The egg white powder market is influenced by many market factors, which together shape its dynamics and growth trajectory. A major factor driving the market is the growing awareness of the health benefits of consuming high-quality protein. As consumers become more health conscious, the demand for convenient and versatile protein sources increases, and egg white powder is a good fit due to its low-fat, cholesterol-free and protein-rich composition. This health-based trend fueled the market as exercisers, athletes and health-conscious individuals included egg white powder in their diets to meet their protein needs. Changing eating habits, especially the rise of vegetarian and vegan lifestyles, is a major market driver for egg white powder. When consumers are looking for plant-based alternatives to protein, egg white powder is attractive. Thanks to its animal-free origin, it satisfies the nutritional needs of people following a vegetarian or vegan diet and expands the market to a wider consumer base. This trend is consistent with the larger shift toward sustainable and plant-based eating habits seen in the food industry. The versatility of egg white powder in various applications in the food and beverage industry is a market driving factor. Manufacturers are increasingly adding egg white powder as a functional ingredient to improve the nutritional value and texture of many products. From bakery products to protein bars to sports nutrition products, the adaptability of egg white powder makes it a valuable ingredient that drives demand in various segments of the food industry. Consumer preferences for clean labels will significantly affect the egg white powder market. Consumers are increasingly choosing products that are transparent and consist of natural ingredients with minimal processing and detectable components. Egg white powder obtained through a simple dehydration process conforms to the clean label trend, making it an attractive choice for consumers who want clean and transparent foods. This clean label factor contributes to product and market appeal and sets it apart in an environment where ingredient transparency is valued. The growth of e-commerce and e-commerce channels is shaping the distribution and availability of egg white powder. With the convenience of online shopping, consumers can explore a wide range of brands, compare products and make informed purchasing decisions. This factor contributed to the global spread of egg white powder, making it available to a diverse consumer base outside of local markets. The impact of e-commerce platforms on consumer behavior is a key factor that manufacturers and stakeholders must consider in their marketing strategies.
Report Attribute/Metric | Details |
---|---|
Market Size Value In 2022 | USD 1.7 Billion |
Market Size Value In 2023 | USD 1.89 Billion |
Growth Rate | 11.30% (2023-2032) |
Egg White Powder Market Size was valued at USD 1.7 Billion in 2023. The Egg White Powder industry is projected to rise from USD 1.89 Billion in 2024 to USD 4.45 Billion by 2032, exhibiting a compound yeary growth rate (CAGR) of 11.30% during the forecast period (2024 - 2032). Increased demand for high-protein, low-fat, and convenient food products and their use in various industrial applications are the key market drivers enhancing growth of the market.
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for egg white powder is being driven by the rising demand for high-protein, low-fat, and convenient food products. Egg white powder is a rich source of high-quality protein, and consumers are increasingly looking for ways to include more protein into their diets for various health and fitness reasons. It serves as a valuable ingredient in protein bars, shakes, baked goods, and other protein-enriched foods. As people become more health-conscious, there's a growing emphasis on reducing fat intake in their diets. Egg white powder, being low in fat, fits well into the demand for low-fat food products, allowing manufacturers to create healthier options without compromising on taste and texture.
Egg white powder is easy to store and has a longer shelf life compared to fresh eggs. This makes it a convenient ingredient for food manufacturers, allowing them to produce long-lasting and easily transportable food products, such as baked goods, sauces, and ready-to-eat meals. Egg white powder can be a suitable alternative for those with egg allergies, as the drying process involved in its production often eliminates allergenic proteins. This expands its utility in the food industry, enabling the creation of allergen-free or hypoallergenic food products. Egg white powder has excellent functional properties such as emulsification, foaming, and gelling, which contribute to the texture, consistency, and overall quality of various food products. These properties make it an attractive choice for food manufacturers seeking to enhance the characteristics of their products.
The use of egg white powder in various industrial applications is a driving force for the market due to its versatile, functional properties. In applications such as pharmaceuticals, cosmetics, and food processing, egg white powder acts as an effective emulsifier, gelling agent, and foaming agent. This versatility makes it a valuable ingredient in a wide range of products, from pharmaceutical formulations to baked goods and cosmetics, contributing to increased demand for egg white powder as a key ingredient in various industries. Additionally, the long shelf life and ease of storage and transportation of powdered egg whites make them a practical choice for industrial applications, further fueling their market growth. Thus driving the Egg White Powder market revenue.
The Egg White Powder market segmentation, based on end use, includes Food Processing, Cosmetics and personal Care, Pharmaceuticals, Dietary Supplements, Beverage Processing, and Retail. The food processing segment dominates the market, accounting for the largest market revenue. The food processing end-use dominates the market for egg white powder due to its versatile applications in a wide range of food products. Egg white powder is a valuable ingredient for food manufacturers as it offers a convenient and shelf-stable source of high-quality protein, foaming, and binding properties and contributes to the texture and structure of various products, such as baked goods, pasta, and confectionery. Its ability to enhance the nutritional content and functionality of processed foods makes it a preferred choice for food processors looking to meet consumer demand for healthier and convenient food options. Further, the dietary supplements segment is anticipated to hold the second-largest market revenue during the forecast period.
