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    E-Commerce Software And Platform Market

    ID: MRFR/ICT/24979-HCR
    128 Pages
    Aarti Dhapte
    October 2025

    E-Commerce Software And Platform Market Research Report By Software Type (E-Commerce Platform Software, Order Management Software, Inventory Management Software, Customer Relationship Management (CRM) Software, Payment Gateway Software, Shipping and Logistics Software, Marketing Automation Software), By Deployment Model (Cloud-based, On-premises), By Business Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Vertical (Retail, Consumer Electronics, Fashion and Apparel, Food and Beverage, Healthcare, Travel and Tourism, E...

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    E-Commerce Software And Platform Market Summary

    The Global E-Commerce Software and Platform Market is projected to grow from 27.40 USD Billion in 2024 to 92.73 USD Billion by 2035.

    Key Market Trends & Highlights

    E-Commerce Software And Platform Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 12.85 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 92.7 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 27.40 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital payment solutions due to increasing consumer demand is a major market driver.

    Market Size & Forecast

    2024 Market Size 27.40 (USD Billion)
    2035 Market Size 92.73 (USD Billion)
    CAGR (2025-2035) 11.72%

    Major Players

    Salesforce Commerce Cloud, SAP Commerce Cloud, Oracle Commerce, Shopify, Magento, BigCommerce, Adobe

    E-Commerce Software And Platform Market Trends

    The E-Commerce Software And Platform Market exhibits several significant trends:Key Market Drivers:Growing internet penetration and the proliferation of mobile devicesIncreasing demand for personalized shopping experiencesExpansion of cross-border e-commerce Need for seamless integration of online and offline channels Opportunities to be Explored/Captured:Development of AI-powered chatbots and other automated customer support solutionsIntegration of augmented reality and virtual reality technologies to enhance customer experienceExpansion into emerging markets with high growth potentialLeveraging social media platforms for e-commerce Trends in Recent Times:Headless Commerce: Decoupling of frontend and backend systems for greater flexibility and customization Omnichannel Fulfillment: Integration of online and offline channels to provide a seamless customer journeySubscription-based E-Commerce: Recurring revenue models for products and servicesSustainability: Focus on reducing environmental impact in e-commerce operations Micro-Influencer Marketing: Collaborations with niche influencers to build brand awareness and drive sales. 

    The ongoing evolution of digital commerce platforms appears to be reshaping consumer behavior and business strategies, indicating a robust shift towards integrated solutions that enhance user experience and operational efficiency.

    U.S. Department of Commerce

    E-Commerce Software And Platform Market Drivers

    Market Growth Charts

    Mobile Commerce Expansion

    The proliferation of smartphones and mobile devices significantly influences the Global E-Commerce Software And Platform Market Industry. With mobile commerce projected to account for over 70 percent of total e-commerce sales by 2025, businesses are increasingly investing in mobile-friendly platforms. This shift towards mobile commerce is driven by consumer preferences for convenience and accessibility. As a result, e-commerce software providers are enhancing their offerings to include mobile optimization features. The market is anticipated to grow to 92.7 USD Billion by 2035, reflecting the critical role of mobile commerce in shaping the future of online retail.

    Rising Internet Penetration

    The Global E-Commerce Software And Platform Market Industry experiences substantial growth due to the increasing penetration of the internet worldwide. As of 2024, approximately 5.3 billion people are expected to have internet access, facilitating online shopping and digital transactions. This surge in connectivity allows businesses to reach a broader audience, thereby driving demand for e-commerce solutions. The ease of access to online platforms encourages consumers to engage in e-commerce activities, contributing to the projected market value of 24.5 USD Billion in 2024. This trend is likely to continue, as internet penetration is expected to reach 7.5 billion users by 2035.

