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    Europe Pasta Market

    ID: MRFR/F-B & N/45077-HCR
    128 Pages
    Snehal Singh
    September 2025

    Europe Pasta Market Research Report By Pasta Source (Wheat, Rice, Maize, Soy, Multigrain) and By Pasta Distribution Channel (Store-Based Supermarkets, Hypermarkets, Non-Store-Based) - Forecast to 2035.

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    Europe Pasta Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    Europe Pasta Market Summary

    The Europe Pasta market is projected to experience substantial growth, reaching 18.4 USD Billion by 2035.

    Key Market Trends & Highlights

    Europe Pasta Key Trends and Highlights

    • The market valuation for Europe Pasta is estimated at 10.1 USD Billion in 2024.
    • From 2025 to 2035, the market is expected to grow at a CAGR of 5.59%.
    • By 2035, the market is anticipated to expand to 18.4 USD Billion, indicating robust demand.
    • Growing adoption of healthy eating habits due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 10.1 (USD Million)
    2035 Market Size 18.4 (USD Million)
    CAGR (2025-2035) 5.59%

    Major Players

    Galbani, La Molisana, Pasta Zara, Bertagni, Cavalieri, De Cecco, Maggioni, Voiello, Barilla, Rummo, Granoro, Ceresole, Pasta Lensi, Divella, Pasta Garofalo

    Europe Pasta Market Trends

    Growing consumer understanding of nutrition and well-being is driving a notable trend toward health-conscious eating in the European pasta market. As part of a healthier diet, many people are gravitating toward whole-grain, gluten-free, and organic pasta options.

    In order to accommodate a range of dietary requirements, alternative pasta produced from vegetables, quinoa, or legumes is becoming more and more popular. Additionally, customers' hectic schedules have increased demand for convenience pasta and ready-to-cook items, which has led to a thriving market for pre-packaged meals.

    Another big trend is sustainability, as customers are choosing more and more companies that use eco-friendly packaging and sourcing methods. This movement supports European governments' efforts to promote sustainable agriculture and lower carbon footprints.

    Pasta producers have adopted more environmentally friendly practices as a result of EU policies that support organic farming and local sourcing. Innovative businesses now have the chance to investigate plant-based pasta or functional pasta that is enhanced with nutrients to suit current health trends.

    Furthermore, pasta manufacturers now have new ways to reach a wider audience thanks to the growth of internet shopping, particularly among younger customers who prefer to shop online. E-commerce gives niche products a platform and enables brands to interact with consumers directly.

    The influence of social media and culinary experimentation have led to the modernization of traditional pasta recipes in recent years.

    Unique pasta recipes have resulted from the blending of many international cuisines, overcoming cultural divides and enhancing Europe's culinary scene. This development represents a thriving market that stays true to its culinary roots while adjusting to shifting consumer preferences.

    Europe Pasta Market Drivers

    Market Segment Insights

    Pasta Market Pasta Source Insights

    The Pasta Source segment within the Europe Pasta Market plays a critical role in shaping consumer preferences and market dynamics. Given that the overall market is on a positive upswing, driven by an increasing demand for diverse pasta options and plant-based diets, consumers are becoming more health-conscious and are seeking pasta options aligned with nutritional benefits.

    The industry has recently witnessed a significant rise in the popularity of wheat-based pasta, which has long been a staple in European cuisine, primarily due to its rich source of carbohydrates and favorable cooking properties. Rice pasta is also gaining traction, particularly among gluten-free consumers, providing an alternative that caters to various dietary needs.

    Additionally, maize pasta is acclaimed for its unique flavor profile and texture, catering to a niche but growing market of health-focused individuals. It is particularly valuable for those who are sensitive to gluten or those seeking alternative grains. Soy-based pasta, enriched with high protein content, presents an option for consumers interested in enhancing their protein intake.

