Europe Swimming Pool Treatment Chemicals Market Size was valued at USD 584.69 million in 2023. The Europe Swimming Pool Treatment Chemicals industry is projected to grow from USD 716.83 million in 2024 to USD 4,208.22 million by 2032, exhibiting a compound annual growth rate (CAGR) of 24.8% during the forecast period (2024 - 2032). Swimming pool treatment chemicals are used in swimming pools to remove the particulate organic matter, including microorganisms such as viruses, bacteria, and protozoa; anthropogenic particles such as skin or hair cells; and ingredients of personal care products such as screen screening agents introduced into the swimming pool by the bathers. These particulates can pose a serious threat to human health. Chlorine is the most commonly used disinfectant/swimming pool treatment chemical. Apart from eliminating bacteria, they also oxidize other materials such as dirt and chloramines. Chlorine can be added in various forms, such as liquid, granules, or tablets, depending on the specific needs of the pool. Another common chemical used is pH adjusters, such as acids or alkalis, which help maintain the proper pH balance of the pool water. Proper pH levels are essential for swimmer comfort and to ensure the effectiveness of chlorine. These chemicals help in maintaining a healthy and safe swimming environment by eliminating contaminants and minimizing the risk of waterborne illnesses.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Swimming has become a renowned sport and a popular recreational activity. Competitive swimming has gained popularity as an Olympic game. Many people in Europe are opting for swimming which consequently has increased the construction of swimming pools. Besides swimming has also become a popular recreational activity among the population of all ages as it is a low impact workout. Swimming helps reduce stress builds endurance, muscle strength, and cardiovascular fitness and tones muscles. These benefits associated with sport have increased spending on the construction of private swimming pools. According to the Federation of Pool Professionals France has the highest number of private swimming pools with 1 private swimming pool per 20 people accounting for 3.4 million private pools in May 2023 compared to 2.5 millions in 2018. In addition, France witnessed construction of 244,000 new swimming pools with 86,000 buried pools and 158,000 above ground pools in 2021.
Figure 1: Top Water Parks in Europe With Their Annual Guests, 2022 (Million)
Source: TEA/AECOM Theme Index and MRFR Analysis
According to the TEA/AECOM Theme Index Germany followed by Spain and the Czech Republic has the largest water parks in Europe. These water parks attract annual guests ranging from 1.8 million people to 0.6 million per annum. Thus the growing footfall in these water parks is expected to drive the demand for chemicals used in treating swimming pool water over the forecast period.
Moreover as people become more health conscious and adopt healthier lifestyles the demand for swimming pools as a means of regular exercise and recreation increases. This in turn fuels the demand for chemicals that aid in maintaining clean and hygienic pool water. According to the data released by European Commission, in Europe The high population density and prevalence of flats and apartments have led to widespread utilization of communal pools both municipal and private. This trend is particularly notable in countries such as Germany and the UK. In Germany alone an estimated 250-300 million people visit public pools annually. Moreover, In the UK, statistics reveal that 33% of children and 36% of adults visit swimming pools at least once a week while 55% of children utilize pools at least once a month. Furthermore, the impact of public swimming pools is significant especially in large cities like Paris where up to 38 public pools can be found. On busy Sundays in the summer a single public pool can attract as many as 1400 visitors. This shows the huge social influence of public swimming pools in Europe as they contribute significantly to the health and wellbeing of the population by promoting an active, healthy and enjoyable leisure activity that is accessible to individuals of all ages and social backgrounds.
Thus, the growing popularity of swimming due to its benefits and increasing construction of swimming pools are expected to fuel the demand for swimming pool treatment chemicals and boost the growth of the Europe market during the forecast period.
Various diseases can be spread through particulate matter as many people use swimming pools simultaneously. Particulate organic matter includes microorganisms such as viruses, bacteria, and protozoa; anthropogenic particles such as skin or hair cells; and ingredients of personal care products such as screen screening agents. Certain groups of users may be more susceptible to hazards than others. For instance, children may spend long periods in recreational waters and are more likely than adults to intentionally or accidentally swallow water. Immunocompromised individuals may be at higher risk from microbial or chemical hazards.
Thus, the demand for disinfectants such as chlorine, hypochlorite salts, and pH adjustors among others has increased to remove the particulate organic matter from the swimming pool. Additionally, growing awareness regarding water quality is another important factor propelling the demand for disinfectants, and thus swimming pool treatment chemicals. However, the use of disinfectants must be as per the guidelines set by the regulatory authorities to maintain the quality of the water.
