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Dental Consumables Market Share

ID: MRFR//1274-CR | 107 Pages | Author: Kinjoll Dey| August 2019

In the dynamic and competitive landscape of the Dental Consumables Market, companies deploy various strategies to position themselves effectively and gain market share. One primary strategy revolves around product innovation and differentiation. Companies invest significantly in research and development to create advanced dental consumables that offer superior quality, durability, and functionality. These innovations may include advancements in materials science, such as the development of high-performance dental ceramics or biocompatible resin materials for dental restorations. By offering cutting-edge consumables that promise better patient outcomes and improved performance for dental professionals, companies can distinguish themselves in the market and attract a loyal customer base.

Pricing strategy is another crucial aspect of market share positioning within the Dental Consumables Market. Some companies opt for competitive pricing strategies, aiming to capture market share by offering their products at lower prices compared to competitors. This approach is particularly effective in price-sensitive segments of the market where cost considerations play a significant role in purchasing decisions. Conversely, other companies may adopt premium pricing strategies, positioning their consumables as high-quality options that offer superior aesthetics, durability, or ease of use. This allows them to target customers who prioritize quality and are willing to pay a premium for top-tier dental materials and supplies.

Distribution channels also play a vital role in market share positioning. Companies may focus on expanding their distribution networks to ensure widespread availability of their dental consumables. This might involve partnering with dental supply distributors, dental laboratories, or dental clinics to reach a broader audience of dental professionals. Additionally, companies may invest in digital distribution channels, such as online marketplaces or e-commerce platforms, to enhance accessibility and convenience for customers seeking dental consumables.

Marketing and branding strategies are essential for establishing a strong market presence and gaining market share in the Dental Consumables Market. Companies often invest in building reputable brands that are associated with quality, reliability, and innovation in dental materials and supplies. This could involve developing targeted marketing campaigns, sponsoring dental conferences and events, or collaborating with key opinion leaders in the field. By positioning themselves as leaders in dental consumables and emphasizing the benefits of their products, companies can attract the attention of dental professionals and differentiate themselves from competitors.

Strategic partnerships and collaborations are instrumental in expanding market share within the Dental Consumables Market. Companies may form alliances with dental equipment manufacturers, dental laboratories, or dental associations to leverage complementary expertise and resources. These partnerships can facilitate joint product development initiatives, co-marketing efforts, or collaborative research projects to address emerging trends and customer needs in the dental industry. By working together with strategic partners, companies can strengthen their position in the market and gain a competitive advantage.

Furthermore, customer-centric strategies are increasingly important in market share positioning within the Dental Consumables Market. Companies must understand the needs and preferences of dental professionals and tailor their products and services accordingly. This could involve offering customizable consumables, providing comprehensive training and support programs, or implementing user-friendly features to enhance the overall experience of dental professionals. By focusing on delivering value and addressing the specific requirements of their customers, companies can build trust and loyalty among dental professionals, ultimately driving market share growth.

Lastly, regulatory compliance and quality assurance are paramount in the Dental Consumables Market. Companies must ensure that their consumables meet stringent regulatory standards and undergo rigorous testing to ensure safety, efficacy, and reliability. By adhering to regulatory requirements and maintaining high-quality standards, companies can build trust and confidence among customers and stakeholders, which is essential for gaining market share and sustaining long-term success in the Dental Consumables Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2023-2032
Growth Rate 7.3% (2023-2032)

Global Dental consumables Market Overview


The Dental Consumables Market Size was valued at USD 27.58 billion in 2021 and is projected to grow from USD 29.60 billion in 2022 to USD 53.4 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.3% during the forecast period (2023 - 2032). The rising prevalence of dental diseases, increase in dental procedures, and growing geriatric population are driving the market growth.


Dental consumables Market Overview


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


In May 2023, The Straumann Holding Group bought GalvoSurge Dental AG so as to advance dental implantation technique and contribute a novel concept for the treatment of peri-implantitis.


Straumann Holding Group's new digitalized solution for dentistry at the international dental fair in Cologne in March 2023.


Ivoclar made the intraoral scanning experience more seamless for dentists and laboratory trainers by partnering with Cayster, Inc. in February 2023.


In June 2022, ZimVie Inc. rolled out the T3 PRO Tapered Implant and Encode Emergence Healing Abutment in the US market.


Zimmer Biomet Holdings, Inc., launched OverdenSURE in North America and Europe in February 2022, a new overdenture attachment system for Zimmer Biomet dental implants.


