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    Dirt Bike Market

    ID: MRFR/AM/10489-HCR
    128 Pages
    Swapnil Palwe
    September 2025

    Dirt Bike Market Research Report Information By Type (Motocross Motorcycle, Enduro Motorcycle, Trail Motorcycle, and Track-racing Motorcycle), By Propulsion Type (ICE and Electric), By Application (Commercial, Personal, Industrial, and Others), By Price Range (Low to Mid and High), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2034

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    Dirt Bike Market Research Report—Global Forecast till 2034 Infographic
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    Dirt Bike Market Summary

    As per Market Research Future Analysis, the Dirt Bike Market was valued at 11.05 USD Billion in 2024 and is projected to grow to 22.36 USD Billion by 2034, with a CAGR of 7.30% from 2025 to 2034. Key drivers include rising disposable income, the development of motocross competitions, and the increasing popularity of electric dirt motorcycles. The COVID-19 pandemic positively impacted sales, with significant growth in off-road motorcycle sales during this period. The market is segmented by type, propulsion, application, and price range, with enduro motorcycles and electric models leading in their respective categories. North America dominated the market in 2022, accounting for 45.80% of the share, primarily driven by the U.S. market.

    Key Market Trends & Highlights

    The Dirt Bike market is experiencing robust growth driven by various factors.

    • Market Size in 2024: USD 11.05 Billion; expected to reach USD 22.36 Billion by 2034.
    • CAGR from 2025 to 2034: 7.30%; driven by rising disposable income and motocross events.
    • North America held 45.80% market share in 2022; U.S. being the largest contributor.
    • Electric dirt bikes dominated the propulsion segment in 2022; reflecting a shift towards eco-friendly options.

    Market Size & Forecast

    2024 Market Size USD 11.05 Billion
    2025 Market Size USD 11.86 Billion
    2034 Market Size USD 22.36 Billion
    CAGR (2025-2034) 7.30%

    Major Players

    Key players include SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa.

    Dirt Bike Market Trends

      • Racing and sports events focused on dirt bikes is driving the market growth

    The demand has been greatly influenced by racing and sporting events featuring dirt bikes. The industry is expanding because to the increasing amount of sponsorships from major brands to racing events and athletes. Additionally, the industry is driven by an increase in the number of dirt bike launches and the popularity of all-electric dirt bikes. The COVID-19 epidemic had a favorable effect on the world market. New market development chances will be brought about by technological developments like the electric dirt bike.

    The market will rise as electric dirt bikes become more and more popular as a result of growing CO2 emission concerns. Off-road motorcycles, also referred to as dirt bikes, are designed primarily for off-road racing on typically unpaved terrain. Rough surfaces are those that are not frequently paved. In comparison to on-road motorcycles, off-road motorcycles are lighter and more flexible. In order to deliver more torque in off-road situations, they often have long suspension travel, high ground clearance, and higher gear ratios.

    A few examples of the several types of off-road bikes designed expressly for off-road use include motocross motorcycles, enduro motorcycles, trail motorcycles, and track racing motorcycles. Motorcycles used in motocross competition are made for quick, aggressive riding on a track with manufactured jumps. Enduro motorcycles are high-performance vehicles created especially for off-road endurance racing championships hosted on private property. Trail motorcycles are two-wheeled vehicles that can be utilized for both city and off-road travel.

    High-speed oval racing motorcycles called track-racers often lack rear suspension and brakes. The COVID-19 epidemic has had a favorable impact on the market for off-road motorcycles. Off-road bike sales climbed significantly during the epidemic, according to the Motorcycle Industry Council (MIC), and they did so in May, exceeding their level from the previous year. Additionally, it is anticipated that during the course of the projection period, the market will expand steadily. The popularity and development of motocross competitions, an increase in disposable money, and the introduction of electric dirt bikes all contribute to the market's expansion.

    Additionally, the growing emphasis on superior performance & comfort among automakers and technological advancements in dirt bikes open up new market potential for the major participants in the dirt bike business. Thus, driving the Dirt Bike market revenue.

    The global dirt bike market appears to be experiencing a robust expansion, driven by increasing recreational activities and a growing interest in off-road sports among diverse demographics.

