As per MRFR analysis, the Europe Craft Beer Market Size was estimated at 25.54 (USD Billion) in 2023. The Europe Craft Beer Market Industry is expected to grow from 27.2(USD Billion) in 2024 to 97.71 (USD Billion) by 2035. The Europe Craft Beer Market CAGR (growth rate) is expected to be around 12.329% during the forecast period (2025 - 2035).
Key Europe Craft Beer Market Trends Highlighted
Craft beer in Europe is still booming because consumers have the distinct preference for local and unique flavors. With the reception of the craft beer revolution, many European countries have developed a variety of styles that utilize regional brewing traditions, local resources, and ingredients. An ever-increasing demand for premium and artisanal products alongside higher quality locally brewed beers is a major market driver. The most recently emerging microbreweries and independent breweries have remarkably increased the level of creativity available for beer lovers within the sector. Considering the Europe craft beer market, there seems to be great potential, especially with the rise of health-conscious trends.
A large portion of the market is shifting towards low and alcohol-free beverages which is great for the flavor seekers who are interested in healthier options. Brands can now leverage the opportunity, in the sustainable practices context, to incorporate organic ingredients while utilizing eco-friendly packaging which fulfills changing consumer values in the brewing process. Recently in Europe, there has been a growing trend where different breweries collaborate to create new unique brews. This trend does not only inspire creativity but also helps in building a community among local brewers.
Furthermore, the increasing popularity of e-commerce platforms is enabling consumers to purchase craft beer online, providing an opportunity for breweries to market and sell their products directly to customers. In general, the European craft beer market is changing quickly in response to the market changes for value, sustainability, and novel experiences.
Europe Craft Beer Market Drivers
Rising Consumer Interest in Craft Beer
The growing consumer interest in craft beer has significantly influenced the Europe Craft Beer Market Industry. Data from the Brewers Association indicates that the number of craft breweries in Europe has increased by over 30% in the last five years, reflecting a robust trend towards artisanal and locally produced beverages. This shift is driven by consumers, especially millennials and Gen Z, who are more inclined to support local businesses and seek unique drinking experiences.
The European Commission supports this trend by establishing policies that promote and fund local breweries, creating an environment where craft beer can flourish. The immense popularity of craft beer is evident, with regions like Germany and the United Kingdom leading in craft beer production, contributing to a dynamic market landscape. The focus on quality, flavor, and local sourcing resonates with modern consumers, further driving market growth in Europe.
Health Consciousness and Demand for Low-Alcohol Options
With an increasing focus on health and wellness, consumers in Europe are gravitating towards low-alcohol and alcohol-free craft beer options. Recent research indicates that the low and no-alcohol beer segment has seen sales growth of about 8% year-on-year across the continent. The European Union's Health Strategy emphasizes the importance of promoting healthier drinking habits, influencing brewers to innovate and create low-alcohol craft beer alternatives that do not compromise on taste.
This trend is particularly evident in countries like the Netherlands and Sweden, where breweries have successfully launched a range of low-alcohol craft beers, catering to health-conscious consumers while maintaining their market share.
Evolving Tastes and Experimentation with Flavors
As consumers seek diversity and novelty in their beverages, the Europe Craft Beer Market Industry is witnessing a surge in experimental flavors and unique brewing techniques. According to the Alcohol and Alcoholism journal, over 60% of consumers are interested in trying craft beers with unconventional flavors, such as fruit-infused or spiced varieties. This trend is supported by various brewing competitions across Europe, including the European Beer Challenge, which highlights innovation in flavor combinations and brewing methods.
European craft breweries are increasingly collaborating with local artisans, infusing their beers with regional ingredients, thus creating distinctive products that appeal to adventurous drinkers and drive market expansion.
Europe Craft Beer Market Segment Insights
Craft Beer Market Type Insights
The Europe Craft Beer Market is categorized into various types, reflecting the diverse preferences of beer consumers across the region. Among these, Ale, Lager, and Stouts are prominent classifications that significantly contribute to the market's growth and appeal. Ales, characterized by their robust flavors and variety, have garnered a substantial following. They are often preferred for their rich taste profiles, which offer consumers an experience that ranges from fruity and hoppy to malty and spicy. This beverage type attracts many craft beer enthusiasts, fueling its growth within the Europe Craft Beer Market.
Lagers, known for their crisp and refreshing taste, also play a vital role in the market. They tend to be lighter than ales and are brewed using bottom-fermenting yeast at cooler temperatures. The appreciation for lagers stems from their wide-ranging styles, including Pilsner and Bock, which cater to a broad audience seeking a more balanced flavor profile. Furthermore, lagers are increasingly being crafted with innovative techniques and unique ingredients, making them appealing to the evolving preferences of consumers.
