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Endpoint Detection Response Market Share

ID: MRFR//4011-HCR | 100 Pages | Author: Shubham Munde| December 2024

In the highly competitive landscape of the Endpoint Detection and Response (EDR) market, market share positioning strategies are pivotal for vendors aiming to establish a strong foothold. One key approach is differentiation through technological innovation. Vendors strive to develop cutting-edge EDR solutions with advanced features and capabilities, setting them apart from competitors. This innovation-centric strategy not only attracts new customers but also retains existing ones who seek the latest and most effective cybersecurity tools.

Strategic partnerships and collaborations represent another crucial aspect of market share positioning. EDR vendors often form alliances with other cybersecurity companies, technology providers, or even industry-specific organizations. These partnerships not only broaden the scope of their offerings but also enhance their credibility and market visibility. By aligning with reputable entities, vendors can leverage shared resources and expertise to bolster their market presence.

Pricing strategies play a significant role in determining market share, with vendors adopting various approaches to cater to diverse customer segments. Some opt for competitive pricing, aiming to capture a larger market share by offering cost-effective solutions. Others position themselves as premium providers, emphasizing the added value and comprehensive protection their solutions deliver. Striking the right balance between price and perceived value is crucial for vendors aiming to maximize market share without compromising profitability.

Market segmentation is a strategic maneuver adopted by EDR vendors to tailor their solutions to specific industry needs. Recognizing that different sectors face unique cybersecurity challenges, vendors develop specialized EDR offerings for industries such as finance, healthcare, and manufacturing. This targeted approach allows vendors to address specific pain points and requirements, resonating more effectively with potential clients in those sectors.

Geographic expansion is another market share positioning strategy employed by EDR vendors. As cyber threats transcend borders, vendors seek to establish a global presence by expanding into new regions. This expansion may involve establishing regional offices, forming partnerships with local businesses, or customizing solutions to meet the specific cybersecurity needs of different geographical markets.

Brand building and thought leadership contribute significantly to market share positioning. Vendors that establish themselves as industry leaders through thought leadership initiatives, educational content, and participation in cybersecurity forums are more likely to be top-of-mind for potential customers. Building a strong brand reputation not only attracts new clients but also fosters trust and loyalty among existing ones.

Customer-centric strategies are integral to securing and expanding market share in the EDR landscape. Vendors prioritize customer satisfaction by providing excellent support, regular updates, and user-friendly interfaces. Positive customer experiences contribute to word-of-mouth referrals and customer retention, both of which are crucial for maintaining and growing market share.

Continuous adaptation to evolving cybersecurity trends is a dynamic strategy embraced by successful EDR vendors. The threat landscape is ever-changing, and vendors that stay ahead of emerging threats by adapting their solutions accordingly are more likely to gain market share. Flexibility and agility in responding to new challenges enable vendors to position themselves as reliable partners in the ongoing battle against cyber threats.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2022
Forecast Period 2023-2030
Growth Rate 22.03% (2023-2030)

Global Endpoint Detection and Response Market Overview


The Endpoint Detection and Response Market Size was valued at USD 3.72 Billion in 2022. The Endpoint Detection and Response industry are projected to grow from USD 5.54 Billion in 2023 to USD 18.30 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 22.03% during the forecast period (2023 - 2030). Endpoint detection and response (EDR) has many benefits, including the capacity to identify threats in real-time and enable an immediate halt to a breach. Additionally, EDR systems help analyze data to spot threat trends, automatically react to threats to neutralize them or take other measures, and alert security staff. It may be used as a forensics tool to support an investigation, which is anticipated to provide the industry with attractive growth potential. Furthermore, it tracks events and processes including registry changes, logins, and network connections to enable real-time visibility across all endpoints.
Global Endpoint Detection and Response Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Endpoint Detection and Response Market Trends


Growth in the use of remote work

The introduction of pandemics and the rise in popularity of remote work among different businesses compelled them to implement the work-from-home method, which significantly reduces the risk of widespread viral transmission. Owing to the potential of malware assaults and data breaches, which tightened their hold due to the remote work mechanism, many businesses also have many workers working from home. Endpoint detection and response (EDR) solutions are being used by many businesses to address these issues, which ultimately helps to improve the possibilities for development.


Endpoint Detection and Response Market Segment Insights


Endpoint Detection and Response Enforcement Point Insights


The market segmentation, based on Enforcement Point, includes Workstations, Mobile devices, Servers, and Point of sale terminals. The Point of sale terminals segment will dominate the market. Point of sale (POS) terminals are indeed one of the key segments in the Endpoint Detection and Response (EDR) market. This is due to the growing number of cyber attacks targeting these devices, which are used to process financial transactions and handle sensitive customer information. With the increasing use of electronic payments and the growing need to secure these transactions, the demand for EDR solutions for POS terminals is expected to grow significantly.


Endpoint Detection and Response Vertical Insights


Based on Vertical, the  market segmentation includes Retail, Healthcare, Manufacturing, Government and Public Sector, BFSI, IT and Telecom, and Others. The Retail segment is anticipated to dominate the market over the forecast period. Retail companies have a large number of endpoints, such as point-of-sale (POS) terminals, laptops, and smartphones, that are used by employees to process transactions, access customer data and manage inventory.


