Exposure Management Market Research Report Information By Component (Solutions and Services), By Deployment Mode (Cloud and On-premises), By Application (Vulnerability Management, Threat Intelligence, Attack Surface Management, Assets Management, Other Applications), By End-user Industry (BFSI, Healthcare, Retail and eCommerce, Government, Energy and Utilities, IT and ITeS, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest of The World) –Market Forecast Till 2032

Exposure Management Market Overview

The Exposure Management Market size is projected to grow from USD 3.0 billion in 2024 to USD 20.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 27.10% during the forecast period (2024 - 2032). Additionally, the market size for Exposure Management was valued at USD 2.4 billion in 2023.

The increasing complexity and volume of cyber threats, the digital transformation that broadens organizations' attack surfaces, stringent regulatory and compliance requirements, and the financial and reputational risks associated with data breaches are expected to be significant market drivers for the Exposure Management Market. 

Figure1: Exposure Management Market, 2018 - 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Exposure Management Market Trends

Market CAGR for Exposure Management is being driven by the increased target-based attacks to draw operational disruptions and growth in digitalization and cloud adoption. The exposure management market's growth is largely fueled by the increasing complexity and frequency of cyber-attacks, which have surged over the past decade. The rise in cybercrimes, such as targeted attacks on networks, endpoints, and cloud-based applications, has resulted in substantial business disruptions and losses. In 2022, the number of individuals affected by data breaches increased by 41.5%, totaling over 422 million. India reported 65,893 cybercrime cases in 2022, marking a 24.4% rise from 2021. In the US, potential losses due to cybercrimes in 2022 amounted to over $10.2 billion, significantly higher than the $6.9 billion lost in 2021. These attacks often aim to steal critical and sensitive information, causing considerable damage to businesses through operational disruption, financial loss, and compromised customer data.

This escalating threat landscape has driven businesses globally to invest more in advanced information security technologies to enhance their security infrastructures. Cyber espionage groups like Dragonfly, Thrip, and Chafer, known for their targeted attacks on sectors such as aviation, defense, and telecom, exemplify the sophisticated nature of these threats. The need to defend against such advanced attacks is a major factor prompting organizations worldwide to adopt comprehensive exposure management solutions.

As a result, it is anticipated that throughout the projection period, demand for the Exposure Management Market will increase due to the Increased target-based attacks to draw operational disruptions and Growth in digitalization and cloud adoption. Thus, driving the Exposure Management Market revenue.

Exposure Management Market Segment Insights

Exposure Management Market Component Insights

The Exposure Management Market segmentation, based on Components, includes Solutions and Services. The Solutions segment dominated the market, accounting for 58% of market revenue. The demand is further heightened by rapid digital transformation, which expands the attack surface across various industries. Additionally, solutions that incorporate AI and ML for predictive threat analysis are highly sought after, as they offer proactive rather than reactive protection. Regulatory pressures also drive the need for these solutions, as businesses must maintain stringent cybersecurity measures to protect sensitive data and ensure compliance.

Figure 2: Exposure Management Market, by Component, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Exposure Management Market Deployment Mode Insights

The Exposure Management Market segmentation, based on Deployment Mode, includes Cloud and On-premises. The Cloud segment dominated the market, accounting for 58% of market revenue. The shift towards remote work and digital transformation initiatives across industries has highlighted the necessity for accessible and scalable security solutions that protect assets regardless of location. Cloud deployment addresses these needs by allowing organizations to efficiently manage and mitigate exposures across distributed environments, making it an increasingly preferred choice for businesses aiming to enhance their cybersecurity posture in a dynamic threat landscape.

Exposure Management Market Application Insights

The Exposure Management Market segmentation, based on Application, includes Vulnerability Management, Threat Intelligence, Attack Surface Management, Assets Management, and Other Applications. The Attack Surface Management segment dominated the market, accounting for 60% of market revenue. Attack surface management solutions provide holistic visibility, enabling organizations to proactively manage and secure their digital footprints against potential breaches. The critical need to safeguard sensitive data and maintain operational continuity amid rising cyber threats has made attack surface management an essential component of modern cybersecurity strategies, driving its dominance in market size within the exposure management market.

Exposure Management Market End-user Industry Insights

The Exposure Management Market segmentation, based on End-user Industry, includes BFSI, Healthcare, Retail and eCommerce, Government, Energy and Utilities, IT and ITeS, and Others. The Healthcare segment dominated the market, accounting for 60% of market revenue. The pandemic has further accelerated the adoption of telehealth services, heightening the potential for cyber exposure. Additionally, the consequences of data breaches in healthcare, ranging from financial penalties to risks to patient safety, highlight the urgent need for comprehensive exposure management solutions to safeguard critical infrastructure and maintain patient trust.