Stouts, on the other hand, attract those who favor a more intense and complex flavor experience. Often rich in flavors such as chocolate, coffee, and caramel, stouts have carved a niche in the craft beer market, appealing to consumers who appreciate full-bodied beers with a deeper flavor spectrum. The craft brewing community continuously experiments with stouts by incorporating various adjuncts like spices and fruits, thus expanding the traditional boundaries and stimulating consumer interest.
Overall, the segmentation of the Europe Craft Beer Market around these types underscores the dynamic nature of consumer preferences. As the market continues to evolve, each segmentAles, Lagers, and Stoutscontributes uniquely to the overall landscape of craft brewing. The growing demand for craft beers in Europe is driven by factors such as local sourcing, artisanal production, and unique flavor explorations, all of which enhance the consumer experience and propel market growth. As consumers continue to seek out new tastes and flavors, the differentiation within these types will remain critical to capturing market share and driving revenue in the Europe Craft Beer Market.
Craft Beer Market Ingredients Insights
The Ingredients segment of the Europe Craft Beer Market plays a crucial role in defining the quality and flavor profile of craft beers. With the overall market forecast expected to reach significant valuations in the forthcoming years, understanding the composition of this segment is essential for stakeholders. Malt holds a dominant position as it is fundamental to providing the desired color, flavor, and body to the beer. Yeast is equally important, as it is responsible for fermentation, influencing the final taste, aroma, and alcohol content of the brew.
Enzymes aid in the brewing process by breaking down starches, thereby improving efficiency and consistency, which is especially valued in small-batch brewing. Hops contribute bitterness and aroma, creating a balanced flavor profile, and they have gained attention for their preservative qualities. In recent years, the trend towards organic and locally-sourced ingredients has surged, reflecting consumer demand for authenticity and quality in craft beers. This evolving landscape presents opportunities for innovation and differentiation among industry players in regions like Europe, where craft beer culture is thriving and continues to evolve.
The continued focus on ingredient quality aligns with the broader consumer trend towards artisanal products, driving growth and engagement within the Europe Craft Beer Market.
Craft Beer Market Distribution channel Insights
The Distribution channel segment plays a crucial role in the overall dynamics of the Europe Craft Beer Market, with multiple pathways for products to reach consumers. Within this segment, there's a distinct focus on Store and Non-store channels, both of which cater to the diverse preferences of craft beer enthusiasts. Stores, including supermarkets, liquor stores, and specialty beverage shops, serve as traditional venues that provide significant accessibility to consumers, often showcasing local brews that emphasize regional craftsmanship. Non-store channels, on the other hand, highlight the rising trend of e-commerce and direct-to-consumer models, driven by the convenience of online shopping and the increasing demand for delivery services, which are gaining traction in cities across Europe.
As craft beer culture continues to grow, the synergy between these distribution channels and evolving consumer behaviors remains vital for market advancement. The evolving preferences for unique flavors and limited-edition brews also influence market growth and promotional strategies, providing opportunities for craft breweries to enhance their visibility and customer engagement. Additionally, the influence of social media and digital marketing on buying patterns continues to reshape how craft beer is distributed, further enriching the Europe Craft Beer Market's landscape.
Europe Craft Beer Market Key Players and Competitive Insights
The Europe Craft Beer Market is characterized by a dynamic and competitive landscape shaped by various regional breweries, established beer producers, and a growing consumer demand for diverse flavor profiles and artisanal production methods. This market has seen significant growth as consumers increasingly shift toward craft beers, driven by a desire for quality, uniqueness, and local sourcing. The competitive insights into this market reveal a blend of innovation and tradition, with players adopting strategic partnerships, enhancing distribution channels, and leveraging niche marketing to capture consumer interest. Craft beer has established a strong identity in Europe, making it a crucial sector in the beverage industry, where competition hinges on quality, brand loyalty, and the ability to remain relevant amidst ever-changing consumer preferences.
Asahi Group Holdings has made significant inroads into the Europe Craft Beer Market, demonstrating its strength through strategic acquisitions and an expanding portfolio that includes various craft beer brands catering to different consumer tastes. The company leverages its extensive distribution network and established supply chain to enhance its reach across European markets, allowing for more effective penetration into local cultures and preferences. Asahi has also built a reputation for innovation in brewing techniques and flavors, appealing to the growing segment of craft beer enthusiasts who seek authentic and diverse beer offerings. This strategic alignment with local trends and consumer behaviors positions Asahi favorably among competitors, enabling them to capitalize on the surging demand for craft beer within the region.
