False Eyelashes Market Trends

Global False Eyelashes Market Overview

False Eyelashes Market Size was valued at USD 1.24 Billion in 2023. The False Eyelashes market industry is projected to grow from USD 1.28 Billion in 2024 to USD 1.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.55% during the forecast period (2024 - 2032). Consumer spending on cosmetics is rising, and there are more working women in emerging nations, are the key market drivers enhancing the market growth.

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

False Eyelashes Market Trends

• Growing demand of enhancing beauty through makeup, cosmetics, and beauty products is driving the market growth

The market is expanding as a result of the rising trend of enhancing appearance using makeup, cosmetics, and beauty goods. Additionally, shifting fashion trends, expanding personal care knowledge, rising interest in eye products among beauty professionals, urbanization, and influencer marketing on social media platforms all contribute to market expansion.

To build their brand's reputation among consumers, businesses have relied heavily on social media influencers. Public personalities routinely promote these goods on YouTube and Instagram, and some even publish videos on how to use them correctly. For instance, the Lashify firm has mostly used social media to advertise its fake eyelash goods. Many major players in the cosmetics industry rely on social media influencers to promote their goods. As an illustration, Estée Lauder invests roughly 75.0% of its marketing budget in these influencers. Following the escalating fashion trends, millennials and young people have increased their use of fake eyelashes. Additionally, for wedding cosmetics, salons and beauty practitioners both employ fake eyelashes. Additionally, numerous manufacturers offer fake eyelashes equipped with light and sound sensors for party and club attire. An innovative selection of artificial eyelashes is being offered by businesses, with China playing a significant role.

False eyelashes have evolved from a special occasion accessory to a necessary everyday accessory as a result of easy access to celebrity fashion items in recent years. Due to their level of popularity, companies in this market have been able to adjust to changing consumer demands. As a result, the market has created a product that is simple to use. A wide range of goods are created by manufacturers so that customers can help with quick and simple installation. Consequently, these lash extensions have gained popularity among women. The introduction of magnetic lashes has further boosted the product's popularity because the majority of artificial eyelashes require the ability to be glued in.

Regarding cutting-edge product development, Ardell Professional introduced its extensive collection of magnetic eyelashes in 2018. These products are going to be sold in all reachable stores in the US, including Target, Walmart, and Walgreens. Additionally, the availability of contemporary convenience stores has made them a one-stop-shop for a variety of categories. As a result, brands are more likely to enter the market through such channels because they are more convenient for customers and encourage impulse buying. Thus, driving the False Eyelashes market revenue.

False Eyelashes Market Segment Insights

False Eyelashes Type Insights

The  False Eyelashes market segmentation, based on Type, includes strip lashes, individual flare lashes, and individual single lashes. In 2022, the individual flare lashes category dominated the world market. Depending on the preference of the clients, individual flare lashes are available in single as well as flared forms and create a natural yet dramatic appeal. Although there are options for temporary and permanent artificial eyelash extensions, most customers opt to wear them for a long time because the process takes a lot of time. To properly apply each lash or cluster of lashes, a professional is usually required.

False Eyelashes Production Process Insights

The  False Eyelashes market segmentation, based on Production Process, includes machine made and hand made. Due to the improved quality of machine-made false eyelashes, the machine made category now holds a monopoly on the  false eyelash market.

False Eyelashes Raw Material Insights

The  False Eyelashes market segmentation, based on Raw Material, includes synthetic hair, human hair, and animal hair & fur, and others. A significant portion of the  market is occupied by the human hair category since it is more affordable and lightweight than other material types. By choosing human hair-based lashes over those made of other materials, consumers can also reduce their risk of lash discomfort. This element will aid the human hair market in producing significant product sales.

False Eyelashes Distribution Channel Insights

The  False Eyelashes market segmentation, based on Distribution Channel, includes store based and non-store based. In 2022, the store-based segment dominated the whole market. This is because these businesses have a large selection of affordable and expensive eye cosmetic products. The continuous distribution of discounted cosmetic products by such retailers would also increase consumer demand for the goods.