    Global Supply Chain Optimization

    The optimization of global supply chains plays a crucial role in the Global E-Commerce Software And Platform Market Industry. Businesses are increasingly leveraging e-commerce platforms to streamline their supply chain operations, reduce costs, and improve efficiency. Enhanced logistics and inventory management systems enable companies to respond swiftly to consumer demands, thereby enhancing customer satisfaction. The market's growth trajectory, with a forecasted value of 92.7 USD Billion by 2035, underscores the importance of effective supply chain management in e-commerce. As companies continue to innovate their supply chain strategies, the demand for sophisticated e-commerce software solutions is likely to rise.

    Adoption of Advanced Technologies

    The integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics is transforming the Global E-Commerce Software And Platform Market Industry. These technologies enable businesses to personalize customer experiences, optimize inventory management, and enhance decision-making processes. For instance, AI-driven chatbots improve customer service by providing instant responses to inquiries. The adoption of such technologies is expected to contribute to a compound annual growth rate of 12.85 percent from 2025 to 2035, indicating a robust shift towards data-driven strategies in e-commerce. This technological evolution is essential for companies aiming to remain competitive in a rapidly changing market.

    Increasing Consumer Preference for Online Shopping

    The Global E-Commerce Software And Platform Market Industry is significantly influenced by the growing consumer preference for online shopping. As more consumers opt for the convenience of purchasing goods and services from home, businesses are compelled to enhance their online presence. This shift is evidenced by the rapid growth in e-commerce sales, which are projected to reach 24.5 USD Billion in 2024. The trend is further supported by the increasing availability of diverse payment options and improved logistics solutions, which facilitate seamless transactions. As consumer behaviors evolve, companies must adapt their strategies to meet the demands of an increasingly digital marketplace.

    Market Segment Insights

    E-Commerce Software And Platform Market Software Type Insights

    The Global E-Commerce Software And Platform Market segmentation by Software Type is a critical aspect to understand the market dynamics and growth potential. This segment categorizes the market based on the specific software solutions used in e-commerce operations. E-Commerce Platform Software holds a significant share in the market, enabling businesses to create and manage their online stores. Its comprehensive features include website design, product management, order processing, and payment integration. The revenue generated by this segment is projected to reach $12.4 billion by 2024, exhibiting a steady growth rate.

    Order Management Software plays a crucial role in streamlining order fulfillment processes. It automates tasks such as order tracking, inventory updates, and shipping management. The increasing adoption of e-commerce has fueled the demand for this software, with the market size expected to reach $4.2 billion by 2024. Inventory Management Software is essential for businesses to effectively manage their stock levels and optimize inventory turnover. This software provides real-time visibility into inventory levels, helps prevent stockouts, and ensures efficient warehouse operations.

    The market for Inventory Management Software is anticipated to grow at a CAGR of 10.5% during the forecast period, reaching a value of $3.5 billion by 2024. Customer Relationship Management (CRM) Software is vital for managing customer interactions and building long-term relationships. In the e-commerce context, CRM software helps businesses track customer behavior, personalize marketing campaigns, and provide exceptional customer support. 

    The CRM Software segment is projected to account for a substantial share of the overall market, with a projected revenue of $5.8 billion by 2024. Payment Gateway Software facilitates secure online transactions and ensures seamless payment processing. It plays a crucial role in building trust and convenience for customers. The Payment Gateway Software segment is expected to grow at a CAGR of 9.2% during the forecast period, reaching a value of $3.2 billion by 2024. Shipping and Logistics Software is essential for managing the efficient delivery of goods to customers.

    It optimizes shipping routes, tracks shipments in real-time, and provides visibility to both businesses and customers. The Shipping and Logistics Software segment is projected to grow at a CAGR of 10.1% during the forecast period, reaching a value of $2.9 billion by 2024.