The Egg White Powder market segmentation, based on grade, includes Food Grade and Technical Grade. The food grade category dominates the market due to its wider range of applications in the food and beverage industry. Food-grade egg white powder is used in various products such as baked goods, confectionery, pasta, and a variety of food processing applications. It is manufactured to meet strict quality and safety standards to ensure it is suitable for human consumption. While there is a demand for technical-grade egg white powder in non-food applications like cosmetics and pharmaceuticals, the food-grade variant is more prevalent and widely used.
The Egg White Powder market segmentation, based on sales channels, includes B2B and B2C. The B2B category dominates the market as egg white powder is often used as an ingredient in various food processing applications, like bakery, confectionery, and prepared foods. Food manufacturers and processors typically purchase egg white powder in bulk quantities to incorporate into their products. B2B sales are more common in the food industry as it allow for efficient sourcing of ingredients in larger quantities.
Figure 1: Egg White Powder Market, by Sales Channel, 2022 & 2032 (USD Billion)
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Egg White Powder market area dominates this market due to the region's robust food processing industry and high demand for protein-rich food products. Additionally, North America's large-scale egg production and processing facilities make it a key source of egg white powder, which is a vital ingredient in various food applications, further contributing to its dominance in the market.
Further, the main countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: EGG WHITE POWDER MARKET SHARE BY REGION 2022 (USD Billion)
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Egg White Powder market accounts for the second-largest market share due to the growing consumer preference for high-protein, low-fat, and shelf-stable food products, leading to increased usage of egg white powder in various food and beverage applications. Further, the German Egg White Powder market held the largest market share revenue, and the UK Egg White Powder market was the fastest-growing market in the European region.
The Asia-Pacific Egg White Powder Market is expected to rise at the fastest CAGR from the year 2023 to 2032. This is because of the region's growing population, increasing health consciousness, and the expanding demand for high-protein food products in a wide range of culinary and nutritional applications. Moreover, China’s Egg White Powder market held the largest market share, and the Indian Egg White Powder market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Egg White Powder market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Egg White Powder industry must offer cost-effective items.
Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the Egg White Powder industry to benefit the clients and increase the market sector. In recent years, the Egg White Powder industry has offered some of the most significant advantages to several industry. Major participants in the Egg White Powder market, including Taiyo Kagaku Co Ltd, AgroEgg Pte Ltd, Egg Domain Pty Ltd, Netto Industria De Alimentos Ltd, OVODAN International AS, Ovostar Union NV, Parmovo Srl, Foodchem International Corp, Taj Agro International, Venky's (India) Ltd., and others, are attempting to increase market demand by investing in the research and development operations.
Ovotherm was a leading company specializing in the production of packaging solutions made from egg-based materials. These innovative and sustainable packaging materials, often called "ovotherm" or "egg carton packaging," are known for their eco-friendliness and biodegradability. The company's commitment to the environmental responsibility and the use of natural materials aligns with the growing demand for eco-friendly packaging solutions. In April 2023, Ovotherm, a leading provider of egg white powder, announced a partnership with Glanbia Nutritionals, a leader in protein solutions, to develop and market new egg white protein products for the food and beverage industry. The partnership will leverage Ovotherm's expertise in egg white processing with Glanbia Nutritionals' experience in protein formulation and manufacturing.
Ingredion Incorporated is a ingredient solutions company that specializes in providing a wider range of ingredients to the food, beverage, brewing, pharmaceutical, and industrial sectors. The company is headquartered in Westchester, Illinois, USA, and has a significant international presence. The company places a strong emphasis on research and development to create ingredient solutions that meet evolving consumer demands, including clean-label products, reduced sugar and fat formulations, and environmentally sustainable solutions. In March 2023, Ingredion Incorporated, a provider of ingredient solutions, announced a partnership with EW Nutrition, a leading producer of egg white powder, to develop and market new egg white protein ingredients for the food and beverage industry. The partnership will combine Ingredion's expertise in ingredient modification with EW Nutrition's experience in egg white processing to create new innovative products that meet the needs of food and beverage manufacturers.
Egg White Powder Industry Developments
For Instance, August 2023 Ingredion announced a partnership with Ovocado to provide plant-based egg white powder solutions to the food and beverage industry. The partnership will combine Ovocado's expertise in plant-based egg protein with Ingredion's ingredient portfolio and manufacturing capabilities.
For Instance, June 2023 Everest Egg Products acquired Egg Products of America, a leading producer of egg white powder in the United States. The acquisition will expand Everest's product portfolio and increase its manufacturing capacity.
For Instance, April 2023 Meggle Group acquired Ovovita, a German egg white powder producer. The acquisition will strengthen Meggle's position in the European egg white powder market.
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