Envista Holdings Corporation announced strategic implant cooperation with Dentalcorp to grow the number of dentist’s offices [in] 2022.


Moreover, NVST acquired approval from United States Food and Drug Administration (USFDA) on Nobel Biocare N1 implant system that belongs to Envista Holdings Corporation, approved last month of, December 2021.


CeramTec Group purchased a Swiss specialist on ceramic dental implants – Dentalpoint AG, in January 2021. Then, within the same month Nobel Biocare introduced the Xeal and TiUltra surfaces into America. These products are used on implants and abutments enabling optimization of tissue integration at all levels.


Planmeca USA, one of the leading manufacturers of dental imaging systems including CAD/CAM devices, launched two CAD/CAM products for manufacturing dental prostheses, i.e., Planmeca PlanMill 50 S – a five-axis miller and Planmeca PlanCAD Premium design software during November 2020. This was accompanied by Planmeca FIT Plus, which is an enhanced product containing two other items, such as the Planmeca Emerald S intraoral scanner. The said solution enables dental professionals to work at their best throughout every stage of the digital dentistry workflow.


Dental consumables Market Trends



  • Rise in the prevalence of dental diseases to boost market growth


The prevalence of dental diseases such as dental caries, tooth loss, oral cancer, and periodontal (gum) disease is increasing ly. This is the result of inappropriate dietary habits, inadequate brushing, sugar consumption, tobacco and alcohol use, and sedentary lifestyles. Fast food products, confectionary products, aerated drinks, and other foods contribute to the alarming rise of dental diseases worldwide. For instance, according to the World Health Organization (WHO), in 2022, it is estimated that oral diseases will affect around 3.5 billion people around the globe.


Additionally, according to the Burden of Disease report for 2019, tooth decay is the most common oral disease worldwide. Frequent snacking, consumption of sugary drinks, and poor oral hygiene are risk factors. This results in an increased number of dental procedures. Dental consumables such as dental implants and prosthetics are used to address the complications due to oral diseases. It leads to increased demand for dental consumables.


Moreover, the growing aging population is also contributing to the growth of the market due to dental conditions associated with aging. Dental caries, tooth loss, oral cancer, periodontics, and xerosthomia (dry mouth) are among the most common dental issues that older people face after a certain age. Hence, an increase in dental procedures to treat these issues is evident, which would affect the dental consumables market positively. For instance, according to the Centers for Disease Control and Prevention, around 1 in 5 adults aged 65 or older have lost all their teeth, and 2 in 3 (68%) adults aged 65 or older have gum disease. This is another factor driving the growth of the dental consumables market's revenue.


Figure 1 Prevalence of dental caries in primary and permanent teeth in children’s worldwide, 1995 to 2019 a systematic review and meta-analysisPrevalence of dental caries in primary and permanent teeth in children’s worldwide, 1995 to 2019 a systematic review and meta-analysis


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Moreover, there is high prevalence of primary and permanent dental caries in children around the globe. It is found that this prevalence is more in Asian and African countries. It is creating demand for dental consumables from these regions.


Dental consumables Market Segment Insights


Dental Consumables Type Insights


The market segments of dental consumables, based on type, includes dental implants, dental prosthetics, dental restorative material, dental regenerative material, and others. The other segment involves whitening products, finishing & polishing products and other dental consumables. The dental implants segment will lead the industry. This is due to the numerous benefits, including the restoration of chewing power, the fact that it lasts for many years, and the prevention of bone loss. For instance, according to the WHO, the prevalence of complete tooth loss is around 7% among people around the globe aged 20 years or older.


June 2022 ZimVie Inc. (US), a manufacturer of dental and spine products, launched the FDA-cleared Encode Emergence Healing Abutment and T3 PRO Tapered Implant in the US.


March 2022 Neodent (Brazil), a dental implant company, launched Zi, a new dental implant system.


Figure 2  Dental consumables Market, by Type, 2021 & 2030 (USD Billion) Dental consumables Market, by Type, 2021 & 2030


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Additionally, there are various technological innovations in dental implant materials. The surge in adoption of zirconia-material dental implants is also driving the dental implant segment's growth. Zirconia material is a potential alternative to titanium dental implants. Also, the launch of smart implants and the growing trend of cosmetic dentistry are likely to drive sector growth throughout the projection period.


