Educational Tourism Market Size was valued at USD 369.5 Billion in 2022. The Educational Tourism market industry is projected to grow from USD 419.4 Billion in 2023 to USD 1,155.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2023 - 2032). The growing number of government measures to improve the country's standing as a top destination for education tourism, the demand for real regional learning opportunities, and the rising number of people travelling abroad to visit beautiful places and engage in exciting activities are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The demand for authentic regional learning experiences, the rising global demand for international travel for alluring destinations, artefacts, and activities, and the increasing government initiatives to improve the global reputation as a destination for education tourism are key factors boosting educational tourism. Researchers are another example of a niche consumer group that travels to diverse locations for interdisciplinary study and to become familiar with novel concepts. Consumers often relocate in search of better educational possibilities because they can't have access to high-quality education in their home countries. One of the most popular places to pursue an education is in nations like the United States, the United Kingdom, Canada, and Ireland. The educational institutions there have higher academic requirements, adhere to strict procedures to maintain quality, and are well-funded so they can provide their students with a top-notch education. 27 of the top 100 colleges worldwide are American, according to the most recent QS World Ranking 2023.
It might be tough for students to go away for their education. However, many academic institutions offer excellent support for these students. These institutions provide additional help for students who decide to travel for their education through government funding, scholarships, seminars, and loans, among other options. Students are exposed to other cultures and diversity while on educational trips. Countries like the U.S. and Canada are racial and ethnic melting pots. Employers increasingly favour candidates with a multicultural background, which can only be acquired through educational travel. Numerous consumers worldwide are encouraged to choose educational tourism by lax immigration regulations. Many immigration initiatives are designed to encourage students to choose permanent residence and participate actively in the labour market. International students who graduate from Canadian universities are encouraged to choose either temporary residency or permanent residency in Canada under the country's Express Entry immigration programme. Long-distance travel has gotten a little bit simpler over time. Travelling large distances is no longer considered to be a significant barrier to educational tourism as a result of decreasing airline ticket prices and rising connection by roads, railroads, and waterways. Additionally, many people think that travelling is a fantastic method to learn. According to a poll by the Wagner Group, 60% of students who have gone on educational vacations outperform their peers on exams.
The emphasis on experiential learning emphasises the importance of first-hand encounters. Individuals have the chance to apply their knowledge in practical settings through educational tourism, which improves learning outcomes. Global competency is essential in a connected society. Individuals have the option to increase their adaptability, global mentality, and cross-cultural communication skills through educational travel. The importance of lifelong learning has grown as more people look for opportunities to continuously learn new information and skills. The purpose of educational travel is to promote personal development and experiences that last a lifetime of learning. Integration of Travel and Education: The blending of education and travel reflects the evolving tastes of contemporary travellers. People can discover new places while broadening their knowledge when they combine educational opportunities with travel. Thus, driving the Educational Tourism market revenue.
The Educational Tourism Market segmentation, based on Age Group, includes Less Than 15 Years, 16-25 Years, 26-40 Years, and 41-55 Years. The 16-25 Years segment dominated the global market in 2022. In terms of education, these are often the college and post-graduation years. Customers in this age range want to diversify their experience, learn about a new culture, acquire new skills, and boost their chances of landing foreign jobs. In 2019, 1,134 Indian students attended Columbia University in the United States, 1,082 Indian students attended the University of Toronto in Canada, and 1,901 Indian students attended the University of Cambridge in the United Kingdom. Due to the rising career goals driven by worldwide exposure and the requirement for extensive, cross-border networking, this age group will continue to dominate the industry.
The Educational Tourism Market segmentation, based on Education Type, includes Primary, Secondary, College, and Post-graduation. College segment dominated the Educational Tourism Market in 2022. High degree of transparency regarding specialised degrees, lenient immigration regulations, and reasonably priced college options are key drivers of this market. Because there aren't many options nearby, many consumers choose to move away for college. A prestigious college degree boosts the likelihood of finding a decent job or even a good post-graduate programme. Due to the accessibility of high-quality education and the countries' lax immigration regulations, the U.S., Canada, and the U.K. continue to be among the top destinations for college migration.
