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Enterprise Portal Market Share

ID: MRFR//4270-HCR | 100 Pages | Author: Aarti Dhapte| November 2024

In the dynamic landscape of the Enterprise Portal Market, companies employ various market share positioning strategies to gain a competitive edge and expand their presence. One prevalent approach is differentiation, where companies focus on offering unique features or solutions that set them apart from competitors. By identifying and addressing specific needs or pain points of their target audience, these companies carve out a niche market for themselves. For example, a company might specialize in providing highly customizable portal solutions tailored to different industries or business sizes, thereby attracting clients seeking personalized solutions.


Another commonly used strategy is cost leadership, wherein companies aim to become the low-cost provider within the market. By streamlining operations, optimizing resources, and leveraging economies of scale, these companies can offer competitive pricing without compromising on quality. This approach appeals to cost-conscious clients looking for affordable portal solutions without sacrificing functionality or reliability. Additionally, aggressive pricing strategies such as discounts, bundle deals, or introductory offers can further enhance a company's market share by enticing new customers and retaining existing ones.


Furthermore, companies may pursue a focused strategy by targeting specific market segments or geographical regions where they have a competitive advantage. By concentrating resources and efforts on areas with high growth potential or less competition, companies can maximize their impact and gain significant market share within those segments. For instance, a company might focus on serving niche industries such as healthcare or finance, where specialized portal solutions are in demand and competition is relatively low.


Collaboration and partnerships also play a crucial role in market share positioning strategies within the Enterprise Portal Market. By forming strategic alliances with complementary businesses or technology providers, companies can extend their reach, access new markets, and enhance their product offerings. Joint ventures, co-marketing agreements, or integration partnerships allow companies to leverage each other's strengths and resources, creating mutually beneficial opportunities for growth and market expansion.


Moreover, innovation is key to maintaining and increasing market share in the rapidly evolving landscape of enterprise portals. Companies that continuously invest in research and development to introduce new features, functionalities, or technologies stay ahead of the curve and attract tech-savvy clients seeking cutting-edge solutions. Whether it's incorporating artificial intelligence for smarter content management, enhancing user experience with intuitive interfaces, or adopting blockchain for enhanced security and transparency, innovation drives differentiation and sustains competitive advantage in the market.


Additionally, effective marketing and branding strategies are essential for companies to establish themselves as leaders in the Enterprise Portal Market. Building a strong brand identity, communicating value propositions effectively, and maintaining a positive reputation can significantly influence customers' perceptions and purchasing decisions. Through targeted marketing campaigns, thought leadership initiatives, and participation in industry events and conferences, companies can raise awareness about their products and services, generate leads, and foster customer loyalty.


Furthermore, customer-centricity is paramount in gaining and retaining market share within the Enterprise Portal Market. By understanding the evolving needs and preferences of their customers, companies can tailor their offerings and services to deliver superior experiences and value. Investing in customer support, providing regular updates and enhancements, and soliciting feedback for continuous improvement demonstrate a commitment to customer satisfaction and can result in higher retention rates and positive word-of-mouth referrals.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 12.14% (2023-2032)

Enterprise Portal Market Overview



The Enterprise Portal Market is projected to grow from USD 14.01 billion in 2024 to USD 31.1 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.47% during the forecast period (2024 - 2032). Additionally, the market size for Enterprise Portal was valued at USD 12.5 billion in 2023.

Internet of Things (IoT) data production is expanding, and internet services are becoming more widely used, are the key market drivers enhancing the market growth.


Figure 1: Enterprise Portal Market Size, 2024 - 2032 (USD Billion)



Enterprise Portal Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Enterprise Portal Market Trends


Growing amount of data being produced by the Internet of Things (IoT) is driving the market growth


The need for cutting-edge enterprise portal solutions is anticipated to increase significantly as more devices are connected to the internet and businesses generate an increasing amount of data that needs to be handled, stored, and organised properly. An enterprise portal is also essential for businesses to automate business processes by enhancing resource management and communication. The worldwide businesses portal market is thus expected to increase significantly during the forecast period due to the enormous amount of data being collected. To just one example, there are roughly 330 million gigabytes of data generated globally every day. In addition, it is predicted that the amount of data generated globally would increase from 65 zettabytes in 2020 to 80 zettabytes in 2025, and then continue to expand to over 180 zettabytes.


