Data Discovery Market Share

Data Discovery Market Synopsis:

The data discovery market size is expected grow USD 112 Billion with a robust 4.5% CAGR during the forecast period 2022-2030.

Data discovery is a process that businesses can use as a framework to understand their data. It is frequently associated with business intelligence (BI) and helps to inform business decisions by getting together disparate data sources for being examined. Data discovery is the process of acquiring and analyzing data from many sources in order to detect trends and patterns in the data. It is utilized in the BFSI, telecommunications, and information technology (IT) industries, as well as in manufacturing, energy, utilities, retail, and other business verticals.

Software and services are the two main categories of data discovery. With the aid of the program, it is possible to compile and merge data from many sources in order to spot patterns and trends. Data preparation, data modeling, visual analysis, & advanced statistical analysis are the main features of data discovery software.

One of the main growth drivers for the worldwide data discovery market is the rising demand for the self-service data discovery or (SSDD) technologies. These technologies make it simple for business users to locate and analyze pertinent data without the aid of IT specialists. As a result, organizations of every size are using SSDD tools more frequently. Another significant element driving the expansion of the market is the emergence of big data. Organizations produce massive amounts of digital data every day, thus there is a better demand for effective ways to glean insightful information from this data. Data discovery solutions give businesses throughout the world an efficient means to accomplish this, and as a result, they are growing in popularity.

Market Segmentation:

The global data discovery market has been segmented based on component, deployment, organization size, functionality, application, and region.

By component, the global data discovery market has been divided into solution and services. The solution segment is further bifurcated into process, preserve, and present, identify, review, and analyze, and collect & produce. Additionally, the services segment is classified into professional and managed services.

Based on the deployment, the global market categorized into on-premises and on-cloud.

By organization size, the global data discovery market has been divided into small & medium enterprise and large enterprise.

Based on functionality, the market is segmented into visual data discovery, augmented data discovery, search-based data discovery, and self-service data preparation.

By application, the market is segmented into security & risk management, sales & marketing management, asset management, supply chain management, and others.

The global data discovery market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Regional Analysis:

The global data discovery market is projected to register arobust CAGR over the forecast period. The geographic analysis of the global data discovery market has been conductedfor North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

North America is expected to be the dominating region in terms of the adoption of data discovery solutions & services. The North American market has been segmented into the US, Canada, and Mexico. The US is expected to lead the country-level market, while Canada is projected to be the fastest-growing segment during the forecast period. The US market is expected to report the highest market share, owing to the factors such as demand for advanced data discovery solutions such as augmented and visual data discovery that utilizes artificial intelligence and big data analytics. Additionally, the North American market for data discovery solutions is expected to grow further due to the presence of several key players in the region, including such asIBM Corporation (US), Microsoft (US), Oracle (US), Salesforce.com, inc. (US), SAS Institute Inc. (US), Google (US), Amazon Web Services, Inc. (US), Thales (US), Cloudera, Inc. (US), Alteryx, Inc. (US), PKWARE, Inc. (US), Spirion, LLC. (US), Egnyte, Inc. (US), and Netwrix Corporation (US).

The Asia-Pacific is projected to grow at the fastestrate over the forecast period, with the regional market segmented into China, Japan, India, and the rest of Asia-Pacific. This growth is attributed to the rapid economic developments and increasing awareness for data-driven insights in major countries, including China, Japan, and India, and the fast pace of data generation.

Competitive Analysis:

The global data discovery markets  is witnessing high growth due to the rising demand to underst and unstructured data discovering sensitive data, classification of data, risk management & regulatory compliance, andothers. Major players have opted for partnerships, acquisitions, and product enhancement as their key organic growth strategies to enhance their positions in the market and cater to the rapidly changing demands of data-driven enterprises. Additionally, the companies are focusing on providing accurate data discovery with enhanced control over the data discovery process, easy-to-operate platform & data visualization tools, independent of the operating system of the computing system, monitor data in real-time, and several other benefits. These benefits are expected to boost the demand for data discovery solutions across the globe.

Impact of COVID19:

The global economy has reported several disruptions in the day-to-day business operations across industry verticals due to the outbreak of novel coronavirus globally. The enforcement of lockdown and other movement restrictions for several months to prevent the spread of deadly viruses has impacted the rapid transformation in the working culture. The adoption of data discovery solutions to trace and monitor the health of COVID-19 infected patients has helped healthcare, pharmaceuticals, and governing bodies across the globe to tackle and boost the process of decision-making during the pandemic situation.

Key Players:

• IBM Corporation (US)


• Microsoft (US)


• Oracle (US)


• Salesforce.com, inc. (US)


• SAS Institute Inc. (US)


• Google (US)


• Amazon Web Services, Inc. (US)


• Micro Focus (UK)


• Thales (US)


• Cloudera Inc. (US)


• Alteryx Inc. (US)


• PKWARE Inc. (US)


• Spirion LLC. (US)


• Egnyte Inc. (US)


• Netwrix Corporation (US)

Recent Developments

Microsoft had in May 2024 announced improvements to the Power BI platform, which included integration of new artificial intelligence-powered functionalities for telling data stories. This includes a "Storytelling Assistant” that proposes visuals and insights, as well as a “Live Q&A” feature that allows users to interact with data through natural language queries.

Google Cloud launched BigQuery Data Mesh in April 2024, aimed at simplifying the management of data in difficult cloud environments. This offering encourages decentralization by enabling business users to manage their data assets more independently while ensuring consistency and governance.

In March 2024, Amazon Web Services (AWS) revealed deeper connectivity between its Amazon Redshift enterprise data warehouse solution and its Amazon QuickSight data discovery service. By this means, querying and analyzing Redshift-stored information quickly becomes more streamlined within QuickSight’s software interface itself.

Looker, which is a Google-acquired data discovery and business analytics platform, released “Data Actions,” a new feature that allows users to trigger actions on external applications from Looker dashboards. Such methods simplify workflows and enable users to respond immediately based on insights gained from the information produced by reports.

Salesforce made further investments into the Einstein Analytics platform in January 2024, specifically addressing customer data analysis functionality. These features include enhanced customer segmentation capabilities and AI-powered customer journey mapping aimed at providing greater insight into businesses’ customers.

OneTrust LLC., a leading trust intelligence provider, unveiled additional connectors for the discovery of data, bringing the total number of out-of-the-box connectors it provides beyond two hundred (200). The purpose behind these connectors is to help organizations scan, classify, inventory, and fix various kinds of data, enhancing their capacity to manage it properly.

June 2022: Select Star officially partnered with dbt Labs. As of now, this has been one of the most important integrations for Select Star, having linked over fifteen thousand models and two hundred twenty-five thousand columns to date. Select Star was developed to assist firms in discovering required data that would enable them to make the most beneficial decisions. Therefore, both Select Star and Dbt Labs seek to empower analytics engineers to work with information better and keep accurate documentation so that business users and data analysts can trust their data completely.

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