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There has been a noticeable growth in the market dynamics for digestive health drinks due to heightened awareness of gut health and its correlation with overall well-being. Digestion health drinks, which emphasize preventative healthcare above treating digestive issues, have gained popularity due to the usage of probiotics, prebiotics, and other functional ingredients. One of the main reasons propelling this market trend is the increased interest in maintaining a healthy gut microbiota, which is linked to better digestion, metabolic function, and internal well-being. The digestive health drink industry has seen substantial product innovation and diversity in terms of market trends.
Probiotic strains, vitamins, and botanical extracts are being added by companies to their formulations in order to target certain digestive issues and appeal to a wide range of customers. As a result, a variety of seasoned and practical beverages have been introduced, each with a distinct set of advantages for digestive health, such as kombucha, kefir, and fermented fruit juice. The market's insensitivity to consumers' tastes and convenience preferences leads to the addition of these consumables' abandonment into daily healthy routines. The market for digestive health drinks is distinguished by a strong distribution network, making these goods easily accessible through vibrant retail channels. Consumers may now easily obtain digestive health drinks through a variety of channels, including supermarkets, health food stores, and internet platforms.
These functional potables' demand is enhanced by their ease of use, which enables users to easily integrate digestive health assistance into their hectic lifestyles. The dynamics of the digestive health drink industry are being shaped by partnerships and alliances. For the purpose of improving the wording of their products and their scientific legitimacy, companies are creating partnerships with research institutes, medical specialists, and component suppliers. Cooperative sweats facilitate the spread of digestive health drink goods into new markets and regions by extending their reach to marketing and distribution tactics. As the industry keeps changing, connections are becoming more and more important in fostering innovation and building customer confidence. A significant factor in the changing dynamics of the market for digestive health drinks is consumer awareness and education.
Customers are searching assiduously for goods that maintain a balanced gut flora because they have a reduced comprehension of the relationship between the gut and brain and the influence of nutrition on digestive health. The growing body of knowledge on the advantages of probiotics and prebiotics, which is often disseminated by food influencers and social media, has helped digestive health drinks become widely recognized as a cutting-edge approach to wellness. The market dynamics of digestive health drinks are being influenced by government laws and health recommendations. Since probiotics are now understood to be useful ingredients with unstated health advantages, nonsupervisory criteria for the efficacy and safety of these products have been developed.
Additionally, healthful guidelines stressing the need of eating a diet high in fiber and consuming fermented foods support the market's optimistic outlook for digestive health drinks. The market dynamics for digestive health drinks continue to provide challenges. Other functional libation orders compete with this market, and obstacles may arise from customer uncertainty about the flavor and effectiveness of the products. Monitoring the viability and stability of probiotics over the course of the product's shelf life is an additional specific problem that calls for constant research and improvement. Overcoming these obstacles is essential to the market's continued expansion for digestive health drinks.
Digestive Health Drinks Market Highlights:
Global Digestive Health Drinks Market Overview
The Digestive Health Drinks Market size was valued at USD 27.6 billion in 2023 and is projected to grow from USD 29.3 Billion in 2024 to USD 47.4 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2024 - 2032). Increasing consumer awareness of the health benefits associated with regular consumption of digestive health drinks is contributing to its market growth. These are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Drinks Market Trends
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Maintaining good health among consumers is driving the market growth
Market CAGR will grow during the forecast period as digestive health drinks accelerate the digestive process and are favored by health-conscious consumers. Among the most popular digestive beverages is Kombucha, which ferments yeast and bacteria with tea. It is abundant in probiotics that enhance body immunity, blood sugar levels, metabolism, and general digestive health. Ginger tea is another natural health beverage commonly ingested after a heavy meal to prevent indigestion and heartburn. Ginger is said to stimulate salivation, bile, and gastric fluid secretion, which aids in food digestion. Lemon grass is a delicious health drink used in Chinese medicine to treat digestive issues such as bloating and constipation. Additionally, it has anti-inflammatory properties and is frequently consumed before bedtime.