The usage of the internet and digital services has expanded as the focus on digitization has grown. As a result, businesses are asking for cutting-edge solutions like an enterprise portal to ensure effective communication between staff members, clients, and suppliers. Thus, it is projected that the demand for enterprise portals would expand in the near future as internet services become more widely used. For instance, according to recent figures, approximately 97% of firms operating globally use the internet for a variety of functions, including sales, marketing, and communication.


The need for an advanced solution, such as an enterprise portal, that could bring together the information, data, employees, and other services for effective communication in the market is being created by the use of advanced solutions in businesses, such as cloud computing and artificial intelligence as a service. Thus, it is expected that the global market for enterprise portals would be driven by the increased adoption of cloud computing and artificial intelligence throughout the assessment period. Up to 55% of the organisations polled in 2022 said they intended to shift their workload to the cloud. By 2024, enterprise cloud spending will account for roughly 16% of all IT revenues worldwide. Additionally, 92% of organisations globally are reportedly making continual investments in artificial intelligence.Thus, driving the Enterprise Portal market revenue.


Enterprise Portal Market Segment Insights


Enterprise Portal Type Insights


The global Enterprise Portal market segmentation, based on Type, includes Information Portal, Collaborative Portal, and Application Portal. Information portal segment dominated the global market in 2022. This is due to the growing demand for enterprise portals from both large corporations and small and medium-sized businesses.


Enterprise Portal Service Insights


The global Enterprise Portal market segmentation, based on Service, includes Enterprise Content Management Service (ECM), Enterprise Collaboration Service (ECS), and Enterprise Search Service (ESS). Enterprise content management service (ECM) segment dominated the global Enterprise Portal market in 2022.Better data management is required, the rate of adoption of cloud-based solutions is increasing, and there is a significant need for structured content management, which is the main driver of category growth. It has been simpler for organisations and individuals to construct and manage their own websites thanks to the aforementioned considerations as well as the rising number of websites employing CMS.


Enterprise Portal Vertical Insights


The global Enterprise Portal market segmentation, based on Vertical, includes BFSI, IT and telecommunications, Government, Healthcare, Retail, and Others. IT and telecommunications segment dominated the global market in 2022. The key driver of category growth is the increasing demand for cutting-edge solutions to handle the massive amounts of data that the IT & Telecom sector processes. The IT and telecom industry has seen a significant change in the recovery from the COVID-19 pandemic, with the production of a vast volume of data online and the employment of technologically advanced solutions for managing the data to increase efficiency. Therefore, it is anticipated that during the projection period, the growing IT industry will present profitable potential possibilities for segment growth. For instance, the worldwide information technology sector is expected to generate $5 trillion in revenue in 2020.


Figure 1: Global Enterprise Portal Market, by Vertical, 2022 & 2032 (USD Billion)

Global Enterprise Portal Market, by Vertical, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Enterprise Portal Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Enterprise Portal Market dominated this market in 2022 (45.80%). The adoption of cloud-based services and the introduction of cutting-edge technologies, such as artificial intelligence and analytics, to maximise efficiency and productivity by automating tedious tasks, reducing the need for physical storage, and improving enterprise data security, are the main factors attributed to the market's growth in the region.Further, the U.S. Enterprise Portal market held the largest market share, and the Canada Enterprise Portal market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL ENTERPRISE PORTAL MARKET SHARE BY REGION 2022 (USD Billion)

GLOBAL ENTERPRISE PORTAL MARKET SHARE BY REGION 2022

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Enterprise Portal market accounted for the healthy market share in 2022. The market's expansion can be largely attributable to European firms' growing knowledge of the advantages of enterprise portals, including improved cooperation and increased productivity and efficiency. Additionally, it is anticipated that the growing preference for cloud services would support regional market expansion. Enterprise content management systems built on the cloud enable businesses to store data and access it from any location, simplifying the management of their content. Further, the German Enterprise Portal market held the largest market share, and the U.K Enterprise Portal market was the fastest growing market in the European region.


