The Dietary Fiber Market is characterized by dynamic and multifaceted market dynamics that shape its growth trajectory. One of the key driving forces is the increasing recognition of the health benefits associated with dietary fiber consumption. As consumers become more health-conscious and seek preventive healthcare solutions, dietary fiber emerges as a crucial component of their dietary choices. The market dynamics are further influenced by the rising prevalence of lifestyle-related conditions such as obesity, diabetes, and digestive issues, prompting individuals to incorporate dietary fiber into their daily routines.
Changing dietary patterns and consumer lifestyles play a pivotal role in shaping the dynamics of the Dietary Fiber Market. Modern lifestyles often involve fast-paced routines, increased reliance on processed foods, and sedentary habits, contributing to various health concerns. This shift in lifestyle choices propels the demand for dietary fibers, which are recognized for their ability to support digestive health, regulate blood sugar levels, and contribute to weight management. The market responds to these changing preferences by offering a diverse range of dietary fiber-rich products that cater to evolving consumer needs.
The expansion of the Dietary Fiber Market is poised to be fueled by several factors, with a notable driver being the escalating demand in the bakery and confectionery sector. Soluble dietary fibers play a crucial role in fortifying bakery and confectionery products, contributing to their nutritional value. The industry, both in developed and developing economies, is witnessing a surge in new product launches, presenting a lucrative opportunity for manufacturers of dietary fibers. This trend aligns with the growing consumer preference for health-conscious choices in baked goods and confectionery items. Additionally, the increased emphasis on producing premium-quality animal feed is anticipated to boost the sales of dietary fibers as an essential ingredient in meeting the nutritional needs of livestock. This dual demand, stemming from the food industry and the animal feed sector, contributes significantly to the anticipated growth trajectory of the Dietary Fiber Market.
Scientific advancements and ongoing research contribute significantly to the market dynamics of the Dietary Fiber Market. As scientific understanding of the health benefits of dietary fibers expands, the market witnesses a surge in innovation and the development of new products. Research-backed evidence demonstrating the positive impact of dietary fibers on various aspects of health, including gut microbiome balance and cardiovascular health, influences consumer perceptions and drives market growth. The evolving scientific landscape contributes to the introduction of novel dietary fiber sources and formulations.
Regulatory support and initiatives aimed at promoting health and nutrition contribute to the market dynamics. Governments and health organizations globally are increasingly recognizing the importance of dietary fiber in preventing chronic diseases and promoting overall well-being. This acknowledgment translates into regulatory measures encouraging the inclusion of dietary fiber in daily diets. The support of health campaigns and nutritional education programs fosters consumer awareness and shapes market dynamics by driving the demand for products with enhanced fiber content.
Consumer awareness and education campaigns play a vital role in the market dynamics of the Dietary Fiber Market. Companies engage in comprehensive marketing strategies to educate consumers about the health benefits of dietary fibers, fostering awareness and building brand loyalty. This proactive approach contributes to a positive feedback loop, where informed consumers actively seek out and incorporate dietary fiber-rich products into their diets. Marketing efforts, both traditional and digital, play a significant role in shaping consumer perceptions and preferences.
Globalization and market expansion contribute to the dynamic landscape of the Dietary Fiber Market. As dietary trends and nutritional awareness transcend geographical boundaries, the demand for fiber-rich products becomes a global phenomenon. Market players strategically position themselves to cater to diverse consumer preferences and dietary habits across regions, contributing to the international growth of the Dietary Fiber Market. The adaptability of dietary fiber to various cuisines and food cultures positions it as a versatile ingredient with broad market appeal.
Competitive strategies employed by market players, such as product innovation, partnerships, and acquisitions, shape the market dynamics. Companies invest in research and development to introduce new and improved dietary fiber products, often targeting specific consumer segments or addressing emerging health trends. Partnerships with research institutions or collaborations with other industry players contribute to innovation and strengthen market positions. Acquisitions are strategic moves to consolidate market share, access new technologies or distribution networks, and achieve economies of scale.
