Major market players are spending a lot of money on R&D to increase their product lines, which will help the Decorative laminates market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Decorative laminates industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the global Decorative laminates industry to benefit clients and expand the Decorative laminates market sector is to manufacture locally to reduce operating costs. In recent years, Decorative laminates has provided products with some of the most significant benefits.
Wilsonart LLC (US) is a US-based provider of decorative laminates. High-pressure laminate, quartz, solid surface, coordinated TFL, edgebanding, and other decorative engineered surfaces are manufactured and distributed by the company for usage in the office, healthcare, residential, hospitality, and retail markets. The company operates in the US, Canada, Mexico, Germany, France, the UK, and Poland. The company sells its products largely through a network of exclusive, independent distributors in North America that are company-owned, as well as non-exclusive, independent distributors in more than 100 other countries around the world.
In May 2021, Wilsonart acquired Flagg Incorporated, a leading wholesale distributor of decorative laminates to the building and remodeling industry. Flagg, based in Cincinnati, distributes supplies and services for the cabinet-making industry, including engineered decorative laminates, boards, hardware, and components. By expanding Wilsonart's footprint in the Midwest, this strategic acquisition represents significant growth potential for the company.
Also, Panolam Industries International, Inc. (US) creates and produces decorative laminate panels for institutional, residential, and commercial applications. To give customers durable and affordable alternatives to natural surfacing materials like wood, stone, and ceramic, the company manufactures decorative thermally fused melamine panels, high-pressure laminates, and fiberglass laminates. Nevamar & Pionite HPL, Panolam & Pluswood TFL, FRL, FRP, and Conolite are the most comprehensive integrated surface solutions. The company's products are used in various settings, including high-traffic emergency rooms, dormitories, stadiums, industrial plants, residences, upscale restaurants, offices, and retail boutiques.
In February 2022, Panolam partnered with Specialty Laminates as a supplier partner for thermally fused laminate (TFL) product lines. With the addition of Specialty Laminates, Panolam offers customers a more robust inventory and distribution channel than ever before. This partnership expands growing texture TFL programs and creates a larger value-added footprint in the growing TFL market in North America.