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Electronic Goods Packaging Market Share

ID: MRFR//2245-CR | 171 Pages | Author: Tejas Chaudhary| May 2022

The Electronic Goods Packaging Market is distinctive and evolves to meet the needs of a changing mechanical scene. In this competitive environment, market share positioning tactics affect the success of local businesses. Electronic goods packaging companies use many methods to differentiate and gain market share.

Companies often use separation to stand out from competitors by creating unique packaging. This could include creative designs, affordable materials, or electronic item-specific packaging. By offering something unique, companies want to attract customers who value creativity and functionality in packaging, building brand loyalty and market share.

Another effective way is cost initiative, where companies supply electronic goods packaging at the lowest cost without compromising quality. This system lets companies offer meaningful evaluations to attract price-conscious customers. Cost management is possible through economies of scale, efficient production, and essential material acquisition. This strategy targets frugal customers while maintaining profit through functional effectiveness to capture a large market share.

Besides separation and cost management, electronic goods packaging uses market division. Based on product kind, size, and buyer preferences, companies divide the market. Companies can become experts in specialized expertise by adapting packaging to these areas. For instance, luxury electronics packaging may emphasize luxurious materials and elegant designs, while budget-friendly electronics packaging may emphasize practical materials and simple designs.

Joint effort and organizations also affect Electronic Goods Packaging Market share. Companies often seek significant partnerships with electronics manufacturers to become their preferred packaging vendors. This keeps revenue flowing and boosts the packaging company's reputation. Packaging companies might gain a competitive edge by aligning with legitimate brands.

Manageability has become a major market share indicator. By pioneering controllable packaging, companies can attract eco-conscious clients and earn market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022-2030
Growth Rate   18.10%

Electronic Goods Packaging Market Overview


Electronic Goods Packaging Market Size was valued at USD 1.91 Billion in 2023. The electronic goods packaging market is projected to grow from USD 2.05 Billion in 2024 to USD 3.66 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.55% during the forecast period (2024 - 2032).


Packaging has a significant impact on consumers' perceptions of the brand and their whole purchase experience. Packaging is increasingly viewed as a critical link between customers and companies in order to ensure that hygiene is maintained, safety is prioritized, and product or service quality is not compromised. In the e-commerce era, packaging already played an important part in the consumer purchasing experience. And now its influence has grown much stronger. This industry will continue to ride the e-commerce wave for a long time. An increase in demand for consumer electronics and a boom in the e-commerce retail industry is driving the market growth. However, keeping up with technological changes is hampering the electronic goods packaging market growth. Furthermore, technological advancement along with rising trends of digitization creates an opportunity for the electronic goods packaging market.


Electronic Goods Packaging Market Overview


Covid-19 Impact


The demand for electronic goods packaging solutions has decreased considerably from the industrial sectors due to COVID-19. The packaging industry also witnesses a mixed impact owing to the significant changes in on-premises and off-premises business. Many food chain outlets, such as cafes and restaurants, are entirely closed in several countries, which is negatively impacting the packaging industry. The manufacturing plants have shut down due to restrictions, shortage of labor and raw materials, and other factors. The packaging industry witnesses a decrease in the demand for electronic goods packaging solutions due to the restrictions on public gatherings, tourist activities, and outings, which significantly boosts the demand for cosmetics. Furthermore, the rising demand for purchasing products from e-commerce and online stores also drives the overall packaging industry's growth.


Electronic Goods Packaging Market Dynamics


Drivers



  • Increase in demand for consumer electronics


As electronic components become more integrated, new electronic devices based on innovative materials and technologies arise. The size of electronic components is becoming more precise, and board alignment is growing more complicated, putting increasing demands on electrostatic, mechanical, moisture-proof, and other package protection. Environmental factors surrounding consumer electronics products, such as online shopping, logistics and distribution, environmental protection requirements, cultural and creative design, packaging, new materials, consumer aesthetic, and consumer attitudes, have all changed significantly in recent years.



  • Boom in the e-commerce retail industry


Restraints



  • Keeping up with technological changes


Consumer packaged goods, or CPG, businesses are always striving to innovate in order to meet changing client expectations and differentiate their products. Innovative packaging offers them such platforms by utilizing the size, shape, color, and functionality of the package. Keeping up with technological developments is a concern for packaging firms. To produce creative package designs like those, suppliers will need to invest in new machinery and infrastructure. With technology, an all-encompassing strategy would be required. Automation will be required at every level of the purchase process. Business leaders may provide their staff with real-time visibility into their supply chain; this would allow businesses to absorb demand changes more quickly. The digitalization of the supply chain will allow the packaging sector to reach its full potential.