    This variant is often highlighted within the vegetarian and vegan demographics, which continue to grow as awareness around plant-based diets increases across Europe. The emergence of multigrain pasta reflects the trend towards combined health benefits, offering a blend of various grains that enhances the nutritional value of traditional pasta while appealing to the health-conscious population.

    This diversification in the Pasta Source segment is not just a response to changing dietary preferences but also to a broader trend of increasing experimentation with food textures and flavors. The rise of specialty and artisanal pasta products has encouraged manufacturers to innovate, creating a wider array of choices within the market.

    Pasta Market Pasta Distribution Channel Insights

    The Pasta Distribution Channel within the Europe Pasta Market has demonstrated significant growth driven by various factors including consumer preferences and retail dynamics. Store-Based Supermarkets constitute a major portion of the distribution landscape, providing easy access to a wide range of pasta products, which appeals to household shoppers.

    Hypermarkets also play a crucial role, offering diverse food options that enhance convenience for consumers seeking comprehensive grocery solutions. Meanwhile, the Non-Store-Based segment, encompassing online sales, has gained remarkable traction, particularly due to the increasing popularity of e-commerce and home delivery services, especially among the younger demographic.

    The ongoing trends towards health and wellness have shaped purchasing decisions, pushing brands to innovate with healthy pasta alternatives. Furthermore, sustainable packaging and ethical sourcing practices are becoming increasingly important to consumers, influencing the competitive landscape within this channel.

    The segments together contribute to the overall market growth by adapting to changing consumer behaviors, thereby shaping the Europe Pasta Market dynamics. As such, the distribution channels are crucial for the industry's evolution and directly impact the market's competitive positioning by meeting the diverse needs of the European consumer base.

    Get more detailed insights about Europe Pasta Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Europe Pasta Market has been witnessing significant growth due to the rising demand for convenient and ready-to-eat meals among consumers. This market is characterized by a diverse range of products that cater to various consumer preferences, including whole grain, gluten-free, and organic pasta options.

    A number of key players compete for market share, employing strategies such as product innovation, promotional campaigns, and strategic partnerships to enhance their presence. The competition is intensified by the increasing health consciousness among consumers, leading to a preference for pasta made from healthier ingredients and the trend towards vegetarian and vegan diets.

    Furthermore, the growing popularity of Italian cuisine across Europe continually drives the demand for pasta, presenting opportunities for brands to expand their offerings and build strong loyalty among customers.

    Galbani has established a strong foothold within the Europe Pasta Market, leveraging its extensive experience in food production that spans more than a century. The company's commitment to quality and heritage resonates well with European consumers, as it emphasizes traditional Italian recipes and premium ingredients.

    Galbani's strengths lie in its brand recognition and a comprehensive portfolio of pasta products, which includes a range of dried and fresh pasta options that appeal to various demographic segments. In addition to maintaining a solid distribution network, Galbani frequently innovates its product offerings, ensuring they align with evolving consumer preferences and dietary requirements.

    This adaptability enables Galbani to effectively compete with other major players in the market while reinforcing its position as a trusted brand within the pasta segment.

    La Molisana is another prominent player in the Europe Pasta Market, known for its high-quality products that resonate with consumers looking for authentic Italian pasta. The company's product portfolio includes a wide selection of pasta shapes and types, all crafted with carefully sourced ingredients that reflect traditional manufacturing methods.

    La Molisana has a notable presence in both retail and food service sectors, allowing it to reach a diverse customer base. The strength of the brand lies in its dedication to quality, which is bolstered by key investments in sustainable practices and innovation in production techniques.

    In recent years, La Molisana has also pursued mergers and acquisitions to enhance its market presence and capabilities in Europe, allowing it to broaden its distribution channels while further solidifying its brand standing in a competitive marketplace.

    Key Companies in the Europe Pasta Market market include

    Industry Developments

    Recent developments in the Europe Pasta Market reveal a growing demand for premium and organic pasta options, as consumers increasingly prioritize health-conscious choices. Companies like Barilla and De Cecco have responded by expanding their product lines to include whole grain and gluten-free options.