According to Section 37 (2) of the Protection Against Infection Act (IfSG) in Germany, the quality of water in swimming and bathing pools is regulated. This section ensures that water made available for swimming or bathing in commercial operations, public baths, or other non-private facilities must meet certain quality standards. The water should be of such quality that its use does not pose any risk to human health, particularly in terms of pathogens. This regulation aims to protect individuals from potential health hazards associated with swimming or bathing in contaminated water. In addition, the Pool Water Treatment Advisory Group (PWTAG) is another regulatory body providing guidelines for pool water treatment. These guidelines cover various aspects, including disinfection methods, water balance, and filtration. PWTAG's guidelines are widely recognized and followed by pool operators across the European countries. Thus, European countries such as Germany and France, have well-established pool water quality standards, which have triggered the need for advanced pool treatment systems and chemicals. Compliance with these regulations necessitates the use of appropriate chemicals to ensure the desired water quality thus, driving the demand for swimming pool treatment chemicals in the region.
The expanding construction industry with an increase in residential construction has increased the construction of new swimming pools, fuelling the demand for swimming pool treatment chemicals at a significant rate in the Europe. The demand for new pools is primarily driven by the benefits of pool ownership, which includes relaxation, entertainment, exercise, and convenience, among others. According to the Federation of Swimming Pool Professionals, despite economic constraints and concerns related to global events such as the war in Ukraine and extreme weather conditions, the appeal of home swimming pools remained strong among the French. In 2022, a total of 188,600 new pools were created in gardens across the country. Although the pace of growth has slowed compared to the post-lockdown of 2021 and 2020, the number of new pools continues to increase at a rate 20% higher than in 2019, when 156,000 were installed. This trend reflects the French population's ongoing desire to enhance their homes and create personal spaces for relaxation and enjoyment.
According to the Global Wealth Report, the UNHWI witnessed an increase 79% from 3,326 in 2000 to 16,236 in 2022 with Spain, Italy and France having the most number of UHNWI. Additionally, around 16% of the UHNWI bought luxury homes in 2022 while 15% bought homes in 2023. Thus, the growing construction industry in Europe with the increase in construction of luxurious apartments, changing lifestyles, and increasing purchasing power of consumers is likely to increase the construction of swimming pools and consequently propel the demand for swimming pool treatment chemicals.
Furthermore, the increasing spending on the construction of luxurious and elegant hotels, in UK and Germany, having pools and spas on account of the booming tourism industry is likely to propel the demand for swimming pool treatment chemicals during the review period. For instance, according to Statista, UK and Germany accounts for 17% and 15% respectively of the total new hotels constructed in Europe in 2022. Thus, the expanding construction and tourism industry is likely to play a vital role in the growth of the Europe swimming pool treatment chemicals market during the forecast period.
By product type the swimming pool treatment chemicals market has been segmented into calcium hypochlorite, sodium hypochlorite, chlorine gas, trichloroisocyanuric acid (TCCA), dichloroisocyanuric acid (SDIC), bromine, algaecides, flocculants, and pH adjusters. Among these, the sodium hypochlorite segment dominated the Europe market with the largest revenue share of 17.43% in 2023 and is projected to dominate the Europe swimming pool treatment chemicals market revenue through the projected period. Sodium hypochlorite has become a widely preferred choice for swimming pool water treatment in Europe due to its effectiveness as a disinfectant and its ability to maintain a consistent chlorine level in the pool water. This chemical compound is known for its ability to kill bacteria, viruses, and other microorganisms, making it a crucial component in ensuring the safety and cleanliness of swimming pools. The availability of diverse sodium hypochlorite-based products, including liquid and granular formulations, has further contributed to its widespread adoption across the region. Pool owners and operators have embraced the convenience and versatility of these products, which can be easily integrated into their pool maintenance routines.
Based on end-use, the Europe swimming pool treatment chemicals market is segmented as public swimming pools and private swimming pools. The public swimming pools segment dominated the Europe Swimming Pool Treatment Chemicals Market with the largest market revenue share of 65.42% in 2023 and is also projected to dominate the Europe swimming pool treatment chemicals market revenue through the projected period. Public swimming pools, such as those found in community centers, hotels, and recreational facilities, tend to have larger pool volumes compared to private swimming pools. This increased pool size translates to a higher demand for swimming pool treatment chemicals to maintain water quality and safety. Public swimming pools are subject to more stringent regulations and standards when it comes to water quality and safety. Pool operators in the public sector are required to adhere to these regulations, driving the demand for high-quality and effective swimming pool treatment chemicals.
Based on Region, the Europe swimming pool treatment chemicals market is segmented into Spain, Portugal, Italy, DACH, UK & Ireland, France, Nordics, Benelux, CEE, and Turkey. The DACH market held the maximum market share of 22.59% in 2023 and is also expected to account for a significant revenue share during the forecast period. The DACH region, particularly Germany, is renowned for its extensive and well-developed swimming pool infrastructure, both in the public and private sectors. This abundance of swimming pools, ranging from municipal facilities to luxury resorts, generates a consistent and substantial demand for swimming pool treatment chemicals.