    U.S. Department of Commerce

    Dirt Bike Market Drivers

    Market Growth Projections

    The Global Dirt Bike Market Industry is poised for substantial growth, with projections indicating a market value of 11.1 USD Billion in 2024 and an anticipated increase to 24.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 7.3% from 2025 to 2035, reflecting the industry's resilience and adaptability. Factors contributing to this growth include rising consumer interest in off-road activities, technological advancements, and the expansion of distribution channels. As the market evolves, it is likely to attract new entrants and foster innovation, ultimately enhancing the overall competitive landscape.

    Expansion of Distribution Channels

    The expansion of distribution channels significantly impacts the Global Dirt Bike Market Industry. With the rise of e-commerce and online retail platforms, consumers have greater access to a variety of dirt bike models and accessories. This trend facilitates market penetration in previously underserved regions, allowing manufacturers to reach a wider audience. Additionally, partnerships with local dealerships and service centers enhance customer experience and support. As distribution networks continue to grow and evolve, the market is likely to see increased sales and brand loyalty, further driving the overall growth of the industry.

    Growing Youth Engagement in Motorsports

    Youth engagement in motorsports is a significant driver for the Global Dirt Bike Market Industry. As more young individuals participate in competitive events and recreational riding, the market sees a steady influx of new riders. This demographic shift is supported by various youth programs and competitions aimed at fostering interest in dirt biking. The increasing number of youth riders not only boosts sales but also encourages manufacturers to develop age-appropriate models. This trend is likely to contribute to a compound annual growth rate of 7.3% from 2025 to 2035, reflecting the potential for sustained market growth.

    Rising Popularity of Off-Road Activities

    The Global Dirt Bike Market Industry experiences a notable surge in interest towards off-road activities, particularly among younger demographics. This trend is driven by an increasing number of recreational riders seeking adventure and thrill in outdoor environments. As more individuals engage in motocross and trail riding, the demand for dirt bikes escalates. This growing enthusiasm is reflected in the projected market value of 11.1 USD Billion in 2024, indicating a robust consumer base eager for new experiences. Consequently, manufacturers are responding by innovating and expanding their product lines to cater to this expanding market.

    Technological Advancements in Dirt Bikes

    Technological innovations play a crucial role in shaping the Global Dirt Bike Market Industry. Enhanced performance features, such as improved suspension systems, fuel efficiency, and lightweight materials, are increasingly appealing to consumers. These advancements not only enhance the riding experience but also contribute to safety and durability. As manufacturers invest in research and development, the market is likely to witness a steady influx of high-performance models. This trend is expected to sustain growth, with projections indicating a market expansion to 24.0 USD Billion by 2035, driven by consumer demand for cutting-edge technology.

    Environmental Awareness and Sustainable Practices

    The Global Dirt Bike Market Industry is increasingly influenced by environmental awareness and the push for sustainable practices. Manufacturers are exploring eco-friendly technologies, such as electric dirt bikes, to meet the growing demand for environmentally responsible products. This shift not only aligns with consumer preferences but also addresses regulatory pressures regarding emissions and sustainability. As the market adapts to these changes, it is expected to attract a broader audience, including environmentally conscious consumers. This transition may further enhance market growth, as the industry evolves to incorporate sustainable practices into its core operations.

    Market Segment Insights

    Dirt Bike Type Insights

    The Dirt Bike Market segmentation, based on type, includes motocross motorcycle, enduro motorcycle, trail motorcycle, and track-racing motorcycle. Enduro motorcycle segment dominated the global market in 2022. The Federal Chamber of Automotive Industries (FCAI) estimates that the enduro motorcycle market's revenue peaked in 2020. High-performance bikes called enduro motorcycles are primarily made for off-road endurance racing competitions. Every year, numerous AMA-approved enduros take place all around the world.

    Dirt Bike Propulsion Type Insights

    The Dirt Bike Market segmentation, based on propulsion type, includes ICE and electric. Electric segment dominated the Dirt Bike Market in 2022. This is explained by the growing global preference for electric dirt bikes.

    Dirt Bike Application Insights

    The Dirt Bike Market segmentation, based on application, includes commercial, personal, industrial, and others. Personal segment dominated the Dirt Bike Market in 2022. Off-road personal bikes must meet a number of rules, including those relating to general design, exhaust noise levels, general safety, and others. Due to the personal category's rising appeal among consumers, it is expected to hold a sizable market share over the projected period.

    Dirt Bike Price Range Insights

    The Dirt Bike Market segmentation, based on price range, includes low to mid and high. High segment dominated the global market in 2022. The rising disposable income among the middle class population is thought to be the reason why the high price range segment is expanding.