    Figure2: E-Commerce Software And Platform Market, By Software Type, 2023 & 2032 

    Marketing Automation Software automates marketing tasks such as email campaigns, social media management, and lead generation. It helps businesses streamline their marketing efforts and improve customer engagement. The Marketing Automation Software segment is expected to witness significant growth, with a projected revenue of $4.5 billion by 2024. The Global E-Commerce Software And Platform Market is witnessing a surge in demand due to the rapid adoption of e-commerce and the increasing need for efficient and effective software solutions. The segmentation by Software Type provides insights into the specific areas driving market growth and helps businesses identify opportunities for growth and investment. 

    Figure2: E-Commerce Software And Platform Market, By Software Type, 2023 & 2032 

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    E-Commerce Software And Platform Market Deployment Model Insights

    Based on the deployment model, the Global E-Commerce Software And Platform Market has been segmented into cloud-based and on-premises. In 2023, the cloud-based segment is expected to account for a larger share of the market and is projected to grow at a faster rate during the forecast period. The growth in the cloud-based segment can be attributed to the increasing adoption of cloud computing by businesses of all sizes. Compared with on-premises deployment, cloud-based deployment offers lower initial costs, greater flexibility, and scalability.

    In addition, smaller and medium-sized businesses prefer cloud-based deployment as they rely on it for data backup, disaster recovery, increase data security and efficient use of personnel and resources. In contrast, the on-premises segment is expected to grow at a moderate rate during the forecast period. Larger companies prefer on-premises deployment over cloud-based deployment because they have greater control over their data and security is assured. Hence, the overall Global E-Commerce Software And Platform Market is expected to grow significantly during the forecast period with the adoption of e-commerce platforms and the growing popularity of cloud-based solutions.

    E-Commerce Software And Platform Market Business Size Insights

    The Business Size segment of the Global E-Commerce Software And Platform Market is bifurcated into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. SMEs held the largest market share in 2023, accounting for about 58.3%. SMEs widely adopt e-commerce platforms to expand their online presence and reach a broader customer base. On the other hand, Large Enterprises are anticipated to register the fastest CAGR of 12.5% during the forecast period. Large Enterprises are investing heavily in e-commerce platforms to enhance their digital capabilities and gain a competitive edge.

    Factors such as the increasing adoption of e-commerce, growing internet penetration, and rising disposable income are driving the market growth.

    E-Commerce Software And Platform Market Vertical Insights

    Vertical Segment Insight and Overview The vertical segment plays a crucial role in the Global E-commerce Software and Platform Market. Key verticals driving market growth include: Retail: With a market size projected to reach $12.5 billion by 2025, retail remains the dominant vertical, driven by the increasing adoption of online shopping. Consumer Electronics: The segment is expected to witness a notable growth rate, reaching $4.2 billion by 2025, fueled by the rising demand for online electronics marketplaces.

    Fashion and Apparel: This vertical is expected to reach $3.7 billion by 2025, driven by the growing popularity of online fashion retailers and the convenience of online shopping.Food and Beverage: The food and beverage vertical is anticipated to reach $2.8 billion by 2025, as more consumers embrace online grocery shopping and food delivery services. Healthcare: The healthcare vertical is projected to grow to $2.4 billion by 2025, driven by the increasing adoption of telehealth and online pharmacies. Travel and Tourism: This vertical is expected to reach $2.1 billion by 2025, as online travel booking platforms continue to gain popularity.

    Education: The education vertical is expected to grow to $1.9 billion by 2025, as e-learning and online education platforms become increasingly popular.

    Get more detailed insights about E-Commerce Software And Platform Market

    Regional Insights

    The Global E-Commerce Software And Platform Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in 2023, owing to the presence of a large number of e-commerce businesses and the increasing adoption of digital technologies. Europe is expected to be the second-largest market, followed by APAC. The APAC region is expected to witness the highest growth rate during the forecast period, due to the increasing internet penetration and the growing number of online shoppers in countries such as China, India, and Indonesia.

    South America and MEA are expected to account for a smaller share of the Global E-Commerce Software And Platform Market in 2023, but these regions are also expected to witness significant growth in the coming years. 