Figure 2:  Endpoint Detection and Response Market, by Enforcement Point, 2022 & 2030 (USD Billion)Endpoint Detection and Response Market, by Enforcement Point, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Endpoint Detection and Response Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. In terms of market solutions for endpoint detection and response, North America would be the dominant region. The two most significant countries in this region are the United States and Canada. The underlying reason behind this is that more money is being spent on research and development to advance the technology that is currently in use. Also anticipated is strong growth in Europe throughout the forecast period. Germany, France, and the United Kingdom are a few of the major countries in the region. The market is expanding, and it is projected that this trend will continue throughout the forecast period thanks to the large number of companies conducting research projects as well as the growing usage of data privacy and security.


Figure 3:  ENDPOINT DETECTION AND RESPONSE MARKET SHARE BY REGION 2022 (%)ENDPOINT DETECTION AND RESPONSE MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Endpoint Detection and Response Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development such as new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their  presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Endpoint Detection and Response industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Endpoint Detection and Response industry to benefit customers and expand the market sector. Major market players, including Cisco Systems Inc, General Electric, Schneider Electric, and ITRON Inc, are attempting to increase market demand by funding R&D initiatives.


Cisco Systems develops and markets a variety of technologies for networking, security, teamwork, apps, and the cloud. It provides products for wireless, data centers, switching, routing, cloud, and email security, identity and access management, threat prevention, and unified threat management, cloud and system management.


A provider of endpoint security products is CrowdStrike. CrowdStrike Falcon, a cloud-native endpoint protection platform that integrates antivirus, threat intelligence, endpoint detection and response (EDR), device control, threat hunting, IT hygiene products, incident response, and proactive services, is one of the products it provides. The business also provides stand-alone modules, such as a malware search engine and a malware analysis tool, as well as additional Falcon modules for controlling system vulnerabilities and mobile endpoint detection and response. The business provides services to the public sector, retail, healthcare, and financial sectors.


Key Companies in the Endpoint Detection and Response market include



  • Carbon Black Inc

  • Cisco Systems Inc

  • CrowdStrike, Inc.

  • Intel Corporation

  • McAfee

  • Microsoft Corporation

  • Palo Alto Networks Inc

  • RSA Security

  • Symantec Corporation

  • SyncDog, Inc


Endpoint Detection and Response Industry Development


October 2023 IBM used artificial intelligence to unveil a new managed detection and response service. The tech giant was among the first companies to release AI-powered security products when it announced the QRadar Suite in April. IBM Threat Detection and Response (TDR) Services is the business’s most recent attempt at adding capabilities to its portfolio. According to a press release for the service, IBM uses AI “to continuously assess and auto-recommend the most effective detection rules — helping to improve alert quality and speed response times.” The vendor said that this feature “helped reduce low-value SIEM alerts by 45% and auto escalate 79% more high-value alerts that required immediate attention,” but did not specify over what period of time.


October 2023 Okta Inc. (NASDAQ: OKTA), the independent Identity partner leader, announced Identity Threat Protection with Okta AI (Identity Threat Protection) - A new product for Okta Workforce Identity Cloud delivering real-time detection and response for identity-based threats. Built using Okta AI and powered through insights drawn out of an organization's security stack, Identity Threat Protection goes beyond initial authentication security to any time a user is logged in. This allows admins and security teams to continuously assess user risk throughout active sessions and automatically respond to identity threats across their entire ecosystem. A rapid increase in the number of cyber security tools being adopted by organizations against evolving threats forces administrators & security teams to sift through overwhelming granular security data points for effective policy-making as well detection & response capabilities against critical threats.


July 2023 SEQRITE launched version 8.2 of their flagship product, End Point Security (EPS). It is a state-of-the-art endpoint protection system powered by Endpoint threat-hunting technology that ensures organizations are guarded against ever-evolving cyber threats. EPS v8.2 has been designed with several advanced features such as Application Control Safelist, Automated IoC search, Real-time IoC blocking, Rapid query to Endpoints, as well as Google & YouTube Access Control, which sets new standards for securing endpoints against known vulnerabilities or zero-day attacks. In addition to this comprehensive approach towards safeguarding all network assets regardless of their location or type (physical/virtual), SEQRITE also integrated elements from Zero Trust Methodology into their latest offering so that enterprises can have full visibility into each application environment along with granular control over what happens within them.


October 2022 SyncDog, Inc. formed a partnership with 3Eye Technologies to develop a smarter, more complex solution for its mobility and cloud strategy to meet sales targets. SyncDog's Secure Systems Workspace offers enterprises and government agencies a more secure and scalable solution for tackling all of the problems associated with allowing employees on mobile devices.


July 2022 Raytheon Intelligence & Space, a Raytheon Capabilities company, collaborated with CrowdStrike to integrate CrowdStrike's complementary endpoint security technologies into RI&S' managed detection and response (MDR) service.


Endpoint Detection and Response Market Segmentation


Endpoint Detection and Response Enforcement Point Outlook



  • Workstations

  • Mobile devices

  • Servers

  • Point of sale terminals


Endpoint Detection and Response Vertical Outlook



  • Retail

  • Healthcare

  • Manufacturing

  • Government and Public Sector

  • BFSI

  • IT and Telecom

  • Others


Endpoint Detection and Response Regional Outlook



  • North America

    • US

    • Canada



  • Europe





    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific


    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific


  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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