The region's commitment to maintaining high standards of water quality and safety in these swimming pools is a key driver of the DACH market's dominance. Pool operators in the DACH countries are required to adhere to stringent regulations and guidelines, ensuring that the water is thoroughly treated and disinfected. This regulatory environment creates a steady need for reliable and effective swimming pool treatment chemicals, further solidifying the DACH region's market leadership. The DACH region is characterized by a relatively affluent consumer base, with a strong inclination towards leisure and recreational activities, including swimming. This affluence translates to a higher willingness among both public and private pool owners to invest in maintaining the cleanliness and safety of their swimming facilities.
The DACH region benefits from well-established distribution channels and infrastructure for swimming pool treatment chemicals. The region has a network of suppliers, retailers, and service providers that cater to the needs of pool owners and operators, ensuring the efficient delivery and accessibility of these products. This robust distribution network, combined with the region's strong manufacturing capabilities and logistics infrastructure, enables the DACH market to maintain its dominant position in the Europe swimming pool treatment chemicals market. Manufacturers and suppliers can leverage this existing infrastructure to effectively reach and serve the diverse customer base in the region.
The competitive landscape offers an analysis of the key developments by the companies operating in the Europe market between 2018 and 2023. The Europe market for Swimming Pool Treatment Chemicals is projected to witness healthy growth during the forecast period, owing to the significant growth of the pool industry in the developing economies of Europe. Swimming Pool Treatment Chemicals is a crucial component in for maintenance of pools.
Ercros Group, EHER, BASF SE, INEOS, Arkema, Solvay, Tosoh Corporation, B & V Chemicals, AGC Inc and others are the prominent players operating in the Europe Swimming Pool Treatment Chemicals market. These players account for a majority of the regional market share owing to their large production capabilities, revenue base, availability of low-cost raw material, patented production facilities, and global distribution network. Additionally, the adoption of various strategies such as expansion, R&D, agreements, acquisitions, and investments is expected to help these players to gain maximum revenue and long-term growth during the forecast period.
Ercros SA (Ercros): Ercros SA (Ercros) is engaged in the manufacturing and distributing of chemical products. It operates through three business divisions, namely chlorine derivatives, intermediate chemicals, and pharmaceuticals. The company offers a diversified range of products that includes basic chemicals such as hydrochloric acid, acetaldehyde, chlorine, Swimming Pool Treatment Chemicals, caustic soda, and plastics such as PVC compounds, dichloroethane (EDC) along with intermediates and active pharmaceutical ingredients. It operates and exports almost half of its products to more than 103 countries, particularly Europe. It is one of the leading suppliers of trichloroisocyanuric acid (TCCA) in Europe and sodium hypochlorite, sodium chlorate, and molding powder in Spain. The company offers products for various industries, including chemical, water treatment, automotive, paint, textile, hygiene, construction, and food industries. It has 10 manufacturing facilities in various cities across Spain, and exports almost half of its sales to around 91 countries worldwide.
November 2023: Ercros will be presented at the Piscina & Wellness Fair, which held in Barcelona from 27 to 30 November, its new and most sustainable packaging for TCCA tablets for the swimming pool water treatment. The new packaging, which has the UN approval, is made from responsibly sourced cardboard, is 100% recyclable and the material of its inner bag is recycled plastic.
February 2024: INEOS Inovyn launches Ultra Low Carbon Chlor-Alkali range – significantly reducing CO2 footprint by up to 70%. New Ultra Low Carbon (ULC) range of Chlor-Alkali products, including Caustic Soda, Caustic potash and Chlorine get a major carbon footprint reduction.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD Â 307.41 million |
| Market Size 2032 | USD Â 383.71 million |
| Compound Annual Growth Rate (CAGR) | 2.48% (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2018 & 2022 |
| Forecast Units | Value (USD Million) and Volume (Tons) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, End-Use, and Region |
| Geographies Covered | Spain, Portugal, Italy, DACH, UK & Ireland, France, Nordics, Benelux, CEE, and Turkey |
| Key Companies Profiled | Ercros Group, EHER, BASF SE, INEOS, Arkema, Solvay, Tosoh Corporation's, B & V Chemicals, AGC Inc., Vinyl Ltd. |
| Key Market Opportunities | Increase in construction activities across Europe |
| Key Market Dynamics | Growing popularity of swimming pool as recreational activity ·        Increasing awareness regarding water quality |
Frequently Asked Questions (FAQ) :
Swimming pool treatment chemicals are used in swimming pools to remove the particulate organic matter, including microorganisms such as viruses, bacteria, and protozoa; anthropogenic particles such as skin or hair cells; and ingredients of personal care products such as screen screening agents introduced into the swimming pool by the bathers.
The DACH region dominated the Europe Swimming Pool Treatment Chemicals Market with the largest market revenue share of 22.59% in 2023.
Ercros Group, EHER, BASF SE, INEOS, Arkema, Solvay, Tosoh Corporation's, B & V Chemicals, AGC Inc., and Vinyl Ltd.
The sodium hypochlorite segment dominated the Europe market with the largest revenue share of 17.43% in 2023.
The private swimming pools segment dominated the Europe swimming pool treatment chemicals market with the largest market revenue share of 34.58% in 2023.
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