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The Data Virtualization market has become a pivotal player in the realm of data management, exhibiting dynamic market dynamics driven by the increasing need for agile and efficient data integration solutions. Data Virtualization involves creating a unified, virtual view of disparate data sources without physically moving or replicating the data. Adopting this method is fast gaining popularity since businesses want to exploit the data assets for more informed decision-making, business intelligence, and analytics.
The Data Virtualization market is under intense competition between the long established players and new vendors fighting for market share. The big technology companies, such as Microsoft, IBM, and SAP, in their popular Data Virtualisation solutions provide the comprehensive data management services as part of their large data management portfolios. While the market players shift their focus to specific segments and sectors, offering end-to-end solutions, there are those who specialize in specific use cases and industry verticals. This diversity in the market goes beyond innovation to ensure that all organizations can find the best Data Virtualization solution which best suits their distinct needs.
Data virtualization solutions are becoming top picks for organizations which are undergoing the transition to data-driven decision making. Businesses acknowledge that they must transverse the organizational barriers, aggregate data from scattered sources, and offer a single picture for analytics and reporting. Data Virtualization allows organizations to accomplish these objectives without having to do the data movement or replication in a large scale which would instead reduce the time-to-insight and increase the agility of decision-making.
Data Virtualization technology becomes even more significant with the development of artificial intelligence (AI) and machine learning (ML). So immersive is the technology that it changes the way we do business. Organizations are able to leverage advanced analytics and predictive modeling because of the integrated and real-time data views. Thus, they are able to derive insights. The fact that such integration is particularly useful in sectors like finance, healthcare, and retail, where prompt and precise data-driven insights are essential for competitive advantage cannot be neglected.
Data management, in this case, consumer behavior has been modified by increased awareness on the need for data accessibility and agility owing to the fact that data virtuallyization is gaining popularity. The needs for self-service data access and analytics capabilities are influenced by this, hence cause vendors to offer their solutions with such user-friendly features and interfaces.
Regulatory concerns and data governance have become the critical elements, which contribute to the Data Virtualization market dynamics. As data privacy regulations become more stringent, organizations are compelled to ensure that their Data Virtualization solutions adhere to compliance standards and best practices. This includes implementing robust security measures, data masking, and auditing capabilities to safeguard sensitive information and maintain the trust of stakeholders.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Component, Deployment Mode, Organization Size, End-User, and Region |
Data Virtualization Market Highlights:
Data Virtualization Market Overview
The Data Virtualization Market size is projected to grow from USD 8.019 Billion in 2024 to USD 31.73 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.76% during the forecast period (2024 - 2032). Additionally, the market size for data virtualization was valued at USD 6.6 Billion in 2023.
A huge amount of data generation and IoT digitization, and advancement in traditional technologies are the key market drivers enhancing market growth.
Figure 1: Data Virtualization Market Size, 2022-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Virtualization Market Trends
Growing huge amount of data generation is driving the market growth
Market CAGR for data virtualization is being driven by the rising demand for huge amounts of data generation. There has been an increase in the quantity of data generated in businesses in the past few years for several reasons, including digitalization, IoT, and advancement in traditional technologies. Moreover, connected devices associated with the internet are one of the important factors in generating vast amounts of data. The data generated through these sources are stored in different formats at several factors in generating huge amounts of data. The data generated through these sources are stored in different formats at several physical locations, due to which rapid access to data has become a complicated process.
Furthermore, there is an expansion in multiple applications, such as cloud, Software as a Service (Saas), and IoT, which is contributing to the huge amount of data generated. Managing and integrating data from several sources is essential for real-time data availability. Moreover, data virtualization solutions provide benefits, such as improved data management, faster time-to-market, and improved data quality. These are critical drivers driving the overall growth of the data virtualization market.
Additionally, the amount of data produced throughout the last few years by several technologies, such as the Internet of Things (IoT) and data sources, is rising dramatically. This enormous data set presents both structured and unstructured data, and businesses are progressively choosing industry intelligence software with pioneering technology like artificial intelligence (AI). Visualization technologies offer high customization and specificity to comprehend complex data. Thus, driving the Data Virtualization market revenue.
Data Virtualization Market Segment Insights
Data Virtualization Component Insights
The global Data Virtualization market segmentation, based on components, includes standalone software, data integration solution, and application tool solution. The data integration solution segment dominated the market, accounting for the maximum market revenue due to maintaining and restricting internal cyber threats and risks, including data left, unauthorized access, and more. However, the services are anticipated to witness the fastest growth over the projected period. Data virtualization services mechanisms manage and secure accounts with system access beyond a standard used to protect the confidentiality of data servers.
Data Virtualization Deployment Mode Insights
The global Data Virtualization market segmentation, based on deployment mode, includes cloud and on-premises. The cloud segment is anticipated to grow significantly over the projected period because of its rising adoption among businesses due to growing scalability, enhanced security, improved compliance, and cost-saving features. Cloud technology is the current and advanced implementation of data virtualization. It offers enterprise growth through tiered views, delegable query implementation, and executing a data virtualization strategy that allows businesses to attain information fastest.
Figure 2: Data Virtualization Market, by Deployment Mode, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Virtualization Organization Size Insights
The global data virtualization segmentation, based on organization size, includes large enterprise and SMEs. The large enterprise segment is anticipated to register significant growth over the projected period due to rising investment in data virtualization by large enterprises. Large enterprises require this solution to access data from several departments easily. Additionally, large enterprises are increasingly adopting data virtualization techniques to manage and analyze a huge volume of data, which is anticipated to drive segment revenue.