Dental consumables End User Insights


Based on end users, the dental consumables industry has been segmented into hospitals, dental clinics, and others. Dental clinics segment held the largest share in 2021, due to the growing number of dental clinics, demand for cost-effective treatments, and rising competition among health care professionals. There is a continuous demand in the market for reliable, efficient, and cost-effective dental care. The dental service providers are offering dental care treatments at competitive prices. The increasing awareness about oral hygiene is also expected to boost the growth of this segment.


October 2022 SprintRay Inc. (US), a 3D printer manufacturer that focuses on digital dentistry, launched OnX Tough, a next-generation hybrid ceramic resin designed for 3D printing dental prosthetics.


Dental consumables Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The growth of North America dental consumables market is attributed to growing trend of cosmetic dentistry and increasing popularity of dental implant surgery in developing regions.


Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3 DENTAL CONSUMABLES MARKET SHARE BY REGION 2021 (%)DENTAL CONSUMABLES MARKET SHARE BY REGION 2021


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe dental consumables market accounts for the largest market share due to rise in the number of dental clinics and independent practitioners, growing geriatric population and growing expenditure on healthcare by the government. For instance, UK government offers NHS Low Income Scheme (LIS) that provides dental care to the patients with low income. Additionally, periodontitis and dental caries are the most common dental diseases that lead to tooth loss among older people. Thus, the growing geriatric population is also fueling market growth in the region. Furthermore, the UK market of dental consumables held the largest market share and Spain market of dental consumables accounting for the second largest market in Europe.


The Asia-Pacific Dental Consumables Market is expected to grow at a steady pace from 2022 to 2030. This is due to the increased prevalence of dental diseases, the availability of healthcare financing, and growing awareness about oral health. Moreover, the China market of dental consumables held the largest market share, and the India market of dental consumables was the fastest growing market in the Asia-Pacific region. In the case of dental implants, the markets in Japan and China are mostly dominated by premium companies. In India, the cost of dental implants is 1/4th of what it is in the US. Thus, a vast difference is observed in the costs of implants in both these regions.


Dental consumables Key Market Players & Competitive Insights


Major market players are adopting several business strategies to increase their market presence. They are significantly investing in R&D activities to expand their product portfolio, further driving the dental consumables market. In addition, the market players are adopting several strategic initiatives, such as new product launches, contractual agreements, mergers & acquisitions, increasing investments, and partnering with other players to expand their footprint.


Some key players in the market are Dentsply Sirona (US), Institut Straumann AG (Switzerland), 3M (US), Zimmer Biomet (US), Osstem Implant (South Korea), Henry Schein, Inc. (US), Thommen Medical AG (Switzerland), Shofu Dental Corporation (US), Ivoclar Vivadent Inc. (Liechtenstein), Young Innovations Inc. (US), and Ziacom Medical (Spain).


3M is a diversified technology company with a presence that operates through four business segments safety and industrial, transportation and electronics, healthcare, and consumer. The company produces over 60,000 products under different brands, including abrasives, adhesives, laminates, personal protective equipment, window films, passive fire protection, paint protection films, and many more. It has 64 manufacturing facilities in 29 states in the United States. The company has 97 manufacturing and converting facilities in 70 countries worldwide. It offers dental products including dental implants, composites, bonding agents, equipment, orthodontic auxiliary products, hand instruments, and others. In April 2019, 3M launched 3M Filtek universal restoratives in the dental industry.


Key Companies in the Dental consumables market includes



  • Dentsply Sirona (US)

  • Institut Straumann AG (Switzerland)

  • 3M (US)

  • Zimmer Biomet (US)

  • Osstem Implant (South Korea)

  • Henry Schein, Inc. (US)

  • Thommen Medical AG (Switzerland)

  • Shofu Dental Corporation (US)

  • Ivoclar Vivadent Inc. (Liechtenstein)

  • Young Innovations Inc. (US)

  • Ziacom Medical (Spain) among others


Dental consumables Industry Developments


December 2021 Osstem (South Korea), a dental implant manufacturer, launched he Key Solution (KS) implant, a next-generation implant system, in Europe.


June 2019 Zimmer Biomet (US) and Zfx GmbH (Germany) launched GenTek, a new restorative digital product line.


November 2018 - Young Innovations, Inc. (US), a leading  supplier of dental products, acquired Astek Innovations, Ltd. (UK), a leading supplier of innovative dental products.


Dental consumables Market Segmentation


Dental consumables Type Outlook



  • Dental Implants

  • Dental Prosthetics

  • Dental Restorative Material

  • Dental Regenerative Material

  • Others


Dental consumables End User Outlook



  • Hospitals

  • Dental Clinics

  • Others


Dental consumables Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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