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Eye Health Supplements Market Share

ID: MRFR//7316-CR | 197 Pages | Author: Rahul Gotadki| December 2024

Establishing a robust marketplace share role in the Eye Health Supplements Market starts by presenting scientifically backed formulations. Companies must invest in studies to expand dietary supplements with ingredients demonstrated to assist eye fitness, which include antioxidants, vitamins, and minerals. Differentiating through innovative shipping structures contributes to market competitiveness. Companies can explore novel delivery strategies together with soft gels, chewable pills, or liquid formulations that enhance absorption and make supplementation extra handy for purchasers. Tailoring supplements for unique eye conditions is a key strategy. Companies can develop formulations addressing situations like macular degeneration or dry eye syndrome, presenting centered answers for consumers dealing with precise eye fitness demanding situations.
Establishing customer training tasks is critical. Companies can arrange campaigns and webinars and distribute informational substances to train clients about the significance of eye health, the function of supplements, and the precise blessings of their products. Expanding market percentage often entails coming into new geographic regions. Companies can strategically make bigger globally through partnerships, online structures, or organizing distribution networks, making sure a wider attain and entry to various patron markets. Building a strong brand presence through strategic advertising is essential. Companies must spend money on branding, advertising and marketing, and digital advertising and marketing projects to create focus, exhibit product advantages, and differentiate themselves in a competitive marketplace. Collaborating with stores and e-trade platforms enhances marketplace attain. Companies can form partnerships to distribute their supplements through installed channels, increasing accessibility and visibility among consumers.
Adherence to regulatory standards is paramount in the supplement enterprise. Companies must ensure that their Eye Health Supplements follow nearby and international policies, supplying consumers with a warranty of product safety and efficacy. Demonstrating social duty and sustainability practices can contribute to advantageous logo belief. Companies that interact in environmentally pleasant packaging, morally sourcing substances, and making contributions to social causes align themselves with consumer values, improving marketplace positioning. Staying attentive to emerging tendencies is crucial. Companies should screen market trends, purchaser choices, and clinical advancements to conform formulations and marketing strategies, making sure they are relevant in a dynamic market. Encouraging superb patron critiques and testimonials can enhance market credibility.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.10% (2023-2032)

Eye Health Supplements Market Overview


The Eye Health Supplements Market was valued at USD 2.31 billion in 2023. The industry is projected to grow from USD 2.42 billion in 2024 to USD 4.07 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.69% during the forecast period (2024 - 2032). The increasing prevalence of eye diseases and growing public awareness on eye conditions are driving the market growth.


Eye Health Supplements Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Eye Health Supplements Market Trends


Increasing prevalence of eye diseases


The increasing prevalence of eye diseases has a significant impact on the growth of the eye health supplements industry. According to the World Health Organization (WHO), over 2.2 billion individuals worldwide suffer from visual impairments, with this figure expected to increase to 3.2 billion by 2050. Age-related disorders, including age-related macular degeneration (AMD), cataracts, and diabetic retinopathy, are becoming more common as populations age. For instance, the National Eye Institute (NEI) claims that AMD affects more than 2 million Americans aged 50 and more, with forecasts indicating that figure could double by 2050. Another critical factor is the rise in diabetes prevalence, which can lead to diabetic eye diseases. According to the Centers for Disease Control and Prevention (CDC), the number of people diagnosed with diabetes has more than tripled in the last 20 years, increasing the risk of diabetic retinopathy. These alarming statistics highlight a critical public health concern, prompting consumers to seek preventive measures such as nutritional supplements that promote eye health.


The increased awareness of the role nutrition plays in sustaining vision is critical in boosting market demand. Research indicates that some nutrients such as lutein, zeaxanthin, omega-3 fatty acids, and vitamins C and E are beneficial for eye health. A study published in the journal Ophthalmology discovered that eating a diet high in these nutrients can reduce the chance of getting AMD and cataracts. The American Academy of Ophthalmology (AAO) also highlights that these nutrients help filter damaging blue light and minimize oxidative stress in the retina. As a result, consumers are increasingly turning to supplements as a handy approach to ensure appropriate consumption of these essential nutrients, particularly for individuals who may not be getting enough from their diet alone.


Furthermore, the growth of digital technology and increased screen time has resulted in a condition known as digital eye strain or computer vision syndrome, which is characterized by symptoms such as dry eyes, impaired vision, and headaches. According to a Vision Council survey, approximately 60% of adults suffer symptoms of digital eye strain, resulting in increased interest in supplements designed to reduce these symptoms. Many of these products claim to provide relief by combining substances proven to boost eye function, making them appealing to a technologically sophisticated population that relies largely on digital devices.