    In October 2023, Barilla showcased its commitment to sustainability by announcing new packaging initiatives aimed at reducing plastic waste, further enhancing its brand image. Key acquisitions have shaped the market dynamics, with Galbani pursuing a strategy of growth through diversification, indicating potential future mergers or partnerships.

    Notably, in July 2022, Pasta Zara expanded its operations by acquiring a smaller local pasta producer, bolstering its market presence. The market valuation has seen an uplift, as reported by various industry analysts, with factors such as increased home cooking and trend towards Italian cuisine contributing to sales growth.

    Companies like Rummo and Granoro have been gaining traction in the e-commerce sector, reflecting the shift in shopping behaviors during the post-pandemic recovery. The pasta market in Europe is also witnessing innovations in production techniques, driven by demands for quality and authenticity, which are essential for maintaining competitive advantages.

    Market Segmentation

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 9606.53(USD Million)
    Market Size 2024 10137.16(USD Million)
    Market Size 2035 18445.0(USD Million)
    Compound Annual Growth Rate (CAGR) 5.592% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Million
    Key Companies Profiled Galbani, La Molisana, Pasta Zara, Bertagni, Cavalieri, De Cecco, Maggioni, Voiello, Barilla, Rummo, Granoro, Ceresole, Pasta Lensi, Divella, Pasta Garofalo
    Segments Covered Pasta Source, Pasta Distribution Channel
    Key Market Opportunities Health-driven pasta alternatives, Organic and gluten-free options, Premium artisanal pasta growth, Convenience-focused ready meals, Online grocery shopping expansion
    Key Market Dynamics Health consciousness, premium product demand, convenience meals trend, sustainability focus, and gluten-free options growth.
    Countries Covered Germany, UK, France, Russia, Italy, Spain, Rest of Europe

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What was the market size of the Europe Pasta Market in 2024?

    The Europe Pasta Market was valued at approximately 10137.16 million USD in 2024.

    What is the projected market size of the Europe Pasta Market in 2035?

    By 2035, the Europe Pasta Market is anticipated to reach a valuation of around 18445.0 million USD.

    What is the expected CAGR for the Europe Pasta Market from 2025 to 2035?

    The expected CAGR for the Europe Pasta Market from 2025 to 2035 is 5.592%.

    Which pasta source segment dominated the market in 2024?

    In 2024, the Wheat pasta source segment dominated the market, valued at 5050.0 million USD.

    What is the market size for the Rice pasta source segment in 2035?

    The Rice pasta source segment is projected to reach a market size of 4500.0 million USD by 2035.

    Who are the key players in the Europe Pasta Market?

    Key players in the Europe Pasta Market include Galbani, Barilla, De Cecco, and Pasta Zara among others.

    What growth opportunity exists in the Maize pasta source segment?

    The Maize pasta source segment is projected to grow to 3000.0 million USD by 2035, indicating significant growth potential.

    What is the anticipated market size for the Multigrain pasta source by 2035?

    The Multigrain pasta source segment is expected to reach a market size of 1800.0 million USD by 2035.

    What impact do regional preferences have on the Europe Pasta Market growth?

    Regional preferences significantly influence product variation and demand, impacting overall market growth positively.

    What challenges might the Europe Pasta Market face in the coming years?

    The market may face challenges such as fluctuating raw material prices and changing consumer dietary preferences.

