Electric Blanket Market Overview
Electric Blanket Market Size was estimated at 1.27 (USD Billion) in 2022. The Electric Blanket Market Industry is expected to grow from 1.32(USD Billion) in 2023 to 1.96 (USD Billion) by 2032. The Electric Blanket Market CAGR (growth rate) is expected to be around 4.47% during the forecast period (2024 - 2032).
Key Electric Blanket Market Trends Highlighted
Electric blankets are gaining popularity due to their energy efficiency and convenience. Key drivers include rising energy costs, increased awareness of the benefits of electric blankets, and the growing popularity of smart homes. Opportunities lie in the development of advanced features, such as temperature control, moisture-wicking fabrics, and wireless connectivity. Recent trends include the integration of electric blankets with smart home systems, the rise of eco-friendly models, and the increasing demand for personalized heating solutions. These trends are shaping the future of the electric blanket market, creating a favorable environment for innovation and growth.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Electric Blanket Market Drivers
Rising Demand for Energy-Efficient Heating Solutions
With energy costs continually rising, consumers are on the lookout for ways to price-effectively heat their homes. In this regard, one viable solution is using electric blankets as a cost-efficient and energy-saving alternative to central heating or space heaters. More specifically, electric blankets can be efficiently and economically harnessed for warming isolated parts of the body. Consequently, to meet the growing demand for energy-efficient heating solutions with the increasing expenditure on energy costs, the future growth of the Electric Blanket Market Industry is likely to be heavily propelled by the increasing demand for electric blankets.Accordingly, both the number of manufacturers and suppliers of electric blankets will increase, and the technology behind the blankets might see some improvement.
Growing Popularity of Smart Home Devices
Besides these drivers, the increased popularity of smart home devices is another driver of growth for the Electric Blanket Market Industry. Electric blankets that are compatible with smart home devices can be regulated through a remote control on a smartphone or tablet. Its users can control air heating and timing and monitor their energy expenditure. Given the increased popularity of smart homes, such convenience and capability are appealing to most households that want to make their stay at home as comfortable and efficient as possible.Hence, it seems reasonable to expect that the integration of smart technologies will continue to propel the growth of the electric blanket market in the years to come.
Increasing Health and Wellness Awareness
Consumers today are becoming more and more health conscious. These days, people are well aware of the consequences of not being able to maintain perfect health, and that is the reason why there has been a sudden rise in the demand for products that would help people stay fit and fine. There are many benefits of electric blankets, owing to which the Global Electric Blankets Market Industry is slated to grow tremendously in the coming years. Using electric blankets, people can expect to get better sleep, reduce stress, and get rid of all sorts of pain and uncomfortable feelings.
Electric Blanket Market Segment Insights
Electric Blanket Market Material Insights
The market outline for electric blankets regarding material is segmented such that the electrically conductive fabric is expected to account for the largest market share. This goes up to about 42% by the year 2028. This is because electrically conductive materials are sold and preferred by many people over other materials. This material can reach good uniform heat and is energy efficient, which makes it the best and most preferred. Flannel is a material that is being used widely to make electric blankets. This is because it is soft to the touch, warm and is a durable material.By the year 2028, it is estimated that this material is likely to account for the second-largest material market share of about 37%. Polyester is a synthetic material that is used to make electric blankets, albeit occasionally. However, it is mostly added as a composite with other fibers to increase durability and resistance to wrinkles. By 2028, the material is expected to register a form of market share of about 14%. The natural material, which is grown from the cotton plant, is being used to make the electric blanket. However, it is upstaged by the synthetic material and is expected to show about 7%-8% of the market material share by the end of 2028.Factors that are likely to drive this growth include the increase in disposable income and the rise of awareness and wanting of energy-efficient products.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Electric Blanket Market Type Insights
The Observing Market Growth by Type shows that the Heating Pad segment will account for more than 35% of the Electric Blanket Market revenue in 2023, providing the biggest market share percentage among the other segments. The Weighted Electric Blanket segment is expected to demonstrate the highest growth rate during the considered period. The Travel Electric Blanket segment leads to a significant share of the Electric Blanket Market, according to the Observing Growth by Type scenario for 2032, by reference to the growing popularity of travel and outdoor activities.
Electric Blanket Market Features Insights
The Electric Blanket Market segmented by Features comprises Temperature Control, Timer, Auto Shut-Off, and Remote Control. Temperature Control feature enables users to adjust the temperature of the blanket to their desired level, enhancing comfort and personalized warmth. In 2023, this segment held a sizeable market share, and it is projected to grow steadily over the forecast period, driven by increasing demand for customizable and convenient heating solutions. The Timer feature allows users to set a specific time for the blanket to automatically turn off, providing peace of mind and energy efficiency.This segment is expected to witness significant growth in the coming years, owing to the rising consumer preference for energy-saving and automated home appliances. The Auto Shut-Off feature automatically turns off the blanket in case of overheating or prolonged use, ensuring safety and preventing potential accidents. This feature is anticipated to gain traction in the coming years, driven by increasing safety concerns among consumers. Remote Control feature allows users to adjust the blanket's settings from a distance, enhancing convenience and ease of use.This segment is expected to grow rapidly over the forecast period, fueled by the growing adoption of smart home devices and the desire for wireless control over home appliances.
Electric Blanket Market Application Insights
The Application segment of the Electric Blanket Market holds significant importance, with each sub-segment contributing to the overall market growth. Residential applications dominate the market, accounting for a substantial share of the Electric Blanket Market revenue in 2023. The increasing demand for comfortable and energy-efficient heating solutions in homes drives the growth of this segment. Healthcare facilities also represent a significant market segment, as electric blankets provide warmth and comfort to patients in hospitals, clinics, and nursing homes.The Hospitality sector, including hotels, motels, and resorts, utilizes electric blankets to enhance guest comfort and satisfaction, contributing to the growth of this market segment.
