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Disposable Paper Cups Market Share

ID: MRFR//7332-CR | 100 Pages | Author: Snehal Singh| February 2020

In the Disposable Paper Cups market, where environmental concerns and convenience are driving factors, market share positioning strategies play a pivotal role in determining the success of businesses. One primary strategy is centered around sustainability. With increasing awareness about the environmental impact of single-use products, companies are adopting eco-friendly approaches. The businesses can gain shares in the market where environmentally conscious customers wish to have the sustainable alternatives by using the recycled paper cups for disposable cups or promoting the biodegradable cups. With this strategy, not only it shows that the brand is in harmony with the consumers’ values, but also it becomes the responsible and eco-friendly choice.

The regional market is poised to experience a noteworthy Compound Annual Growth Rate (CAGR) of 4.94% within the forecast period spanning from 2019 to 2027. The rise in the foodservice industry, alongside the fact that more and more people are consuming different types of beverages, from cocktails, mocktails, both alcoholic and non-alcoholic drinks, and to an array of establishments, such as restaurants, cafes, bars, and hotels, is the key factor driving the market's growth in the region. This stable growth path is quite often associated with the ongoing change in consumer preferences coupled with an increasing tendency of enjoying the variety of beverage experiences.

Product differentiation is the other chief market share positioning strategy Disposable Paper Cups are using in the market. Companies want to be remembered by giving their customers more unique cups or put different designs on them. This may be visual prints, custom aesthetics or even innovative functionalities such as heat-proof coatings, spill-proof designs, or machine-washable materials. The differentiators developed by businesses target customers who go beyond basic disposable cups and prefer to pay more for extra features or enhanced looks.

Innovation serves as a primary engine of success in the area of market share positioning. By companies that research money to generate materials, design, or manufacturing processes, get ahead of their competitors. From the perspective of the existing customers, constant innovation ensures they remain engaged and interested, while it also attracts those consumers who look for advanced disposable paper cup technology or design.

Collaborations and partnerships is the major strategy that the companies are adopting in order to have a strong market position. Entering strategic alliances with suppliers, retailers or even environmental organizations adds to the companies' capabilities, its outreach, and creates synergies which may lead to market dominance. Companies leverage digital marketing, social media, and traditional advertising channels to create awareness and generate interest in their products. Engaging in promotional activities such as discounts, bulk purchase offers, or partnerships with coffee shops and food outlets can stimulate demand and influence purchasing decisions, contributing to increased market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   4.94% (2020-2027)

Global Disposable Paper Cups Market Overview


Disposable Paper Cups Market Size was valued at USD 6.56 Million in 2023. The Disposable Paper Cups Industry is projected to grow from USD 7.85 Million in 2024 to USD 13.98 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.01% during the forecast period (2024 - 2032).


Disposable Paper Cups Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The disposable paper cups Industry undergo thermoforming technique for mass production. All of the materials such as poly-coated paper, wax paper, and others are being used to manufacture different kinds of paper cups. Environment safety is currently a major concern for most government officials, and banning plastic is the first move to commence with it.


With the ban of plastic cups in most countries, disposable paper cups took over the market! Today, the market is already set on a thriving stage and is making enough money to reach the predicted market size in the current forecast years. The industry's market size is expected to rise beyond the past figures recorded in the previous forecast period.


COVID 19 Analysis


COVID 19 did slow down the production of disposable paper cups, which affected the global supply rate. The demands were high, but the supply rate was minimized during the pandemic months. With it, there was an impeccable downfall in the sales rate and revenue rate.


But, with COVID 19 losing its hold over the world, the industry is getting back to its feet. The manufacturing team is back to full-speed production to meet the rising demands before consumers use plastic cups. Hence, the Disposable Paper Cups Market growth is now stabilized for the present forecast years, without COVID's adversities.


Chief variables existing in the market


Market Drivers


As the foodservice sector is growing on a massive scale, the disposable paper cups market is set on a thriving stage. The foodservice sector has a lot of adaptations with disposable paper cups, for which it is one of the potential market drivers for the industry.


Apart from that, the consumption of tea & Coffe within the emerging markets is also rising in large numbers. As a result, the demand for the cups increased again, and the production pace has been doubled from the key players' end.


Market Challenges


One of the major market challenges for disposable paper cups is that they are more expensive than plastic cups. Even though there are environmental benefits concerned with disposable cups, people are still looking for cheaper alternatives.


And this is the biggest challenge for the key players within the disposable paper cups market. The key players are trying to cut down the cost, but the materials are expensive to attain, making it difficult to lower the cost. But the key players intend to look for price-efficient alternatives to reach out to all audiences.


Market Opportunities


The biggest market opportunity is that most countries have banned plastic essentials such as cups, plates, straws, etc. Therefore, it is an interesting opportunity for the key players to rush into the market with all they have. It will help generate impeccable business and high market revenue within the current forecast years.