    1. EXECUTIVE SUMMARY
      1. Market Overview
    2. Key Findings
      1. Market Segmentation
      2. Competitive Landscape
    3. Challenges and Opportunities
      1. Future Outlook
    4. MARKET INTRODUCTION
    5. Definition
      1. Scope of the study
        1. Research Objective
    6. Assumption
      1. Limitations
    7. RESEARCH METHODOLOGY
    8. Overview
      1. Data Mining
      2. Secondary Research
    9. Primary Research
      1. Primary Interviews and Information Gathering Process
    10. Breakdown of Primary Respondents
      1. Forecasting Model
    11. Market Size Estimation
      1. Bottom-Up Approach
        1. Top-Down
    12. Approach
      1. Data Triangulation
      2. Validation
    13. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
    14. Opportunities
    15. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
    16. Porter's Five Forces Analysis
      1. Bargaining Power of Suppliers
    17. Bargaining Power of Buyers
      1. Threat of New Entrants
    18. Threat of Substitutes
      1. Intensity of Rivalry
      2. COVID-19
    19. Impact Analysis
      1. Market Impact Analysis
        1. Regional
    20. Impact
      1. Opportunity and Threat Analysis
    21. EUROPE PASTA
    22. MARKET, BY PASTA SOURCE (USD MILLION)
      1. Wheat
      2. Rice
    23. Maize
      1. Soy
      2. Multigrain
    24. EUROPE PASTA MARKET,
    25. BY PASTA DISTRIBUTION CHANNEL (USD MILLION)
      1. Store-Based Supermarkets
    26. Hypermarkets
      1. Non-Store-Based
    27. COMPETITIVE LANDSCAPE
    28. Overview
      1. Competitive Analysis
      2. Market share Analysis
    29. Major Growth Strategy in the Pasta Market
      1. Competitive Benchmarking
    30. Leading Players in Terms of Number of Developments in the Pasta Market
    31. Key developments and growth strategies
      1. New Product Launch/Service
    32. Deployment
      1. Merger & Acquisitions
        1. Joint Ventures
    33. Major Players Financial Matrix
      1. Sales and Operating Income
    34. Major Players R&D Expenditure. 2023
    35. COMPANY PROFILES
    36. Galbani
      1. Financial Overview
        1. Products Offered
    37. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    38. La Molisana
      1. Financial Overview
        1. Products Offered
    39. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    40. Pasta Zara
      1. Financial Overview
        1. Products Offered
    41. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    42. Bertagni
      1. Financial Overview
        1. Products Offered
    43. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    44. Cavalieri
      1. Financial Overview
        1. Products Offered
    45. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    46. De Cecco
      1. Financial Overview
        1. Products Offered
    47. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    48. Maggioni
      1. Financial Overview
        1. Products Offered
    49. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    50. Voiello
      1. Financial Overview
        1. Products Offered
    51. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    52. Barilla
      1. Financial Overview
        1. Products Offered
    53. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    54. Rummo
      1. Financial Overview
        1. Products Offered
    55. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    56. Granoro
      1. Financial Overview
        1. Products Offered
    57. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    58. Ceresole
      1. Financial Overview
        1. Products Offered
    59. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    60. Pasta Lensi
      1. Financial Overview
        1. Products Offered
    61. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    62. Divella
      1. Financial Overview
        1. Products Offered
    63. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    64. Pasta Garofalo
      1. Financial Overview
        1. Products Offered
    65. Key Developments
      1. SWOT Analysis
        1. Key Strategies
      2. References
      3. Related Reports
    66. LIST
    67. OF TABLES
    68. MARKET SIZE ESTIMATES & FORECAST, BY PASTA SOURCE, 2019-2035 (USD BILLIONS)
    69. EUROPE PASTA MARKET SIZE ESTIMATES & FORECAST, BY PASTA DISTRIBUTION CHANNEL,
    70. 2035 (USD BILLIONS)
    71. ACQUISITION/PARTNERSHIP
    72. SYNOPSIS
    73. EUROPE PASTA MARKET ANALYSIS BY PASTA DISTRIBUTION CHANNEL
    74. KEY BUYING CRITERIA OF PASTA MARKET
    75. DRO ANALYSIS OF PASTA MARKET
    76. MARKET
    77. SUPPLY / VALUE CHAIN: PASTA MARKET
    78. SOURCE, 2025 (% SHARE)
    79. TO 2035 (USD Billions)
    80. CHANNEL, 2025 (% SHARE)
    81. CHANNEL, 2019 TO 2035 (USD Billions)
    82. COMPETITORS

    Europe Pasta Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

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