Figure 1: Educational Tourism Market, by Education Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Educational Tourism Market segmentation, based on Occupation, includes Students, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, and Others. Students segment dominated the global market in 2022. Easy travel policies, including inexpensive modes of transport and simple student visas, are driving industry expansion. In 2021, 1,061,511 Chinese students were enrolled in programmes overseas, according to ICEF Monitor. Additionally, educational travel is among the finest ways to develop global competencies and access career prospects abroad.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Educational Tourism market dominated this market in 2022 (45.80%). The top two countries in the world where people go abroad for education are still India and China. According to an article by Ivy Panda, 77% of all foreign students in the United States are from Asia. Parents' influence, university rankings, the possibility of a better profession, the role of agents and alumni, and the promise of a better future all play a significant part in motivating students from these regions to travel for educational purposes. Moreover, China’s Educational Tourism market held the largest market share, and the Indian Educational Tourism market was the fastest growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Educational Tourism Market Share By Region 2022 (Usd Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The North America Educational Tourism Market accounted for the healthy market share in 2022. Many different tactics are used to draw customers from this region to academically esteemed institutions in North America. Further, the U.S. Educational Tourism market held the largest market share, and the Canada Educational Tourism market was the fastest growing market in the North America region.
Europe Educational Tourism market is expected to register significant growth from 2023 to 2032. This is due to the several countries' close proximity and their accessibility for travel. Students travelling to one European country can easily visit a number of other nations close by, broadening their views and deepening their experiences. Further, the German Educational Tourism market held the largest market share, and the U.K Educational Tourism market was the fastest growing market in the European region
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Educational Tourism market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Educational Tourism Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Educational Tourism Industry to benefit clients and increase the market sector. In recent years, the Educational Tourism Industry has offered some of the most significant advantages to medicine. Major players in the Educational Tourism market, including World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition & Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, EF Education First, and Capital Tours, Inc, are attempting to increase market demand by investing in research and development operations.
The owner of Kesari Tours Pvt. Ltd. is a travel and tour company that aims to provide specialised divisions to meet the demands of all different education types of travellers. The business offers leisure services to those looking to travel and have a good time by catering to a wide range of family group tours, speciality tours, inbound holidays, free individual travel, corporate level and more.
A provider of educational services with an emphasis on academics, travel, language learning, and cultural exchange is EF Education First. For learners of all ages and language levels, the organisation offers a variety of language training, cultural exchange, academic, student exchange, and educational travel programmes, enabling students of all ages and nationalities to acquire and strengthen their skills.
August 2019: A brand-new initiative named Astrotrek was launched by Atlantis Erudition & Travel Services. This featured adventure sports like wall climbing, zip line, and astronomy as well as activities like stargazing, astrophotography, and observing the night sky.
July 2020: Global investment company Permira made an investment in the Swiss-based EF Education First Kids & Teens organisation, which also operates schools in China and Indonesia. This strategic partnership will combine EF's market supremacy with Permira's expertise and assets to propel the growth of EF Kids & Teens.
| Report Attribute/Metric | Details |
| Market Education Type 2022 | USD 369.5 Billion |
| Market Education Type 2023 | USD 419.4Billion |
| Market Education Type 2032 | USD 1,155.0 Billion |
| Compound Annual Growth Rate (CAGR) | 13.50% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Age Group, Education Type, Occupation, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition & Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, EF Education First, and Capital Tours, Inc |
| Key Market Opportunities | Rapidly developing educational infrastructure |
| Key Market Dynamics | The increasing government initiatives to boost the global reputation as a destination for education tourism, the demand for the authentic regional learning experience, and the growing global demand for international travel for attractive destinations, artifacts, and activities |
Frequently Asked Questions (FAQ) :
The Educational Tourism Market Education Type was valued at USD 369.5 Billion in 2022.
The global market is projected to grow at a CAGR of 13.50% during the forecast period, 2023-2032.
Asia Pacific had the largest share in the global market
The key players in the market are World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition & Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, EF Education First, and Capital Tours, Inc
The 16-25 Years Age Group dominated the market in 2022.
The College Education Type had the largest share in the global market.
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