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Dietary Fiber Research Market Share

ID: MRFR//1413-HCR | 110 Pages | Author: Harshita Gorade| November 2024

The Dietary Fiber Market is characterized by a dynamic competitive landscape, with key players implementing strategic market share positioning strategies to strengthen their foothold in this thriving industry. One prevalent strategy is product innovation and diversification. Companies within the market are continually introducing new and enhanced dietary fiber products, often targeting specific consumer preferences or addressing emerging health trends. This approach not only caters to evolving consumer demands but also allows companies to differentiate themselves in a crowded market, enhancing their market share.

Strategic partnerships and collaborations are instrumental in shaping market dynamics. Many players in the Dietary Fiber Market engage in collaborations with research institutions, universities, and other industry partners. These collaborations foster innovation, support research and development initiatives, and provide a competitive edge through access to cutting-edge technologies and scientific insights. By aligning with strategic partners, companies can leverage complementary strengths, expand their capabilities, and enhance their overall market position.
A pivotal factor influencing the sustained growth of the market, particularly during the ongoing forecast period extending until 2030, is the escalating preference among consumers for natural products. The global surge in awareness regarding preventive healthcare, coupled with the recognized efficacy of dietary fibers in promoting health, serves as a significant driver for market expansion throughout the forecast period. The heightened demand for dietary fiber-rich foods is a direct response to the increased consumption of functional foods, catering to the growing need for essential nutrition. The prevalence of health issues such as obesity, digestive disorders, and gastrointestinal infections among a considerable portion of the population underscores the importance of dietary fiber in addressing these ailments. Acknowledging this scenario, players in the dietary fiber market are actively developing products tailored to assist in the treatment of such health conditions. While the impact of growing health concerns on the dietary fibers market is currently moderate, it is anticipated to intensify in the future, particularly by the conclusion of the ongoing forecast period.
Geographical expansion is a key strategy employed by market players to tap into new consumer markets and diversify their revenue streams. With the globalization of dietary trends and an increasing awareness of health and nutrition, companies seek to extend their presence into different regions. This expansion may involve entering untapped markets, forming distribution partnerships, or acquiring local businesses to establish a stronger market foothold. By strategically expanding geographically, companies can capitalize on diverse consumer preferences and contribute to the growth of their market share.

Marketing and promotional activities play a pivotal role in positioning brands within the Dietary Fiber Market. Companies invest in comprehensive marketing campaigns to create awareness, educate consumers about the benefits of dietary fibers, and build brand loyalty. This may involve both traditional marketing channels and digital platforms, leveraging social media and online content to engage with a broader audience. Building a strong brand presence through effective marketing strategies contributes to increased consumer trust and market share growth.

Acquisitions and mergers are strategic moves often witnessed in the Dietary Fiber Market. Companies may acquire or merge with other entities to consolidate their market position, access new technologies or distribution networks, and achieve economies of scale. These strategic transactions enable companies to enhance their product portfolios, optimize operational efficiency, and capitalize on synergies, ultimately strengthening their competitiveness and market share.

Quality certifications and adherence to regulatory standards are integral to market share positioning strategies. In an industry where consumer trust is paramount, companies that prioritize quality assurance and comply with stringent regulatory requirements gain a competitive advantage. Achieving certifications for product quality, safety, and sustainability establishes credibility and fosters consumer confidence, contributing to enhanced market share.

Customer-centric approaches, such as personalized nutrition and addressing specific dietary needs, are gaining prominence as market share positioning strategies. Recognizing the diverse preferences and health concerns of consumers, companies tailor their dietary fiber products to cater to individualized requirements. This customer-focused strategy not only resonates with the evolving demands of health-conscious consumers but also builds brand loyalty and secures a loyal customer base, contributing to sustainable market share growth.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate  11.10% (2023-2030)

Global Dietary Fiber Market Overview


Dietary Fiber Market Size was valued at USD 10.5 billion in 2023. The dietary fiber industry is projected to grow from USD 11.7 Billion in 2024 to USD 21.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.10% during the forecast period (2024 - 2032). A significant market driver of the rise of dietary fibers is an increase in the demand for dietary supplements across all age groups and an increase in worldwide disposable income.


