Europe Connected Car Market Research Report Information By Communication Type (Vehicle-To-Vehicle (V2V), Vehicle-To-Infrastructure (V2I), Vehicle-To-Pedestrian (V2P) and Others), By Connectivity Technology (3G, 4G LTE, 5G and Others), By Application (Driver Assistance, Infotainment, Vehicle Safety & Security, Telematics & Navigation and Others) By Vehicle Type (Passenger Cars and Commercial Vehicles), By End User (Automotive OEMs and Automotive Aftermarket) – Europe Market Forecast Till 2032

Europe Connected Car Market Overview:

Europe Connected Car Market Size was valued at USD 10.9 Billion in 2022. The Europe Connected Car Market industry is projected to grow from USD 12.7 Billion in 2023 to USD 44.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.80% during the forecast period (2024 - 2032). Growing data monetization opportunities are driving the Europe Connected Car Market by leveraging the vast amount of data generated by connected vehicles. With sensors, cameras, and connectivity features, Europe Connected Cars produce valuable insights into driving behavior, vehicle performance, and environmental conditions.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Connected Car Market Trends

Growing data monetization opportunities are driving market growth

Increasing urbanization and traffic congestion in Europe are significant drivers of the Europe Connected Car Market. As cities become more densely populated, traffic congestion worsens, leading to longer commute times and increased frustration among drivers. Europe Connected Car technologies offer solutions to these challenges by providing real-time traffic information, route optimization, and navigation assistance. These features help drivers navigate congested urban areas more efficiently, reducing travel times and improving overall mobility. Moreover, Europe Connected Cars can communicate with infrastructure and other vehicles, enabling cooperative traffic management and collision avoidance systems. As a result, there is a growing demand for Europe Connected Car solutions among urban commuters and fleet operators seeking to improve the efficiency and safety of their journeys in increasingly congested European cities.

Growing data monetization opportunities are driving the Europe Connected Car Market by leveraging the vast amount of data generated by connected vehicles. With sensors, cameras, and connectivity features, Europe Connected Cars produce valuable insights into driving behavior, vehicle performance, and environmental conditions. This data can be monetized through various channels, including subscription-based services, targeted advertising, and partnerships with third-party service providers. Companies can offer personalized services such as predictive maintenance, location-based offers, and usage-based insurance, enhancing customer experience and loyalty. Moreover, data analytics enable automakers and service providers to gain valuable insights into consumer preferences and market trends, informing product development and marketing strategies. As a result, there is a growing incentive for stakeholders to invest in Europe Connected Car technologies and data-driven business models to capitalize on these monetization opportunities in the European market.

Europe Connected Car Market Segment Insights:

Europe Connected Car Communication Type Insights

The Europe Connected Car Market segmentation, based on Communication Type, includes Vehicle-To-Vehicle (V2V), Vehicle-To-Infrastructure (V2I), Vehicle-To-Pedestrian (V2P) and Others. The Vehicle-To-Vehicle segment dominated the market due to its critical role in enhancing road safety and traffic efficiency. V2V technology enables vehicles to exchange real-time data such as location, speed, and direction, facilitating cooperative collision avoidance and traffic management systems. With a focus on reducing accidents and improving traffic flow, V2V communication is seen as a key enabler for the advancement of connected and autonomous vehicle technologies, driving its widespread adoption in the European market.

Vehicle-to-infrastructure (V2I) communication is experiencing the highest Compound Annual Growth Rate (CAGR) in the Europe Connected Car Market due to its role in optimizing traffic flow and enhancing overall mobility. V2I technology enables vehicles to communicate with roadside infrastructure such as traffic lights, road signs, and parking facilities, providing real-time information and enabling dynamic traffic management solutions. With increasing emphasis on smart city initiatives and traffic congestion mitigation, V2I communication is witnessing rapid adoption and growth in the European market.

Europe Connected Car Connectivity Technology Insights

The Europe Connected Car Market segmentation, based on Connectivity Technology, includes 3G, 4G LTE, 5G and Others. The 3G category generated the most income. 3G connectivity technology has captured the largest market share in the Europe Connected Car Market due to its widespread availability and established infrastructure. While newer technologies like 4G and 5G offer faster data speeds, 3G remains prevalent across Europe, providing reliable connectivity for Europe Connected Car applications. Additionally, many existing vehicles are equipped with 3G connectivity, contributing to its dominance. Moreover, 3G offers a balance between cost-effectiveness and performance, making it an attractive choice for Europe Connected Car manufacturers and consumers alike.

4G LTE connectivity technology is experiencing the highest Compound Annual Growth Rate (CAGR) in the Europe Connected Car Market due to its superior data speeds, low latency, and widespread coverage. With increasing demand for bandwidth-intensive applications such as streaming media, navigation, and real-time updates, 4G LTE offers enhanced performance compared to older connectivity technologies like 3G. Additionally, the rollout of 4G infrastructure and the availability of affordable data plans are driving its rapid adoption in Europe Connected Car systems across Europe.

Figure 1: Europe Connected Car Market, by Connected Technology, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Connected Car Application Insights

The Europe Connected Car Market segmentation, based on application, includes Driver Assistance, Infotainment, Vehicle Safety & Security, Telematics & Navigation and Others. The Driver Assistance category generated the most income. Driver assistance applications have captured the largest market share in the Europe Connected Car Market due to their ability to enhance safety and convenience for drivers. These applications offer features such as lane departure warning, adaptive cruise control, and collision avoidance systems, which are increasingly being mandated by safety regulations and sought after by consumers. With a growing focus on road safety and the adoption of advanced driver assistance systems (ADAS), these applications dominate the Europe Connected Car Market in Europe.