Diageo is another formidable player in the Europe Craft Beer Market, known for its broad portfolio that includes well-regarded brands across various categories. The company focuses on promoting its craft beer offerings through marketing campaigns that emphasize quality and craftsmanship, reinforcing the brand's commitment to artisanal values while reaching mainstream consumers. Diageo's market presence is bolstered by strategic mergers and acquisitions, allowing the company to broaden its influence and integrate successful craft breweries into its operations. With a keen eye on sustainability and innovation, Diageo actively invests in developing new products and optimizing brewing processes, thus enhancing its reputation as a responsible brewer. The company's strength lies in its ability to blend the heritage of traditional craft brewing with modern marketing techniques and extensive distribution mechanisms, solidifying its role in shaping the future of craft beer in Europe.
Key Companies in the Europe Craft Beer Market Include:
Europe Craft Beer Market Industry Developments
The Europe Craft Beer Market has seen significant developments recently, particularly with major players like BrewDog and Heineken expanding their presence across various European countries. In August 2023, Heineken announced plans to open several new craft beer bars in key cities, aiming to capitalize on the growing interest in craft brews among European consumers. Additionally, in September 2023, BrewDog launched an innovative campaign focusing on sustainability, enhancing its appeal to environmentally conscious consumers.
The market is also experiencing a notable investment in technology for brewing processes and distribution, with companies such as Carlsberg and AB InBev increasing their Research and Development efforts to improve efficiency. The valuation of the craft beer market in Europe has surged, driven by increasing consumer preference for unique flavors and local products, reflecting a shift away from traditional lager.
Moreover, throughout 2022 and early 2023, there have been talks of potential mergers, particularly involving Sierra Nevada Brewing Co. and Molson Coors Beverage Company aiming to strengthen market positioning within Europe. The craft beer market continues to thrive, showcasing growth driven by innovation and evolving consumer trends.
Craft Beer Market Segmentation Insights
| Report Attribute/Metric | Details |
| Market Size 2023 | 25.54(USD Billion) |
| Market Size 2024 | 27.2(USD Billion) |
| Market Size 2035 | 97.71(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 12.329% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Asahi Group Holdings, Diageo, Carlsberg, Sierra Nevada Brewing Co., Stone Brewing, Molson Coors Beverage Company, AB InBev, Brewery Ommegang, Mikkeller, Brewery de la Senne, St. Peter's Brewery, BrewDog, Heineken |
| Segments Covered | Type, Ingredients, Distribution channel |
| Key Market Opportunities | Emerging craft breweries, Innovative flavor profiles, Sustainable brewing practices, Increased distribution channels, Growing consumer interest in local products |
| Key Market Dynamics | premiumization trend, craft beer variety, health-conscious consumption, local sourcing preference, e-commerce growth |
| Countries Covered | Germany, UK, France, Russia, Italy, Spain, Rest of Europe |
Frequently Asked Questions (FAQ) :
The Europe Craft Beer Market was valued at 27.2 billion USD in 2024.
By 2035, the Europe Craft Beer Market is projected to reach a valuation of 97.71 billion USD.
The expected CAGR for the Europe Craft Beer Market from 2025 to 2035 is 12.329%.
In 2024, Lager hold the largest market share, valued at 12.3 billion USD.
The Ale segment of the Europe Craft Beer Market is valued at 10.5 billion USD in 2024.
In 2024, the Stouts segment was valued at 4.4 billion USD.
Key players in the Europe Craft Beer Market include major companies like Asahi Group Holdings, Diageo, and Carlsberg.
Increasing consumer preference for craft beer and innovative flavors are key opportunities driving market growth.
The Europe Craft Beer Market faces challenges such as regulatory hurdles and intense competition from large beverage companies.
Between 2025 and 2035, the Lager segment is anticipated to grow significantly, alongside Ale and Stouts, contributing to overall market expansion.
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Research Analyst Harshita post graduate mba in business administration from welingkar institute, mumbai and 5 years of experience in the field of product market research. as a research analyst, i have cross-domain experience in packaging, and industrial automation & equipment. i am currently looking after the research process of packaging, logistics & transportation, and industrial automation & equipment at market research future reports. my responsibilities at the organization involve handling syndicate and custom reports as well as responding to client inquiries, and organize, co-ordinate with a group of 5 to 6 persons to manage all workflows.
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