Decision Intelligence Market Research Report Information By Offering (Platforms, Solutions, Services), By Type (Decision Automation, Decision Augmentation, Decision Support System), By Business Function (Marketing & Sales, Finance & Accounting, Human Resources, Operations, and Research & Development), By Vertical (BFSI, Retail and eCommerce, Healthcare and Life Sciences, Telecommunications, Energy and Utilities, Manufacturing, Government, Defense, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest of The World) –Marke

Decision Intelligence Market Overview

The Decision Intelligence Market size is projected to grow from USD 16.9 billion in 2024 to USD 102.0 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 25.20% during the forecast period (2024 - 2032). Additionally, the market size for Decision Intelligence was valued at USD 13.5 billion in 2023.

The imperative for businesses to remain agile and adaptable, the surge in big data volume and the mounting intricacies in decision-making processes within our interconnected world, and the rising demand for predictive analytics solutions across various industries are expected to be significant market drivers for the Decision Intelligence Market.

Figure1: Decision Intelligence Market, 2018 - 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Decision Intelligence Market Trends

Market CAGR for Decision Intelligence is driven by the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies and increasing demand for data-driven decision-making. The decision intelligence market is driven by the increasing adoption of AI and ML technologies. Businesses across various sectors are recognizing the potential of AI and ML to analyze large datasets and generate actionable insights. AI-powered technologies are projected to boost labor productivity by up to 40% across 16 sectors by 2035 and add $3.8 trillion in Gross Value Added (GVA) to the manufacturing sector. According to CBI Europe, only 8% of European enterprises were using AI technology in 2021, but industry experts estimate that this figure had at least doubled by January 2023. In some industries, up to 75% of European enterprises are now utilizing AI technology. Decision intelligence leverages AI and ML to enhance decision-making processes, making them more data-driven and efficient. As organizations strive to gain a competitive advantage, the demand for AI and ML-powered decision intelligence solutions continues to grow. Furthermore, as AI and ML technologies evolve, decision intelligence solutions become increasingly sophisticated and valuable, helping organizations make data-driven decisions to stay competitive.

Decision intelligence systems equip organizations with the tools and technologies needed to process, analyze, and extract valuable insights from complex and large datasets. These systems go beyond mere data analysis by converting data into actionable insights, empowering organizations to make well-informed decisions that drive business success. By identifying meaningful patterns and trends within the data, decision intelligence solutions help businesses uncover opportunities, mitigate risks, and optimize their strategies. Additionally, in an environment of rapid market changes, these tools enable organizations to respond swiftly and effectively to evolving market dynamics, customer preferences, and emerging trends.

As a result, it is anticipated that throughout the projection period, demand for the Decision Intelligence Market will increase due to the Increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies and Increasing demand for data-driven decision-making. Thus, driving the Decision Intelligence Market revenue.

Decision Intelligence Market Segment Insights

Decision Intelligence Market Offering Insights

The Decision Intelligence Market segmentation, based on Offering, includes Platforms, Solutions, and Services. The Solutions segment dominated the market, accounting for 58% of market revenue. Common solutions in this domain include predictive analytics, prescriptive analytics, data visualization tools, and business intelligence platforms. Decision intelligence solutions address specific decision-making needs, such as forecasting future trends, optimizing processes, or providing actionable insights. Customers choose solutions that meet their unique requirements, whether that involves enhancing customer engagement, improving operational efficiency, or managing financial risk

Figure 2: Decision Intelligence Market, by Offering, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Decision Intelligence Market Type Insights

The Decision Intelligence Market segmentation, based on Type, includes Decision Automation, Decision Augmentation, and Decision Support Systems. The Decision Automation segment dominated the market, accounting for 58% of market revenue. Advancements in cloud computing enhance the scalability, flexibility, and accessibility of decision automation solutions, making them more appealing to organizations of all sizes and industries. As businesses strive to remain competitive in a data-driven environment, the growth of decision automation in the decision intelligence market is expected to continue as a strategic investment in boosting agility, efficiency, and competitive advantage.

Decision Intelligence Market Business Function Insights

The Decision Intelligence Market segmentation, based on Business Function, includes Marketing & Sales, Finance & Accounting, Human Resources, Operations, and Research & Development. The Human Resources segment dominated the market, accounting for 60% of market revenue. HR analytics enhances decision-making by providing insights into employee performance, engagement, and skill gaps. This data-driven approach allows companies to align HR strategies with business objectives, improve organizational effectiveness, and drive innovation. With the integration of big data technologies, HR professionals can utilize real-time data streams for agile decision-making, fostering a competitive edge in talent management and organizational development within the evolving business landscape.

Decision Intelligence Market Vertical Insights

The Decision Intelligence Market segmentation, based on Vertical, includes BFSI, Retail and eCommerce, Healthcare and Life Sciences, Telecommunications, Energy and Utilities, Manufacturing, Government, Defense, and Others. The Retail and e-commerce segment dominated the market, accounting for 60% of market revenue. The retail and e-commerce sector is witnessing a surge in the adoption of decision intelligence (DI) due to several key factors. The exponential growth of e-commerce has led to vast repositories of customer data, rich in potential insights but challenging for traditional business intelligence (BI) tools to manage effectively.