    Figure 1: Dirt Bike Market, by Range, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Dirt Bike Market Research Report—Global Forecast till 2034

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Dirt Bike Market dominated this market in 2022 (45.80%). The major nation that contributed the most to market revenue in 2022 was the United States. In addition, Canada contributed significantly to the regional market. Due to their big populations and increased consumer spending on dirt bikes, it is projected that all of these nations will maintain their market share. Further, the U.S.

    Dirt Bike market held the largest market share, and the Canada Dirt Bike market was the fastest growing market in the North America region.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: Dirt Bike Market Share By Region 2022 (Usd Billion)

    DIRT BIKE MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe Dirt Bike market accounted for the healthy market share in 2022. Germany, Italy, and France were projected to be Europe's largest off-road motorcycle markets in 2020, according to data from the European Association of Motorcycle Manufacturers (ACEM). The use of cutting-edge technology and the existence of a highly sophisticated manufacturing hub in the local market present firms with a highly profitable potential. Further, the German Dirt Bike market held the largest market share, and the U.K Dirt Bike market was the fastest growing market in the European region

    The Asia Pacific Dirt Bike market is expected to register significant growth from 2025 to 2034. This is due to the region's supportive policies and rising government investments in infrastructure for leisure activities. The increased consumer spending power and a strong affinity for power dirt bikes can both be linked to the region's rising need for aftermarket parts and components. The majority of people are technologically sophisticated, and consumers are keen to drive fuel-efficient and environmentally friendly cars, which has led to the popularity of electric dirt motorcycles.

    Moreover, China’s Dirt Bike market held the largest market share, and the Indian Dirt Bike market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Dirt Bike market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Dirt Bike Industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Dirt Bike Industry to benefit clients and increase the market Propulsion Type. In recent years, the Dirt Bike Industry has offered some of the most significant advantages to medicine. Major players in the Dirt Bike market, including SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C.

    SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa, are attempting to increase market demand by investing in research and development operations.

    A technology corporation called Kawasaki Heavy Industries Ltd. (Kawasaki) supplies a wide variety of goods in numerous industries. The business produces and markets motorcycles, motorcycle engines, airplanes, jet engines, general-purpose gas turbine generators, hydraulic systems, submarines, LNG/LPG carriers, bulk ships, rolling stock, and hydraulic components. Additionally, Kawasaki offers plant engineering services for a variety of industrial facilities, including chemical plants, boiler facilities, environmental protection facilities, such as municipal waste treatment plants, cement plants, tunneling machinery, and steel structures like LNG tanks.

    The business operates in Asia, Europe, North America, and other continents, and it has offices and production facilities all over the world. Japan's capital city of Tokyo is home to Kawasaki. Kawasaki Heavy Industries, Ltd. introduced the KX250 and KX450 dirt bikes in India in September 2021.

    A manufacturer of automobiles, Yamaha Motor Co. Ltd. The business produces and sells components for bikes, boats, robotics, financial services, and other things. Motorcycles, all-terrain vehicles, snowmobiles, leisure vehicles, outboard motors, personal watercraft, boats, industrial robots, automobile components, and unmanned industrial helicopters are all part of its product line. Financial services are offered by Yamaha Motor, which also produces and distributes a variety of other goods, including golf vehicles, car engines, generators, electric wheelchairs, parts and accessories, water purification systems, snowblowers, pleasure-use boat mooring equipment, and racing kart engines.

    The business provides services to the automotive, water sports, consumer, commercial, and other industrial areas. It functions via global networks for development, manufacturing, and sales. The headquarters of Yamaha Motor are in Shizuoka, Iwata, Japan. Yamaha unveiled the WR 155R, a new 150cc off-road motorcycle, in Indonesia in December 2019.

    Key Companies in the Dirt Bike Market market include

    Industry Developments

    KTM AG

    November, 2024: KTM AG, the Austrian motorcycle manufacturer, declared insolvency due to significant financial challenges. The company faced debts nearing €1.8 billion, affecting approximately 3,600 jobs. This financial strain led to a temporary suspension of street motorcycle production and a reduction of 500 positions. Despite these challenges, KTM confirmed its continued participation in MotoGP, with riders like Pedro Acosta and Brad Binder slated for the upcoming season.

