The global durian chocolate market is poised for significant growth in the coming years, driven by a surge in government initiatives aimed at addressing challenges in the durian industry. Notably, Malaysia, a key player in the durian market, has faced challenges such as escalating durian prices in the export market and unauthorized durian trade with China. To counteract these issues, Malaysia's Agriculture and Agro-based Industry Ministry have proactively taken steps to formalize the export of Malaysian durian to China. This strategic move, once approved by the Chinese government, is set to commence in 2019 and is expected to unlock a myriad of opportunities for market players in the foreseeable future.
The legalization of Malaysian durian exports to China is a pivotal development that holds the potential to reshape the dynamics of the global durian chocolate market. By tapping into this legalized trade, market players can harness new avenues for growth and expansion. This initiative not only benefits Malaysia by mitigating losses in its durian market but also opens up possibilities for collaboration and increased market access for durian-based products, such as durian chocolate.
Furthermore, governments in various nations are actively promoting durian through dedicated festivals, aiming to raise awareness among consumers about the numerous benefits of durian and the delightful experience of its unique flavor. These durian festivals serve as platforms to educate the public, fostering an appreciation for the fruit's nutritional content and distinctive taste. As consumers become more informed about the positive aspects of durian, including its medicinal properties and rich nutritional profile, the demand for durian chocolate and other durian-infused products is likely to experience a significant upswing.
The government-sponsored durian festivals play a crucial role in creating a positive narrative around durian, dispelling myths and negative perceptions associated with the fruit's odor. By showcasing durian in a celebratory context, these festivals contribute to changing consumer perceptions, making durian and durian chocolate more appealing to a wider audience.
The global durian chocolate market is on the cusp of transformative growth, propelled by proactive government initiatives aimed at addressing challenges in the durian industry. The impending legalization of Malaysian durian exports to China is a landmark development that promises to unlock new opportunities for market players. Additionally, government-led durian festivals are instrumental in reshaping consumer perceptions, fostering greater awareness about the benefits of durian, and ultimately driving increased demand for durian chocolate and related products. As these initiatives gain momentum, the global durian chocolate market is poised to emerge as a lucrative sector, offering prospects for growth, collaboration, and innovation.
The durian chocolate market is touted to touch a valuation of USD 658 million by 2022, as per the latest findings of Market Research Future (MRFR). It is expected to reach this benchmark by expanding at an 8.64% CAGR over the forecast period (2023-2032). Main market drivers include demand for durian and its respective end-products and its demand in medicines. High consumption rate of durian chocolate is expected to propel its market volume to touch 1,463.23 tons by 2032. The market’s growth trajectory is on an ascending path thanks to various government drives highlighting the benefits of the durian fruit. Durian chocolate is a unique flavor of chocolate that has gained prominence owing to the inclusion of durian, a foul-smelling fruit with origins in Indonesia and Southeast Asia. The fondness for bakery items such as pastries, cookies, candies, chocolates, and others has led to its wide availability of durian in processed form. In addition, notoriety of the fruit has appealed to chocolate lovers and has gained a niche in the chocolate industry.
By type, the durian chocolate market can be segmented into 65% dark chocolate durian praline, 80% dark chocolate durian praline, and dark chocolate durian with crunchy pearls. Most of these types contain different ratios of dark chocolate with durian. Distribution channels used for disbursement of durian chocolate to consumers include offline and online. Offline channels include brick-and-mortar stores and branded retail outlets, while online channels include e-commerce.
Region-wise, the durian chocolate market covers trends and opportunities across North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW). Indulgence of dark chocolate among consumers has convinced confectionery and candy manufacturers to venture into unknown territories to provide novel tastes. Among the regions, APAC is expected to dominate the market owing to the region with a surplus of the main component, durian. In addition, lax export regulations is likely to boost the global market demand by 2023.
Prominent players profiled in the durian chocolate market are Benns Chocolate (Malaysia), Harriston (New Zealand), Chocolate Monggo (Indonesia), Naturkostbar AG (Switzerland), Azaib Holdings Sdn. Bhd. (Malaysia), MK Durian Harvests Sdn. Bhd. (Malaysia), Beryl's Chocolate & Confectionery Sdn. Bhd. (Malaysia), DaianaChocolate (U.S.), Cocoa Boutique (Malaysia), and Sunshine Kingdom Sdn. Bhd. (Malaysia).
Research Methodology
Analysts at Market Research Future (MRFR) have used the data available globally to curate and compile first-class reports. With a combination of primary and secondary research, analysts tend to forecast the trajectory of markets based on various factors. The historical trends form a base for predicting future trends and forming hypotheses. Primary research comprises interviews with top-level executives and decision makers which provides keen insights on the market. Secondary research entails the collection of relevant data related to key players, segments, and regions. The information is verified via credible sources published online and offline.
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