Dietary Fiber Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Dietary Fiber Market Trends



  • Rising demand for fiber supplements to propel market growth


One of the main factors propelling the expansion of the worldwide market of dietary fiber is the rising demand for fiber supplements. By 2030, the market for high-fiber supplements is anticipated to reach USD 22 billion. These high-fiber supplements are a type of dietary fiber with functional benefits. These dietary supplements can be taken as powder, pills, tablets, or capsules. Many causes have contributed to the rise in demand for fiber supplements. The European Food Safety Authority claims that products high in fiber aid in weight management. A diet high in fiber and regular exercise are expected to prevent about 45% of instances of colon cancer, according to the Cancer Research Fund. As a result, there is an increased need for fiber supplements, which will raise market demand. Thus, this factor is driving the market CAGR.


However, the key factor driving the expansion of the worldwide market is the increased demand from emerging economies. Concerns about customers' health and quality of life are driving up demand for food products with functional or health benefits. Consumers are influenced greatly by the nutritive content of food products and the accompanying health advantages around the world. Furthermore, this is true for growing economies. Market expansion is underway in developing nations like China, Brazil, India, and Russia. Due to the increased demand for nutrient-dense foods, dietary fiber suppliers are expressing interest in making investments in these developing areas. The advantages of eating foods high in dietary fiber for health are being recognized more and more by consumers. As a result, they are selecting foods with high dietary fiber content more frequently. To meet this demand, producers are putting their efforts into improving their technological prowess and output capacities. Manufacturers have the chance to grow their footprint through strategic alliances and partnerships, since these tactics will aid market vendors in expanding into new markets. As a result, the market will experience growth during the forecast period due to rising demand for fiber supplements. Thus, it is anticipated that this aspect will accelerate dietary fiber market revenue.


Segment Insights


Dietary Fiber Source Insights


The dietary fiber market segmentation, based on source, includes vegetables, seaweed extracts, woody plants, microbial gum, fruits, whole grain, plant extracts and others. The fruits segment held the majority share in 2022 in the dietary fiber industry data ascribed to a number of variables, including an increase in chronic diseases, a high amount of soluble dietary fiber, and the use of fruit fibers in the treatment of digestive health, cardiovascular health, good blood glucose levels, satiety, and weight management.


Dietary Fiber End-User Insights


The dietary fiber market segmentation, based on end-user, includes functional food & beverages, animal feed, breakfast cereals, pharmaceutical and others. The animal feed segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to the growing preference for oral dosages over injection procedures, as well as its effectiveness in minimizing adverse effects and cost. Moreover, the market demand for soluble dietary fibers is anticipated to increase due to greater knowledge of the advantages of soluble dietary fibers on animal health, improvements in canine and feline nutrition, and the expanding animal feed sector.


Dietary Fiber Fiber Component Insights


The dietary fiber market data, based on fiber component, includes chitin, hemicellulose, inulin, cellulose, lignin, polydextrose, pectin and others. The inulin segment dominated the dietary fiber industry revenue for dietary fiber in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to their numerous health advantages over other soluble fibers, as well as their extensive variety of applications in the functional food and beverage, pharmaceutical, animal feed, and cosmetics industries. In addition, a lot of food producers add inulin to processed foods to increase nutrition and substitute fat and sugar.


Dietary Fiber Function Insights


The dietary fiber industry, based on function, includes binding agents, viscosity, gel formation, water holding capacity, fermentation and others. The water holding capacity segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Due to its distinct composition and characteristics, dietary fiber can store water. It is crucial for maintaining gut health and preventing constipation since it can absorb and retain huge amounts of water.


Figure 1:  Dietary Fiber Market, by Function, 2022 & 2030 (USD Billion)Dietary Fiber Market, by Function, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Dietary Fiber Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific dietary fiber market accounted for USD 4.8 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. In the upcoming years, it is anticipated that China, Indonesia, and Japan will top the world in food and beverage production. In the years ahead, it is predicted that promising trends in the Asia-Pacific food and beverage sector would increase demand for dietary fibers.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  DIETARY FIBER MARKET SHARE BY REGION 2022 (%)DIETARY FIBER MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America market of dietary fiber accounts for the second-largest market share. Consumer awareness of the components in packaged food products has led to a significant evolution in the region's nutritional care industry. Consuming dietary fibers is now extremely important due to the new popular diets and lifestyles being practiced by people in North America. Moreover, US dietary fiber market held the largest market share, and the Canada dietary fiber industry was the fastest growing market in the region.


Europe market of dietary fiber is expected to grow at the fastest CAGR from 2022 to 2030 due to growing consumer knowledge, increasing disposable income, rising demand for functional foods, and public interest in leading active and healthy lives. Moreover, ongoing research and development as well as the rise of the pharmaceutical, nutraceutical, and other sectors are supporting the market expansion in this area. Further, the UK dietary fiber market held the largest market share, and the Germany dietary fiber industry was the fastest growing market in the region.


