In the wide world of the Data Center Colocation market, businesses have different positioning strategies for their market shares to create a strong presence and gain a competitive edge. One of the main strategies is differentiation where companies focus on the uniqueness of their colocation offerings in terms of features and services. This could be better security measures, energy efficiency or even specialized support services. The aim behind this is to attract customers who are looking for specific attributes and create an impression of added value, to foster customer loyalty.
Furthermore, cost leadership is one critical strategy used in the Data Center Colocation market. Companies aim to become the lowest-cost providers by optimizing operational efficiency, scaling up and managing costs well. This approach is particularly effective in attracting price-conscious customers while allowing the business to gain larger scale advantage. Companies that go with this kind of strategy want to be known as reliable and low-cost providers for any business looking for affordable collocation solutions.
Conversely, market segmentation is another major approach applied by firms operating in Data Center Colocation arena. Since there exist varied needs among distinct customer segments, businesses design their colocation services around these requirements. This entails targeted marketing efforts as well as sales activities plus coming up with tailor-made solutions to various industries. Market segmentation allows them to position themselves as experts in serving certain niches hence capturing diverse client bases hence increasing overall market share.
On top of that partnerships and collaborations are increasingly useful within Data Center Colocations communities.. In other words several companies realized it was beneficial joining forces together with other technology providers, cloud service providers or industry experts mainly focusing on improving their colocation offerings. These collaborative arrangements allow companies diversify their product portfolio across many sectors and take advantages from synergies between them.
Within data center colocations, effective branding and marketing are important in market share positioning strategies. Building a strong brand image is vital in achieving credibility and recognition. These companies spend much on marketing campaigns that exhibit their unique selling propositions as well as reliability plus success stories. Having a strong presence of the brand does not only attract new customers but also assures loyalty reinforcement thus contributing highly to market expansion.
Underlying continuous innovation is one of the most critical strategies employed within the Data Center Colocation industry. With rapid technology changes, businesses invest in research and development to make their colocation services more enhanced. This may require using such advanced technologies like edge computing, artificial intelligence or even sustainable practices. These innovative solutions do not only meet present business needs but also place companies at the top of competition attracting clients who appreciate cutting-edge and future-ready colocation services.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | The increasing volume of data from social media and Over-The-Top (OTT) platforms and because of their lower costs, |
Market Dynamics | Cloud data centers are becoming increasingly popular |
The Data Center Colocation Market is projected to grow from USD 68.44 Billion in 2024 to USD 175.523 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.49% during the forecast period (2024 - 2032). Additionally, The data center colocation market Size was valued at USD 59.83 Billion in 2023.
With the increasing volume of data from social media and Over-The-Top (OTT) platforms and because of their lower costs, cloud data centers are becoming increasingly popular. They are the key market drivers enhancing market growth.
Figure 1: Data Center Colocation Market Size, 2022-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data centers, which manage vital business applications, have become essential to contemporary business practices. Over time, IT infrastructure has become increasingly important for businesses that want to operate successfully. Cloud computing and colocation have become essential resources for many businesses that need to expand their IT capacity. The demand for data centers has risen over the past few years. Colocation data centers were a godsend for businesses that needed quick IT upscaling but lacked the knowledge or financial resources to do so. As a result, high ownership and maintenance costs for data centers, particularly for businesses that produce variable volumes of data, are anticipated to be a major factor in the market's growth. Data center colocation offers customers several advantages in addition to reducing capital expenditures. In addition to the price incurred for installing the necessary fiber cabling, research studies indicate that owning or building a data center facility may cost more than USD 300 per square foot. For SMEs, handling an entire data center facility in-house comes at a high cost, whereas large-scale organizations can easily cover this expense. Data center colocation is one such solution which supports SMEs with a workable and affordable alternative of renting data center space, which is expected to drive the market CAGR over the forecast period.
The demand for data centers and colocation services has increased due to the increasing volume of data coming from social media and Over-The-Top (OTT) platforms. Social media users are becoming increasingly active, resulting in an exponential increase in the amount of data generated by these platforms. For instance, monthly active Facebook users increased to roughly 2.74 billion in 2020 from 2.38 billion in 2019. The number of people using social media is predicted to increase even more in the upcoming years, which will increase demand for colocation facilities. The Covid-19 pandemic has also caused a rise in OTT and streaming service usage, which has increased data volumes and is expected to drive market growth.
