• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Electric Pickup Truck Market

    ID: MRFR/AM/40431-HCR
    200 Pages
    Sejal Akre
    September 2025

    Electric Pickup Truck Market Research Report By Powertrain Type (Battery Electric, Hybrid Electric, Plug-in Hybrid), By Vehicle Size (Compact, Midsize, Full-Size), By Payload Capacity (Light Duty, Medium Duty, Heavy Duty), By Drive Type (Two-Wheel Drive, Four-Wheel Drive, All-Wheel Drive) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Electric Pickup Truck Market Research Report — Global Forecast till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Electric Pickup Truck Market Summary

    The global electric pickup truck market is poised for substantial growth, expanding from 5.27 USD billion in 2024 to 40 USD billion by 2035.

    Key Market Trends & Highlights

    Electric Pickup Truck Key Trends and Highlights

    • The market is expected to grow at a compound annual growth rate of 20.23 percent from 2025 to 2035.
    • By 2035, the market valuation is projected to reach 40 USD billion, indicating a robust demand for electric pickup trucks.
    • In 2024, the market is valued at 5.27 USD billion, reflecting the increasing interest in electric vehicles.
    • Growing adoption of electric pickup trucks due to environmental concerns is a major market driver.

    Market Size & Forecast

    2024 Market Size 5.27 (USD Billion)
    2035 Market Size 40 (USD Billion)
    CAGR (2025-2035) 20.23%

    Major Players

    Hyundai, Lucid Motors, Bollinger Motors, Chevrolet, Tesla, Toyota, Canoo, Nissan, GMC, Rivian, Fisker, Workhorse Group, Ford, Lordstown Motors

    Electric Pickup Truck Market Trends

    A move toward more environmentally friendly modes of transportation is propelling the market for electric pickup trucks to tremendous expansion. Electric vehicles are becoming more and more popular among consumers and manufacturers due to growing concerns about climate change, a heavy reliance on fossil fuels, and strict emission restrictions.

    Automakers are spending a lot of money on research and development to improve battery technology and driving range as electric pickup trucks become more and more popular.

    Additionally, electric trucks are becoming increasingly feasible for everyday use due to the growing availability of charging infrastructure. The market's growth is fueled by consumer demand for electric car adaptability, particularly in sectors like construction and agriculture.

    Opportunities in the electric pickup truck market are immense, particularly as companies and municipalities seek to electrify their fleets. Innovative features such as advanced connectivity, autonomous driving capabilities, and integration with renewable energy solutions present avenues for growth.

    As manufacturers diversify their offerings, targeting both personal and commercial users will likely unveil new customer segments.

    Collaborations and partnerships between automotive companies and technology firms can lead to innovative solutions that enhance the overall driving experience and utility of electric trucks. Moreover, favorable government policies and incentives can further boost adoption rates.

    Recent trends indicate a rising interest in electric pickup trucks, with more models entering the market. At the same time, consumers are becoming more environmentally conscious, leading to higher expectations for performance and sustainability.

    The integration of smart technologies within electric trucks is also a rising trend, making vehicles not just a mode of transport but a part of the connected ecosystem.

    As preferences shift, the landscape of pickup trucks is evolving, making room for a sustainable future where electric models become increasingly prominent. The market's future looks promising as stakeholders recognize the need for environmentally friendly options.

    The transition towards electric pickup trucks is poised to reshape the automotive landscape, reflecting a growing commitment to sustainability and innovation in transportation.

    U.S. Department of Energy

    Electric Pickup Truck Market Drivers

    Growing Consumer Demand

    The Global Electric Pickup Truck Market Industry experiences a surge in consumer demand as buyers increasingly prioritize sustainability and eco-friendliness. This shift is evidenced by the projected market value of 5.27 USD Billion in 2024, indicating a robust interest in electric vehicles. Consumers are drawn to the lower operating costs and reduced emissions associated with electric pickups. As manufacturers respond to this demand, the variety of models available is expanding, catering to diverse consumer preferences. This trend suggests that the industry is not only adapting to current consumer needs but is also likely to see continued growth as awareness of environmental issues rises.

    Shifting Market Dynamics

    Shifting market dynamics are reshaping the Global Electric Pickup Truck Market Industry, as traditional automakers pivot towards electric vehicle production. This transition is driven by changing consumer preferences and the need for companies to remain competitive. Established brands are investing heavily in electric pickup models, while new entrants are emerging, further diversifying the market landscape. This competitive environment is likely to foster innovation and drive down costs, making electric pickups more appealing to a broader audience. As the market evolves, it is anticipated that these dynamics will contribute to sustained growth and increased market share for electric pickups.