    Figure3: E-Commerce Software And Platform Market, By Regional, 2023 & 2032

    E-Commerce Software And Platform Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in E-Commerce Software And Platform Market are constantly looking for new ways to improve their offerings and gain market share. Some of the leading players in the industry include Salesforce Commerce Cloud, SAP Commerce Cloud, and Oracle Commerce. These companies offer a wide range of features and functionality, and they are constantly innovating to stay ahead of the competition. E-Commerce Software And Platform Market industry is expected to grow significantly in the coming years, as more and more businesses move their operations online.

    Leading E-Commerce Software And Platform Market players are well-positioned to capitalize on this growth, and they are likely to continue to invest in research and development to maintain their competitive edge. The E-Commerce Software And Platform Market is a highly competitive landscape, with a number of major players vying for market share. Some of the most prominent players in the market include Shopify, Magento, and BigCommerce. These companies offer a wide range of features and functionality to help businesses create and manage their online stores.

    E-Commerce Software And Platform Market development is being driven by a number of factors, including the growth of online shopping, the increasing popularity of mobile commerce, and the need for businesses to improve their customer experience. Shopify is a leading provider of e-commerce software and platform. 

    The company offers a range of features and functionality to help businesses create and manage their online stores. Shopify's platform is easy to use and affordable, making it a popular choice for small and medium-sized businesses. The company has a large and growing customer base, and it is well-positioned to continue to grow its market share in the years to come. Magento is another leading provider of e-commerce software and platform. The company's platform is more complex and feature-rich than Shopify's, making it a better choice for large businesses.

    Magento's platform is also more expensive than Shopify's, but it offers a wider range of features and functionality. The company has a large and growing customer base, and it is well-positioned to continue to grow its market share in the years to come. BigCommerce is a leading provider of e-commerce software and platform. The company's platform is similar to Shopify's in terms of features and functionality. However, BigCommerce's platform is more expensive than Shopify's, and it is better suited for large businesses.

    The company has a large and growing customer base, and it is well-positioned to continue to grow its market share in the years to come.

    Amazon is a major competitor in the E-Commerce Software And Platform Market. The company offers a wide range of e-commerce services, including a software platform that allows businesses to create and manage their online stores. Amazon's platform is well-developed and feature-rich, and it is a popular choice for businesses of all sizes. The company has a large and growing customer base, and it is well-positioned to continue to grow its market share in the years to come. Walmart is another major competitor in the E-Commerce Software And Platform Market.

    The company offers a wide range of e-commerce services, including a software platform that allows businesses to create and manage their online stores. Walmart's platform is well-developed and feature-rich, and it is a popular choice for businesses of all sizes. The company has a large and growing customer base, and it is well-positioned to continue to grow its market share in the years to come.

    Key Companies in the E-Commerce Software And Platform Market market include

    Industry Developments

    The global E-commerce Software and Platform Market is poised to grow significantly in the coming years. In 2023, the market was valued at USD 21.95 billion, and by 2032, it is projected to reach USD 59.4 billion, exhibiting a CAGR of 11.7% during the forecast period. The market growth is driven by the increasing adoption of e-commerce platforms by businesses of all sizes, the rising popularity of online shopping among consumers, and the growing demand for cloud-based e-commerce solutions.

    Recent developments in the market include the launch of new e-commerce platforms, the integration of artificial intelligence (AI) and machine learning (ML) technologies into e-commerce platforms, and the emergence of headless e-commerce solutions. Key players in the market include Adobe, Shopify, Salesforce, Oracle, and SAP.

    Future Outlook

    E-Commerce Software And Platform Market Future Outlook

    The E-Commerce Software and Platform Market is projected to grow at a 11.72% CAGR from 2025 to 2035, driven by technological advancements, increasing online consumer behavior, and enhanced payment solutions.