Electric Blanket Market Voltage Insights
Voltage is a key market segment in the electric blanket industry. The 120V voltage segment accounts for a significant portion of the Electric Blanket Market revenue, primarily driven by its widespread adoption in North America. The 220V voltage segment holds a substantial market share, particularly in regions like Europe and Asia-Pacific. The 240V voltage segment is gaining traction in markets such as the United Kingdom and Australia. The segmentation of the electric blanket market based on Voltage provides insights into the varying electrical standards and preferences across different regions, enabling manufacturers to tailor their products and marketing strategies accordingly.
Electric Blanket Market Regional Insights
The regional segmentation of the Electric Blanket Market offers insights into the market's performance across different geographic regions. North America is anticipated to hold a dominant share due to the rising consumer awareness regarding energy efficiency and comfort. Europe is projected to follow closely, driven by the increasing adoption of electric blankets as a cost-effective heating solution. The Asia-Pacific region is poised for significant growth, attributed to the expanding middle class and rising disposable income. South America, the Middle East and Africa regions are expected to exhibit steady growth, fueled by the growing demand for electric blankets in colder climates.By 2024, the Electric Blanket Market revenue is projected to reach USD 1.38 billion, indicating a CAGR of 4.6% from 2023 to 2032.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Electric Blanket Market Key Players And Competitive Insights
Leading players in the Electric Blanket Market industry are focusing on developing innovative solutions, which are manufactured using advanced materials. Moreover, several market participants are undertaking strategies such as partnerships, collaborations, and acquisitions to enhance their market presence. One of the key trends in the Electric Blanket Market is the increasing popularity of smart devices, which consumers can control via the smartphone. For instance, the products can automatically adjust the temperature schedule and even switch off at the owner's request, which can be highly beneficial for people leading a busy lifestyle. The emerging trend is supported by the growing popularity of smart home devices.Sunbeam Products, Inc. is a key player in the Electric Blanket Market, which offers diverse electric blankets to its customers. The company aims to provide high-quality solutions, which are also innovative, considering improved features. Sunbeam Products, Inc. electric blankets frequently include dual controls and several heat settings; they are made of plush material, and the business is increasingly expanding its international presence beyond the U.S. Serta Simmons Bedding, LLC is another crucial market participant, which is recognized for high-quality and cozy electric blankets. The company offers numerous product lines, which come in various sizes and are made of different materials. One of the notable features of each company's products is that they have unique settings that make it possible to adjust temperature efficiently.
Key Companies in the Electric Blanket Market Include
- L.Bean
- Honeywell
- Biddeford Blanket
- Malouf Fine Linens
- Pure Enrichment
- Sharper Image
- Sunbeam
- Serta
- Dreamland Bedding
- Brookstone
- SnugglePedic
- Homedics
- American Soft Linen
- Highpoint International Holdings Limited
- Silent Night
Electric Blanket Market Industry Developments
The Electric Blanket Market is projected to reach USD 1.96 billion by 2032, exhibiting a CAGR of 4.47% from 2024 to 2032. Rising energy costs and increasing consumer awareness about energy efficiency are driving the demand for electric blankets. Technological advancements, such as the integration of smart features and remote control capabilities, are further enhancing the market growth. Key players in the market include Sunbeam, Biddeford Blankets, and Serta Simmons Bedding. Recent developments include the launch of heated throws and mattress pads by leading manufacturers, expanding the product portfolio and catering to diverse consumer needs.
Electric Blanket Market Segmentation Insights
- Electric Blanket Market Material Outlook
- Electrically Conductive Fabric
- Flannel
- Polyester
- Cotton
- Electric Blanket Market Type Outlook
- Heating Pad
- Weighted Electric Blanket
- Full-Body Electric Blanket
- Travel Electric Blanket
- Electric Blanket Market Features Outlook
- Temperature Control
- Timer
- Auto Shut-Off
- Remote Control
- Electric Blanket Market Application Outlook
- Residential
- Healthcare
- Hospitality
- Electric Blanket Market Voltage Outlook
- Electric Blanket Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
Middle East and Africa
Frequently Asked Questions (FAQ) :
The Electric Blanket Market is expected to be valued at approximately 1.32 billion USD in 2023.
The Electric Blanket Market is projected to register a CAGR of 4.47% from 2024 to 2032.
North America held the largest market share for electric blankets, accounting for approximately 35% of the global market in 2023.
Electric blankets are primarily used for providing warmth and comfort during cold weather conditions. They are commonly used in bedrooms, living rooms, and other areas where additional heating is desired.
Key competitors in the Electric Blanket Market include Sunbeam, Serta, Biddeford Blankets, Brookstone, and Perfect Fit.
Factors driving the growth of the electric blanket market include increasing demand for energy-efficient heating solutions, rising disposable income, and growing awareness of the health benefits of electric blankets.
Challenges faced by the electric blanket market include intense competition, fluctuating raw material costs, and stringent safety regulations.
Emerging trends in the electric blanket market include the integration of smart technology, such as temperature control and remote operation, and the use of sustainable and eco-friendly materials.
The Electric Blanket Market is projected to reach a valuation of approximately 1.96 billion USD by 2032.
Growth opportunities for the electric blanket market include expanding into emerging markets, developing innovative products, and leveraging e-commerce platforms for distribution.
