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Emulsion Adhesives Market Share

ID: MRFR//5582-HCR | 140 Pages | Author: Chitranshi Jaiswal| November 2024

In the competitive realm of the Emulsion Adhesives Market, companies strategically employ various market share positioning strategies to establish a robust presence and gain a competitive edge. One fundamental strategy is differentiation, where companies focus on producing high-quality emulsion adhesives with unique features, such as fast curing, strong bonding capabilities, or specific applications in industries like packaging, woodworking, and automotive. By investing in research and development, companies can create innovative formulations that cater to the evolving needs of customers, setting themselves apart from competitors and securing a significant market share. Differentiation not only attracts clients seeking specialized adhesives but also enhances the overall perceived value of emulsion adhesives in the market.

Cost leadership is another crucial strategy employed by companies in the Emulsion Adhesives Market. This approach centers on becoming a low-cost producer through optimized manufacturing processes, economies of scale, and efficient supply chain management. Emphasizing cost efficiency enables companies to offer competitive pricing for their emulsion adhesives, making them appealing to cost-conscious customers and gaining a larger market share. The successful execution of this strategy demands continuous improvement, innovative production methods, and a keen focus on operational excellence to maintain profitability while providing cost-competitive products.

Strategic alliances and partnerships play a vital role in shaping the market share positioning of companies in the Emulsion Adhesives Market. Collaborating with key stakeholders such as raw material suppliers, packaging manufacturers, or end-user industries allows companies to access essential resources, cutting-edge technologies, and distribution channels. Through strategic partnerships, companies can expand their market reach, leverage shared expertise, and create synergies that enhance their overall competitive position. This collaborative approach fosters innovation, accelerates market penetration, and contributes to a more robust market presence.

Geographical expansion is a strategic imperative for companies aiming to increase their market share in the Emulsion Adhesives Market. Identifying and entering new markets or expanding existing operations globally allows companies to tap into regions with growing demand for water-based and environmentally friendly adhesives. Adapting products to suit the unique requirements of different markets is crucial for success in geographical expansion. This strategy enables companies to diversify their customer base, reduce dependency on specific regions, and strengthen their market share on a global scale.

Furthermore, a customer-centric approach is indispensable for gaining and maintaining market share in the Emulsion Adhesives Market. Understanding customer preferences, providing technical support, and offering excellent customer service contribute to building strong relationships. Companies that prioritize customer satisfaction often benefit from increased loyalty, positive word-of-mouth marketing, and repeat business, ultimately solidifying their market share. As industries increasingly emphasize sustainable and low-VOC adhesive solutions, aligning products with customer expectations becomes crucial for sustained success in the Emulsion Adhesives Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024 to 2032
Growth Rate   Substantial CAGR

Emulsion Adhesives Market Overview


According to the latest research report, the global emulsion adhesives market size is predicted to witness significant growth during the forecast period. Ethylene-vinyl acetate, acetic vinyl, and acrylic resin are combined with water to make Emulsion Adhesives. It is possible to utilize these adhesives in a wide variety of applications, including labels, furniture, carpentry, decorative plywood, structural components, panels, and written material, as well as plastics and textiles. As a result of its superior advantages, such as decreased volatile organic compound outputs, purchase price, non-toxicity, and practicality, Emulsion Adhesives are extensively used in several end-use sectors. Polyvinyl acetate (PVA), polyurethane dispersion (PUD), ethylene-vinyl acetate (EVA), and styrene-butadiene latex are all examples of Emulsion Adhesives (SB). In addition, there are a number of films and tags that employ acrylic polymers because of their mechanical stability and strong stick & peeling strength, including wrappers, decals/labels for packaging, and surgical tape.


The requirement for Global Emulsion Adhesives is primarily driven by the rising usage of these adhesives in tapes, labels, and other forms of packaged goods. Furthermore, demand for pressure-responsive brands in drinks, food goods, and grooming and beauty goods is growing due to the more significant advantages of pressure-sensitive labels, like self-adhesion, longevity, and compliance. In addition, increasing preference for packed food and drinks due to their accessibility and extended shelf life, as well as the expansion of the packaging sector, is expected to boost the market development even more.


