The Event App Market Size was estimated at 8.62 (USD Billion) in 2022. The Event App Industry is expected to grow from 9.84(USD Billion) in 2023 to 32.3 (USD Billion) by 2032. The Event App Market CAGR (growth rate) is expected to be around 14.12% during the forecast period (2024 - 2032).
The event app market is experiencing significant growth, driven by the increasing popularity of mobile devices and the desire for enhanced event experiences. The integration of advanced technologies such as AI and AR/VR is revolutionizing the way events are organized and attended.
Key market drivers include the need for seamless event registration and check-in, personalized content delivery, and real-time communication between attendees. Opportunities lie in exploring AI-powered matchmaking and networking tools, interactive gamification, and data analytics for event optimization.
Recent trends include the rise of hybrid and virtual events, necessitating the development of apps that cater to both in-person and remote attendees. Event apps are also becoming more data-driven, with organizers leveraging insights to improve event strategy and measure ROI.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The proliferation of smartphones and tablets has led to a surge in the use of mobile apps for various purposes, including event management. Event apps offer a convenient and efficient way for attendees to access event information, connect with other attendees, and participate in interactive activities. The growing adoption of mobile technology is driving the demand for event apps, as organizers seek to enhance the attendee experience and streamline event operations. The Event App Market Industry is expected to witness a significant increase in demand for event apps in the coming years, driven by the increasing penetration of mobile devices and the growing popularity of mobile-first event experiences.
One of the major requirements of the attendees of the modern era is their increasing desire towards the personalization of the event and the attractive experience with the event. This event app primarily exposes the opportunity for the event organizer to provide a more personalized vulnerable experience for the attendee by updating their interest. Meanwhile, the event app with the advent of the features of the data analytic and machine language capabilities provides an updated recommendation of the session, networking events, or the potential opportunity to recognize the speakers. Therefore, accordingly, the attendee’s satisfaction rate had been increased through personalization.
Organizers are increasingly focused on measuring the return on investment (ROI) of their events. Event apps provide valuable data and insights that can help organizers track key metrics such as attendee engagement, lead generation, and post-event follow-up. By analyzing this data, organizers can make informed decisions about their event strategy and improve the effectiveness of their events.
The Event App Market is divided into free, paid, and freemium ones. According to the analysis presented, the paid part of this market will demonstrate the most significant improvement. In 2023, the share of this segment is expected to be approximately USD 7.53 billion. One of the reasons for this outcome is the fact that more and more companies and other possible users decide to improve their event management through the introduction of paid event applications. At the same time, the free side of the market will develop at a CARG of 12.5% in the next ten years, and its share in 2032 will be around USD 4.32 billion.
There is a tendency for the increased popularity of event apps among small companies and individuals who are the most interested in cost-effective software and apps. Finally, the freemium part of this market will increase by 14.7% each year in the next ten years, and its share will be of USD 2.95 billion. More companies and other users choose to implement freemium event applications since it is a way to offer a combination of unpaid and paid functions to customers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Event App Market segmentation by Platform includes Android, iOS, Web, and Windows. It is estimated that the Android platform segment will dominate the market. In 2023, 42.7% of the Event App Market revenue was generated by the Android platform segment. The high market share of Android can be explained by its high affordability and the widest range of devices. The iOS segment is expected to demonstrate the most rapid growth and gain the increasing market share. The explanation for this trend is the growing popularity of Apple devices and the fact that many enterprises are adopting various iOS-based event apps for ease and simplicity of organization.
The Web segment will also grow at a steady pace because the companies increasingly rely on the cloud-based event management solutions. The Windows segment will have the lowest market share because Windows-based devices are becoming increasingly unpopular.
The deployment segment of the Event App Market holds significant importance, further bifurcated into cloud-based and on-premises solutions. Cloud-based deployment has been gaining traction due to its accessibility, cost-effectiveness, and scalability. It allows event organizers to manage and host events without the need for physical infrastructure, reducing operational expenses. In 2023, the cloud-based deployment segment accounted for a significant revenue share of the Event App Market. This trend is expected to continue in the coming years, with the market value projected to reach $X billion by 2028.
On-premises deployment, while still prevalent in certain industries, is gradually losing market share to cloud-based solutions due to its higher upfront costs and maintenance requirements. Despite this, the on-premises deployment segment is expected to maintain a steady presence in the market, catering to organizations with specific security and customization needs.
The Event App Market is segmented by Purpose into Event Management, Networking, Attendee Engagement, and Data Analytics. The Event Management segment is expected to hold the largest market share in 2023, accounting for over 40% of the Event App Market revenue. The Networking segment is expected to grow at the highest CAGR of 15.2% during the forecast period. The Attendee Engagement segment is expected to account for a significant market share of over 30% in 2023. The Data Analytics segment is expected to witness significant growth in the coming years due to the increasing need for data-driven insights to improve event outcomes.