The Asia Pacific Enterprise Portal market is expected to register significant growth from 2023 to 2032. This is due to both the region's expanding IT sector and the emergence of IT titans in developing countries. For instance, the APAC region's IT services market is expected to reach USD 240 billion by the end of 2022. The dependence on digital solutions to manage their data and content has grown as a result of the fast urbanisation and digitalization processes, which also help businesses be more productive, cut costs, and enhance customer experiences. Moreover, China’s Enterprise Portal market held the largest market share, and the Indian Enterprise Portal market was the fastest growing market in the Asia-Pacific region.


Enterprise Portal Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Enterprise Portal market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Enterprise Portal Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Enterprise Portal Industry to benefit clients and increase the market sector. In recent years, the Enterprise Portal Industry has offered some of the most significant advantages to medicine. Major players in the Enterprise Portal market, including Red Hat, Inc., Liferay, Inc, Sitecore, Iflexion, Ata Consultancy Services Limited, Infosys Limited, HCL Technologies Limited, Accenture Plc, International Business Machines Corp, and Microsoft, are attempting to increase market demand by investing in research and development operations.


Information technology (IT) goods and services are offered by International Business Machines Corp (IBM). The business creates and markets software and hardware for computers, in addition to providing infrastructure, hosting, and consulting services. Analytics, automation, blockchain, cloud computing, IT infrastructure, IT management, cybersecurity, and software development tools are all part of IBM's product range. The business also provides services in the areas of cloud computing, networking, security, technology consulting, application services, business resilience services, and tech support services. The industries it supports include those in the automobile, banking and financial markets, electronics, energy and utilities, healthcare, insurance, life sciences, manufacturing, metals and mining, retail and consumer goods, and telecommunication sectors. In addition to Asia-Pacific, the corporation also conducts business in the Americas, Europe, the Middle East, and Africa. United States-based IBM is based in Armonk, New York. The Australian digital transformation business SXiQ, which specialised in cloud cybersecurity, cloud platforms, and cloud applications, was acquired by IBM Corporation in November 2021, according to an announcement.


Software development, licencing, and support are all services provided by Microsoft Corp. (Microsoft). The company provides a wide variety of operating systems, server applications, cross-device productivity tools, business solution tools, desktop and server administration tools, video games, and training and certification services. Additionally, it creates, produces, and markets hardware items like PCs, tablets, game consoles, and other sophisticated gadgets. The company offers a wide range of services, such as consultancy, cloud-based solutions, and solution support. Through original equipment manufacturers, distributors, resellers, online marketplaces, Microsoft stores, and other partner channels, Microsoft promotes, distributes, and sells its products. The company has operations throughout the Middle East, Africa, the Americas, Europe, and Asia-Pacific. Microsoft's main office is in Redmond, Washington, in the United States. Microsoft Corporation and Boeing Company announced their agreement to quicken the development of new digital aviation innovations in April 2022. As part of a sizable investment in the company's digital future, Boeing will employ the Microsoft Cloud and AI capabilities to improve essential infrastructure, streamline business processes, and accelerate new digital aviation technologies.


Key Companies in the Enterprise Portal market include



Enterprise Portal Industry Developments


October 2022: An enterprise search competency centre is being developed by adesso SE, an IT service provider, in partnership with Sinequa, a provider of corporate search solutions. The cooperation was created so that the two companies may share their respective knowledge.


Enterprise Portal Market Segmentation


Enterprise Portal Type Outlook




  • Information Portal




  • Collaborative Portal




  • Application Portal




Enterprise Portal Service Outlook




  • Enterprise Content Management Service (ECM)




  • Enterprise Collaboration Service (ECS)




  • Enterprise Search Service (ESS)




Enterprise Portal Vertical Outlook




  • BFSI




  • IT and telecommunications




  • Government




  • Healthcare




  • Retail




  • Others




Enterprise Portal Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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