    Market Growth Projections

    The Global Electric Pickup Truck Market Industry is poised for remarkable growth, with projections indicating a market value of 5.27 USD Billion in 2024 and an anticipated surge to 40 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 20.23% from 2025 to 2035, highlighting the increasing acceptance and integration of electric pickups into the automotive landscape. As consumer preferences shift towards sustainable transportation options, the market is likely to expand significantly, driven by technological advancements, government policies, and evolving consumer expectations. These projections underscore the industry's potential to reshape the future of transportation.

    Infrastructure Development

    Infrastructure development is a pivotal driver of the Global Electric Pickup Truck Market Industry, as the expansion of charging networks directly impacts consumer confidence and adoption rates. The establishment of fast-charging stations and widespread charging facilities is essential for alleviating range anxiety among potential buyers. Governments and private entities are increasingly investing in charging infrastructure, which is expected to enhance the practicality of electric pickups. This development may lead to a more robust market presence, with projections indicating a compound annual growth rate of 20.23% from 2025 to 2035. Such growth underscores the importance of infrastructure in supporting the electric vehicle ecosystem.

    Technological Advancements

    Technological advancements play a crucial role in the Global Electric Pickup Truck Market Industry, enhancing vehicle performance and consumer appeal. Innovations in battery technology, such as increased energy density and faster charging capabilities, are making electric pickups more viable for everyday use. For instance, advancements in solid-state batteries may significantly extend the range of electric pickups, addressing one of the primary concerns of potential buyers. As these technologies develop, they are expected to contribute to the industry's growth, potentially leading to a market valuation of 40 USD Billion by 2035. This trajectory indicates a strong correlation between technological progress and market expansion.

    Government Incentives and Regulations

    Government incentives and regulations significantly influence the Global Electric Pickup Truck Market Industry, as many countries implement policies to promote electric vehicle adoption. Tax credits, rebates, and grants are commonly offered to consumers and manufacturers, making electric pickups more financially accessible. Additionally, stricter emissions regulations are pushing automakers to innovate and invest in electric vehicle technology. These initiatives not only stimulate market growth but also align with global sustainability goals. As a result, the industry is likely to benefit from a favorable regulatory environment, which could further accelerate the transition to electric pickups in the coming years.

    Market Segment Insights

    Electric Pickup Truck Market Segment Insights:

    Electric Pickup Truck Market Segment Insights:

    Electric Pickup Truck Market Powertrain Type Insights

    Electric Pickup Truck Market Powertrain Type Insights

    The Electric Pickup Truck Market exhibited significant growth, particularly within the Powertrain Type segment, which comprises Battery Electric, Hybrid Electric, and Plug-in Hybrid options.

    Among these, Battery Electric vehicles held a majority share, valued at 3.0 USD Billion in 2024, and they are projected to dominate the market in 2035 with a remarkable increase to 24.5 USD Billion. This substantial growth can be attributed to advancements in battery technology, increased vehicle range, and the ongoing shift toward electrification in the automotive industry.

    The Hybrid Electric segment also showed significant potential, starting at 1.8 USD Billion in 2024 and reaching 10.5 USD Billion by 2035. This indicated a strong consumer preference for vehicles that blend traditional fuel with electric propulsion, offering improved fuel efficiency and lower emissions which caters to a broader audience.

    Meanwhile, the Plug-in Hybrid segment, while smaller, valued at 0.47 USD Billion in 2024, demonstrated growth potential with an increase to 5.0 USD Billion in 2035. This type of powertrain offered the flexibility of electric driving combined with a backup gasoline engine, appealing to users who may still rely on conventional fueling, making it important in transitioning towards fully electric solutions.

    Electric Pickup Truck Market Vehicle Size Insights

    Electric Pickup Truck Market Vehicle Size Insights

    In the Electric Pickup Truck Market, the Vehicle Size segment encompasses various classifications, primarily Compact, Midsize, and Full-Size vehicles. This segment is crucial as it reflects consumer preferences and vehicle functionality in the electric pickup sector.

    The Compact category is significant for urban users seeking efficiency and maneuverability, while the midsize picks offer a balance of passenger and cargo capabilities that cater to a diverse demographic. Full-size electric pickups dominate the market due to their increased towing capacity and robust features, appealing to businesses and recreational users alike.

    With the ongoing shift towards sustainable transport solutions, the demand for electric pickup trucks across all vehicle sizes is projected to surge, creating substantial opportunities within the market. Additionally, the Electric Pickup Truck Market segmentation reflects evolving automotive trends, including enhanced range and performance, which are driving factors in the market growth.

    As the industry adapts to changing consumer needs, understanding these segments offers valuable insights into future trends and challenges in the Electric Pickup Truck Market data.

    Electric Pickup Truck Market Payload Capacity Insights

    Electric Pickup Truck Market Payload Capacity Insights

    The Electric Pickup Truck Market, particularly focusing on the Payload Capacity segment, shows a significant growth trajectory in its industry.