The market for digestive health drinks is anticipated to expand due to the market's accessibility to various types of digestive health drinks and consumers' increasing focus on health and wellness. It is anticipated that market demand will increase due to consumers' emphasis on maintaining good health and consuming foods and beverages that aid in boosting body immunity. The functional ingredients in digestive health beverages provide multiple health benefits. The increasing prevalence of lifestyle-related illnesses has prompted consumers to purchase gut-health-promoting foods. As consumers become aware of the benefits of probiotic drinks for preventing gastrointestinal disorders such as constipation, the demand for healthful beverages is anticipated to increase.
Manufacturers are concentrating on the labeling and packaging of their products because consumers have become label-aware and purchase portable and long-lasting goods. According to the (OEC) Observatory for Economic Complexity, the United States ($1.03 billion), the Netherlands ($530 million), Germany ($469 million), China ($272 million), and France ($219 million) will be the leading importers of enzymes in 2020. Manufacturers are strengthening their offerings by incorporating lactase and pepsin food enzymes into their portfolios, driving the growth of the digestive health drinks market.
The global digestive health food & beverage market is being propelled forward by rising awareness about healthy living and the prevalence of chronic diseases such as diabetes among individuals. The increasing prevalence of digestive health issues, such as indigestion, bloating and gas, constipation, and others, as a result of a sedentary lifestyle and decreased physical activity, has led to a rise in the consumption of digestive health beverages. According to Gialliance, chronic digestive illnesses affect 20 million Americans, are one of the leading causes of hospitalization in the U.S., and are one of the most common causes of workplace impairment, accounting for 25% of all surgical procedures. Regarding total economic cost, digestive issues rank third in the United States. These factors are anticipated to increase the demand for digestive health beverages and consumables. This is driving the digestive health drinks market revenue.
Digestive Health Drinks Market Segment Insights
Digestive Health Drinks Type Insights
The market segments of digestive health drinks, based on type, includes prebiotics and probiotics. Probiotics category will dominate the market, accounting for 65% of market revenue (20.9 billion). Prebiotics are non-digestible fibers that stimulate the development of beneficial bacteria in the gut, whereas probiotics are live microorganisms that improve gut microbiota. While prebiotics and probiotics are important in promoting digestive health, probiotics are the most commonly used ingredient in digestive health beverages. Probiotics provide numerous advantages, including aiding digestion, reducing inflammation, boosting immunity, and inhibiting the development of harmful bacteria in the gut. Consumers are increasingly turning to probiotic-based digestive health beverages to maintain their digestive health.
Figure 1: Digestive Health Drinks Market by Type, 2024 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Digestive Health Drinks Distribution Channel Insights
The Digestive Health Drinks Market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. In 2022, the segment consisting of supermarkets and hypermarkets held the largest market proportion. Supermarkets and hypermarkets, also known simply as markets, are large retail establishments that stock various goods, such as drinks for digestive health, grocery items, and other things, all under one roof. Customers can fulfill all of their shopping requirements at these types of establishments. Increased product sales are a primary aim for grocery stores and hypermarkets as they work to improve their profit margins. The grocery aisles of supermarkets proudly display a wide variety of digestive health beverages made by various producers.
Digestive Health Drinks Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America dominates the global market regarding revenue, and its dominance is anticipated to continue over the forecast period. This is due to several variables, including the existence of large market participants and the developments that those participants' products have made in this region. The market is also being driven by the increasing popularity of digestive health beverages among those who are health aware, particularly among the younger generation.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: DIGESTIVE HEALTH DRINKS MARKET SHARE BY REGION 2024 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Digestive Health Drinks market accounts for the second-largest market share. Customers have purchased digestive health products due to the escalating number of baby boomers with digestive disorders and the influence of social media on digestive health products. Further, the German digestive health drinks market held the largest market share, and the UK digestive health drinks market was the fastest growing market in the European region
The Asia Pacific Digestive Health Drinks Market is expected to expand significantly during the forecast period. In addition, consumers are encouraged to purchase the products due to the impact of social media on digestive health products. As a result of rising consumer interest and an increase in the proportion of adults in the region's population, the market is likely to experience new opportunities during the analyzed period. Moreover, China’s digestive health drinks market held the largest market share, and the Indian digestive health drinks market was the fastest growing market in the Asia-Pacific region.