Dietary Fiber Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the dietary fiber market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the dietary fiber industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the dietary fiber industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, dietary fiber industry has provided medicine with some of the most significant benefits. The dietary fiber market major player such as Tate & Lyle (UK), DowDupont Inc. (US), Lonza Group AG (Switzerland), Sudzucker AG Company (Germany), Ingredion Incorporated (US), Shandong Minqiang Biotechnology Pvt Ltd (China), Archer Daniels Midland Company (US), Roquette Freres S.A. (France), B&D Nutitional Ingredienrs Inc. (US) and Cargill Incorporated (US).


Starches, non-GMO sweeteners, stevia, and pea protein are the major products of Ingredion Incorporated, a multinational American ingredient manufacturer based in Westchester, Illinois. The business transforms corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums, and other vegetables into ingredients for the brewing, food, beverage, and pharmaceutical industries, as well as a variety of other industrial sectors. In April 2021, KaTech, a provider of cutting-edge stabilization and texture solutions to the food and beverage sectors, was bought by Ingredion Incorporated from Germany. With the addition of a broad range of cutting-edge technologies through this purchase, Ingredion's Food Systems platform will now be able to support food and beverage makers with regard to technical support, product formulation, and ingredient functioning.


 supplier of ingredients for food and beverages to industrial industries, Tate & Lyle PLC has its headquarters in the United Kingdom. It started off as a company that refined sugar, but it started to diversify in the 1970s and eventually sold off its sugar business in 2010. It specializes in producing ingredients that give food and beverages flavor, texture, and nutrients using raw materials like corn and tapioca. In September 2019, a new Customer Innovation and Collaboration Center for Tate & Lyle has established in Santiago, Chile. Tate & Lyle's food scientists will be able to work with clients in the area to address the increased demand for solutions that reduce sugar, fat, and calorie content while increasing fiber in consumer products thanks to the new center's application and rapid prototyping capabilities.


Key Companies in the dietary fiber market includes



  • Tate & Lyle (UK)

  • DowDupont Inc. (US)

  • Lonza Group AG (Switzerland)

  • Sudzucker AG Company (Germany)

  • Ingredion Incorporated (US)

  • Shandong Minqiang Biotechnology Pvt Ltd (China)

  • Archer Daniels Midland Company (US)

  • Roquette Freres S.A. (France)

  • B&D Nutitional Ingredienrs Inc. (US)

  • Cargill Incorporated (US)


Dietary Fiber Industry Developments


February 2023: Archer Daniels Midland (ADM), a major player, announced a partnership with Sensus, a leading chicory root fiber producer, to expand its portfolio of dietary fiber offerings in North America. [Source unavailable]


June 2023: Roquette, a prominent ingredient manufacturer, inaugurated a new dietary fiber production plant in France, aiming to meet the growing demand for its soluble fiber solutions. [Source unavailable]


October 2022: In order to support gut health, Brightseed, a bioactive discovery company, introduced BRIGHTSEED BIO 01TM, a novel dietary hemp fiber designed for use in foods and beverages. It is the only dietary fiber on the market to contain two bioactive compounds that have been shown in preclinical studies to support gut barrier integrity.


September 2020: Batory Foods signed a contract with BioHarvest Sciences Inc., a creator of exclusive, patent-protected biofarming technology. To strategically broaden Batory Foods' product line, the partnership was inked exclusively to enter the US Edible CBD Market and US Nutraceuticals Market.


Dietary Fiber Market Segmentation


Dietary Fiber Source Outlook (USD Billion, 2019-2030)



  • Vegetables

  • Seaweed Extract

  • Woody Plants

  • Microbial Gum

  • Fruits

  • Whole Grain

  • Plant Extracts

  • Others


Dietary Fiber End-User Outlook (USD Billion, 2019-2030)



  • Functional Food & Beverages

  • Animal Feed

  • Breakfast Cereals

  • Pharmaceutical

  • Others


Dietary Fiber Fiber Component Outlook (USD Billion, 2019-2030)



  • Chitin

  • Hemicellulose

  • Inulin

  • Cellulose

  • Lignin

  • Polydextrose

  • Pectin

  • Others


Dietary Fiber Function Outlook (USD Billion, 2019-2030)



  • Binding Agents

  • Viscosity

  • Gel Formation

  • Water Holding Capacity

  • Fermentation

  • Others


Dietary Fiber Regional Outlook (USD Billion, 2019-2030)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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