    The market segmentation reveals a balanced presence of Light Duty, Medium Duty, and Heavy Duty capacities, with Light Duty vehicles often dominating due to their versatility and suitability for urban environments. Medium Duty trucks are gaining traction among businesses for their enhanced load capabilities, making them popular in commercial sectors.

    Heavy Duty trucks, while representing a smaller share, fulfill essential roles in freight and industrial applications, catering to clients seeking substantial weight-carrying capacity. Factors driving market growth include a shift towards sustainable transport solutions, increasing fuel prices, and favorable government policies promoting electric vehicles.

    However, challenges such as charging infrastructure and higher initial costs for consumers persist. The Electric Pickup Truck Market statistics indicate a robust future potential, particularly in industries that require efficient and reliable transportation solutions.

    Electric Pickup Truck Market Drive Type Insights

    Electric Pickup Truck Market Drive Type Insights

    The Electric Pickup Truck Market is experiencing notable growth, particularly in the Drive Type segment, which is essential for addressing varying consumer demands and preferences. Each drive type serves distinct purposes; for instance, the Two-Wheel Drive models are often more fuel-efficient and lighter, catering to urban customers looking for cost-effective solutions.

    Meanwhile, Four-Wheel Drive systems are gaining traction among consumers seeking enhanced off-road capabilities and performance, making them significant in various commercial applications. All-wheel drive vehicles, on the other hand, appeal to individuals requiring versatility and robustness, solidifying their importance in diverse terrain conditions.

    The market statistics also show that evolving consumer preferences, advancements in technology, and increasing environmental awareness are driving significant growth and innovation within the Electric Pickup Truck Market.

    However, challenges such as battery technology and charging infrastructure remain crucial factors that might impact the pace of adoption and market penetration.

    Get more detailed insights about Electric Pickup Truck Market Research Report — Global Forecast till 2035

    Regional Insights

    The Electric Pickup Truck Market was set for significant growth across various regional segments. In 2024, the North America segment held a majority share, valued at 3.0 USD Billion and projected to reach 25.0 USD Billion by 2035, reflecting its dominance due to a strong demand for electric vehicles and supportive infrastructure.

    Europe followed with a valuation of 1.2 USD Billion in 2024, which is expected to grow to 8.0 USD Billion in 2035, propelled by stringent emission regulations and increased consumer awareness. The APAC region, at 0.8 USD Billion in 2024, is likely to expand to 5.0 USD Billion by 2035, showcasing a rising interest in sustainable transport solutions.

    South America and the MEA regions represented smaller markets, valued at 0.2 USD Billion and 0.07 USD Billion in 2024, respectively, but are expected to grow to 1.5 USD Billion and 0.5 USD Billion by 2035 as electric vehicle adoption gradually increases.

    Each regional segment showcased unique opportunities and challenges, but the North America market remained the most significant, driven by advancements in technology and stronger regional demand for electric pickup trucks.

    Electric Pick Up Truck Market Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Electric Pickup Truck Market is witnessing a significant transformation driven by heightened consumer demand for sustainable vehicular solutions along with advancements in electric vehicle technology. Diverse manufacturers are emerging within this space, competing to innovate and capture market share through enhanced performance, efficiency, and user experience.

    Stakeholders are increasingly focusing on creating vehicles that not only meet environmental standards but also provide the utility and functionality expected from traditional pickup trucks.

    This market environment encourages competition among established automotive giants and new entrants alike, leading to a dynamic landscape characterized by rapid technological advancements, strategic partnerships, and evolving consumer preferences.

    Hyundai is carving out a strong presence in the Electric Pickup Truck Market by leveraging its solid engineering and design expertise. The company has invested heavily in research and development, which has yielded innovative electric vehicle solutions.

    Hyundai's ability to integrate advanced technologies into its electric pickups allows for improved range, performance, and user connectivity features. Their emphasis on sustainability positions them favorably among environmentally conscious consumers.

    Additionally, Hyundai's established supply chain and manufacturing capabilities provide a competitive edge, enabling quicker scale-up of production in response to market demand. This effective combination of strengths helps Hyundai stand at the forefront of this burgeoning market as it continues to expand its product offerings and enhance consumer appeal.

    Lucid Motors, while primarily known for luxury electric sedans, is making strides towards entering the Electric Pickup Truck Market with a distinct focus on high-performance and premium electric vehicles. The company’s engineering prowess is evident in its ambitious plans that blend cutting-edge technology with luxury features.

    Lucid Motors aims to attract consumers looking for a combination of sustainability and an elevated driving experience. Their commitment to innovative battery technology promotes high efficiency and long-range capabilities, which are crucial attributes in the pickup segment.

