Dirt Bike Market Size was valued at USD 9.6 Billion in 2022. The Dirt Bike market Price Range is projected to grow from USD 10.3 Billion in 2023 to USD 18.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2023 - 2032). Rise in disposable income, development of motocross competitions, and use of electric dirt motorcycles are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The demand has been greatly influenced by racing and sporting events featuring dirt bikes. The industry is expanding because to the increasing amount of sponsorships from major brands to racing events and athletes. Additionally, the industry is driven by an increase in the number of dirt bike launches and the popularity of all-electric dirt bikes. The COVID-19 epidemic had a favorable effect on the world market. New market development chances will be brought about by technological developments like the electric dirt bike. The market will rise as electric dirt bikes become more and more popular as a result of growing CO2 emission concerns. Off-road motorcycles, also referred to as dirt bikes, are designed primarily for off-road racing on typically unpaved terrain. Rough surfaces are those that are not frequently paved. In comparison to on-road motorcycles, off-road motorcycles are lighter and more flexible. In order to deliver more torque in off-road situations, they often have long suspension travel, high ground clearance, and higher gear ratios.
A few examples of the several types of off-road bikes designed expressly for off-road use include motocross motorcycles, enduro motorcycles, trail motorcycles, and track racing motorcycles. Motorcycles used in motocross competition are made for quick, aggressive riding on a track with manufactured jumps. Enduro motorcycles are high-performance vehicles created especially for off-road endurance racing championships hosted on private property. Trail motorcycles are two-wheeled vehicles that can be utilized for both city and off-road travel.
High-speed oval racing motorcycles called track-racers often lack rear suspension and brakes. The COVID-19 epidemic has had a favorable impact on the market for off-road motorcycles. Off-road bike sales climbed significantly during the epidemic, according to the Motorcycle Industry Council (MIC), and they did so in May, exceeding their level from the previous year. Additionally, it is anticipated that during the course of the projection period, the market will expand steadily. The popularity and development of motocross competitions, an increase in disposable money, and the introduction of electric dirt bikes all contribute to the market's expansion. Additionally, the growing emphasis on superior performance & comfort among automakers and technological advancements in dirt bikes open up new market potential for the major participants in the dirt bike business. Thus, driving the Dirt Bike market revenue.
The Dirt Bike Market segmentation, based on type, includes motocross motorcycle, enduro motorcycle, trail motorcycle, and track-racing motorcycle. Enduro motorcycle segment dominated the global market in 2022. The Federal Chamber of Automotive Industries (FCAI) estimates that the enduro motorcycle market's revenue peaked in 2020. High-performance bikes called enduro motorcycles are primarily made for off-road endurance racing competitions. Every year, numerous AMA-approved enduros take place all around the world.
The Dirt Bike Market segmentation, based on propulsion type, includes ICE and electric. Electric segment dominated the Dirt Bike Market in 2022. This is explained by the growing global preference for electric dirt bikes.
The Dirt Bike Market segmentation, based on application, includes commercial, personal, industrial, and others. Personal segment dominated the Dirt Bike Market in 2022. Off-road personal bikes must meet a number of rules, including those relating to general design, exhaust noise levels, general safety, and others. Due to the personal category's rising appeal among consumers, it is expected to hold a sizable market share over the projected period.
The Dirt Bike Market segmentation, based on price range, includes low to mid and high. High segment dominated the global market in 2022. The rising disposable income among the middle class population is thought to be the reason why the high price range segment is expanding.