    New opportunities lie in:

    • Develop AI-driven personalization tools to enhance customer experience.
    • Invest in blockchain technology for secure transactions and supply chain transparency.
    • Expand mobile commerce capabilities to capture the growing mobile user base.

    By 2035, the E-Commerce Software and Platform Market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    E-Commerce Software And Platform Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    E-Commerce Software And Platform Market Vertical Outlook

    • Retail
    • Consumer Electronics
    • Fashion and Apparel
    • Food and Beverage
    • Healthcare
    • Travel and Tourism
    • Education

    E-Commerce Software And Platform Market Business Size Outlook

    • Small and Medium-sized Enterprises (SMEs)
    • Large Enterprises

    E-Commerce Software And Platform Market Software Type Outlook

    • E-Commerce Platform Software
    • Order Management Software
    • Inventory Management Software
    • Customer Relationship Management (CRM) Software
    • Payment Gateway Software
    • Shipping and Logistics Software
    • Marketing Automation Software

    E-Commerce Software And Platform Market Deployment Model Outlook

    • Cloud-based
    • On-premises

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 27.40 (USD Billion)
    Market Size 2025 30.61 (USD Billion)
    Market Size 2035 92.73 (USD Billion)
    Compound Annual Growth Rate (CAGR) 11.72% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled BigCommerce, Oracle Commerce, Ecwid, OpenCart, Volusion, Squarespace, Shopify, 3dcart, Magento, PinnacleCart, WooCommerce, SAP Commerce Cloud, Wix, PrestaShop, Salesforce Commerce Cloud
    Segments Covered Software Type, Deployment Model, Business Size, Vertical, Regional
    Key Market Opportunities Omnichannel integration Personalized shopping experiences Crossborder ecommerce expansion Data analytics and AIdriven insights Subscriptionbased ecommerce models
    Key Market Dynamics Growing consumer demand Advancements in technology Increasing adoption of smartphones Shift towards omnichannel platforms Emergence of new business models
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the projected market size of the Global E-Commerce Software And Platform Market in 2023?

    The Global E-Commerce Software And Platform Market is expected to be worth USD 24.52 billion in 2023.

    What is the projected market size of the Global E-Commerce Software And Platform Market in 2034?

    The Global E-Commerce Software And Platform Market is expected to be worth USD 82.99 billion by 2034.

    What is the projected CAGR of the Global E-Commerce Software And Platform Market from 2025 to 2034?

    The Global E-Commerce Software And Platform Market is expected to grow at a CAGR of 11.72% from 2025 to 2034.

    What are the key regions driving the growth of the Global E-Commerce Software And Platform Market?

    North America and Europe are key regions driving the growth of the Global E-Commerce Software And Platform Market.

    What are the major applications of E-Commerce Software And Platform?

    E-Commerce Software And Platform is used for online shopping, digital marketing, customer relationship management, and inventory management.

    Who are the key competitors in the Global E-Commerce Software And Platform Market?

    Key competitors in the Global E-Commerce Software And Platform Market include Shopify, Magento, WooCommerce, and BigCommerce.

    What are the key trends impacting the growth of the Global E-Commerce Software And Platform Market?

    Key trends impacting the growth of the Global E-Commerce Software And Platform Market include the rise of mobile commerce, the growth of social commerce, and the increasing adoption of cloud-based solutions.

    What are the challenges facing the Global E-Commerce Software And Platform Market?

    Challenges facing the Global E-Commerce Software And Platform Market include the increasing competition, the need for constant innovation, and the need to comply with regulations.

    What are the opportunities for growth in the Global E-Commerce Software And Platform Market?

    Opportunities for growth in the Global E-Commerce Software And Platform Market include the expansion into emerging markets, the development of new products and services, and the adoption of new technologies.

    What is the impact of government regulations on the Global E-Commerce Software And Platform Market?

    Government regulations can impact the Global E-Commerce Software And Platform Market by imposing requirements on data security, privacy, and consumer protection.

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