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Elastomer Coated Fabrics Market Share

ID: MRFR//3634-HCR | 138 Pages | Author: Chitranshi Jaiswal| November 2024

Market Share Positioning Strategies of Elastomer Coated Fabrics Market:

Product Diversification and Innovation:

Introducing a wide range of elastomer-coated fabrics with diverse properties, such as durability, flexibility, and weather resistance, caters to various end-user requirements.

Continuous innovation in coating technologies and fabric substrates enhances product performance and opens opportunities for new applications in industries like automotive, construction, and marine.

Customization for Targeted Applications:

Tailoring coated fabrics to specific application requirements, such as upholstery, protective clothing, or inflatable structures, addresses niche market segments and enhances customer satisfaction.

Offering customization options in terms of color, thickness, and surface texture allows companies to meet individual customer preferences and gain a competitive edge.

Quality Assurance and Compliance:

Adhering to strict quality control standards ensures consistency in product quality and performance, meeting industry specifications and regulatory requirements.

Obtaining certifications such as ISO 9001 or ASTM standards reinforces credibility and fosters trust among customers, facilitating market acceptance and growth.

Market Segmentation and Targeting:

Segmenting the market based on factors like industry verticals, geographical regions, or specific applications enables focused marketing efforts and resource allocation.

Customizing marketing strategies and product offerings for segments such as automotive interiors, outdoor furniture, or industrial protective gear maximizes market penetration and revenue potential.

Strategic Partnerships and Collaborations:

Forming strategic alliances with fabric manufacturers, end-users, or distribution partners expands market reach and facilitates access to new customer segments.

Collaborating with research institutions or technology providers accelerates product development efforts and strengthens competitive positioning through access to innovative solutions.

Brand Building and Reputation Management:

Investing in branding initiatives, advertising campaigns, and participation in industry events enhances brand visibility and recognition in the market.

Upholding a reputation for product reliability, durability, and customer service fosters trust and loyalty, driving repeat business and positive word-of-mouth referrals.

Price Positioning and Value Proposition:

Implementing competitive pricing strategies based on factors such as product quality, brand reputation, and market demand helps capture market share while maintaining profitability.

Highlighting the value proposition of elastomer-coated fabrics, such as long-term durability, ease of maintenance, or aesthetic appeal, justifies premium pricing and enhances customer perceived value.

Geographical Expansion and Market Penetration:

Expanding into new geographic markets or regions with high demand for coated fabrics diversifies revenue streams and reduces dependency on specific markets.

Establishing local production facilities or distribution networks improves market responsiveness and reduces logistical costs, strengthening competitive positioning in target regions.

Environmental Sustainability Initiatives:

Developing eco-friendly coatings and fabric substrates, using recycled materials, or implementing sustainable manufacturing practices aligns with growing consumer and regulatory preferences for environmentally responsible products.

Promoting sustainability initiatives enhances brand reputation and attractiveness to environmentally conscious customers, driving market share growth.

Customer Engagement and After-Sales Support:

Providing excellent customer service, technical support, and warranty policies fosters strong relationships and customer loyalty.

Soliciting feedback and incorporating customer input into product development initiatives demonstrates responsiveness to market needs and enhances product relevance and competitiveness.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022 to 2030
Growth Rate   5% (2022-2030)

Global Elastomer Coated Fabrics Market Overview


Elastomer Coated Fabric Market is projected to grow at 5% CAGR during the forecast period.


Elastomer Coated Fabrics Market Segmentation


The elastomer coated fabrics market has been segmented based on product, end-use, and region. Based on product, the market is classified into silicones, thermoplastic olefin, thermoplastic polyurethane, rubber, acrylics, and others Based on application, the market has been classified as transportation, protective clothing, industrial, roofing, awnings & canopies, and others Based on end-use, the market has been classified into automobile, construction, sports & leisure, marine, and others. By region, the market has been categorized as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.


