Global Emollient Market Overview
The Emollient Market Size was estimated at 25.98 (USD Billion) in 2022. The Emollient Market is expected to grow from 26.89 (USD Billion) in 2023 to 36.6 (USD Billion) by 2032. The Emollient Market CAGR (growth rate) is expected to be around 3.48% during the forecast period (2024 - 2032).
Key Emollient Market Trends Highlighted
The emollient market is anticipated to witness significant expansion in the coming years. Key drivers fueling this growth include the rising prevalence of skin conditions such as eczema and dermatitis, increasing consumer awareness about skin health, and growing demand for natural and organic products.Additionally, the market is seeing a surge in demand for emollients with anti-aging and sunscreen properties.Opportunities for growth in the emollient market lie in the exploration of innovative ingredients, the development of customized products for specific skin types, and expansion into emerging markets.Recent trends in the industry include the growing popularity of plant-based emollients, the integration of advanced technologies like nanotechnology and biotechnology, and the rise of personalized skincare solutions.By leveraging these trends, market players can tap into new opportunities for growth and cater to the evolving needs of consumers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Emollient Market Drivers
Growing Demand for Personal Care Products
The drive behind the emollient market is the fact that they are used in personal care products and thus are in high demand.
The increased demand for personal care products such as skin lotions, washes and creams increase the use of products that have emollients used to soften the body, smoothening, conditioning and lubricating the skin.
The factors behind the high demand for personal care products include increased disposable incomes, high awareness levels, especially skin awareness has increased as people have been enlightened on the need for personal care and the need to visit a dermatologist and increased online shopping.
In the next ten years, the Emollient Market is estimated to have a high demand due to the increased consumer demand in the personal care products, the increased disposable income, and the increased online shopping.
Rising Prevalence of Skin Conditions
Also, the growing burden of skin conditions like eczema and psoriasis is further driving the demand for emollients.
Emollients also soothe and relieve the symptoms of such conditions, thus, preventing further irritation by forming a protective barrier on the skin.
The prevalence of such skin conditions is growing due to reasons such as pollution, stress and changing lifestyle, and some others.
Technological Advancements
Technological advancements are also driving the growth of the emollient market. New technologies are being developed to improve the efficacy and delivery of emollients.
For example, some emollients are now being encapsulated in nanoparticles, which allows them to penetrate the skin more effectively.
The Emollient Market is expected to witness significant growth over the next ten years, driven by increasing consumer demand for personal care products, rising disposable incomes, and the growing popularity of online shopping.
Emollient Market Segment Insights
Emollient Market Product Type Insights
The Emollient Market is segmented by product type into moisturizers, ointments, and creams. Moisturizers dominate the market, accounting for over 50% of the market revenue in 2023.
The growth of the moisturizers segment is attributed to the increasing demand for skin care products that hydrate and protect the skin.
The market for moisturizers is expected to continue to grow at a CAGR of 3.8% during the forecast period, reaching a market valuation of USD 15.4 billion by 2032.
Ointments and creams are also significant segments of the Emollient Market. Ointments are thicker and more viscous than creams and are typically used to treat dry, cracked, or irritated skin.
Creams, on the other hand, are lighter and more easily absorbed by the skin, making them ideal for everyday use.
The market for ointments is expected to reach a valuation of USD 7.8 billion by 2032, while the market for creams is projected to reach USD 13.4 billion by the same year.
The Emollient Market is driven by several factors, including the rising prevalence of skin conditions such as eczema and psoriasis, the increasing awareness of the importance of skincare, and the growing disposable income of consumers.
The market is also expected to benefit from the development of new and innovative emollient products, such as those that contain natural ingredients or are designed for specific skin types. 
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Emollient Market End-User Application Insights
The End-User Application under which the Emollient Market is segmented includes Skin Care, Hair Care, and Baby Care.
The larger market share in 2023 of the Emollient Market will belong to the segment of Skin Care, which will comprise more than 55% of the revenue.
The segment is growing under the influence of a push in the demand for skincare products such as moisturizers, lotions, and creams. Hair Care looks to be the second-largest segment, holding approximately one-quarter, or 25%, of the market share in 2023.
The segment is stimulated by an upsurge in the demand for hair care products such as shampoos, conditioners, and hair masks.