    Moreover, Lucid Motors’ distinctive design language and premium branding allow it to carve a niche in the electric vehicle market, appealing to consumers who prioritize quality and exclusivity along with eco-friendliness. With these strategic advantages, Lucid Motors is poised to make a meaningful impact in the competitive arena of the Electric Pickup Truck Market.

    Key Companies in the Electric Pickup Truck Market market include

    Industry Developments

    • Q3 2025: Ford unveils $30K electric pickup truck with 2027 launch, announces $5B investment in Kentucky and Michigan plants Ford announced a $5 billion investment in its Kentucky and Michigan plants to manufacture a new, affordable electric pickup truck, creating 4,000 jobs and introducing a midsize four-door EV truck with a starting price of about $30,000, slated for launch in 2027.
    • Q3 2025: Ford Confirms $30,000 Midsize EV Truck Coming in 2027 Ford revealed plans for a new universal EV platform that will support a fully electric midsize pickup truck, targeting a $30,000 price point and a 2027 release, as part of its expanded electric vehicle strategy.

    Future Outlook

    Electric Pickup Truck Market Future Outlook

    The Electric Pickup Truck Market is projected to grow at a 20.23% CAGR from 2024 to 2035, driven by technological advancements, increasing consumer demand for sustainability, and supportive government policies.

    New opportunities lie in:

    • Develop advanced battery technologies to enhance range and reduce charging time.
    • Leverage data analytics for personalized customer experiences and fleet management solutions.
    • Explore partnerships with renewable energy providers for integrated charging solutions.

    By 2035, the Electric Pickup Truck Market is poised to achieve substantial growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Electric Pickup Truck Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Electric Pickup Truck Market Drive Type Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Electric Pickup Truck Market Vehicle Size Outlook

    • Light Duty
    • Medium Duty
    • Heavy Duty

    Electric Pickup Truck Market Powertrain Type Outlook

    • Compact
    • Midsize
    • Full-Size

    Electric Pickup Truck Market Payload Capacity Outlook

    • Two-Wheel Drive
    • Four-Wheel Drive
    • All-Wheel Drive

    Report Scope

    Attribute/Metric Source: Details
    MARKET SIZE 2023 4.39(USD Billion)
    MARKET SIZE 2024 5.27(USD Billion)
    MARKET SIZE 2035 40.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 20.22% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Hyundai, Lucid Motors, Bollinger Motors, Chevrolet, Tesla, Toyota, Canoo, Nissan, GMC, Rivian, Fisker, Workhorse Group, Ford, Lordstown Motors
    SEGMENTS COVERED Powertrain Type, Vehicle Size, Payload Capacity, Drive Type, Regional
    KEY MARKET OPPORTUNITIES Rising demand for sustainable vehicles, Government incentives for electric vehicles, Expanding charging infrastructure investments, Innovation in battery technology, Growing consumer preference for pickups
    KEY MARKET DYNAMICS Growing consumer demand, Technological advancements, Government incentives, Sustainability trends, Competitive pricing strategies
    COUNTRIES COVERED North America, Europe, APAC, South America, MEA

    FAQs

    What is the projected market size of the Electric Pickup Truck Market in 2024?

    The Electric Pickup Truck Market is expected to be valued at 5.27 USD Billion in 2024.

    What is the expected market size of the Electric Pickup Truck Market by 2035?

    By 2035, the Electric Pickup Truck Market is projected to reach a value of 40.0 USD Billion.

    What is the compound annual growth rate (CAGR) for the Electric Pickup Truck Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 20.22% from 2025 to 2035.

    Which region is expected to have the highest market share in the Electric Pickup Truck Market in 2024?

    North America is anticipated to dominate the market with a value of 3.0 USD Billion in 2024.

    What will be the market size of the North American Electric Pickup Truck Market in 2035?

    The North American Electric Pickup Truck Market is projected to reach a value of 25.0 USD Billion by 2035.

    How much is the Battery Electric segment of the Electric Pickup Truck Market expected to be valued at in 2024?

    The Battery Electric segment is projected to be valued at 3.0 USD Billion in 2024.

    What is the expected market size for the Hybrid Electric segment in 2035?

    The Hybrid Electric segment is projected to reach a value of 10.5 USD Billion by 2035.

    Who are some of the key players in the Electric Pickup Truck Market?

    Major players include Hyundai, Tesla, Chevrolet, and Ford among others.

    What is the anticipated market value of the European Electric Pickup Truck Market in 2024?

    The European Electric Pickup Truck Market is expected to be valued at 1.2 USD Billion in 2024.

    What potential challenges does the Global Electric Pickup Truck Market face?

    Challenges include supply chain constraints and competition from traditional fuel vehicles.

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials