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Egg White Powder Market Share

ID: MRFR//11041-HCR | 128 Pages | Author: Snehal Singh| November 2024

In the competitive situation of the egg white powder market, market share positioning strategies play a crucial role in shaping the success and sustainability of companies in the field. Differentiation stands out as a key strategy in which companies try to differentiate their egg white powder from competitors by offering unique features or benefits. This may include emphasizing certain nutritional attributes, such as higher protein content or better texture, to appeal to particular consumer preferences. As the market continues to grow, companies are investing in research and development to innovate their products and ensure they stand out in an increasingly crowded market. Cost management is another dominant market share positioning strategy in the egg white market. Companies using this approach focus on becoming low-cost producers in the market. By optimizing production processes, sourcing raw materials efficiently and achieving economies of scale, these companies can offer competitive prices that appeal to cost-conscious consumers. This strategy requires a careful balance, as companies must maintain quality standards and achieve cost efficiency in order to remain competitive in the market. Market segmentation is a widely used strategic approach in the egg white market. Realizing that different consumer segments have different preferences, nutritional needs and priorities, companies are tailoring their products to specific demographics. This may include offering different options, such as organic or non-GMO, to entice consumers to certain preferences. Market segmentation allows firms to effectively target different consumer groups and respond to different market demands. Brand positioning plays a key role in market share strategies for the egg white powder market. Building a strong and recognizable brand is essential to creating a competitive advantage. Companies invest in brand strategies that emphasize product quality, transparency and values that resonate with their target audience. An established brand not only attracts consumer loyalty, but also influences purchasing decisions, especially in markets where trust in product quality is an important factor. Strategic partnerships and collaboration are increasingly important in the egg white market. By forming alliances with other companies, such as those in the food and beverage or health and wellness sectors, companies can expand their reach and acquire new consumer bases. Joint ventures and collaborations can also facilitate innovation, allowing companies to leverage complementary strengths and resources to stay ahead in dynamic markets.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 11.30% (2023-2032)

Global Egg White Powder Market Overview


Egg White Powder Market Size was valued at USD 1.7 Billion in 2023. The Egg White Powder industry is projected to rise from USD 1.89 Billion in 2024 to USD 4.45 Billion by 2032, exhibiting a compound yeary growth rate (CAGR) of 11.30% during the forecast period (2024 - 2032). Increased demand for high-protein, low-fat, and convenient food products and their use in various industrial applications are the key market drivers enhancing growth of the market.


Egg White Powder Market Overview


Source The Secondary Research, Primary Research, MRFR Database and Analyst Review


Egg White Powder Market Trends



  • Growing demand for high-protein, low-fat, and convenient food products is driving the market growth.


Market CAGR for egg white powder is being driven by the rising demand for high-protein, low-fat, and convenient food products. Egg white powder is a rich source of high-quality protein, and consumers are increasingly looking for ways to include more protein into their diets for various health and fitness reasons. It serves as a valuable ingredient in protein bars, shakes, baked goods, and other protein-enriched foods. As people become more health-conscious, there's a growing emphasis on reducing fat intake in their diets. Egg white powder, being low in fat, fits well into the demand for low-fat food products, allowing manufacturers to create healthier options without compromising on taste and texture.


Egg white powder is easy to store and has a longer shelf life compared to fresh eggs. This makes it a convenient ingredient for food manufacturers, allowing them to produce long-lasting and easily transportable food products, such as baked goods, sauces, and ready-to-eat meals. Egg white powder can be a suitable alternative for those with egg allergies, as the drying process involved in its production often eliminates allergenic proteins. This expands its utility in the food industry, enabling the creation of allergen-free or hypoallergenic food products. Egg white powder has excellent functional properties such as emulsification, foaming, and gelling, which contribute to the texture, consistency, and overall quality of various food products. These properties make it an attractive choice for food manufacturers seeking to enhance the characteristics of their products.


The use of egg white powder in various industrial applications is a driving force for the market due to its versatile, functional properties. In applications such as pharmaceuticals, cosmetics, and food processing, egg white powder acts as an effective emulsifier, gelling agent, and foaming agent. This versatility makes it a valuable ingredient in a wide range of products, from pharmaceutical formulations to baked goods and cosmetics, contributing to increased demand for egg white powder as a key ingredient in various industries. Additionally, the long shelf life and ease of storage and transportation of powdered egg whites make them a practical choice for industrial applications, further fueling their market growth. Thus driving the Egg White Powder market revenue.


Egg White Powder Market Segment Insights


Egg White Powder End-Use Insights


The Egg White Powder market segmentation, based on end use, includes Food Processing, Cosmetics and personal Care, Pharmaceuticals, Dietary Supplements, Beverage Processing, and Retail. The food processing segment dominates the market, accounting for the largest market revenue. The food processing end-use dominates the market for egg white powder due to its versatile applications in a wide range of food products. Egg white powder is a valuable ingredient for food manufacturers as it offers a convenient and shelf-stable source of high-quality protein, foaming, and binding properties and contributes to the texture and structure of various products, such as baked goods, pasta, and confectionery. Its ability to enhance the nutritional content and functionality of processed foods makes it a preferred choice for food processors looking to meet consumer demand for healthier and convenient food options. Further, the dietary supplements segment is anticipated to hold the second-largest market revenue during the forecast period.


Egg White Powder Grade Insights


The Egg White Powder market segmentation, based on grade, includes Food Grade and Technical Grade. The food grade category dominates the market due to its wider range of applications in the food and beverage industry. Food-grade egg white powder is used in various products such as baked goods, confectionery, pasta, and a variety of food processing applications. It is manufactured to meet strict quality and safety standards to ensure it is suitable for human consumption. While there is a demand for technical-grade egg white powder in non-food applications like cosmetics and pharmaceuticals, the food-grade variant is more prevalent and widely used.