Therefore, the smallest will be the Baby Care segment, comprising of about 20% of the market share in 2023. The activity of this segment is influenced by an increase in the demand for baby care products, such as baby lotions, oils, and wipes.
Emollient Market Active Ingredient Insights
The Emollient Market is segmented by Active Ingredient into Glycerin, Shea Butter, Lanolin, and others.
Among these, Glycerin held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period.
The increasing demand for glycerin in personal care and cosmetic products due to its moisturizing and humectant properties is driving the growth of this segment.
Shea Butter, with its anti-inflammatory and antioxidant properties, is also witnessing a surge in demand for skin care products, contributing to the growth of this segment.
Lanolin, derived from sheep's wool, is another key ingredient in the emollient market, particularly in skin care products, owing to its ability to create a protective barrier on the skin.
The increasing popularity of natural and organic skincare products is expected to fuel the growth of the Shea Butter and Lanolin segments in the coming years.
Emollient Market Sales Channel Insights
The Emollient Market segmentation by Sales Channel is a crucial aspect of understanding the industry dynamics.
Online Stores hold a significant market share due to the convenience, wide product selection, and competitive pricing they offer.
In 2023, their revenue is projected to reach USD 10.2 billion and is expected to grow at a CAGR of 4.1% from 2024 to 2032.
Pharmacies, with their accessibility and professional guidance, also account for a notable market share. Their revenue is estimated to be USD 9.6 billion in 2023, with a forecasted CAGR of 3.8% during the same period.
Department Stores contribute to market growth by providing a physical shopping experience and offering a curated selection of emollient products.
Their revenue is anticipated to reach USD 6.4 billion in 2023 and is projected to grow at a CAGR of 3.2% from 2024 to 2032. These Sales Channel segments drive the Emollient Market revenue and influence market growth, providing valuable insights for industry stakeholders.
Emollient Market Regional Insights
The regional segmentation of the Emollient Market offers valuable insights into the market's geographic distribution and growth dynamics. North America held the largest market share in 2023, accounting for approximately 35% of the revenue.
The region's well-established personal care industry, high disposable income, and growing awareness of skin health contribute to its dominance.
Europe follows closely behind, with a market share of around 30%. The region's mature cosmetics and skincare markets, along with rising demand for natural and organic products, drive growth in this segment.
The Asia-Pacific (APAC) region is expected to witness the fastest growth over the forecast period, with a CAGR of 4.2%. Rising disposable income, increasing urbanization, and the growing popularity of K-beauty and J-beauty trends are key factors fueling growth in this region.
South America and the Middle East and Africa (MEA) regions hold smaller market shares but present opportunities for growth due to their expanding middle class, increasing consumer awareness, and growing demand for personal care products. 
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Emollient Market Key Players and Competitive Insights
As the need for emollients has grown in recent years, the major players in this market are striving to expand their product range and geographic presence. Furthermore, the leading emollient producers are focused on the development of innovative and, in many cases, sustainable solutions.
The Emollient Market is expected to grow rapidly in the next several years due to the increased demand for personal care and beauty products, an increase in general population demand, increased attention to skin health, and the growing demand for natural and organic ingredients.
The Emollient Market Competitive Landscape consists of both major international suppliers and smaller regional companies. Each of the conducting entities is working in a specific competitive environment and is pursuing a set of other goals that suit their respective profile.
Among the emollient market leaders, BASF is one of the largest chemical companies in the world and is a major solution provider to the market. The company has a strong focus on innovation and sustainability and offers a comprehensive product portfolio that addresses the wide range of needs of its customers.
This company can be called one of the major suppliers in the Emollient Market, with its constant focus on development, quality, and customer satisfaction.
One of the precious assets of the company is its substantial distribution channel and a team of around 145,000 specialists in the field who closely work with customers in different regions to deliver personalized solutions and support.
Another major player in the Emollient Market that has experienced the focus of the market is Croda International Plc. It can also be called a significant specialty chemicals company that delivers a wide array of products, including emollients for end-users of personal care, hoard, and industrial products.
The company is represented worldwide, and its product range is extensive, offering esters, hydrocarbon emollients, natural oils, and many others.
While many smaller regional producers may not have the resources and experience of the above-discussed major companies, they can still supply the local market in other ways with allied raw materials and equipment.