Key Players

Trelleborg AB (publ) (Sweden), Continental AG (Germany), Low & Bonar PLC (Mehler Texnologies) (India), Saint-Gobain S.A. (France), OMNOVA Solutions Inc. (US), Takata Corporation (Japan), Seaman Corporation (US), Serge Ferrari (France), Sioen Industries NV (Belgium), and SRF Limited (India).

Market OverviewElastomer coated fabrics are produced as a result of the coating of polymeric materials on both sides of the fabric surface with the help of an adhesive agent. These fabrics are known for their unique properties such as adhesion, flexibility, and superior resistance to water, UV radiation, abrasion, dirt, and oil. Elastomer coated fabric, mainly silicone coated fabric, is usually used in automobile industries to produce airbags and protective covers, among others. These fabrics also have a variety of applications in various end-use industries such as construction, sports & leisure, and defense owing to their mechanical strength and flexibility. For instance, thermoplastic polyurethane is added to polyvinyl chloride in the preparation of poly blends to improve its abrasion resistance and low-temperature flexibility. The global market is expected to be driven by increased demand for elastomer coated fabrics in end-use industries, such as automobile and construction. This is primarily attributed to the increased use of silicone and thermoplastic polyurethane fabrics in the production of automotive body side moldings, interiors, instrument panels, seat covers, and drive belts on account of their properties such as abrasion resistance and flexibility. The surging demand for waterproof materials in the construction industry is likely to fuel the demand for elastomeric coated fibers in the coming years. In addition to this, the increasing consumption of rubber-coated fabrics in the production of power tools and sports goods such as sportswear, gymnasium mats, and tarpaulins is further boosting the demand for elastomer coated fabrics market globally. Furthermore, the increased use of elastomer coated fabrics in fabric coating industries coupled with innovative advancements in the production of synthetic elastomeric materials with superior properties are further creating lucrative opportunities for the players operating in elastomer coated fabrics market. However, the stringent regulations reuse of solvent in the production of elastomeric coated fabrics is likely to hamper its growth in the global market. Also, the readily available substitutes such as uncoated fabrics and leather that exhibit comparable performance characteristics are expected to pose a limitation to the elastomer coated fabric market.


Regional Analysis


The global elastomer coated fabrics market is analyzed for five major regions, namely– North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. The market in Asia-Pacific dominates the global elastomer coated fabrics market and is projected to register highest the CAGR during the forecast period owing to the rapidly growing industrialization and constructional activities in the region. Additionally, the increased use of elastomeric coated fabrics in the transportation sector and the emerging economies of countries in Asia-Pacific is expected to drive the regional market demand. China is the largest consumer in the global elastomer coated fabrics market and is the fastest-growing market in the region owing to the increasing population and growing demand from the automotive industry for elastomer coated fabrics. Furthermore, India and other Southeast Asian countries are propelling market growth in the region. For instance, taking into consideration the issues related to car accidents, the Ministry of Road Transport of the Union of India approved the installation of compulsory airbags in all cars with effect from 01 July 2019. Thus, creating lucrative opportunities for the players operating in the elastomer coated fabric market in the region. North America accounted for a substantial market share in 2018. The growing demand for thermoplastic polyurethane-coated fabrics in construction applications coupled with the rising residential and commercial activities in the US is expected to drive the market. In addition, the use of elastomer coated fabrics in the production of awnings & canopies, rainwear, and protective coverings is further augmenting the demand in the region. Europe is also expected to register significant growth during the forecast period due to the extensive use of elastomer coated fabric in manufacturing automotive body side moldings, interiors, and components. Germany is the major contributor in the regional market on account of the presence of various automobiles components and automobile producers in the region. Latin America and the Middle East & Africa are expected to show substantial growth during the forecast period owing to the increasing construction activities and growing per capita disposable income in the regions.


Intended Audience



  • Elastomer coated fabric manufacturers

  • Traders and distributors of elastomer coated fabrics

  • Potential investors

  • Raw material suppliers

  • Elastomer coated fabrics manufacturers

  • Distributors

  • Industry associations

  • Government and research organizations

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