The key players are trying to trigger more demands around the countries where plastic use is banned. Those areas have no possible options other than disposable cups to rely upon and might be the largest contributor to the global market revenue.


Market Restraints


Many established unorganized sectors are unaware of the importance of environmental care. They do not concern about the adaptations of environment-friendly means. As a result, they are continuing with the use of plastic cups, which needs to stop. It is the biggest market restraint because, with such restraints, plastic cups will always exist somewhere around the world to hamper the environment.


The key players in Disposable Paper Cups Market are trying to spread awareness about the use of disposable cups around the unorganized sectors. And with such efforts, the key players intend to spread their existence around all of the restraint sectors. In this way, the market growth will eventually be stabilized.


Cumulative Analysis of the Market


The cumulative disposable paper cups market analysis indicates the market drivers, challenges, restraints, and opportunities. These details state the overall growth rate of the market and its potential to generate a high market size. The growth rate of the global disposable paper cups market is pretty much high and is subject to increase in the coming years. The regional analysis and key player elaboration give a knowledge upon collective efforts being imposed to make the market thrive. Ample supply and demand are being met to maintain the flow of sales for the industry.


It is studied that around 50 billion paper coffee cups are thrown away annually, only in the USA and 2.5 billion in the UK. Hence, if these cups won't be disposable and environmentally friendly, the effects would be truly devastating. Therefore, the key players are contributing to making this industry recognizable and successful.


Overview of the main market segments


By Type


The global disposable paper cups market forecast states that the industry is categorized into different paper cups based on the type segmentation. The papers are poly-coated paper, wax-coated paper, air pocket insulated paper, and post-consumer fiber.


Different types of paper cups are priced differently and are variable in terms of quality. The key players increase or decrease the manufacturing of some types depending upon the rise or fall of demand.


By Application


Based on the application segmentation, the global disposable paper cups market offers products for diverse applications, including tea & coffee, chilled food, beverages, and others. All of these applications are responsible for the uncontrollable demand for such cups.


Tea & coffee are beverages that are loved by people all across the globe. And with so many hotels and restaurants serving fast tea & coffee services, disposable cups make more sense. Hence, the popularity of applications is directly proportional to the popularity of paper cups.


By Distribution Channel


Based on the distribution channel segmentation, the global disposable paper cups market distributes its products through two channels. The channels include foodservice and food retail. The key players focus on distributing their lot of products through these channels to attain maximum sales.


Under the retail food segment, disposable paper cups are distributed through online stores, convenience stores, supermarkets, hypermarkets, and others. Hence, the source of availability for such cups is more! Hence, the overall demand & consumption rate is also higher.


Regional analysis


Based upon the regional classification, the global disposable paper cups market is widely spread across various regions of the globe. These regions include North America, Europe, Asia-Pacific, Middle East & Africa, and South America. All of the key players within these regions are advancing their production pace to meet the expected disposable paper cups market revenue in the present forecast period.


Each of the countries will generate their respective disposable paper cups market share. And these shares will accumulate to give a collective revenue that will be recorded as the market size for the present forecast duration. North America generated a 42.70% market share of the total revenue generated in 2018. And as the demands are high, North America is expected to generate great money in the present forecast period.


Competitive Analysis within the Industry


Here is the list of major key players who are contributing their immense capabilities and marketing efforts to improve the global disposable paper cups market size:



  • Huhtamaku

  • Dart container Corporation

  • Reynolds Consumer Products

  • Graphic Packaging International, LLC

  • Seda Group Inc

  • Eco-products, Inc.

  • Compagnie Europeenned’Emballage Robert Schisler, F Bender Limited

  • DUNI AB

  • Stanpac Inc.

  • Geotegrity, Inc.

  • Konie Cups International, Inc.

  • YesPac

  • Lollicup USA Inc.


Reynolds Consumer Products is one of the top key players amongst all! This company has utilized eco-friendly materials to prepare the best-quality disposable paper cups with high popularity in the market. Currently, they are setting up their marketing team to promote the products on a large scale and generate higher revenue by the end of the current forecast years. Other than that, all of the players operating within the global market are expanding the global footprint of this disposable paper cups industry.


Recent Market Developments


Lollicup USA Inc., a major key player in the disposable paper cups market, announced its new manufacturing facility in July 2017 with an estimated investment of around $50 million.


Report Overview


The disposable paper cups market outlook states the overall market status in the current forecast years. These insights will help compare the growth scale of this market since the past forecast period. This report has also stated that the key players contributed to staying ahead with the disposable paper cups market trends. The report also gives insight into the regional contribution towards the overall market revenue for the present forecast period.


Key Industrial segments


By Type:



  • Poly-Coated paper

  • Wax-coated paper

  • Air pocket insulated

  • Post-consumer fiber

  • Others


By Application



  • Tea & Coffee

  • Chilled Food & Beverages

  • Others


By Distribution Channel



  • Food Service

  • Food Retail- Supermarkets, Online, Convenience stores, others.

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