Key Companies in the Emollient Market Include
Solvay
Kao Corporation
Stepan Company
Emery Oleochemicals
BASF
Akzonobel
Evonik Industries
Lonza Group
Huntsman International LLC
Croda International
Clariant
IOI Corporation Berhad
Wilmar International Ltd
Ashland
The Dow Chemical Company
Emollient Market Developments
The rising consumer awareness about skincare and the increasing prevalence of skin conditions are driving the market growth.Additionally, the growing popularity of natural and organic emollients is expected to boost market demand.Key industry participants are focusing on product innovation and strategic partnerships to expand their market presence.For instance, in January 2023, Croda International Plc partnered with Evonik Industries AG to develop and market a new range of sustainable emollients. Such developments are anticipated to shape the competitive landscape of the emollient market in the coming years.
Emollient Market Segmentation Insights
Emollient Market Product Type Outlook
Moisturizers
Ointments
Creams
Emollient Market End-User Application Outlook
Skin Care
Hair Care
Baby Care
Emollient Market Active Ingredient Outlook
Glycerin
Shea Butter
Lanolin
Emollient Market Sales Channel Outlook
Online Stores
Pharmacies
Department Stores
Emollient Market Regional Outlook
North America
Europe
South America
Asia-Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2022 | 25.98(USD Billion) |
| Market Size 2023 | 26.89(USD Billion) |
| Market Size 2032 | 36.6(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 3.48% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Solvay, Kao Corporation, Stepan Company, Emery Oleochemicals, BASF, Akzonobel, Evonik Industries, Lonza Group, Huntsman International LLC, Croda International, Clariant, IOI Corporation Berhad, Wilmar International Ltd, Ashland, The Dow Chemical Company |
| Segments Covered | Product Type, End-User Application, Active Ingredient, Sales Channel, Regional |
| Key Market Opportunities | Biobased and sustainable emollients Customized formulations for specific skin conditions Growing demand in emerging markets Advancements in encapsulation technologies Rising disposable income Increasing awareness |
| Key Market Dynamics | Rising demand for natural ingredients Growing awareness of skin health Increasing prevalence of skin conditions Technological advancements Mergers and acquisitions |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Emollient Market is expected to reach a valuation of USD 36.6 billion by 2032, advancing at a steady CAGR of 3.48% during the forecast period 2024 - 2032.
The Asia-Pacific region is projected to account for the lion's share of the Emollient Market, driven by factors such as increasing disposable income, growing population, and rising awareness about skincare.
Emollients find extensive applications in various industries, including personal care, pharmaceuticals, and textiles. They are commonly used in skincare products, such as lotions, creams, and ointments, to improve skin hydration and prevent dryness.
The Emollient Market is characterized by the presence of well-established players such as Croda International, Evonik Industries, and Ashland. These companies focus on innovation and expanding their product portfolios to cater to the evolving needs of consumers.
Factors such as the rising demand for natural and organic personal care products, increasing health consciousness among consumers, and growing adoption of emollients in pharmaceutical applications contribute to the growth of the Emollient Market.
The Emollient Market faces challenges related to fluctuations in raw material prices, stringent regulatory requirements, and intense competition from alternative products. Additionally, environmental concerns associated with the use of certain emollients can hinder market growth.
The Emollient Market is witnessing a growing trend towards the use of plant-based and sustainable emollients. Moreover, advancements in delivery systems and the incorporation of emollients into advanced skincare formulations are driving innovation in the market.
The COVID-19 pandemic had a mixed impact on the Emollient Market. While demand for personal care products declined during lockdowns, the pharmaceutical and healthcare sectors witnessed increased demand for emollients. The market is expected to recover and regain its growth trajectory in the post-pandemic era.
Investors should consider factors such as regional market dynamics, competitive intensity, regulatory landscape, and technological advancements when evaluating investment opportunities in the Emollient Market. Additionally, understanding consumer trends and preferences is crucial for successful market entry and growth.
Senior Research Analyst With an experience of over five years in market research industry (chemicals & materials domain), i gather and analyze market data from diverse sources to produce results, which are then presented back to a client. also, provide recommendations based on the findings. as a senior research analyst, i perform quality checks (qc) for market estimations, qc for reports, and handle queries and work extensively on client customizations. also, handle the responsibilities of client proposals, report planning, report finalization, and execution
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