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Edible Films Coatings Market Share

ID: MRFR//10322-HCR | 128 Pages | Author: Anshula Mandaokar| November 2024

In the competitive landscape of the Edible Films and Coatings market, positioning strategies play a crucial role in determining a company's market share and overall success. One common approach is differentiation, where companies seek to distinguish their products from competitors' offerings. This could involve unique formulations, innovative packaging designs, or specialized applications tailored to specific customer needs. By highlighting these distinct features, companies can carve out a niche for themselves and attract customers who value the benefits they offer.

Another strategy is cost leadership, where companies aim to become the lowest-cost producer in the market. This could involve investing in efficient manufacturing processes, sourcing raw materials at lower prices, or optimizing distribution channels to minimize expenses. By offering competitive prices, companies can appeal to price-conscious consumers and gain market share through volume sales. However, it's important to balance cost-cutting measures with maintaining product quality and customer satisfaction to avoid compromising the brand's reputation.

Market segmentation is another key aspect of positioning strategy, where companies divide the market into distinct segments based on factors such as demographics, psychographics, or behavior. By targeting specific segments with tailored products and marketing messages, companies can better meet the needs and preferences of different customer groups. For example, a company may develop specialized edible films for organic food producers or coatings designed for use in the pharmaceutical industry. By focusing on these niche markets, companies can often achieve higher profit margins and lower competition compared to serving the broader market.

Collaboration and partnerships can also be effective positioning strategies in the Edible Films and Coatings market. By forming alliances with suppliers, distributors, or complementary businesses, companies can leverage their partners' resources and expertise to strengthen their market position. This could involve co-developing new products, sharing distribution networks, or cross-promoting each other's offerings to reach a wider audience. Collaboration can help companies access new markets, expand their product portfolio, and improve their competitive advantage in the industry.

Innovation is another critical factor in positioning strategies for the Edible Films and Coatings market. With rapidly evolving consumer preferences and technological advancements, companies must continually innovate to stay ahead of the competition. This could involve investing in research and development to create new formulations, incorporating sustainable materials, or developing advanced application techniques. By offering cutting-edge products that deliver superior performance or address emerging market trends, companies can differentiate themselves and attract customers looking for innovative solutions.

Finally, branding and marketing play a vital role in positioning strategies for the Edible Films and Coatings market. Building a strong brand identity and effectively communicating the value proposition to customers can help companies stand out in a crowded marketplace. This could involve investing in advertising campaigns, participating in industry events, or engaging with customers through social media and other digital channels. A compelling brand story, consistent messaging, and positive brand associations can help companies build customer loyalty and drive sales, ultimately leading to increased market share and sustainable growth in the long term.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 8.50% (2023-2032)

Global Edible Films and Coatings Market Overview


Edible Films and Coatings Market Size was valued at USD 2.1 Billion in 2022. The Edible Films and Coatings market Ingredient Type is projected to grow from USD 2.3 Billion in 2023 to USD 4.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2023 - 2032). Increased consumer receptivity to green packaging options and expanding use of sustainable packaging to cut back on carbon footprints, are the key market drivers enhancing the market growth.


Edible Films and Coatings Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Edible Films and Coatings Market Trends




  • Consumers’ increased adaptability to eco-friendly packaging solutions is driving the market growth




The market for edible films and coatings will be driven by consumers' greater willingness to accept eco-friendly packaging options. This technology can be used to increase food quality, shelf life, product safety, and usefulness. Concerns are raised by the increased use of plastic in food packaging and the transportation sector because it is difficult to dispose of them. One of the finest potential solutions for food packaging that can increase food storage, offer an alternative to current packaging options, be biodegradable and environmentally friendly, and increase product shelf life is edible films and coating. An edible coating is a thin covering that is put around food goods to protect them from their environment and is also edible. These films or coatings act as a barrier against CO2, moisture, oxygen, lipids, and smells between a food component and the environment, enhancing food quality and extending shelf life. Protein and polysaccharides are the most often used groups in biopolymers, which are used in edible materials. The origins of the polymers that can be found are from plants, animals, and microbes. The most common proteins utilized in editable films and coatings include soy proteins, wheat gluten, corn zein, whey, sunflower proteins, and gelatin.


In addition to packaging advantages over synthetic packaging, the product has a variety of other advantages. Polymer is present in edible materials, and because it has a low unit weight and good shear qualities, it offers numerous advantages. Natural biopolymers can be obtained from animals, plants, or marine life and have biocompatibility and easy biodegradability, making them useful in the life sciences. Thus, consumers are more interested in ecologically friendly solutions, manufacturing businesses are investing extensively in R&D, and the market for edible films and coatings is expected to rise.


Consumer demand for plant-based foods is rising as a result of its advantages and rising health awareness. Manufacturers of food products have intensified efforts to extend shelf life and enhance current packaging technologies, ensuring the food's microbial safety and preservation from the effect of outside elements. Researchers and technological institutes are developing new technologies to create edible films using a variety of ingredients. For instance, the Indian Institute of Technology, Guwahati, created an edible coating in September 2022 to increase the shelf life of produce. Polysaccharides and microalgae extract are combined to create the coating. The marine microalga Dunaliella tertiolecta is utilized for its several bioactive substances, including carotenoids, proteins, and polysaccharides, which are recognized for their antioxidant capabilities. As a result, manufacturers' new product developments are anticipated to aid in the market growth of edible films and coatings. Thus, driving the Edible Films and Coatings market revenue.


