Facial Cleanser Market Trends

Global Facial Cleanser Market Overview

Facial Cleanser Market Size was valued at USD 21.92 billion in 2022. The Facial Cleanser market industry is projected to grow from USD 23.45 Billion in 2024 to USD 36.2 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 5.55% during the forecast period (2024 - 2032). Increased demand for organic products among consumers worldwide and rising awareness of skin-related concerns such as skin burns and blackening are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Facial Cleanser Market Trends

• Increasing population is driving the market growth

The facial cleanser market is projected to grow due to the increasing population rate ly. Facial cleansers are basic everyday items used by a large section of the consumer group, including people of all genders and regions. The market has several kinds of products across price ranges and types. Every person can find at least one product brand suitable for their needs depending on budget and other aspects. As the population continues to rise, the demand for personal care products such as facial cleansers are expected to grow. This trend could be further strengthened by the rising awareness rate in the population about the importance of skincare and personal grooming. With the rise in social and medical influence, more people have become aware of why investing in good skincare is important. They are also armed with knowledge of different brands' presence and performance reviews. This factor drives the market CAGR.

Additionally, the facial cleanser market is expected to come across several growth opportunities led by the increasing presence and hold of e-commerce businesses and digital marketing. The industry players have managed to leverage the potential of digital marketing by investing in the growing 'influencer culture' on social media sites such as Instagram, Facebook, YouTube, and other platforms. As per Statistics, L'Oréal, a cosmetic giant, spent nearly 12 billion Euros on advertising in 2022. Furthermore, Urbanization, a growing female workforce and high disposable income have led to an increased use of facial cleansers as essential products for daily use, which worries the growth of the economy. Other factors necessary for economic growth include changing lifestyles, fashion awareness, and the need to improve aesthetics. The aggressive activities of cosmetics companies and simple products from various export channels are expected to drive the growth of the market. Thus, driving the Facial Cleanser market revenue.

Facial Cleanser Market Segment Insights

Facial Cleanser Type Insights

The Facial Cleanser market segmentation, based on skin type, includes Normal Skin, Dry Skin, Oily Skin, Sensitive Skin and Combination Skin. The normal skin segment dominated the market; The proliferation of products from different companies is expected to lead consumers to choose facial cleansers for different skin types.

Facial Cleanser Product Type Insights

The Facial Cleanser market segmentation based on product type includes Gel Facial Cleansers, Cream & Lotion Facial Cleanser, Foaming Facial Cleanser, Bar Facial Cleanser and Others.The cream & lotion facial cleanser segment dominated the market; the growth of this segment due to the wide availability of the product by manufacturers. Also, the economical pricing of the products has surged the segment growth over the last few years.

Facial Cleanser Gender Insights

The Facial Cleanser market segmentation based on gender includes Female, Male and Unisex. The female segment dominated the market; mounting awareness about the convenience of innovative products among women is anticipated to drive the segment growth.

Facial Cleanser End-Use Insights

The Facial Cleanser market segmentation based on End-Use includes Household and Commercial. The commercial segment dominated the market, the growth of this segment due to the growing product demand for salon services across the globe.

Facial Cleanser Distribution Channel Insights

The Facial Cleanser market segmentation based on distribution channels includes Store-Based and Non-Store Based. The store-based segment dominated the market; The retail segment continues with supermarkets and department stores, convenience stores and others. Supermarkets and supermarkets should be the largest because these channels have the largest share of facial cleanser sales.

Figure1: Facial Cleanser Market, by Distribution Channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Facial Cleanser Regional Insights

Segmented by region, the study provides market insights for North America, Europe, Asia Pacific and the rest of the world. The North American facial cleanser market will grow due to the increased use of skin care products, especially among working women in the region.

Also, major countries included in the market report include the United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea and Brazil.