In addition, it is predicted that the Asia-Pacific region will expand at the fastest-growing rate over the forecast period. This is due to the growing aging population and consumer demand for digestive health food items. In addition, countries like India and China, for instance, have witnessed significant growth in the retail sector, creating enormous market opportunities for businesses wanting to expand their customer base in the region.
Digestive Health Drinks Key Market Players & Competitive Insights
Leading market players are expected to withstand harsh business conditions as they invest their existing resources into diversifying their manufacturing units globally. These leaders employ market developments such as new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaborations to increase their market footprint further. Additionally, the market leaders in the global Digestive Health Drinks industry will further increase their product portfolio to attract wider consumers.
The market leaders in the global Digestive Health Drinks industry will increase their consumer base during the forecast period. Market leaders in the global Digestive Health Drinks industry are expected to introduce products with the latest technological advancements. Major players in the digestive health drinks market include Danone SA, DuPont de Nemours, Inc., Nestle SA, and Yakult Honsha Pvt Ltd, among others.
On June 20, 1928, President of Washburn-Crosby James Ford Bell combined Washburn-Crosby with three other mills to form General Mills. General Mills acquired the Wichita Mill and Elevator Company from the Texas industrialist Frank Kell in the same year. With the transaction, Kell acquired both cash and shares of the company. General Mills, Inc. is an American multinational producer and marketer of branded consumer processed foods sold in retail locations. Founded on the southern shore of the Mississippi River at Saint Anthony Falls in Minneapolis, the corporation first rose to prominence as a prominent flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Larabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Haagen-Dazs, as well as cereal for breakfast under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota.
Nestlé S.A. is a multinational Swiss food and beverage processing corporation headquartered in Vevey, Vaud, Switzerland. Since 2014, it has been the world's largest publicly traded food company based on revenue and other metrics.It ranked 64th on the 2017 Fortune Global 500 and 33rd on the 2016 Forbes Global 2000 list of the largest publicly traded companies. Baby food (some of which contain human milk oligosaccharides), medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and munchies are among Nestlé's products. Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi are among the 29 Nestlé brands with annual sales exceeding 1 billion Swiss francs (approximately $1.1 billion). Nestlé operates in 189 countries, has 447 factories, and employs approximately 339,000 individuals. It is one of the largest shareholders in L'Oreal, the largest cosmetics corporation in the world.
Key Companies in the Digestive Health Drinks market include
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Danone SA
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DuPont de Nemours, Inc.
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Nestle SA
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Yakult Honsha Pvt Ltd
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Arla Foods Ingredients Group
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Biogaia AB
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General Mills Inc.
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Probi AB
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Lifeway Foods, Inc.
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Fonterra Co-operative Group Ltd.
Digestive Health Drinks Industry Developments
October 2021: General Mills has added new cultured dairy products to its many trademarks, including Yoplait Skittles, Yoplait Power, Go-Gurt mystery flavors, and Oui Layered Dessert Strawberry Cheesecake with Chocolate. A 6-ounce cup of the limited-edition yogurt Yoplait Skittles costs $0.68 at retail. Yoplait Power is a yogurt with a unique combination of immune-supporting vitamins D, A, C, E, and zinc.
July 2021: Lifeway Foods, a prominent U.S. producer of kefir and fermented probiotic products, has announced the expansion of the brand's kefir distribution into the French market by listing Costco, France. The company offers 250ml bottles of mango lifeway kefir. Lifeway has created the Instagram account @LifewayKefirFrance to support its marketing efforts in the French market with updates, recipes, and more.
December 2020: Danone announced that the company's European concentration was selectively expanding its plant-based category. New strategic plans seek to establish a sustainable and profitable growth model from 2.21 billion in 2019 to 5.52 billion in 2025. The organization intends to grow in Southern and Eastern Europe, Russia, Latin America, and Africa.
Digestive Health Drinks Market Segmentation
Digestive Health Drinks Type Outlook (USD Billion, 2018-2032)
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Prebiotics
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Probiotics
Digestive Health Drinks Distribution Channel Outlook (USD Billion, 2018-2032)
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Supermarkets/Hypermarkets
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Convenience Stores
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Specialty Stores
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Online Retail
Digestive Health Drinks Regional Outlook (USD Billion, 2018-2032)
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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