Dietary Fiber Market Size was valued at USD 10.5 billion in 2023. The dietary fiber industry is projected to grow from USD 11.7 Billion in 2024 to USD 21.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.10% during the forecast period (2024 - 2032). A significant market driver of the rise of dietary fibers is an increase in the demand for dietary supplements across all age groups and an increase in worldwide disposable income.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
One of the main factors propelling the expansion of the worldwide market of dietary fiber is the rising demand for fiber supplements. By 2030, the market for high-fiber supplements is anticipated to reach USD 22 billion. These high-fiber supplements are a type of dietary fiber with functional benefits. These dietary supplements can be taken as powder, pills, tablets, or capsules. Many causes have contributed to the rise in demand for fiber supplements. The European Food Safety Authority claims that products high in fiber aid in weight management. A diet high in fiber and regular exercise are expected to prevent about 45% of instances of colon cancer, according to the Cancer Research Fund. As a result, there is an increased need for fiber supplements, which will raise market demand. Thus, this factor is driving the market CAGR.
However, the key factor driving the expansion of the worldwide market is the increased demand from emerging economies. Concerns about customers' health and quality of life are driving up demand for food products with functional or health benefits. Consumers are influenced greatly by the nutritive content of food products and the accompanying health advantages around the world. Furthermore, this is true for growing economies. Market expansion is underway in developing nations like China, Brazil, India, and Russia. Due to the increased demand for nutrient-dense foods, dietary fiber suppliers are expressing interest in making investments in these developing areas. The advantages of eating foods high in dietary fiber for health are being recognized more and more by consumers. As a result, they are selecting foods with high dietary fiber content more frequently. To meet this demand, producers are putting their efforts into improving their technological prowess and output capacities. Manufacturers have the chance to grow their footprint through strategic alliances and partnerships, since these tactics will aid market vendors in expanding into new markets. As a result, the market will experience growth during the forecast period due to rising demand for fiber supplements. Thus, it is anticipated that this aspect will accelerate dietary fiber market revenue.
The dietary fiber market segmentation, based on source, includes vegetables, seaweed extracts, woody plants, microbial gum, fruits, whole grain, plant extracts and others. The fruits segment held the majority share in 2022 in the dietary fiber industry data ascribed to a number of variables, including an increase in chronic diseases, a high amount of soluble dietary fiber, and the use of fruit fibers in the treatment of digestive health, cardiovascular health, good blood glucose levels, satiety, and weight management.
The dietary fiber market segmentation, based on end-user, includes functional food & beverages, animal feed, breakfast cereals, pharmaceutical and others. The animal feed segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to the growing preference for oral dosages over injection procedures, as well as its effectiveness in minimizing adverse effects and cost. Moreover, the market demand for soluble dietary fibers is anticipated to increase due to greater knowledge of the advantages of soluble dietary fibers on animal health, improvements in canine and feline nutrition, and the expanding animal feed sector.
The dietary fiber market data, based on fiber component, includes chitin, hemicellulose, inulin, cellulose, lignin, polydextrose, pectin and others. The inulin segment dominated the dietary fiber industry revenue for dietary fiber in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to their numerous health advantages over other soluble fibers, as well as their extensive variety of applications in the functional food and beverage, pharmaceutical, animal feed, and cosmetics industries. In addition, a lot of food producers add inulin to processed foods to increase nutrition and substitute fat and sugar.
The dietary fiber industry, based on function, includes binding agents, viscosity, gel formation, water holding capacity, fermentation and others. The water holding capacity segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Due to its distinct composition and characteristics, dietary fiber can store water. It is crucial for maintaining gut health and preventing constipation since it can absorb and retain huge amounts of water.