Figure2: FACIAL CLEANSER MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The European facial cleanser market has the second largest market share as consumers turn to organic and natural facial cleansers, which should increase the demand for facial cleansers. Also, the German face mask markethas the largest market share, and the UK face mask market is the largest in the European region.

The Asia-Pacific Facial Cleanser Marketis expected to grow fastest from 2024 to 2032. This is because of the growing number of cosmetic companies in developing countries. Moreover, China’s Facial Cleanser market held the largest market share, and the Indian Facial Cleanser market was the largest-growing market in the Asia-Pacific region.

Facial Cleanser Key Market Players& Competitive Insights

Entrepreneurs have invested a lot in research and development to expand their products that will help the face wash industry continue to grow. Entrepreneurs are also undertaking various activities to expand their footprint, and key business development activities include new product development, contract deals, joint venture mergers and acquisitions, increased investment and collaboration with other organisations. The face wash industry must provide quality products to rise and survive in a more competitive and increasing business environment.

Manufacturing locally to lower operational costs is one of the major business tactics manufacturers use in the Facial Cleanser industry to benefit clients and increase the market sector. The Facial Cleanser industry has offered some of the most significant advantages in recent years. Major players in the Facial Cleanser market, includingL'Oréal (France), Unilever (UK), Procter & Gamble (US), Johnson & Johnson (US), Beiersdorf AG (Germany), Estée Lauder Inc. (US), Shiseido Co., Ltd (Japan), Kao Corporation (Japan), LVMH (France), and AVON COSMETICS (UK)., and Other companies are trying to meet their business needs by investing in R&D activities.

82°E is a natural skincare brand founded in Sweden.The brand's products are made with ingredients from the Arctic, known for their purity and potency. 82°E products are designed to be gentle on the skin and to help it retain its natural balance. 82°E, a new luxury skincare brand owned by Deepika Padukone, a popular Indian actress, announced product extension by launching a range of face cleansers. The new product line, ' Lotus Splash,' is priced at INR 1200.

Himalaya Wellness Company is an Indian multinational personal care and pharmaceutical company based in Bangalore. It produces healthcare products by the name Himalaya Herbal Healthcare whose products include Ayurvedic ingredients.Himalaya Wellness Company, an India-based wellness business, announced the launch of a new television commercial marketing its flagship Purifying Neem Face Wash. The new advertisement aims to educate the population about the science behind pimples and effective methods of solving them.

Key Companies in the Facial Cleanser market include

• L'Oréal (France)


• Unilever (UK)


• Procter & Gamble (US)


• Johnson & Johnson (US)


• Beiersdorf AG (Germany)


• Estée Lauder Inc. (US)


• Shiseido Co., Ltd (Japan)


• Kao Corporation (Japan)


• LVMH (France)


• AVON COSMETICS (UK)

Facial Cleanser Industry Developments

July 2023: AnyMind Group, a company that deals with end-to-end commerce enablement, announced the launch of "Face Wash" in association with the brand producer of NaturaLUNA… and Japanese celebrity Becky. Face Wash is a 100% natural and foam-based facial cleanser. It was made available on 14th July through the online portal of NautraLUNA.

July 2022: Himalaya Wellness Company, an India-based wellness business, announced the launch of a new television commercial marketing its flagship Purifying Neem Face Wash. The new advertisement aims to educate the population about the science behind pimples and effective methods of solving them.

Facial Cleanser Market Segmentation

Facial Cleanser Product Type Outlook

• Normal Skin


• Dry Skin


• Oily Skin


• Sensitive Skin and


• Combination Skin

Facial Cleanser Product Type Outlook

• Gel Facial Cleanser


• Cream & Lotion Facial Cleanser


• Foaming Facial Cleanser


• Bar Facial Cleanser


• Others

Facial Cleanser Gender Outlook

• Female


• Male


• Unisex

Facial Cleanser End-Use Outlook

• Household


• Commercial

Facial Cleanser Distribution Channel Outlook

• Store-Based


• Non-Store Based

Facial Cleanser Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America