Exposure Management Market Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Exposure Management market in North America can be attributed to several key factors. An article published by The U.S. Department of Commerce Statistics states that the U.S. is in first place in the region of North America by the volume of outbound travelers, with about 80.7 million of them in 2022. In addition, the leading players in the North America Exposure Management market demonstrate this active approach through their innovative initiatives, which points to a lively and developing marketplace that responds to the diverse demands of tourists around the world. Meetings and events generated over $100 billion in spending for travel booking purposes in the U.S. in 2022, which supported more than half a million American jobs.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: EXPOSURE MANAGEMENT MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Exposure Management Market accounts for the second-largest market share as the European nations benefit from advanced IT infrastructure and extensive internet penetration, which facilitate the efficient implementation and operation of exposure management systems. The widespread adoption of cloud computing, big data analytics, and artificial intelligence enhances the capabilities of exposure management solutions, enabling effective risk analysis and mitigation. In 2023, 60.9% of EU enterprises utilized social media platforms. Additionally, 45.2% of EU enterprises procured cloud computing services during the same period. Moreover, 22.9% of EU enterprises engaged in electronic sales (e-sales) in 2023. Furthermore, 12.8% of EU enterprises utilized fixed internet connections exceeding 1 Gb/s in 2023. Further, the German Exposure Management Market held the largest market share, and the UK Exposure Management Market was the fastest-growing market in the European region

The Asia-Pacific Exposure Management Market is expected to grow at the fastest CAGR from 2024 to 2032. The rising penetration of internet connectivity and the growing number of SMEs adopting digital operations significantly boost the demand for cybersecurity measures. India reported 1.39 million cybersecurity incidents in 2022, compared to 1.402 million in 2021 and 1.158 million in 2020, according to CERT-In. These factors collectively make the Asia Pacific region a rapidly evolving market for exposure management solutions designed to meet the complex cybersecurity needs of its fast-growing digital economy. Moreover, China’s Exposure Management Market held the largest market share, and the Indian Exposure Management Market was the fastest-growing market in the Asia-Pacific region.

Exposure Management Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Exposure Management market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Exposure Management industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Exposure Management industry to benefit clients and increase the market sector. In recent years, the Exposure Management industry has offered some of the most significant advantages to the field of cybersecurity. Major players in the Exposure Management Market, including Tenable (US), CrowdStrike (US), Palo Alto Networks (US), Forescout (US), EY (UK), VIAVI (US), Verisk (US), IBM (US), eSentire (Canada), Mandiant (US) are attempting to increase market demand by investing in research and development operations.

Tenable Holdings Inc (Tenable) is a provider of cyber exposure solutions. The company offers a range of products, including Nessus, and Tenable. sc, Tenable.io, and Tenable.ep, Tenable.ot, Tenable.ad, and Tenable Lumin. Tenable also provides various services, such as elite support services and professional services, including advisory workshops, quick start, custom integration services, product training, cloud security, building management systems, medical manufacturing, vulnerability management, and health check services. Additionally, Tenable offers customer education services, including instructor-led courses, on-demand courses, certification, and custom education programs. The company operates in regions such as Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. Headquartered in Columbia, Maryland, USA, Tenable launched a new solution, ExposureAI, in August 2023. This solution features generative AI capabilities and services integrated into the Tenable One Exposure Management Platform. They also introduced the Tenable Exposure Graph, a scalable data lake powered by Snowflake, designed to fuel the ExposureAI engine. With a unified data platform representing over one trillion unique exposures, IT assets, and security findings across various environments, Tenable aims to enhance exposure management by enabling all analysts to become expert defenders.

Palo Alto Networks specializes in cybersecurity services for enterprises, government agencies, and service providers. The company offers a comprehensive portfolio of products and services, including firewall appliances, software, Panorama for management, support and maintenance services, security management solutions, and virtual system upgrades. Their subscription offerings include threat prevention, URL Filtering, IoT Security, DNS Security, WildFire, GlobalProtect, Data Loss Prevention, and SD-WAN. Palo Alto Networks enables organizations across sectors to secure applications, users, data, networks, clouds, and devices. Operating globally, Palo Alto's business spans the Americas, Europe, the Middle East, Africa, and Asia-Pacific, with headquarters in Santa Clara, California, USA. In April 2023, Palo Alto Networks announced a collaboration with Accenture to deliver SASE solutions powered by Palo Alto Networks' AI-driven Prisma SASE. This partnership aims to strengthen cyber resilience and support business transformation by addressing IT environment complexities and ensuring business continuity.

Key companies in the Exposure Management Market include

• Tenable (US)


• CrowdStrike (US)


• Palo Alto Networks (US)


• Forescout (US)


• EY (UK)


• VIAVI (US)


• Verisk (US)


• IBM (US)


• eSentire (Canada)


• Mandiant (US)

Exposure Management Industry Developments

January 2024: VIAVI enhanced its Observer Platform by introducing significant upgrades focused on exposure management. These improvements include advanced application recognition and digital certificate analysis aimed at reducing security risks through precise application detection and proactive digital certificate management, thereby protecting networks from compliance issues and security threats.

October 2023: Forescout partnered with Secior to bolster their customers' cybersecurity. This partnership provides benefits such as real-time visibility, risk management, continuous threat monitoring, and NIS2 compliance services across diverse enterprise environments, including campuses, data centers, remote workforces, cloud, mobile, IoT, OT, and IoT endpoints.

Exposure Management Market Segmentation

Exposure Management Market Component Outlook

• Solutions


• Services

Exposure Management Market Deployment Mode Outlook

• Cloud


• On-premises

Exposure Management Market Application Outlook

• Vulnerability Management


• Threat Intelligence


• Attack Surface Management


• Assets Management


• Other Applications

Exposure Management Market End-user Industry Outlook

• BFSI


• Healthcare


• Retail and eCommerce


• Government


• Energy and Utilities


• IT and ITeS


• Others

Exposure Management Market Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America