.Post-harvest activities such as drying, cleaning, and storage also contribute to market growth. Livestock management is gaining traction with the increasing focus on animal welfare and productivity, leading to demand for equipment like milking machines and manure spreaders.


Farm Equipment Rental Market Regional Insights


The  Farm Equipment Rental Market is segmented into North America, Europe, APAC, South America, and MEA. The North American region is expected to hold the largest market share in 2023, accounting for around 35% of the  Farm Equipment Rental Market revenue. The European region is expected to be the second largest market, with a share of around 28%. The APAC region is expected to be the fastest-growing market, with a CAGR of around 5.5% during the forecast period. The South American and MEA regions are expected to have a relatively smaller market share but are expected to grow at a steady pace.The growth in the  Farm Equipment Rental Market is attributed to factors such as increasing demand for food production, rising adoption of precision farming techniques, and government initiatives to promote sustainable agriculture practices. The market is also expected to benefit from the growing trend of contract farming and the increasing number of small and medium-sized farms.


Farm Equipment Rental Market Regional


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Farm Equipment Rental Market Key Players And Competitive Insights


Major players in the Farm Equipment Rental Market industry are constantly seeking out new and innovative ways to improve their products and services, and they are also investing in research and development to create new products and technologies. These companies are also focusing on expanding their geographic reach and increasing their market share. The leading Farm Equipment Rental Market players are investing in new technologies and developing new products to meet the growing demand for farm equipment rental services. These players are also focusing on providing value-added services, such as training and maintenance, to customers. The Farm Equipment Rental Market is expected to witness significant growth in the coming years, driven by factors such as the increasing demand for food, the need for efficient farming practices, and the rising popularity of contract farming.One of the leading companies in the Farm Equipment Rental Market is Kubota Corporation. The company offers a wide range of farm equipment rental services, including tractors, combines, and other agricultural machinery. Kubota Corporation has a strong presence in the Asia-Pacific region and is also expanding its operations in other regions. The company is focusing on providing innovative products and services to customers, and it is also investing in research and development to create new products and technologies. Kubota Corporation is expected to continue to be a major player in the Farm Equipment Rental Market in the coming years.Another major player in the Farm Equipment Rental Market is John Deere. The company offers a wide range of farm equipment rental services, including tractors, combines, and other agricultural machinery. John Deere has a strong presence in the North American and European regions and is also expanding its operations in other regions. The company is focusing on providing innovative products and services to customers, and it is also investing in research and development to create new products and technologies. John Deere is expected to continue to be a major player in the Farm Equipment Rental Market in the coming years.


Key Companies in the Farm Equipment Rental Market Include



  • Escorts

  • Mahindra Mahindra

  • Yanmar

  • Krone

  • AGCO Corporation

  • CNH Industrial

  • Sany Heavy Industry

  • Deere Company

  • JCB

  • Weidemann

  • Lely

  • Claas

  • Kubota Corporation


Farm Equipment Rental Market Industry Developments


The  farm equipment rental market is projected to grow from an estimated USD 12.64 billion in 2023 to USD 18.4 billion by 2032, at a CAGR of 4.26%. Increasing adoption of precision farming techniques, rising demand for rental equipment due to seasonal variations in farming activities, and growing focus on cost optimization are the key factors driving market growth.Recent developments include the launch of new rental platforms, such as the "Farm Fleet" platform by AGCO, and strategic partnerships between rental companies and equipment manufacturers. These initiatives aim to enhance customer convenience and provide access to the latest technologies. Additionally, government initiatives to promote sustainable farming practices are expected to stimulate demand for rental equipment further.


Farm Equipment Rental Market Segmentation Insights


Farm Equipment Rental Market Equipment Type Outlook



  • Tractors

  • Harvesters

  • Planters

  • Cultivators

  • Sprayers

  • Irrigation Equipment


Farm Equipment Rental Market Power Source Outlook



  • Diesel

  • Electric

  • Hydraulic

  • Pneumatic


Farm Equipment Rental Market End-User Type Outlook



  • Individual Farmers

  • Agricultural Cooperatives

  • Commercial Farms

  • Government Agencies

  • Research Institutions


Farm Equipment Rental Market Lease Duration Outlook



  • Short-term (up to 1 year)

  • Medium-Term (1-3 years)

  • Long-Term (over 3 years)


Farm Equipment Rental Market Application Outlook



  • Field Preparation

  • Planting

  • Harvesting

  • Post-Harvest Activities

  • Livestock Management


Farm Equipment Rental Market Regional Outlook



  • North America

  • Europe

  • South America

  • Asia-Pacific

  • Middle East and Africa

Report Attribute/Metric Details
Market Size 2022 12.13(USD Billion)
Market Size 2023 12.64(USD Billion)
Market Size 2032 18.4(USD Billion)
Compound Annual Growth Rate (CAGR) 4.26% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2022
Market Forecast Units USD Billion
Key Companies Profiled Escorts, Mahindra Mahindra, Yanmar, Krone, AGCO Corporation, CNH Industrial, Sany Heavy Industry, Deere Company, JCB, Weidemann, Lely, Claas, Kubota Corporation
Segments Covered Equipment Type, Power Source, End-User Type, Lease Duration, Application, Regional
Key Market Opportunities Increased demand for precision farming Technological advancements Growing adoption of rental services Expanding rental fleets Government support for farm mechanization
Key Market Dynamics Increased mechanization technological advancements, rising labor costs, government initiatives and growing demand for rental services
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Farm Equipment Rental Market is projected to reach USD 18.4 billion by 2032 from an estimated USD 12.64 billion in 2023, at a CAGR of 4.26% during the forecast period 2024-2032.

North America and Europe are expected to hold a significant share of the farm equipment rental market throughout the forecast period. The Asia-Pacific region is projected to witness the highest growth rate due to increasing agricultural mechanization and government initiatives promoting farm equipment rental services.

The rising adoption of precision farming techniques, increasing demand for rental equipment for seasonal farming operations, and growing awareness of the benefits of renting farm equipment are primarily driving the growth of the farm equipment rental market.

Farm equipment rental finds applications in various agricultural operations, including land preparation, planting, harvesting, irrigation, and crop protection. It helps farmers optimize their costs, access the latest technology, and meet seasonal demands without investing in expensive equipment purchases.

Major players in the farm equipment rental market include AGCO Corporation, Deere Company, CNH Industrial, Kubota Corporation, and Lely Group. These companies offer a wide range of rental services, including tractors, harvesters, planters, and other specialized equipment.

The high cost of equipment maintenance and repairs, unpredictable weather conditions affecting rental demand, and competition from used equipment sales pose challenges to the growth of the farm equipment rental market.

The adoption of telematics and IoT technologies for remote equipment monitoring, predictive maintenance, and usage-based pricing models are emerging trends in the farm equipment rental market.

The COVID-19 pandemic had a moderate impact on the farm equipment rental market. While initial disruptions were observed due to lockdowns and travel restrictions, the market gradually recovered as agricultural activities resumed and farmers sought rental services to minimize capital expenditures and operational costs.

Growing demand for sustainable farming practices, increasing adoption of rental services by small and medium-scale farmers, and expansion into emerging markets present significant growth opportunities for the farm equipment rental market.

The farm equipment rental market is expected to witness steady growth over the coming years. Factors such as technological advancements, increasing awareness of rental benefits, and government support for agriculture are likely to drive market expansion.

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