Eye Health Supplements Market Segment Insights


Global Eye Health Supplements Ingredient Type Insight


Based on ingredient type, the Eye Health Supplements Market has been segmented into lutein and zeaxanthin, antioxidants, omega-3 fatty acids, coenzyme Q10, flavonoids, alpha-lipoic acid, astaxanthin, and others. The Lutein and Zeaxanthin segments held the largest market share in 2023, and the antioxidants segment is the fastest-growing segment during the forecast period (2024 -2032).


Lutein and zeaxanthin products are specifically formulated to support eye health by providing concentrated doses of these beneficial carotenoids. These supplements help protect the eyes from oxidative stress and reduce the risk of age-related macular degeneration (AMD) and cataracts. By filtering harmful blue light, they enhance visual comfort and support overall retinal health. Regular use of lutein and zeaxanthin products can contribute to improved visual performance and long-term eye wellness, making them a valuable addition to a health-conscious lifestyle. According to Effect of Lutein/Zeaxanthin Intake on Human Macular Pigment Optical Density research paper published by Elsevier, In November 2021 has stated that increased lutein/zeaxanthin intake can help with maintaining ocular health. As Lutein, zeaxanthin, and meso-zeaxanthin are the only carotenoids found in the human macula and may have a role in visual function. These carotenoids are reported to protect the retina, and thus vision, as antioxidants and by acting as a blue light filter.


Furthermore, Omega-3 fatty acids play a crucial role in maintaining eye health by potentially reducing the risk of high eye pressure, which is linked to glaucoma. Additionally, these essential fats are beneficial for preventing and treating dry eye syndrome, a common condition characterized by insufficient tear production. Symptoms of dry eye include itching, burning, and redness, and incorporating omega-3 fatty acids into the diet may help alleviate these discomforts while promoting overall ocular health. In May 2024, Asian Journal of Food Research and Nutrition stated that Omega-3 FA are needed for brain and vision development in infants and children, protecting the eye from degenerative damage and conferring anti-inflammatory benefits.


Figure 2: EYE HEALTH SUPPLEMENTS MARKET SIZE, BY INGREDIENT TYPE, 2023 & 2032 (USD Billion)


EYE HEALTH SUPPLEMENTS MARKET SIZE, BY INGREDIENT TYPE, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Global Eye Health Supplements Form Insights


Based on form, the Eye Health Supplements Market has been segmented into capsules, liquid, gummies, Softgel, and others. The capsules segment held the largest market in 2023, and the liquid segment is the fastest growing segment during the forecast period.


Rising preference of capsules to their ease of swallowing and convenience for consumers and increasing availability of specialized formulations in capsule form that enhance bioavailability and absorption of active ingredients is driving the segment.


Global Eye Health Supplements Application Insights


Based on application, the Eye Health Supplements Market has been segmented into age-related macular degeneration, cataract, glaucoma, eye fatigue, corneal support, eyelid conjunctivitis, and others. The Age-Related Macular Degeneration segment held the largest market in 2023 and the glaucoma segment is the fastest growing segment during the forecast period.


Rising prevalence of age-related macular degeneration (AMD) due to an aging global population, increasing demand of supplements to support retinal health and growing awareness of the role of specific nutrients (like lutein and Zeaxanthin) in reducing the risk of AMD and preserving vision are driving the segment.


Global Eye Health Supplements Distribution Channel Insights


Based on distribution channel, the Eye Health Supplements Market has been segmented into hospital pharmacy, retail pharmacy, hypermarkets & supermarkets, and e-commerce. The e-commerce segment held the largest market in 2023, and the e-commerce segment is the fastest growing segment during the forecast period.


Global Eye Health Supplements Regional Insights


Based on region, the Eye Health Supplements Market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America accounted for the largest market share in 2023. However, Asia-Pacific is projected to grow at the highest CAGR of 8.30% during the forecast period.


The Eye Health Supplements market in North America is rapidly evolving, reflecting high awareness of eye health issues and preventative care, especially among aging population. The strong presence of major eye health supplements manufacturers and well-established distribution channel contributes to the Eye Health Supplements market in North America. Furthermore, increasing healthcare expenditure and focus on preventive healthcare, supporting the growth of the supplements market.


The Eye Health Supplements market in Europe is experiencing significant growth, driven by well-regulated market with strong standards, increasing consumer trust in eye health supplements and the presence of leading multinational supplements brands and a robust healthcare infrastructure.


Asia-Pacific region, with countries like India and China, continues to have a growing healthcare and pharmaceutical sectors contribute to market growth. Also, rapidly growing middle class with increased disposable income is boosting the demand for healthcare products, including supplements.


