The surge in consumer health awareness, coupled with the escalating concern over obesity, has prompted individuals to scrutinize their dietary choices more closely. High-calorie ingredients, notably refined white sugar, are being actively avoided as consumers gravitate towards healthier alternatives. This shift in consumer behavior is characterized by a growing preference for low-calorie, natural, and health-oriented sweeteners. Healthy alternatives to refined sugar, including raw cane sugar, honey, and palm sugar, have gained traction as consumers seek to reduce their calorie intake.
In addition to a focus on calorie reduction, consumers are increasingly expressing apprehension about the consumption of artificial sweeteners. This concern has elevated the importance of natural sweeteners in the market. Aligning with the demand for low-calorie products and natural sweeteners, consumers are also seeking products that offer potential health benefits. These factors collectively contribute to the rising consumption of honey, particularly monofloral honey, in the Egyptian market.
Monofloral honey, derived from the nectar of a single plant, has gained prominence due to its unique characteristics and potential health benefits. Often sourced from specific plants like the Manuka flower or Manuka bush, monofloral honey is recognized for its diverse health advantages. The distinct properties associated with this type of honey, especially its potential health benefits, have made it increasingly popular among consumers. Consequently, the growing trend of embracing healthy sweeteners has propelled the consumption of monofloral honey, emerging as a key driver for the growth of the honey market in Egypt throughout the forecast period.
The demand for monofloral honey reflects a broader consumer shift towards health-conscious choices. Consumers are not only looking to reduce their calorie intake but are also seeking natural alternatives that align with their overall well-being. This shift is reshaping the market dynamics, with honey, particularly monofloral variants, positioned as a preferred choice among health-conscious consumers.
Moreover, the popularity of monofloral honey can be attributed to its association with specific plants that offer unique health benefits. For instance, Manuka honey is renowned for its antibacterial and medicinal properties. The discernible health advantages associated with monofloral honey varieties contribute to their rising popularity and increased consumption.
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Segment Outlook | Type, Application, and Region |
Egypt Honey Market Size was valued at USD 0.019 Billion in 2022. The Egypt Honey market industry is projected to grow from USD 0.020 Billion in 2024 to USD 0.037 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024 - 2032). Increased awareness about the health benefits of honey and the rising demand for honey throughout the world are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for Egypt honey is being driven by the growing demand for honey. Consumers are shifting their preferences from artificial and sugar sweeteners to healthier and more nutritious substitutes. Honey is also fermented to create sweet alcoholic beverages is anticipated to boost market growth. The pharmaceutical industry has the increasing use of honey, and consumers are leaning towards healthy lifestyles, this is going to fuel the market of honey as honey contains a lot of antioxidants.
Honey is widely used as a common ingredient in several diets and cuisines, acknowledged to be a significant nutritional source. Honey is a glutinous food substance mainly manufactured by bees same related insects. The pharmaceutical uses honey for the antioxidant and severe relied on cough and is also used as a natural remedy for mild allergies. The technological advancements have led to innovation in processing technology to raise the productivity of honey is expected to operate production equipment in different industries. As customers are becoming more aware of health, the demand for natural sweeteners is increasing, fueling profitable growth opportunities for market participants in the food and beverages market. Monofloral honey demand is increasing in Egypt due to its distinctive flavor. There is a large investment in research and development programs to create flavors like jamun, neem, coffee, lychee, tulsi, ginger, and forest honey.
Honey is widely emerging as a preferred option for people with the diseases like nausea, dizziness, headaches, digestive problems, and many others. Food and beverages have a wide application of honey as it works as a sweetener in this dish. Honey also assists in boosting the human immune system because of its anti-viral, anti-bacterial, and anti-fungal properties. The demand for honey is also increasing because of extensive utilization in manufacturing other end products like cosmetics, personal care products, and desserts. Honey is a natural product with zero side effects, making it more popular among consumers. Thus, driving the Egypt Honey market revenue.
However, the sugar profile of honey tends to grow consumer doubt in the worldwide honey industry. Diabetic patients have limited effectiveness of honey during the treatment of open sores. There is a great impact of the changing climate on the production of honey as they greatly depend on flowering plants.
The Egypt Honey market segmentation, based on type, includes Wildflower, Acacia, Clover, Buckwheat, and Alfalfa. The acacia segment dominated the market and accounts for the largest of market revenue. Acacia is one of the most famous honey varieties, which is identified as clear and light honey. The honey takes its gentle floral taste from the nectar of blossoms of the Robinia pseudo acacia, also named as Black Locust. The buckwheat honey segment is expected to be the fastest-growing segment as this honey are high in antioxidants, less sweet, and is largely utilized in pharmaceutical products because of its medicinal benefits.
The Egypt Honey market segmentation, based on application, includes Cosmetics, Food & Beverages, Pharmaceuticals, and Others. The food & beverages segment dominates the market. In food & beverages, honey is utilized widely as a sweetener and additive and is also directly consumed. There are various kinds of sweeteners that are used in manufacturing beverages and confectionery products. Furthermore, honey is used in making cough syrups and liquid supplements in the pharmaceutical industry. In the cosmetics segment, the manufacturing of moisturizers, face-wash, soaps, creams, and others uses honey.
Figure 1: Egypt Honey Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
One of the primary reasons favourably affecting the market in Egypt is the increased prevalence of chronic medical conditions including heart disease, diabetes, and cancer. Additionally, the rising demand for goods that improve health and immunity is providing producers with profitable expansion options. The country's honey sales are rising as a result of the expanding use of honey in natural medicines. Furthermore, honey is employed in the formulation of pharmaceuticals for the treatment of cough and acute throat infections due to its antiviral, antifungal, and antibacterial properties, which is fueling market expansion.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Egypt Honey market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Egypt Honey industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Egypt Honey industry to benefit clients and increase the market sector. In recent years, the Egypt Honey industry has offered some of the most significant advantages to the food and beverages industry. Major players in the Egypt Honey market, including Ahla Honey, Mudga Agriculture & Food Products suppliers, Dabur Egypt Ltd., Elanda Bee, Mahmoud Gomaa Abd El Galil Co, El Rashidi El Mizan Confectionery, and others, are attempting to increase market demand by investing in research and development operations.
Robert Atkins formed Atkins Nutritionals, Inc. to promote the Atkins diet's low-carbohydrate packaged meals. It is now a subsidiary of The Simply Good Foods Company. Low-carbohydrate bars shakes, and snacks are available from the company. Atkins Nutritionals, Inc. was formed in 1989 as Complementary Formulations. In 1998, the company was renamed Atkins Nutritionals. It was created to enhance the Atkins diet. Atkins created the plan after reading a research paper of the Journal of the American Medical Association. Alfred W. Pennington published the paper "Weight Reduction" in 1958. Atkins used the study's findings to help him overcome his own obesity. In May 2019, A partnership agreement between Atkins and CHEF'D was signed. Our collaboration sought to create a low-carb meal solution for consumers concerned about their health and lifestyle.
Brunswick Corporation, formerly called the Brunswick-Balke-Collender Company, is an American firm founded in 1845 that has been inventing, manufacturing, and distributing a wide range of products. Brunswick now employs over 13,000 people in 24 countries. Among the various boating brands owned by Brunswick are Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, CZone. In June 2019, A partnership agreement was inked between BRUNSWICK Company and VIR Zoom to launch a product called VIR Zoom solution. This collaboration, if correctly executed, was expected to transform Life Fitness' se3 explore bikes into a virtual reality experience.
Key Companies in the Egypt Honey market include
Egypt Honey Industry Developments
March 2022: KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
January 2022: Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.
February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.
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