This report contains all the information on the global emulsion adhesives market analysis and its strengths. In addition, the report also includes the culmination of dynamics, segmentation, key players, regional analysis, and other essential factors. And a detailed analysis of the global emulsion adhesives market forecast for 2032 is also included in the report.


Covid 19 Analysis


As a result of the recent events surrounding the COVID-19 epidemic, some authorities and international sector firms are functioning at reduced capacity or have totally suspended operations. As a result, numerous consumer products and other items are no longer being manufactured throughout the world as a result of a lack of raw resources, a scarcity of labor, and other factors, among others. This is projected to have a negative impact on the worldwide emulsion adhesives market value.


Market Dynamic


Drivers


The worldwide emulsion adhesives market growth is expected to benefit from an increase in supply for emulsion adhesives, which will generate substantial possibilities. Emulsion adhesives have been used in acrylic paints to speed up the drying process while maintaining high strength, purity, and adherence. During the projection period, it is predicted that the expansion of the coatings market sector would raise costs for emulsion adhesives.


Opportunities


Furthermore, the expanding furniture sector, which has increased demand for decorative plywood for furniture decorating, is a significant element driving the need for Emulsion Adhesives worldwide. Moreover, the growing usage of Emulsion Adhesives in transport and manufacturing applications is likely to result in rapid increases in the Emulsion Adhesives market over the next few years.


Restraints


Rapidly changing raw material prices have the potential to stymie global market expansion. Also affecting sales growth in the worldwide market is replacing products such as solvent-free adhesives and hotmelt adhesives, which are becoming more popular.


Challenges


The shortfall in raw - materials producers and consumers as a result of the lockout and instability in their pricing, on the other hand, will represent a significant obstacle to the market's expansion because of the high costs involved with r&d. Expertise, together with severe worldwide trade prohibitions, the market's growth pace will be muted.


Cumulative Growth Analysis


In 2020, the acrylic polymer emulsion resin category was expected to account for the most considerable revenue proportion of the worldwide market. Acrylic adhesives, which are among the bonds accessible on the market, are increasing in popularity amongst the end-users and are widely used during pressure-sensitive tapes and labels, including such envelopes, decal applications, and surgical videos, among other things. In addition, these adhesives are environmentally safe and offer the correct ratio between tack, shear, and peel toughness of the bond, among other characteristics. These are the aspects that are projected to contribute to the segment's profit-sharing contributions.


Value Chain Analysis


According to the reports, There are many segments in the Global Emulsion Adhesives Market, including types of adhesives, applications, end-use industries, and geographical areas of use. Styrene-butadiene latex (SB), acrylic polymers, polyurethane dispersion (PUD), vinyl acetate-ethylene (VAE), polyvinyl acetate (PVA), and others are the types of acrylic polymers that have been classified.


Based on application, the industry has been divided into the following categories: textiles; tapes and labels; plastics; paper; furniture; decorated plywood; woodworking; panels; composite materials; and others. For example, the market has been divided into packaging (paperwork), furnishing (furnishings), building (construction), automobile (and others).


Segmentation Overview


The market is segmented based on types of adhesives, applications, end-use industries, and geographical areas. As a result, the global Emulsion Adhesives Market trends are expected to witness decent growth during the forecast period.


By Application


The application is segmented into textiles, tapes, and labels; plastics; paper; furniture; decorated plywood; woodworking; panels; composite materials; and others based on the application.


By end-users


The market is segmented into packaging (paperwork), furnishing (furnishings), building (construction), automobile (and others) based on the propulsion types.


Global Emulsion Adhesives Market Share, by Type, 2017 (%):


 


Regional Analysis


According to the reports, the global emulsion adhesives market, on the basis of region, is divided into North America, Europe, Asia Pacific, and the rest of the world. The demand for Emulsion Adhesives accounted for more than a third of the total emulsion adhesives market share in 2017 and will maintain its domination through 2019. Increased use of prepackaged drinks and foodstuffs by the younger working-age population is partly responsible for this increase in the packing business. In addition, preference for high furniture and decorative plywood, as well as rising disposable income, are fueling the rise of the furniture business. Furthermore, emulsion Adhesives are expected to be in high popularity in the Asia-Pacific region due to the growing automotive sector, particularly in the production of electric and hybrid vehicles.