Egg White Powder Sales Channel Insights


The Egg White Powder market segmentation, based on sales channels, includes B2B and B2C. The B2B category dominates the market as egg white powder is often used as an ingredient in various food processing applications, like bakery, confectionery, and prepared foods. Food manufacturers and processors typically purchase egg white powder in bulk quantities to incorporate into their products. B2B sales are more common in the food industry as it allow for efficient sourcing of ingredients in larger quantities.


Figure 1: Egg White Powder Market, by Sales Channel, 2022 & 2032 (USD Billion)


Egg White Powder Market, by Sales Channel, 2022 & 2032


Source The Secondary Research, Primary Research, MRFR Database and Analyst Review


Egg White Powder Regional Insights


By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Egg White Powder market area dominates this market due to the region's robust food processing industry and high demand for protein-rich food products. Additionally, North America's large-scale egg production and processing facilities make it a key source of egg white powder, which is a vital ingredient in various food applications, further contributing to its dominance in the market.


Further, the main countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.


Figure 2: EGG WHITE POWDER MARKET SHARE BY REGION 2022 (USD Billion)


EGG WHITE POWDER MARKET SHARE BY REGION 2022


Source The Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Egg White Powder market accounts for the second-largest market share due to the growing consumer preference for high-protein, low-fat, and shelf-stable food products, leading to increased usage of egg white powder in various food and beverage applications. Further, the German Egg White Powder market held the largest market share revenue, and the UK Egg White Powder market was the fastest-growing market in the European region.


The Asia-Pacific Egg White Powder Market is expected to rise at the fastest CAGR from the year 2023 to 2032. This is because of the region's growing population, increasing health consciousness, and the expanding demand for high-protein food products in a wide range of culinary and nutritional applications. Moreover, China’s Egg White Powder market held the largest market share, and the Indian Egg White Powder market was the fastest-growing market in the Asia-Pacific region.


Egg White Powder Key Market Players & Competitive Insights


Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Egg White Powder market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Egg White Powder industry must offer cost-effective items.


Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the Egg White Powder industry to benefit the clients and increase the market sector. In recent years, the Egg White Powder industry has offered some of the most significant advantages to several industry. Major participants in the Egg White Powder market, including Taiyo Kagaku Co Ltd, AgroEgg Pte Ltd, Egg Domain Pty Ltd, Netto Industria De Alimentos Ltd, OVODAN International AS, Ovostar Union NV, Parmovo Srl, Foodchem International Corp, Taj Agro International, Venky's (India) Ltd., and others, are attempting to increase market demand by investing in the research and development operations.


Ovotherm was a leading company specializing in the production of packaging solutions made from egg-based materials. These innovative and sustainable packaging materials, often called "ovotherm" or "egg carton packaging," are known for their eco-friendliness and biodegradability. The company's commitment to the environmental responsibility and the use of natural materials aligns with the growing demand for eco-friendly packaging solutions. In April 2023, Ovotherm, a leading provider of egg white powder, announced a partnership with Glanbia Nutritionals, a leader in protein solutions, to develop and market new egg white protein products for the food and beverage industry. The partnership will leverage Ovotherm's expertise in egg white processing with Glanbia Nutritionals' experience in protein formulation and manufacturing.


Ingredion Incorporated is a ingredient solutions company that specializes in providing a wider range of ingredients to the food, beverage, brewing, pharmaceutical, and industrial sectors. The company is headquartered in Westchester, Illinois, USA, and has a significant international presence. The company places a strong emphasis on research and development to create ingredient solutions that meet evolving consumer demands, including clean-label products, reduced sugar and fat formulations, and environmentally sustainable solutions. In March 2023, Ingredion Incorporated, a provider of ingredient solutions, announced a partnership with EW Nutrition, a leading producer of egg white powder, to develop and market new egg white protein ingredients for the food and beverage industry. The partnership will combine Ingredion's expertise in ingredient modification with EW Nutrition's experience in egg white processing to create new innovative products that meet the needs of food and beverage manufacturers.


Key Companies in the Egg White Powder market include



  • Taiyo Kagaku Co Ltd

  • AgroEgg Pte Ltd

  • Egg Domain Pty Ltd

  • Netto Industria De Alimentos Ltda

  • OVODAN International AS

  • Ovostar Union NV

  • Parmovo Srl

  • Foodchem International Corp

  • Taj Agro International

  • Venky's (India) Ltd.


Egg White Powder Industry Developments


For Instance, August 2023 Ingredion announced a partnership with Ovocado to provide plant-based egg white powder solutions to the food and beverage industry. The partnership will combine Ovocado's expertise in plant-based egg protein with Ingredion's ingredient portfolio and manufacturing capabilities.


For Instance, June 2023 Everest Egg Products acquired Egg Products of America, a leading producer of egg white powder in the United States. The acquisition will expand Everest's product portfolio and increase its manufacturing capacity.


For Instance, April 2023 Meggle Group acquired Ovovita, a German egg white powder producer. The acquisition will strengthen Meggle's position in the European egg white powder market.


Egg White Powder Market Segmentation


Egg White Powder End-Use Outlook



  • Food Processing

  • Cosmetics & Personal Care

  • Pharmaceuticals

  • Dietary Supplements

  • Beverage Processing

  • Retail


Egg White Powder Grade Outlook



  • Food Grade

  • Technical Grade


Egg White Powder Sales Channel Outlook



  • B2B

  • B2C


Egg White Powder Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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