Decision Intelligence Market Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Decision Intelligence market in North America can be attributed to several key factors. The increasing adoption of AI and ML-powered Decision Intelligence within the U.S. government sector aims to enhance the delivery of critical public services such as healthcare, homeland security, and military operations, thereby stimulating regional market demand. A notable example is the collaboration announced in October 2022 between Pyramid Analytics, a leader in decision intelligence platforms, and Carahsoft Technology Corp., a trusted provider of IT solutions for the government. In this partnership, Carahsoft serves as the Master Government Aggregator for Pyramid Analytics, facilitating access to the Pyramid Decision Intelligence Platform for federal, state, and local government agencies through Carahsoft's extensive network of reseller partners.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: DECISION INTELLIGENCE MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Decision Intelligence Market accounts for the second-largest market share as European countries have shown a dedicated effort in adopting AI and advanced technologies across diverse sectors. In 2023, 8% of enterprises in the EU utilized artificial intelligence technologies, with large enterprises leading at 30.4%. The information and communication sector emerged as the primary user of AI during this period. Both governments and businesses are making substantial investments in AI research and development, which are driving innovations in DI solutions. Europe benefits from a strong ecosystem comprising AI startups, research institutions, and multinational corporations collaborating to enhance DI capabilities. Further, the German Decision Intelligence Market held the largest market share, and the UK Decision Intelligence Market was the fastest-growing market in the European region.

The Asia-Pacific Decision Intelligence Market is expected to grow at the fastest CAGR from 2024 to 2032. The surge in demand for data-driven decision-making solutions is driven by expanding digital transformation efforts across industries and a thriving startup ecosystem focused on analytics and insights. The Digital India initiative has played a pivotal role in this growth, with a total budget allocation of approximately INR 14,903 Cr from 2021-22 to 2025-26. Leading tech giants are also capitalizing on India's digital market potential: Google, through its Google for India Digitization Fund, plans to invest $10 billion by 2025 to assist MSMEs in digitalizing their operations. Meanwhile, Microsoft aims to train 100,000 developers in India in the latest AI technologies and tools under its AI Odyssey initiative. Furthermore, the APAC region benefits from a favorable regulatory environment, increasing investments in big data analytics, and the adoption of advanced technologies such as the Internet of Things (IoT), all of which contribute to its dominant position in the growth of the Decision Intelligence market. Moreover, China’s Decision Intelligence Market held the largest market share, and the Indian Decision Intelligence Market was the fastest-growing market in the Asia-Pacific region.

Decision Intelligence Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Decision Intelligence market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Decision Intelligence industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Decision Intelligence industry to benefit clients and increase the market sector. In recent years, the Decision Intelligence industry has offered some of the most significant advantages to the business landscape, empowering organizations to make informed decisions, optimize operations, enhance customer experiences, and gain competitive advantages. Major players in the Decision Intelligence Market, including IBM(US), Oracle (US), Google (US), Intel (US), Microsoft (US), TCS(INDIA), DOMO(US), Board International (Switzerland), Provenir (New Jersey), Pyramid Analytics (Netherlands) are attempting to increase market demand by investing in research and development operations.

IBM, an international leader in hybrid cloud, AI, and consulting solutions, develops system hardware and software while providing infrastructure, hosting, and consulting services. The company's core focus areas encompass analytics, artificial intelligence, automation, blockchain, cloud computing, IT infrastructure, IT management, cybersecurity, and software development. Additionally, IBM offers a range of services, including cloud solutions, networking, security, technology consulting, application services, business resilience, and technology support across various industries such as automotive, banking, electronics, energy, healthcare, insurance, manufacturing, retail, travel, and telecommunications. With a global presence spanning the Americas, Europe, the Middle East, Africa, and Asia-Pacific, IBM is headquartered in Armonk, New York, USA. In June 2023, IBM expanded its capabilities by acquiring Databand.ai, enhancing business control through flexible SaaS or self-hosted solutions with customization options.

Oracle Corp (Oracle) is a leading provider of enterprise cloud solutions, offering database and middleware software, application software, cloud infrastructure software, and hardware systems. The company delivers integrated cloud solutions, including Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS). Oracle also licenses on-premises software, provides updates, and offers related support services. Its solutions are marketed through independent software and hardware vendors, system integrators, and resellers. Oracle's on-premises offerings include hardware, servers, storage, networking, and industry-specific products, along with support and services. Operating across the Americas, Europe, the Middle East, and Asia-Pacific, Oracle is headquartered in Austin, Texas, USA. In September 2023, Oracle Cloud Infrastructure (OCI) launched a Generative AI service in collaboration with Cohere. This service enhances decision intelligence by automating business processes, improving decision-making, and enhancing customer experiences through large language models (LLMs). It focuses on optimizing end-to-end processes while prioritizing data security and privacy, reflecting Oracle's commitment to responsible AI deployment principles.

Key companies in the Decision Intelligence Market include

• IBM (US)


• Oracle (US)


• Google (US)


• Intel (US)


• Microsoft (US)


• TCS(INDIA)


• DOMO(US)


• Board International (Switzerland)


• Provenir (New Jersey)


• Pyramid Analytics (Netherlands)

Decision Intelligence Industry Developments

February 2024: IBM Cloud Pak for Data version 4.8 debuted with substantial improvements, including accelerated access to distributed data sources, minimized ETL requests, and enhanced data cataloging functionalities. These enhancements were designed to streamline data management processes, boost productivity, and facilitate more effective organizational decision-making through the platform's capabilities.

November 2023: Provenir collaborated with TBI Bank to implement decision intelligence into digital lending processes, enabling real-time credit decisions at scale.

Decision Intelligence Market Segmentation

Decision Intelligence Market Offering Outlook

• Platforms


• Solutions


• Services

Decision Intelligence Market Type Outlook

• Decision Automation


• Decision Augmentation


• Decision Support Systems

Decision Intelligence Market Business Function Outlook

• Marketing & Sales


• Finance & Accounting


• Human Resources


• Operations


• Research & Development

Decision Intelligence Market Verticals Outlook

• BFSI


• Retail and eCommerce


• Healthcare and Life Sciences


• Telecommunications


• Energy and Utilities


• Manufacturing


• Government


• Defense


• Others

Decision Intelligence Market Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America