Figure 1:  False Eyelashes Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

False Eyelashes Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America False Eyelashes Market dominated this market in 2022 (45.80%). This is attributable to the fact that lash companies and celebrities have worked heavily on marketing their goods in order to increase their business income from the United States and Canada. For instance, Kim Kardashian debuted her beauty line "Mrs. West Bridal" in Los Angeles in May 2019. In North America, a significant advancement in the entertainment sector has resulted in the adoption of cutting-edge and alluring cosmetic items, which demonstrates a great need for artificial eyelashes in the region. Additionally, a strong consumer preference for artificial lashes of a high caliber will increase North American revenue in 2021. Further, the U.S. False Eyelashes market held the largest market share, and the Canada False Eyelashes market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  FALSE EYELASHES MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe False Eyelashes market accounts for the second-largest market share. The growing preference for false eyelashes made of high-quality materials among customers in the U.K., Italy, and Spain is the key factor driving the Europe fake eyelashes market. The development of the European market is further fueled by changing beauty and grooming fashion preferences among Germans. Further, the German False Eyelashes market held the largest market share, and the U.K False Eyelashes market was the fastest growing market in the European region

The Asia Pacific False Eyelashes market, is expected to register significant growth from 2023 to 2032. The regional market would be driven during the forecast period by increased consumer awareness of emerging beauty trends and the availability of new products in markets such as those in India, China, South Korea, and the Philippines, among others. During the projection year, rising consumer expenditure on South Korean and Japanese beauty items is likely to boost the region's growth. Moreover, China’s False Eyelashes market held the largest market share, and the Indian False Eyelashes market was the fastest growing market in the Asia-Pacific region.

False Eyelashes Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the False Eyelashes market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, False Eyelashes industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  False Eyelashes industry to benefit clients and increase the market sector. In recent years, the False Eyelashes industry has offered some of the most significant advantages to medicine. Major players in the False Eyelashes market, including Ardell International, Inc, KISS Products, Inc., L'Oréal S.A., Esqido, MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Kosé Corporation, Lilly Lashes, Velour, Beauty Box LLP, Provoc, and Miss Claire Cosmetics, are attempting to increase market demand by investing in research and development operations.

Manufacturing, distributing, and marketing beauty care products is the business of Revlon Inc. Cosmetics, hair color, hair care and treatments, beauty tools, men's grooming items, anti-perspirant deodorants, fragrances, skincare, and other items for beauty care are among the company's product offerings. Its brands include Juicy Couture, Curve, AllSaints, and John Varvatos, as well as Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, Llongueras, Revlon ColorStay, Revlon Age Defying, and Revlon PhotoReady. The 'Revlon Megan Thee Stallion Hot Girl Sunset collection,' a Megan Thee celebrity-inspired false eyelash line, was unveiled in July 2021 for Houston customers by Revlon Inc.

Manufacturer of a variety of beauty care products for the cosmetics industry, Huda Beauty. Through both online and physical storefronts, the business offers a variety of cosmetics and handcrafted accessories, such as fake eyelashes, false nails, henna tattoos, lipsticks, and lip contouring products, enabling clients to obtain their preferred skin care and cosmetics items. In August 2019, Huda Beauty collaborated with Kahlana Barfield Brown, a former In style fashion editor and current general beauty editor, to produce false eyelashes under the 'Kahlana#21' brand.

Key Companies in the False Eyelashes market include

• Ardell International, Inc


• KISS Products, Inc.


• L'Oréal S.A.


• Esqido


• MAC Cosmetics


• Huda Beauty FZ-LLC


• PAC Cosmetics


• House of Lashes


• Parfums de Coeur, Ltd.


• Kosé Corporation, Lilly Lashes


• Velour, Beauty Box LLP


• Provoc


• Miss Claire Cosmetics

For Instance, July 2021 For the Latin American market, the Becky G-owned Treluce Beauty brand collaborated with the cosmetics company Made by Collective to release eye makeup goods like eye shadow, eyeliners, and false eyelashes.

For Instance, September 2020 Jenna Lyons unveiled the cosmetics company Love Seen. The company offers a variety of 15 different varieties of artificial eyelashes in a range of colors, shapes, lengths, and styles.

False Eyelashes Market Segmentation

False Eyelashes Type Outlook

• Strip Lashes


• Individual Flare Lashes


• Individual Single Lashes

False Eyelashes Production Process Outlook

• Machine Made


• Hand Made

False Eyelashes Raw Material Outlook

• Synthetic Hair


• Human Hair


• Animal Hair & Fur


• Others

False Eyelashes Distribution Channel Outlook

• Store Based


• Non Store Based

False Eyelashes Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America