Equine Healthcare Market

• Rising awareness of animal healthcare is driving the market growth

The equine healthcare market will expand due to the rising awareness of animal healthcare. Animal health is essential not just for the safety and welfare of the animals themselves, but also for the safety and wellbeing of humans, as people are becoming more aware of the significance of animals in the ecosystem. Governments and commercial organisations are investing in the infrastructure development for animal healthcare in many different nations since human diseases can be easily transmitted from animals to humans. For instance, the US Department of Agriculture announced an S3 billion investment in animal nutrition and health in September 2021.

As a result, during the projected period, the market will experience expansion due to expanding human awareness of the value of animal healthcare and rising investment in this area.

The market's growth is attributed to a number of variables, including a rise in the incidence of equine diseases, an increase in the number of horses, a rise in animal health expenditures, a rise in demand for the use of horses for a variety of purposes, a rise in the development of equine healthcare products, a rise in public awareness of the value and advantages of using horses, and a rise in the demand for pet insurance. The equestrian industry includes horse breeding, keeping, and general management. The economy as a whole is significantly impacted by it.

Another significant trend in the market is the release of innovative and potent products by major producers in the field of equine healthcare for the quick identification of illness in the equine population and for better treatment results. For instance, the VetTrue System, a remote temperature-monitoring system for horses, was released in June 2021 by Epona Biotec, a veterinarian startup devoted to improving equine health care. The VetTrue System was created by a group of experts in the veterinary, equestrian, and technology fields to offer veterinarians, horse owners, and equestrian industry professionals a more precise, less invasive health-monitoring system.

One-time use TailTab temperature sensors are used by the VetTrue System and are firmly fastened beneath the tail. As soon as the device is implanted, Bluetooth is used to wirelessly transmit the horse's temperature data to the VetTrue App. Thus, driving the equine healthcare market revenue.

The Global Equine Healthcare Market Industry is poised for substantial growth, with projections indicating a market value of 2.59 USD Billion in 2024 and an anticipated increase to 5.08 USD Billion by 2035. This growth trajectory suggests a robust compound annual growth rate (CAGR) of 6.32% from 2025 to 2035. Factors contributing to this expansion include rising demand for preventive care, advancements in veterinary technology, and increased expenditure on animal health. The market's evolution reflects broader trends in animal welfare and the growing recognition of the importance of equine health management. As the industry adapts to these changes, it is likely to witness further innovations and improvements.

The Global Equine Healthcare Market Industry is experiencing a notable shift towards preventive care, driven by increased awareness among horse owners regarding the importance of regular health check-ups and vaccinations. This trend is reflected in the growing adoption of wellness programs and routine veterinary visits, which aim to prevent diseases rather than merely treating them. As a result, the market is projected to reach 2.59 USD Billion in 2024, with a significant portion of this growth attributed to preventive healthcare services. This proactive approach not only enhances the overall health of equines but also reduces long-term veterinary costs for owners.

The Global Equine Healthcare Market Industry is witnessing a surge in awareness regarding equine welfare, which is influencing healthcare practices and products. Increased public interest in animal rights and welfare has led to more stringent regulations and guidelines for equine care. This heightened awareness encourages horse owners to seek out better healthcare solutions, including nutrition, preventive care, and rehabilitation services. As a result, the market is expected to expand significantly, with projections indicating a value of 2.59 USD Billion in 2024. The focus on welfare not only enhances the quality of life for horses but also promotes responsible ownership.

Technological innovations are playing a pivotal role in the Global Equine Healthcare Market Industry, enhancing diagnostic and treatment capabilities. The introduction of advanced imaging techniques, telemedicine, and wearable health monitoring devices allows for more accurate assessments of equine health. For instance, the use of digital radiography and ultrasound has improved the detection of injuries and diseases, leading to timely interventions. As these technologies become more accessible, they are likely to drive market growth, contributing to an anticipated market value of 5.08 USD Billion by 2035. The integration of technology in veterinary practices is expected to streamline operations and improve patient outcomes.

There is a discernible trend of rising expenditure on animal health within the Global Equine Healthcare Market Industry. Horse owners are increasingly willing to invest in high-quality healthcare products and services, including premium feed, supplements, and veterinary care. This trend is indicative of a broader societal shift towards prioritizing animal welfare and health. The market is projected to grow at a CAGR of 6.32% from 2025 to 2035, reflecting the increasing financial commitment of owners towards the well-being of their equines. This growing expenditure is likely to foster innovation and competition among service providers, ultimately benefiting the equine population.

The expansion of equine sports and recreational activities is a driving force in the Global Equine Healthcare Market Industry. As more individuals engage in equestrian sports, the demand for specialized healthcare services and products increases. This includes tailored nutrition, injury prevention, and rehabilitation services for competitive horses. The growing popularity of events such as show jumping, dressage, and racing necessitates a comprehensive approach to equine health management. This trend is expected to contribute to the market's growth, with projections indicating a value of 5.08 USD Billion by 2035. The intersection of sports and healthcare is likely to foster innovation in equine health solutions.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American equine healthcare market area will dominate this market ascribed to elements like increased spending on animal health and the ease with which goods and services are accessible throughout developing nations. Overall, it is anticipated that in both developing and developed parts of North America, the demand for equine healthcare would increase significantly over the coming years.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: EQUINE HEALTHCARE MARKET SHARE BY REGION 2022 (USD Billion) 

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe equine healthcare market accounts for the second-largest market share. The significant market share of the two regions can be linked to a number of factors, including a high adoption rate of horses per family, outstanding animal healthcare expenditures, the effect of animal welfare programs, a robust infrastructure for animal research, and the presence of important suppliers. Further, the German equine healthcare market held the largest market share, and the UK equine healthcare market was the fastest growing market in the European region

The Asia-Pacific Equine Healthcare Market is expected to grow at the fastest CAGR from 2024 to 2034. Some of the drivers driving the market include an increase in the demand for horse medicinal feeds, a growth in the prevalence of equine diseases, and an increase in government initiatives to promote equine health. Moreover, China’s equine healthcare market held the largest market share, and the Indian equine healthcare market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the equine healthcare market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, equine healthcare industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the equine healthcare industry to benefit clients and increase the market sector. In recent years, the equine healthcare industry has offered some of the most significant advantages to medicine. Major players in the equine healthcare market are attempting to increase market demand by investing in research and development operations includes Zoetis; Ceva; Boehringer Ingelheim International GmbH; SOUND; MERCK & CO., INC.; Hallmarq Veterinary Imaging; Vetoquinol S.A.; ESAOTE SPA; IDEXX Laboratories, Inc.; and Dechra Pharmaceuticals PLC.

With an emphasis on livestock and companion animals, Zoetis Inc. (Zoetis) is a firm that provides healthcare for animals. It discovers, develops, produces, and sells drugs, vaccinations, and diagnostic tools. It adds biodevices, genetic diagnostics, and precision livestock husbandry to its product line. In addition to other items, the company sells vaccinations, parasiticides, and medicated feed additives. Through its client supply services (CSS) organization, it also provides third parties with contract manufacturing services.

The research activities of Merck & Co. (Merck Animal healthcare) are dedicated on utilizing the most recent technologies. Through cutting-edge approaches in important therapeutic fields, the firm is committed to developing veterinary care. Merck & Co. would soon become a well-known player in Brazil and, by extension, Latin America, if it acquired Vallée S.A. During the projection period, Merck & Co. is likely to increase its market share in Latin America.