It's no secret that the packing, automobile, and manufacturing sectors in North America are among the biggest consumers of emulsion adhesive here. Furthermore, the recovering construction sector is likely to drive the market's growth as a result of heavy investments in residential buildings. Because of the increased demand for prepackaged foods and drinks, the European industry is likely to develop as well. The increased need for multi-functional furniture in the home furnishings sector is also fueling the market's expansion.


Competitive landscape


Technology introductions, mergers, and research and development operations are some of the primary tactics companies use in the Emulsion Adhesives Industry. For example, at the end of October 2020, Pidilite Industries announced the acquisition of Huntsman Advanced Materials Solutions Private Limited. This Indian corporation will add to the company's already impressive portfolio of adhesives and sealants while also commending the company's core business portfolio.


Major Key Players



  • Cemedine Co., Ltd (Japan)

  • Eastman Chemical Company (US)

  • Ashland (US)

  • B. Fuller (US)

  • Emerald Performance Materials (US)

  • Henkel AG & Co. KGaA (Germany)

  • Wacker Chemie AG (Germany)

  • 3M (US)

  • DowDuPont (US)

  • Paramelt (Netherlands)

  • Avery Dennison Corporation (US)

  • Chemsultants International, Inc. (US).


Report Overview


The following report comprises of –



  • Market overview 

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints 

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview 

  • By Application 

  • By End-Users

  • Regional Analysis

  • Competitive landscape


Recent Developments


It was in October 2023 when Asahi Kasei declared its investments in new coating machines for HiporeTM lithium-ion battery separators. Installation of the coating lines will be done at the present locations that the company operates from, hence the U.S, Japan and South Korea. The project will be ready to run by the beginning of the first quarter in fiscal 2026


Avient Corporation and BASF worked together in order to allow Color grades of Ultrason® high-performance polymers get into the market by June 2023. Avient Corporation and BASF jointly brought color grades of Ultrason®, a high-performance polymer worldwide, which will offer particular advantages to their consumers operating in consumer & food service and electrical electronics (EE) healthcare sectors as they are offered all-around technical support from base polymer till last paint produced.


H.B. Fuller announced the acquisition of Beardow Adams, multipurpose industrial adhesives developer who is are British family-owned business, in May 2023. This acquisition is expected to result in profitable growth along with generating business synergies through production optimization, a broader distribution platform, and differentiated innovation


Sika came to an agreement in July 2023 in Peru whereby it purchased renowned tile setting materials manufacturer under the Chema umbrella brand. Sika’s position within the booming mortar sector improves through this acquisition providing significant cross-selling opportunities for further expanding its presence within the distribution network.


In February 2023, 3M introduced a new medical adhesive that can stick on the skin for up to twenty-eight days, doubling the previous standard time range for extended medical adhesives, which was two weeks to fourteen days (14 days). It is intended for various health monitors including sensors and long-term wearable medical products with longer wear time for patient care improvement.


Global Emulsion Adhesives Market, by Chemical Composition



  • Rubber-based

  • Acrylic-based


Global Emulsion Adhesives Market, by Product



  • Permanent

  • Removable


Global Emulsion Adhesives Market, by End-use Industry



  • Paper Working

  • Packaging

  • Woodworking & Furniture

  • Paints & Coatings

  • Construction

  • Others


Global Emulsion Adhesives Market, by Region



  • North America


    • S.

    • Canada


  • Europe


    • Germany

    • K.

    • France

    • Italy

    • Spain

    • Russia & CIS

    • Rest of Europe


  • Asia Pacific


    • China

    • India

    • Japan

    • ASEAN

    • Rest of Asia Pacific


  • Latin America


    • Brazil

    • Mexico

    • Rest of Latin America


  • Middle East & Africa


    • GCC

    • South Africa

    • Rest of Middle East & Africa


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