Epsom Salt Market Trends

Global Epsom Salt Market Overview

Epsom Salt Market Size was valued at USD 4.53 billion in 2023. The Epsom Salt industry is projected to grow from USD 4.77 billion in 2024 to USD 6.87 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.67% during the forecast period (2024 - 2032). Increased consumer awareness, increasing incidence of diseases, and increasing Epsom salt in spas and salons are the key market drivers enhancing the market growth.

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Epsom Salt Market Trends

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  The increase in the use of organic productsis driving the market growth.

  
  

Bath salts consist of organic minerals & blended with pure organic oils, as nowadays people are more concerned regarding health and prefer to use organic products for the wellness of their skin. Therefore, increasing awareness among people about the benefits of organic products is one of the significant factors driving the growth of the bath salts market. Moreover, organic Epsom salt has gained popularity in various applications. It is broadly used in skincare and beauty products, as well as in gardening and agriculture, where organic practices are emphasized. The organic Epsom salt market has expanded to cater to these specific needs, offering certified organic products to meet the growing demand. Furthermore, the growing need for organic and natural products extends beyond personal health to include overall well-being and sustainable lifestyle choices. Consumers are increasingly adopting a holistic approach to their well-being, seeking products that align with their values of sustainability and environmental responsibility. Organic Epsom salt, with its natural and eco-friendly properties, appeals to these conscious consumers. This factor drives the Market CAGR.

Additionally, these salts are majorly used for bathing, as they enhance the bathing experience of consumer and help in the prevention of several diseases, such as sore feet, arthritis, nausea, insomnia, lack of appetite, itchy skin, and stiff joints. Using bath salts to prevent numerous diseases fuels the growth of the bath salts market. Many key players have adopted aggressive advertisement campaign strategies to increase people's awareness of bath salts products. New & attractive packaging has been adopted by companies such as blue bath salt by Soulflowers to attract new & premium segment customers. Aggressive advertisement campaigns are playing a vital role in the growth of the bath salts market. Moreover, increased demand for bath salts has been witnessed during the COVID-19 pandemic as people are going through tough times, increasing stress levels in people's lives. Bath salts contain magnesium sulfate, sodium sesquicarbonate, sodium citrate & sodium bicarbonate, which help prevent stress & relaxed tensed muscles. Thus, driving the Epsom Salt industry revenue.

Epsom Salt Market Segment Insights

Epsom Salt Form Insights

Based on the Form, the Epsom Salt industry segmentation includes granules, powder, and crystal. The granules segment dominated the market; due to the granules form of epsom salt having better solubility characteristics. Granules dissolve relatively quickly in water, allowing for efficient and effective use in various applications. This solubility is especially important in industries like personal Care and wellness, where Epsom salt is commonly used in bath salts and soaks for its therapeutic benefits. The quick dissolution of granules ensures that the salt is readily available for absorption by the body. The versatility of granules allows for a wide range of uses, making them popular among consumers and industries.

Figure 1: Epsom Salt Market, by Form, 2022 & 2032 (USD billion)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Epsom Salt Application Insights

The Epsom Salt market segmentation, based on application, includes food & beverages, agriculture, personal care, pharmaceuticals, and others. The personal care segment dominates in the market of Epsom salt due to the increasing consumer focus on self-care and wellness. The demand for natural and organic ingredients, coupled with the therapeutic properties of Epsom salt, has propelled its popularity in personal care products. As consumers prioritize self-care and seek natural solutions, the personal care segment is expected to retain its dominance in the market for epsom salt.

• Epsom Salt is available at Target in a variety of forms, including unscented, lavender, and peppermint.


• It is typically sold in 1-pound, 4-pound, and 8-pound bags.

Epsom Salt Regional Insights

The market study offers comprehensive insights into the epsom salt industry across regions, including North America, Europe, Asia-Pacific, and the Rest of the World. The North American Epsom salt market will dominate, owing tothe influx of new organizations giving huge information investigation answers for aviation and safeguard ventures.

The market report analyzes and studies several major countries, including the United States, Canada, Germany, France, the United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: EPSOM SALT MARKET SHARE BY REGION 2022 (%)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Epsom Salt market accounts for the second-largest market share due to therising interest in information situated procedures by militaries of the nations in the Region. Further, the German Epsom Salt industry held the largest market share, and the U.K. market of epsom salt was the fastest-growing market in the European Region.

The Asia-Pacific market for Epsom Salt is anticipated to grow at the fastest CAGR from 2023 to 2032. This is due to the high demand for Epsom salt from end-use industries such as personal Care, home care, pharmaceutical, and agriculture. Moreover, China’s epsom salt industry held the largest market share, and the Indian Epsom Salt market was the highest-growing market in the Asia-Pacific region.

Epsom Salt Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Epsom Salt market grow even more. To thrive in a highly competitive and evolving market landscape, market participants in the Epsom Salt industry are actively engaged in various strategic initiatives to expand their presence. These initiatives include introducing new products, entering contractual agreements, pursuing mergers and acquisitions, making significant investments, and fostering collaborations with other organizations.

The Epsom Salt industry is adopting local manufacturing to reduce operational costs. By producing Epsom Salt locally, manufacturers aim to optimize their production processes, lower expenses, and ultimately provide cost benefits to their clients. The Epsom Salt industry has offered some of the most significant advantages in recent years. Major players in the Epsom Salt market, including Dadakarides Salt S.A. (Greece), Kneipp GmbH (Germany), Giles Chemical (U.S.), STANDERS (Latvia), L'Occitane International S.A. (Switzerland), Shiseido Company Limited (Japan), Unilever PLC (U.K.), Kao Corporation (Japan), Bataclan Corporation (Japan), Parfums De Coeur, Ltd (U.S.), CVS Pharmacy (U.S.), San Francisco Salt Company (U.S.), SaltWorks, Inc. (U.S.), Baymag Inc. (Canada), K+ S Kali Gmbh (Germany)., and some market participants in the Epsom Salt industry are focusing on boosting market demand through investments in research and development (R&D) operations.

HawkEye 360 is an American geospatial Analytics Company headquartered in Herndon, Virginia. It is a commercial seller of radio frequency signal location data from a satellite constellation.Hawk-Eye 360, supplier of radio recurrence information and investigation, declared in April 2021 about its subsidizing worth USD 55 million driven by Night-Dragon and including existing financial backers Shield Capital, Advance, Razors Edge Ventures, Adage Capital, Dorilton Ventures, and Esri International.

Nymbus is a leader in the financial services industry, offering best-in-class products and services that provide a modern alternative to traditional business models for banks and credit unions. Nymbus, the U.S.-based monetary assistance stage, reported in April 2021 regarding its cooperation with Segmint, an information and Analytics Company, to improve its exchange across its financial administrations and items.

Key Companies in the Epsom Salt Market Include

• Dadakarides Salt SA (Greece)


• Kneipp GmbH (Germany)


• Giles Chemical (U.S.)


• STANDERS (Latvia)


• L'Occitane International SA (Switzerland)


• Shiseido Company Limited (Japan)


• Unilever PLC (U.K.)


• Kao Corporation (Japan)


• Bataclan Corporation (Japan)


• Parfums De Coeur, Ltd (US)


• CVS Pharmacy (U.S.)


• San Francisco Salt Company (U.S.)


• SaltWorks, Inc. (U.S.)


• Baymag Inc. (Canada)


• K+S Kali Gmbh (Germany)