Figure 1: Dirt Bike Market, by Range, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Dirt Bike Market dominated this market in 2022 (45.80%). The major nation that contributed the most to market revenue in 2022 was the United States. In addition, Canada contributed significantly to the regional market. Due to their big populations and increased consumer spending on dirt bikes, it is projected that all of these nations will maintain their market share. Further, the U.S. Dirt Bike market held the largest market share, and the Canada Dirt Bike market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Dirt Bike Market Share By Region 2022 (Usd Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Dirt Bike market accounted for the healthy market share in 2022. Germany, Italy, and France were projected to be Europe's largest off-road motorcycle markets in 2020, according to data from the European Association of Motorcycle Manufacturers (ACEM). The use of cutting-edge technology and the existence of a highly sophisticated manufacturing hub in the local market present firms with a highly profitable potential. Further, the German Dirt Bike market held the largest market share, and the U.K Dirt Bike market was the fastest growing market in the European region
The Asia Pacific Dirt Bike market is expected to register significant growth from 2023 to 2032. This is due to the region's supportive policies and rising government investments in infrastructure for leisure activities. The increased consumer spending power and a strong affinity for power dirt bikes can both be linked to the region's rising need for aftermarket parts and components. The majority of people are technologically sophisticated, and consumers are keen to drive fuel-efficient and environmentally friendly cars, which has led to the popularity of electric dirt motorcycles. Moreover, China’s Dirt Bike market held the largest market share, and the Indian Dirt Bike market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Dirt Bike market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Dirt Bike Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Dirt Bike Industry to benefit clients and increase the market Propulsion Type. In recent years, the Dirt Bike Industry has offered some of the most significant advantages to medicine. Major players in the Dirt Bike market, including SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa, are attempting to increase market demand by investing in research and development operations.
A technology corporation called Kawasaki Heavy Industries Ltd. (Kawasaki) supplies a wide variety of goods in numerous industries. The business produces and markets motorcycles, motorcycle engines, airplanes, jet engines, general-purpose gas turbine generators, hydraulic systems, submarines, LNG/LPG carriers, bulk ships, rolling stock, and hydraulic components. Additionally, Kawasaki offers plant engineering services for a variety of industrial facilities, including chemical plants, boiler facilities, environmental protection facilities, such as municipal waste treatment plants, cement plants, tunneling machinery, and steel structures like LNG tanks. The business operates in Asia, Europe, North America, and other continents, and it has offices and production facilities all over the world. Japan's capital city of Tokyo is home to Kawasaki. Kawasaki Heavy Industries, Ltd. introduced the KX250 and KX450 dirt bikes in India in September 2021.
A manufacturer of automobiles, Yamaha Motor Co. Ltd. The business produces and sells components for bikes, boats, robotics, financial services, and other things. Motorcycles, all-terrain vehicles, snowmobiles, leisure vehicles, outboard motors, personal watercraft, boats, industrial robots, automobile components, and unmanned industrial helicopters are all part of its product line. Financial services are offered by Yamaha Motor, which also produces and distributes a variety of other goods, including golf vehicles, car engines, generators, electric wheelchairs, parts and accessories, water purification systems, snowblowers, pleasure-use boat mooring equipment, and racing kart engines. The business provides services to the automotive, water sports, consumer, commercial, and other industrial areas. It functions via global networks for development, manufacturing, and sales. The headquarters of Yamaha Motor are in Shizuoka, Iwata, Japan. Yamaha unveiled the WR 155R, a new 150cc off-road motorcycle, in Indonesia in December 2019.
September 2022: At the indoor Wheeldon Off-Road Facility in Devon (UK), the EXGB Electric Off-Road Bike Race competition was staged especially for kids.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 9.6 Billion |
| Market Size 2023 | USD 10.3 Billion |
| Market Size 2032 | USD 18.1 Billion |
| Compound Annual Growth Rate (CAGR) | 7.30% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Propulsion Type, Application, Price Range, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa |
| Key Market Opportunities | The rising trend of motorcycle riding |
| Key Market Dynamics | Rise in popularity & evolution of motocross events, rise in disposable income, and adoption of electric dirt bikes |
Frequently Asked Questions (FAQ) :
The Dirt Bike Market size was valued at USD 9.6 Billion in 2022.
The global market is projected to grow at a CAGR of 7.30% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa
The Enduro Motorcycle Type dominated the market in 2022.
The Electric Propulsion Type had the largest share in the global market.
Team Lead - Research With a technical background as bachelor's in mechanical engineering, with mba in operations management , swapnil has 6+ years of experience in market research, consulting and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the automotive/a&d domain. swapnil has worked on major projects in verticals such as aerospace & defense, automotive and many other domain projects. he has worked on projects for fortune 500 companies' syndicate and consulting projects along with several government projects.
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