Vehicle safety and security applications are experiencing the highest Compound Annual Growth Rate (CAGR) in the Europe Connected Car Market due to increasing concerns about vehicle theft, vandalism, and cybersecurity threats. These applications offer features such as remote vehicle tracking, anti-theft alarms, and vehicle immobilization, providing peace of mind to consumers and fleet operators. With a rising emphasis on vehicle security and the adoption of Europe Connected Car security solutions, this segment is witnessing rapid growth in the European market.

Europe Connected Car Vehicle Type Insights

The Europe Connected Car Market segmentation, based on Vehicle Type, includes Passenger Cars and Commercial Vehicles. The Passenger Cars category generated the most income. Passenger cars have captured the largest market share in the Europe Connected Car Market due to their widespread ownership and usage across the region. With a large consumer base, passenger cars represent a significant opportunity for Europe Connected Car technology adoption. Additionally, the integration of Europe Connected Car features such as infotainment systems, navigation, and driver assistance functionalities has become increasingly common in new passenger car models, further driving the dominance of this vehicle type in the Europe Connected Car Market in Europe.

Commercial vehicles are experiencing the highest Compound Annual Growth Rate (CAGR) in the Europe Connected Car Market due to several factors. There is a growing demand for fleet management and telematics solutions to optimize logistics operations, improve fuel efficiency, and enhance driver safety. Additionally, regulations mandating the use of electronic logging devices (ELDs) and vehicle tracking systems for commercial vehicles are driving the adoption of Europe Connected Car technologies in this segment, contributing to its rapid growth.

Europe Connected Car End User Insights

The Europe Connected Car Market segmentation, based on End User, includes Automotive OEMs and Automotive Aftermarket. The Automotive OEMs category generated the most income. Automotive Original Equipment Manufacturers (OEMs) as end-users have captured the largest market share in the Europe Connected Car Market due to their role in integrating Europe Connected Car technologies into new vehicle models. OEMs leverage their expertise in automotive engineering and manufacturing to develop and implement advanced connectivity features, meeting consumer demand for seamless integration and reliable performance. With OEMs increasingly offering Europe Connected Car services as standard or optional features, they dominate the market as the primary end-users of Europe Connected Car technology in Europe.

The Automotive Aftermarket as an end-user is experiencing the highest Compound Annual Growth Rate (CAGR) in the Europe Connected Car Market due to several factors. As the lifespan of vehicles increases, there is a growing demand for retrofitting older vehicles with Europe Connected Car technologies. Additionally, aftermarket solutions offer a wider range of customization options and flexibility compared to OEM-installed systems. Moreover, the availability of aftermarket devices and services at competitive prices contributes to their rapid adoption and growth.

Europe Connected Car Country Insights

In the Europe Connected Car Market, several key trends shape the landscape across different countries. Countries like Germany and the UK lead in automotive manufacturing and innovation, driving the adoption of Europe Connected Car technologies. Nordic countries such as Sweden and Norway are at the forefront of implementing smart transportation solutions, including connected and autonomous vehicles. France and Italy focus on developing smart city initiatives, integrating Europe Connected Car systems with urban infrastructure. Eastern European countries like Poland and Hungary show significant growth potential, driven by increasing investments in automotive manufacturing and technology. Overall, Europe presents a diverse and dynamic market for Europe Connected Car technologies, with each country contributing to the region's leadership in automotive innovation.

Figure 2: Europe Connected Car Market Share By Country 2023 & 2032 (Usd Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Connected Car Key Market Players & Competitive Insights

Leading players are focused on innovation and collaboration. Automotive OEMs such as BMW, Volkswagen, and Daimler are integrating advanced market developments into their vehicle models. Technology companies like Google and Apple are developing platforms for seamless integration of smartphones with car systems. Telecom providers such as Vodafone and Deutsche Telekom are expanding their IoT offerings to support Europe Connected Car services. Additionally, startups like TomTom and HERE Technologies are providing mapping and navigation solutions tailored for Europe Connected Car Market.

Major players in the Europe Connected Car Market are attempting to increase market demand by investing in research and development operations, including BMW Group, Volkswagen Group, Daimler AG, Audi AG, Volvo Cars, Ford Motor Company, General Motors, Fiat Chrysler Automobiles, Toyota Motor Corporation, Nissan Motor Corporation, Google, Apple Inc., Vodafone Group, Deutsche Telekom AG and TomTom.

Key Companies in the Europe Connected Car Market include

• BMW Group


• Volkswagen Group


• Daimler AG


• Audi AG


• Volvo Cars


• Ford Motor Company


• General Motors


• Fiat Chrysler Automobiles


• Toyota Motor Corporation


• Nissan Motor Corporation

Europe Connected Car Industry Developments

May 2022: Harman and Amazon have announced a collaborative partnership aimed at creating secure and dependable connected vehicle solutions. This alliance aims to address challenges encountered by OEMs regarding safety and reliability through the development of sophisticated software-defined vehicles.

Europe Connected Car Market Segmentation:

Europe Connected Car Communication Type Outlook

• Vehicle-To-Vehicle (V2V)


• Vehicle-To-Infrastructure (V2I)


• Vehicle-To-Pedestrian (V2P)


• Others

Europe Connected Car Connectivity Technology Outlook

• 3G


• 4G LTE


• 5G


• Others

Europe Connected Car Application Outlook

• Driver Assistance


• Infotainment


• Vehicle Safety & Security


• Telematics & Navigation


• Others

Europe Connected Car Vehicle Type Outlook

• Passenger Cars


• Commercial Vehicles

Europe Connected Car End User Outlook

• Automotive OEMs


• Automotive Aftermarket

Europe Connected Car Regional Outlook

• Europe


• Germany


• France


• UK


• Italy


• Spain


• Sweden


• Denmark


• Luxembourg


• Norway


• Austria


• Rest of Europe