Event App Market Industry Insights
The Event App Market is segmented into various industries, including corporate events, trade shows, conferences, and non-profit events. Corporate events are expected to hold the largest market share in 2023, with a valuation of USD 3.28 billion, owing to the increasing adoption of event apps for employee engagement, communication, and event management. Trade shows are projected to witness significant growth during the forecast period, with an estimated market value of USD 2.64 billion in 2023. The growing need for efficient exhibitor engagement, lead generation, and attendee networking is driving the adoption of event apps in this segment.
Conferences are also expected to contribute significantly to the market, with a valuation of USD 2.15 billion in 2023. The increasing use of event apps for speaker management, session scheduling, and attendee engagement is fueling the growth in this segment. Non-profit events are anticipated to exhibit steady growth in the coming years, with an estimated market value of USD 1.77 billion in 2023. The adoption of event apps for fundraising, volunteer management, and attendee engagement is driving the growth in this segment.
The Event App Market is segmented into North America, Europe, APAC, South America, and MEA. In 2023, North America dominated the market with a revenue of 3.82 billion USD, followed by Europe with 2.15 billion USD. APAC is expected to experience the highest growth rate during the forecast period, with a CAGR of 16.2%. The growth in APAC can be attributed to the increasing adoption of event apps in developing countries such as China and India. South America and MEA are also expected to witness significant growth, with a CAGR of 14.8% and 13.9%, respectively.
The growth in these regions can be attributed to the increasing number of events and conferences being held in these regions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Major players in Event App Market are constantly innovating and developing new features to attract more users and gain a competitive edge. Leading Event App Market players invest heavily in research and development to stay ahead of the competition and provide the best possible experience for their users. The Event App Market development is driven by the increasing need for event organizers to effectively manage and promote their events, as well as the growing popularity of mobile apps. The Event App Market Competitive Landscape is expected to remain highly competitive in the coming years, with new entrants constantly emerging and existing players expanding their offerings.
Eventbrite is a leading provider of event management and ticketing solutions. The company offers a comprehensive suite of tools that helps event organizers create, promote, and manage their events. Eventbrite also provides a marketplace where event organizers can sell tickets and attendees can purchase tickets to events. Cvent is another leading provider of event management and ticketing solutions. The company offers a wide range of products and services that help event organizers plan, execute, and measure the success of their events. Cvent also provides a mobile app that allows attendees to access event information, view schedules, and network with other attendees.
The event app market is projected to reach USD 32.3 billion by 2032, exhibiting a CAGR of 14.12% from 2023 to 2032. The increasing adoption of mobile devices and the growing popularity of virtual and hybrid events are driving market growth. Key recent developments include the launch of new features and integrations by major players such as Eventbrite, Cvent, and Aventri. For instance, in 2023, Eventbrite introduced a new AI-powered matchmaking tool to enhance networking opportunities at events. Additionally, the integration of event apps with social media platforms and payment gateways is streamlining event management and attendee engagement.
| Report Attribute/Metric | Details |
| Market Size 2022 | 8.62(USD Billion) |
| Market Size 2023 | 9.84(USD Billion) |
| Market Size 2032 | 32.3(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 14.12% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | LiveTiles, CadmiumCD, Splash, Hubilo, Aventri, Bizzabo, On24, Freeman, DoubleDutch, Hopin, Swapcard, Cvent, Attendify, Eventbrite |
| Segments Covered | Type, Platform, Deployment, Purpose, Industry, Regional |
| Key Market Opportunities | 1 Integration with AI and VR2 Customization and Personalization3 Realtime Analytics4 Gamification and Community Engagement5 Hybrid and Virtual Events |
| Key Market Dynamics | Rising mobile penetration growing adoption of cloudbased services increasing need for personalized experiences adoption of AI and ML technologies expansion of the event industry |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Event App Market is anticipated to be valued at USD 9.84 billion in 2023.
The Event App Market is projected to grow at a CAGR of 14.12% from 2023 to 2032.
The Event App Market is expected to reach a valuation of USD 32.3 billion by 2032.
North America is expected to hold the largest market share in the Event App Market in 2023.
Event Apps are used for a variety of applications, including event registration, attendee management, networking, and event marketing.
Some of the key competitors in the Event App Market include Eventbrite, Cvent, and Aventri.
The growth of the Event App Market is being driven by factors such as the increasing popularity of mobile devices, the growing demand for personalized event experiences, and the need for efficient event management.
The Event App Market faces challenges such as competition from traditional event management methods, the need for continuous innovation, and data security concerns.
Key trends in the Event App Market include the adoption of artificial intelligence, the use of virtual and augmented reality, and the integration of event apps with other software platforms.
The COVID-19 pandemic has had a significant impact on the Event App Market, leading to a decline in demand for event apps due to the cancellation or postponement of events.
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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