Data Virtualization End-User Insights
The global Data Virtualization market segmentation, based on end-user, includes manufacturing, healthcare, BFSI, Research and Academia, Media and Entertainment, Retail and e-commerce, Government and defense, telecom and IT, and others. The BFSI category generated the most income. The amount of information has increased exponentially in the BFSI sector, and they are in a challenging position to succeed and exploit that data to digitize key operations. Data virtualization assists in decreasing and dealing with the complexity and poor quality of data by proficiently controlling and reading it and complying with the new regulations.
Data Virtualization Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Data Virtualization market will dominate this market, owing to increased demand for data integration software tools, generating plentiful opportunities. In addition, the increasing demand for cloud-based solutions will also boost market growth in this region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: DATA Virtualization MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Data Virtualization market accounts for the second-largest market share due to the increasing awareness of data management and data security among the businesses in the countries region. Further, the German Data Virtualization market held the largest market share, and the UK Data Virtualization market was the fastest-growing market in the European region.
The Asia-Pacific Data Virtualization Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the high demand for data virtualization solutions to manage the huge data. Moreover, China’s Data Virtualization market held the largest market share, and the Indian Data Virtualization market was the fastest-growing market in the Asia-Pacific region.
Data Virtualization Key Market Players & Competitive Insights
Leading market players are investing greatly in research and development to expand their product lines, which will help the Data Virtualization market, grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments containing new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Data Virtualization industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Data Virtualization industry to benefit clients and increase the market sector. In recent years, the Data Virtualization industry has offered some of the most significant advantages to data virtualization. Major players in the Data Virtualization market, including IBM Corporation (US), SAP SE (Germany), Dell Corportaion (US), Microsoft Corporation (US), VMware Inc. (US), Red Hat Inc. (US), Fujitsu Limited (Japan), Cisco Systems, Inc. (US), Citrix Systems, Inc. (US), Oracle Corporation, (America), and others, are attempting to rise market demand by investing in research and development operations.
Cisco Systems Inc. company believes that connecting is inherently inclusive. Every action company does and innovation it introduces serves its goal of enabling an inclusive future for everyone. The company will construct a bridge to bring you there if you can think of it. An industry-leading array of technological advancements is available from Cisco. The company supports safely tying up communities and industries through networking, security, collaboration, cloud management and more. Don’t merely look for work. Choose a passion, anything in which you have faith. The company has a special team culture that makes our job more fulfilling because of its common mission.
At Cisco, social responsibility is nothing new. It isn’t advertising. Since our establishment in 1984, it has had a beneficial influence on both our local communities and the environment. For Instance: In February 2022, Cisco and Rakuten joined hands to accelerate open RAN and Telco cloud markets. Cisco and Rakuten Symphony are collaborating to offer solutions that will help mobile operators compete more efficiently in the cloud era. The companies are working to address the industry’s huge transformation to reduce costs, improve agility and meet future technical and environmental sustainability necessities.
Oracle Corporation is an American international computer technology corporation, headquartered in Texas, Austin. The company sells enterprise software products like enterprise resource planning (ERP) software, human capital management (HCM) software, software, enterprise performance management (EPM) software, and supply chain management (SCM) software, as well as database software and technology.
For Instance: In March 2021, Oracle announced new features for Oracle Autonomous Data Warehouse, the first and only self-driving cloud data warehouse in the trade. Oracle’s modern cloud offering goes above and beyond other cloud offerings by converting cloud data warehousing from a multifaceted ecosystem of tools, tasks, and products that needs time, money, and skilled technical expertise to perform data transformation, loading, and cleansing. It offers business users, citizen data scientists, and analysts an innate drag-and-drop and point-and-click experience.
Key Companies in the Data Virtualization market include
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IBM Corporation (US)
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VMware Inc. (US)
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SAP SE (Germany)
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Fujitsu Limited (Japan)
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Dell Corporation (US)
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Microsoft Corporation (US)
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Red Hat Inc. (US)
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Cisco Systems, Inc. (US)
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Citrix Systems, Inc. (US)
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Oracle Corporation (America)
Data Virtualization Industry Developments
December 2021: At SAP .iO Fondary Banglore, AP SE announced the release of a new digital startup software aimed at the future of automobiles. A team of SAP specialists, partners, and clients in India selected five businesses to participate in the cohort.
January 2022: Integral Technology Solutions, a top Australian technology solution and digital experience company, started a strategic partnership with the market leader in data virtualization software Denodo. Integral’s collaboration with Denodo strengthens its capability to simplify multifaceted technology challenges for its customers, resulting in outstanding user experiences that boost employee and customer satisfaction.
Data Virtualization Market Segmentation
Data Virtualization Component Outlook
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Standalone Software
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Data Integration Solution
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Application Tool Solution
Data Virtualization Deployment Mode Outlook
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Cloud
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On-Premise
Data Virtualization Organization Siuze Outlook
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Large Enterprises
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Smaa-Medium Enterprises
Data Virtualization Distribution Channel Outlook
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Manufacturing
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Healthcare
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BFSI
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Research and Academia
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Media and Entertainment
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Retail and E-Commerce
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Governemnt and Defense
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Telecom and IT
Data Virtualization Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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