Opportunity



  • Technological advancement along with rising trends of digitization


Nowadays, consumption is happening on the go. Consumers, retailers, and food manufacturers want fresher, more convenient packaging with a low environmental effect. The electronic industry is rapidly developing, even as digital technology alters packaging. Digital transformation allows businesses to empower employees, engage customers, optimize operations, and transform products. The digitalization of the supply chain will allow the packaging sector to reach its full potential.


Electronic Goods Packaging Market Segment Overview


By Material



Electronic devices are typically fragile, making it more vital for them to be wrapped in a way that protects them from any shocks they may encounter during shipment. Corrugated boxes are known for their structural rigidity and cushioning properties, making them excellent for packing fragile items. Compared to other types of packaging, corrugated packaging has the advantage of having custom corrugated boxes manufactured to meet one's specific company demands.



  • Foamed Plastic


Foam packaging is appropriate for electronic items that require considerable protection throughout their entire life cycle, from producer to end user, because it provides both cushioning and resiliency. Foam's superior vibration dampening properties enable it to provide superior cushioning protection during the shipping, material handling, and transit processes. Thermoformed polymers, on the other hand, are routinely used in the packaging of electronics but provide a quite different type of protection.



  • Paperboard


Paperboard packaging is available in a variety of grades, each suited to specific packaging needs. Cosmetics, pharmaceuticals, milk and juice, cosmetics, frozen food, and more can all be packaged with SBS (or solid bleached sulfate) paperboard. Those who like the natural and environmentally friendly aesthetic of recycled paper, which can be utilized for identical packaging applications, should choose kraft or CUK (coated unbleached kraft) paperboard packaging.



  • Bubble Packaging


Bubble wrap is a translucent, malleable plastic film that is used to pack fragile things. Fragile goods are cushioned by regularly spaced, projecting air-filled hemispheres (bubbles). The bubbles used to cushion fragile or sensitive things come in a variety of sizes, depending on the size of the object being packed as well as the level of cushioning protection required. Shock and vibration isolation may require multiple layers, while a single layer may suffice as a surface protective layer.


By Product Size



  • Small Appliances


Tablets, smartphones, portable speakers, headphones, and e-readers are just a few examples of popular small appliances. Typically, these devices are packed as firmly as possible in boxes using bubble wrap, foam inserts, or tightly wadded kraft paper. It is strongly advised that polystyrene "packing peanuts" or other forms of loose-fill packaging not be used since they generate static electricity and will cause the gadget to slide about. The box is then taped shut, and the inside box is wrapped in additional bubble wrap before being sealed inside another container with two inches or more of cushioning on all sides.



  • Large Appliances


The most frequent products in big electrical appliances include washing machines, dishwashers, heaters, radiators, IT and telecommunications equipment (e.g., PCs, TV sets), and radiators, among others. Vibration sensitivity, tiny parts, and delicate assembly all increase the danger of damage if not adequately packed while shipping and storing electronics. Shock-absorbing foams and other materials that allow secure transit of electronics are excellent for packing such gadgets. Companies that provide packaging solutions provide solutions that may fulfill not just impact resistance criteria but also packing, unpacking, and loading efficiency requirements.


By Technology



  • Authentication Packaging


Anti-counterfeiting technology has completely altered the necessity for packaging – the art and science of securing or enclosing things for safe storage, delivery, sale, and use. The act of establishing or confirming anything as genuine is known as authentication. Authentication is critical since the use of counterfeit products, such as pharmaceuticals, can be dangerous to patients' health and well-being. It's possible that using them will lead to treatment failure or even death. Authentication is usually done using the product's overt or covert features.



  • Track and Trace Packaging


Brand owners can always track their products with track & trace technology, which also protects units from counterfeiting. Barcoding, which is a cost-effective approach for implementing traceability at both the item and case level, is a common example of track-and-trace. Barcode technology, bar code labels, and RFID technology are some of the track and trace packaging technologies used. RFID and its significance in the supply chain are another technology linked with track-and-trace that may be considered.


By Application



  • Communication Equipment


When transporting electronic communication equipment such as portable radios, mobile radios, base/ fixed station radios, repeaters, speakers, microphones, and among others, special packaging and environmental considerations are required to minimize the effects of shock, vibration, dust, and extreme temperatures on the equipment during transportation and use.



  • Business Electronic Equipment


Pallets (Flat transport structures designed to be moved by a forklift and typically 40" x 48" in dimension), bound by shrink-wrap, are the best way to carry several pieces of big electrical equipment. Computer towers, laptops, monitors, televisions, printers, copiers, facsimile machines, and multi-function devices are examples of large business equipment. When utilizing pallets, one must ensure all products are firmly positioned and shrink-wrapped from the bottom up.