Figure 1: Dietary Fiber Market, by Function, 2022 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific dietary fiber market accounted for USD 4.8 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. In the upcoming years, it is anticipated that China, Indonesia, and Japan will top the world in food and beverage production. In the years ahead, it is predicted that promising trends in the Asia-Pacific food and beverage sector would increase demand for dietary fibers.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: DIETARY FIBER MARKET SHARE BY REGION 2022 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America market of dietary fiber accounts for the second-largest market share. Consumer awareness of the components in packaged food products has led to a significant evolution in the region's nutritional care industry. Consuming dietary fibers is now extremely important due to the new popular diets and lifestyles being practiced by people in North America. Moreover, US dietary fiber market held the largest market share, and the Canada dietary fiber industry was the fastest growing market in the region.
Europe market of dietary fiber is expected to grow at the fastest CAGR from 2022 to 2030 due to growing consumer knowledge, increasing disposable income, rising demand for functional foods, and public interest in leading active and healthy lives. Moreover, ongoing research and development as well as the rise of the pharmaceutical, nutraceutical, and other sectors are supporting the market expansion in this area. Further, the UK dietary fiber market held the largest market share, and the Germany dietary fiber industry was the fastest growing market in the region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the dietary fiber market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the dietary fiber industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the dietary fiber industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, dietary fiber industry has provided medicine with some of the most significant benefits. The dietary fiber market major player such as Tate & Lyle (UK), DowDupont Inc. (US), Lonza Group AG (Switzerland), Sudzucker AG Company (Germany), Ingredion Incorporated (US), Shandong Minqiang Biotechnology Pvt Ltd (China), Archer Daniels Midland Company (US), Roquette Freres S.A. (France), B&D Nutitional Ingredienrs Inc. (US) and Cargill Incorporated (US).
Starches, non-GMO sweeteners, stevia, and pea protein are the major products of Ingredion Incorporated, a multinational American ingredient manufacturer based in Westchester, Illinois. The business transforms corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums, and other vegetables into ingredients for the brewing, food, beverage, and pharmaceutical industries, as well as a variety of other industrial sectors. In April 2021, KaTech, a provider of cutting-edge stabilization and texture solutions to the food and beverage sectors, was bought by Ingredion Incorporated from Germany. With the addition of a broad range of cutting-edge technologies through this purchase, Ingredion's Food Systems platform will now be able to support food and beverage makers with regard to technical support, product formulation, and ingredient functioning.
supplier of ingredients for food and beverages to industrial industries, Tate & Lyle PLC has its headquarters in the United Kingdom. It started off as a company that refined sugar, but it started to diversify in the 1970s and eventually sold off its sugar business in 2010. It specializes in producing ingredients that give food and beverages flavor, texture, and nutrients using raw materials like corn and tapioca. In September 2019, a new Customer Innovation and Collaboration Center for Tate & Lyle has established in Santiago, Chile. Tate & Lyle's food scientists will be able to work with clients in the area to address the increased demand for solutions that reduce sugar, fat, and calorie content while increasing fiber in consumer products thanks to the new center's application and rapid prototyping capabilities.
Dietary Fiber Industry Developments
February 2023: Archer Daniels Midland (ADM), a major player, announced a partnership with Sensus, a leading chicory root fiber producer, to expand its portfolio of dietary fiber offerings in North America. [Source unavailable]
June 2023: Roquette, a prominent ingredient manufacturer, inaugurated a new dietary fiber production plant in France, aiming to meet the growing demand for its soluble fiber solutions. [Source unavailable]
October 2022: In order to support gut health, Brightseed, a bioactive discovery company, introduced BRIGHTSEED BIO 01TM, a novel dietary hemp fiber designed for use in foods and beverages. It is the only dietary fiber on the market to contain two bioactive compounds that have been shown in preclinical studies to support gut barrier integrity.
September 2020: Batory Foods signed a contract with BioHarvest Sciences Inc., a creator of exclusive, patent-protected biofarming technology. To strategically broaden Batory Foods' product line, the partnership was inked exclusively to enter the US Edible CBD Market and US Nutraceuticals Market.
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