Furthermore, South America is further segmented into the Brazil, Mexico, Argentina, and Rest of South America. The Middle East & Africa is further segmented into GCC Countries, South Africa, and Rest of Middle East & Africa


Figure 3: EYE HEALTH SUPPLEMENTS MARKET BY REGION 2023 & 2032 (USD Billion)


EYE HEALTH SUPPLEMENTS MARKET BY REGION 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Global Eye Health Supplements Key Market Players & Competitive Insights


The Eye Health Supplements Market is distinguished by the presence of numerous regional and local players catering to the Eye Health Supplements Market. Furthermore, the increasing prevalence of eye diseases and growing public awareness of eye conditions and the importance of maintaining eye health are the major factors driving the growth of the Eye Health Supplements Market.


The Eye Health Supplements Market is extremely competitive, with players competing and investing heavily in the development of innovative products to gain a significant market share. The market is highly fragmented with high competition in the market, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency.


The growth of prominent industry players is dependent on various factors, such as market conditions, product differentiation and innovation, and pricing strategies. It is also projected expansion into emerging markets across the globe will also boost the market's growth in the upcoming future.


Major players in the Eye Health Supplements Market, including Bausch + Lomb, Alcon, Nature’s Way, Nordic Naturals, Amway Corp, and others, are making investments in R&D activities to boost market demand.


For Instance, Bausch + Lomb Corporation is a firm that deals with eye health. Its three business segments are ophthalmic drugs, surgical procedures, and eye care. Contact lenses (of which B&L owns 10% of the market) and ocular health products (such as Biotrue and Lumify) make up vision care. Surgical supplies include a variety of intraocular lenses, tools for vitreoretinal and cataract procedures, and surgical instruments. Ophthalmic Pharmaceuticals offers a wide range of medications to address various difficulties, such as Lotemax, Vyzulta, and Xipere.  It offers over-the-counter vitamins, contact lenses, ophthalmic medications, lens care supplies, ophthalmic surgery instruments, and eye care items.


Moreover, In September 2022, In the US, Bausch + Lomb Corporation launched Blink NutriTears, an over-the-counter supplement with clinical proof that addresses the primary causes of dry eyes, encourages healthy tear production, and offers noticeable relief from symptoms of dry eyes in as little as two to four weeks.


Key Companies in the Eye Health Supplements Market include.



  • Herbalife International, Inc. (US)

  • Alcon (Switzerland)

  • Amway Corp. (US)

  • Zeavision, LLC (US)

  • Viabiotics Ltd. (UK)

  • Vitafusion (US)

  • Nature's Way (US)

  • Garden of Life (US)

  • Bausch + Lomb (Canada)

  • Nordic Naturals (US)


Global Eye Health Supplements Industry Developments


June 2024: In the US, Bausch + Lomb Corporation launched Blink NutriTears, an over-the-counter supplement with clinical proof that addresses the primary causes of dry eyes, encourages healthy tear production, and offers noticeable relief from symptoms of dry eyes in as little as two to four weeks..


June 2023: Bausch + Lomb launched PreserVision AREDS 2 Formula soft gels plus coenzyme Q10 in US.


October 2022: In the US, Bausch + Lomb launched Ocuvite Adult 50+, an eye vitamin containing 30 milligrams of vitamin D. This antioxidant has been shown to support normal cell function, which is essential for maintaining the health of the eyes. The Ocuvite Adult 50+ that is now available will be replaced by the improved Ocuvite vitamin.


July 2019: In the US, Bausch + Lomb launched Ocuvite Eye Performance supplements. It is a dietary supplement made to broaden the company's line of eye vitamins while also catering to clients' evolving needs


Eye Health Supplements Market Segmentation


Global Eye Health Supplements Ingredient Type Outlook



  • Lutein and Zeaxanthin

  • Antioxidants

  • Omega-3 Fatty Acids

  • Coenzyme Q10

  • Flavonoids

  • Alpha-Lipoic Acid

  • Astaxanthin

  • Others


Global Eye Health Supplements Form Outlook



  • Capsules/Tablets

  • Liquid

  • Gummies

  • Softgel

  • Powder


Global Eye Health Supplements Application Outlook



  • Age-related Macular Degeneration

  • Cataract

  • Glaucoma

  • Eye Fatigue

  • Corneal Support

  • Eyelid Conjunctivitis

  • Others


Global Eye Health Supplements Distribution Channel Outlook



  • Hospital Pharmacy

  • Retail Pharmacy

  • Hypermarkets & Supermarkets

  • E-Commerce


Global Eye Health Supplements Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Russia

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Malaysia

    • Indonesia

    • Thailand

    • Rest of Asia-Pacific



  • South America

    • Brazil

    • Mexico

    • Argentina

    • Rest of South America



  • Middle East and Africa

    • GCC Countries

    • South Africa

    • Rest of Middle East and Africa



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