  • Small Home Appliances


While small appliances do require special care, especially kitchen equipment, which is usually the most difficult—and time-consuming—to pack because in addition to plates, silverware, and glasses, one will also need to pack small appliances such as microwave ovens, coffee- and tea-makers, kettles, toasters, hand mixers, deep fryers, electric knives, vacuum cleaners, hairdryers, electric razors, irons, and so on, they are not exactly difficult. It is preferable to put small appliances in a box that's as near to their real dimensions as possible, which is generally a small to a medium-sized box.



  • Large Household Appliances


Large household appliances such as refrigerators, commercial freezers, ice machines, air conditioners, heat pumps (water) for swimming pools, washing machines, washing/drying machines, dishwashers, and other similar appliances are sensitive to impact, vibrations, and pressure, as well as climatic stresses. To avoid damage from damp weather (snow, rain), solar radiation, contamination (dust), and theft, household appliance packaging must be in perfect condition (adhesive strips, shrink films, or other sealing means must be intact).


Regional Analysis


The global electronic goods packaging market has been segmented, on the basis of region, into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.


global electronic goods Packaging MARKET, BY region, 2020 (% Share)global electronic goods Packaging MARKET, BY region, 2020 (% Share)Source: MRFR Analysis Industry Expert, Secondary Research, and MRFR AnalysisEurope


Europe holds the second position in the global electronic goods packaging market in terms of revenue. However, the market is expected to exhibit steady growth during the forecast period. This is because Europe has matured the consumer electronic industry, and it is supported by high technology connectivity environment. With the advancing technology, smart offices and smart homes are augmenting the demand for consumer electronics products such as smart TV, smart refrigerator, smart air conditioners, and more. The rising personal disposable income of the consumers and their shift in preferences towards smart homes and smart offices are thus primarily driving the growth of the industry.


Asia-Pacific


Asia-Pacific dominates the electronic goods packaging market and is expected to exhibit the fastest growth during the projected period. The sales of consumer goods are growing exponentially in this region owing to increased disposable income coupled with the fastest-growing population. The affordability of middle-class families has increased exponentially, augmenting the demand for household electronic appliances. Moreover, business-to-business electronics goods such as computers, laptops, LCD screens, conference projectors, and other goods demand also support electronic goods packaging market growth.


Competitive Landscape


The electronic goods packaging market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive, with all the players continually competing to gain a larger electronic goods packaging market share. High competition and rapid advancements in technology are some of the critical factors that could restrain electronic goods packaging market growth. The vendors compete based on cost, product quality, reliability, and aftermarket services. It is crucial for vendors to provide cost-effective and efficient products to survive and succeed in a competitive market environment.


Key Players


The prominent players in the global electronic goods packaging market are DS Smith (London), Sonoco Products Company (US), Mondi PLC (US), Dunapack Packaging (Austria), Stora Enso (Finland), Pregis LLC (US), Graham Packaging Company (US), Sealed Air (US), Georgia-Pacific (US), WestRock (US), International Paper (US), Smurfit Kappa (Ireland), Veritiv Corporation (US), Universal Protective Packaging Inc. (US), Abriso Jiffy (Belgium), Novostrat Ltd (Ireland), Proxital SRL (Italy), EPOLI, and Goldfoam SP. ZO.O (Porto) among others.


Recent Developments



  • In August 2021, Mondi, a leading global packaging and paper manufacturer, expanded its portfolio of sustainable corrugated packaging solutions for Central European online grocery delivery services.

  • In July 2021, WestRock collaborated with Liquibox to deliver the ultimate e-commerce solution. This collaboration provides Amazon with a Ships in Own Container (SIOC) bag-in-box solution that thrills customers, eliminates waste, and guarantees items arrive in good condition.

  • In March 2021, International Paper bought two corrugated box plants in Spain, further growing its capabilities in Madrid and Catalonia. The two businesses became part of International Paper on April 1, 2021.


Report Overview


The study covers the existing short-term and long-term market effects, helping decision-makers draft short-term and long-term plans for businesses by region. The report covers major regions in North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The report analyzes market drivers, restraints, opportunities, challenges, Porter's Five Forces, and supply chain analysis.


Electronic Goods Packaging Market Segmentation


Global Electronic Goods Packaging Market, by Material



Global Electronic Goods Packaging Market, by Product Size



  • Small Appliances

  • Large Appliances


Global Electronic Goods Packaging Market, by Technology



  • Authentication Packaging

  • Track and Trace Packaging


Global Electronic Goods Packaging Market, by Application



  • Communication Equipment

  • Business Electronic Equipment

  • Small Home Appliances

  • Large Household Appliances


Global Electronic Goods Packaging Market, by Region



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa



  • South America

    • Brazil

    • Argentina

    • Rest of South America



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