Edible Films and Coatings Market Segment Insights


Edible Films and Coatings Ingredient Type Insights


The Edible Films and Coatings Market segmentation, based on Ingredient type, includes protein, polysaccharides, lipids, and composites. Polysaccharides segment dominated the global market in 2022. To create edible films and coatings, materials such as starch, cellulose, carrageenan, carboxymethyl cellulose, gums, etc. are employed. The moisture barrier characteristics of polysaccharide-based films and coatings are poor, although O2 and CO2 permeability is moderately less. Fruits and vegetables can benefit from polysaccharides because they alter the interior environment of the food product, extending its shelf life.


Figure 1: Edible Films and Coatings Market, by Ingredient Type, 2022 & 2032 (USD Billion)Edible Films and Coatings Market, by Ingredient Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Edible Films and Coatings Application Insights


The Edible Films and Coatings Market segmentation, based on Application, includes dairy products, bakery and confectionery, fruits and vegetables, meat, poultry, seafood, and other. Fruits and vegetables segment dominated the Edible Films and Coatings Market in 2022. The edible coating is widely used for fruits and vegetables because it helps to maintain the textural qualities, mass transfer in fruits and vegetables, lessen oxidative reactions on fruits and vegetables, and increase glossiness and shine on fruits and vegetables.


Edible Films and Coatings Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Edible Films and Coatings Market dominated this market in 2022 (45.80%). The existence of international competitors, the accessibility of edible films and coating materials, and consumers' willingness to pay for goods will all contribute to the market expansion of this area. Further, the U.S. Edible Films and Coatings market held the largest market share, and the Canada Edible Films and Coatings market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: EDIBLE FILMS AND COATINGS MARKET SHARE BY REGION 2022 (USD Billion)


EDIBLE FILMS AND COATINGS MARKET SHARE BY REGION 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Edible Films and Coatings market accounted for the healthy market share in 2022. The region is highlighting a switch from the use of single-use plastics to edible options as a crucial method for reducing plastic waste. To reduce waste and give their customers nutritional benefits, local food and beverage producers, as well as foodservice establishments, are implementing edible packaging designs into their operations. Further, the German Edible Films and Coatings market held the largest market share, and the U.K Edible Films and Coatings market was the fastest growing market in the European region


The Asia Pacific Edible Films and Coatings market is expected to register significant growth from 2023 to 2032. The market for edible films and coatings in this region is primarily driven by China and Japan. Market expansion will be fueled by the presence of international competitors, the accessibility of products, and growing environmental concerns. Moreover, China’s Edible Films and Coatings market held the largest market share, and the Indian Edible Films and Coatings market was the fastest growing market in the Asia-Pacific region.


Edible Films and Coatings Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Edible Films and Coatings market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Edible Films and Coatings Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Edible Films and Coatings Industry to benefit clients and increase the market sector. In recent years, the Edible Films and Coatings Industry has offered some of the most significant advantages to medicine. Major players in the Edible Films and Coatings market, including Bayer AG, H.C. Starck GmbH, AGC SEIMI CHEMICAL CO., LTD., BASF SE, DuPont, Merck & Co., Inc., Evonik Industries AG, Sumitomo Chemical Co., Ltd., Heliatek GmbH, Novaled GmbH, AU Optronics Corp., Graphic Packaging International, LLC, WestRock Company, Smurfit Kappa, Krones AG, Amcor plc, Graham, Packaging Company, Sonoco Products Company, Parker Hannifin Corp, and Berry Global Inc, are attempting to increase market demand by investing in research and development operations.


A chemical corporation is BASF SE (BASF). Chemicals, polymers, crop protection products, and performance goods are produced, marketed, and sold by it. Solvents, adhesives, surfactants, fuel additives, electronic chemicals, pigments, paints, food additives, fungicides, and herbicides are among the company's product offerings. Construction, furniture and wood, agricultural, electronics and electrical, paints and coatings, automotive, home care, nutrition, chemicals, and other industries are among the many that the company serves. R&D is conducted by BASF in collaboration with international clients, partners, and scientists. A global network of production sites supports the company's operations. It is present throughout North America, Europe, Asia Pacific, South America, Africa, and the Middle East. The headquarters of BASF are in Ludwigshafen, Germany.


Akorn Technology creates food technology that minimizes food loss and waste through natural means. In order to provide long-lasting, secure, tasty, and nutritious produce options for contemporary diets and lifestyles, the company offers coatings made from upcycled sustainable and abundant grain by-products. This enables clients and customers to get delicious and multifunctional edible coatings.


Key Companies in the Edible Films and Coatings market include



  • Bayer AG

  • C. Starck GmbH

  • AGC SEIMI CHEMICAL CO., LTD.

  • BASF SE

  • DuPont

  • Merck & Co., Inc.

  • Evonik Industries AG

  • Sumitomo Chemical Co., Ltd.

  • Heliatek GmbH

  • Novaled GmbH

  • AU Optronics Corp.

  • Graphic Packaging International, LLC

  • WestRock Company

  • Smurfit Kappa

  • Krones AG

  • Amcor plc

  • Graham Packaging Company

  • Sonoco Products Company

  • Parker Hannifin Corp

  • Berry Global Inc


Edible Films and Coatings Industry Developments


November 2021 The edible coating was introduced by Sufresca, an Agri-Tech startup, and is a biodegradable, water-based emulsion comprised completely of natural food ingredients and designed with cutting-edge modified environment features.


Edible Films and Coatings Market Segmentation


Edible Films and Coatings Ingredient Type Outlook



  • Protein

  • Polysaccharides

  • Lipids

  • Composites


Edible Films and Coatings Application Outlook



  • Dairy products

  • Bakery and Confectionery

  • Fruits and Vegetables

  • Meat

  • Poultry

  • Seafood

  • Other


Edible Films and Coatings Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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