    January, 2025: Reports from Austrian media suggested that KTM might withdraw from MotoGP in 2026 upon the conclusion of its contract with Dorna. This potential exit could have significant public relations implications. Meanwhile, KTM has been addressing salary debts and presented a €250 million restructuring plan, with a crucial vote scheduled for February 25, 2025.

    February 2025: KTM unveiled its 2025 MotoGP lineup, featuring Brad Binder and Pedro Acosta in the official team. Additionally, Tech3 has been elevated to a second official team status, with Maverick Viñales and Enea Bastianini as riders. This strategic move aims to bolster KTM's competitiveness in the championship. 

    SSR Motorsports July, 2024: SSR Motorsports announced the release of its 2025 pit bike and dirt bike lineup at the AMA Vintage Motorcycle Days, held from July 26–28, 2024, at the Mid-Ohio Sports Car Course in Lexington, Ohio. The new lineup includes models ranging from 70cc to 140cc, designed for both beginners and performance-focused riders. Additionally, SSR introduced the XD250 dirt bike, suitable for a wide range of riders, and the SR-e, its first electric pit bike. December, 2024: SSR Motorsports unveiled its R-series pit bikes, comprising the SR125R, SR125RB, SR140R, and SR140RB models.

    These bikes feature modern styling, a red double-bar steel frame, inverted front forks, an enclosed air filter system, and both kick and electric starters. The R-series offers 125cc and 140cc engine options, with prices ranging from $1,699 to $1,999.

    September 2022: At the indoor Wheeldon Off-Road Facility in Devon (UK), the EXGB Electric Off-Road Bike Race competition was staged especially for kids.

    Future Outlook

    Dirt Bike Market Future Outlook

    The Global Dirt Bike Market is projected to grow at a 7.3% CAGR from 2024 to 2035, driven by increasing recreational activities, technological advancements, and rising consumer interest in off-road sports.

    New opportunities lie in:

    • Develop electric dirt bikes to cater to eco-conscious consumers.
    • Expand into emerging markets with tailored marketing strategies.
    • Leverage digital platforms for enhanced customer engagement and sales.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Dirt Bike Type Outlook

    • Motocross Motorcycle
    • Enduro Motorcycle
    • Trail Motorcycle
    • Track-racing Motorcycle

    Dirt Bike Regional Outlook

    • US
    • Canada

    Dirt Bike Application Outlook

    • Commercial
    • Personal
    • Industrial
    • Others

    Dirt Bike Price Range Outlook

    • Low to Mid
    • High

    Dirt Bike Propulsion Type Outlook

    • ICE
    • Electric

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   11.05 (USD Billion)
    Market Size 2025   11.86 (USD Billion)
    Market Size 2034    22.36 (USD Billion)
    Compound Annual Growth Rate (CAGR)      7.30% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Propulsion Type, Application, Price Range, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa
    Key Market Opportunities The rising trend of motorcycle riding
    Key Market Dynamics Rise in popularity & evolution of motocross events, rise in disposable income, and adoption of electric dirt bikes

    Market Highlights

    Author
    Swapnil Palwe
    Team Lead - Research

    With a technical background as Bachelor's in Mechanical Engineering, with MBA in Operations Management , Swapnil has 6+ years of experience in market research, consulting and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the Automotive/A&D domain. Swapnil has worked on major projects in verticals such as Aerospace & Defense, Automotive and many other domain projects. He has worked on projects for fortune 500 companies' syndicate and consulting projects along with several government projects.

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    FAQs

    How much is the Dirt Bike market?

    The Dirt Bike Market size was valued at USD 11.05 Billion in 2024.

    What is the growth rate of the Dirt Bike market?

    The global market is projected to grow at a CAGR of 7.30% during the forecast period, 2025-2034.

    Which region held the largest market share in the Dirt Bike market?

    North America had the largest share in the global market

    Who are the key players in the Dirt Bike market?

    The key players in the market are SSR Motorsports, Betamotor S.p.A., Sherco, Honda Motor Co., Ltd., Cobra MOTO, Zero Motorcycles, Inc., Yamaha Corporation, Piaggio & C. SpA, Husqvarna Motorcycles, BMW AG, Benelli, KTM AG, Bultaco Bikes, POLINI MOTORI, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Scorpa

    Which Type led the Dirt Bike market?

    The Enduro Motorcycle Type dominated the market in 2022.

    Which Propulsion Type had the largest market share in the Dirt Bike market?

    The Electric Propulsion Type had the largest share in the global market.

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