There is a greater need for higher bandwidths and faster data processing due to the development of technologies like the Internet of Things (IoT), cloud computing, autonomous vehicles, and advanced robotics. Lower latency and faster network connectivity are necessary to use these technologies effectively. Colocation data centers are a good fit to meet these needs because the operators can place their facilities close to the users and thus provide better networking and storage services. Additionally, the development of 5G is anticipated to accelerate the deployment of colocation services because it will allow colocation providers to offer services in remote areas.
Because of their lower costs, cloud data centers are becoming increasingly popular, which is expected to restrain market expansion. Cloud services are becoming increasingly popular among smaller businesses because they are scalable, affordable, don't require an IT staff, and have lower overheads. Long-term cost savings and flexibility in terms of total server control are both provided by colocation facilities. Enterprises are choosing colocation services in large numbers because of these features. Thus, driving the data center colocation market revenue.
Based on type, the data center colocation market segmentation includes retail colocation and wholesale colocation. The retail colocation segment dominated the market, Businesses can rent a portion of a data center's space through retail colocation. Managing small amounts of data or when infrastructure is only required temporarily gives businesses flexibility. Due to their lower need for data storage than large organizations, small-scale organizations can benefit the most from it. Additionally, businesses that want to take advantage of colocation services but are on a tight budget should look into the retail type.
Based on deployment type, the data center colocation market segmentation includes cloud and on-premises. The cloud category generated the most income. Cloud deployment refers to using cloud computing services to manage and store data and applications. Cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) provide various services that can be accessed and managed online, including computing power, storage, and database services.
Figure 2: Data Center Colocation Market, by Deployment Type, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on End-User, the data center colocation market segmentation includes BFSI, IT and telecom, government and defense, and healthcare. The IT and telecom categories generated the most income. The growing number of mobile internet users and the industry's ongoing development of new software are responsible for this segment's high market share. The GSM Association (GSMA) estimates that 3.8 people connected to the mobile internet in 2019, an increase of 250 million users from 2018. Due to the growing use of smartphones with advanced features, this number will inevitably increase. In the meantime, the development of 5G is anticipated to further support the growth of the IT and telecom industries, generating significant amounts of data and propelling market expansion.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American data center colocation market area will dominate this market, Due to the significant presence of several major cloud service providers and the deployment of colocation data centers by SMEs throughout the region, the regional market is predicted to grow further at a significant CAGR from 2021 to 2028. Furthermore, rising e-commerce sales in the U.S. assist in expanding the local market. Retailers are heavily investing in their IT infrastructure for storing customer data, which can be used to identify customer buying patterns and product demands based on various categories, such as region, gender, and age group.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: DATA COLOCATION CENTER MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s data center colocation market accounts for the second-largest market share. The rising adoption of connected technologies, thanks to a cloud-friendly infrastructure and stringent data compliance regulations, is driving the need for interconnection hubs. Data centers are in high demand in the region to protect data and stop it from being shared across borders, which is good news for the market. Further, the German data center colocation market held the largest market share, and the UK data center colocation market was the fastest-growing market in the European region.
The Asia-Pacific Data Center Colocation Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the growing number of internet users in the area. The market’s growth is also aided by some of the area's biggest software companies and IT BPO outsourcing service providers. Additionally, as smart technology and appliances become more widely used, the volume of data generated has increased, forcing businesses from various industries to set up data centers. Moreover, China’s data center colocation market held the largest market share, and the Indian data center colocation market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the data center colocation market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The data center colocation industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the data center colocation industry to benefit clients and increase the market sector. The data center colocation industry has offered some of the most significant advantages in recent years. Major data center colocation market players, including Equinix Inc. (US), Fibernet Inc. (US), Keppel Data Center Pte Ltd. (Singapore), NTT Communications Corporation (Japan), AT&T Inc. (US), Cogent Communications (US), CoreSite Realty Corporation (US), Cyxtera Technologies Inc. (US), Digital Realty Trust Inc. (US), DuPont Fabros Technology Inc. (US), PhoenixNAP (US), Rahi Systems Inc (US) and others, are attempting to increase market demand by investing in research and development operations.
DuPont Fabros Technology Inc. (US), Often abbreviated as DuPont, the French-American industrialist and chemist Éleuthère Irénée du Pont de Nemours founded the multinational chemical company in 1802. The business began as a significant supplier of gunpowder and later played a significant role in the growth of Delaware. In the 20th century, DuPont produced a variety of polymers, including Vespel, neoprene, nylon, Corian, Teflon, Mylar, Kapton, Kevlar, Zemdrain, M5 fiber, Nomex, Tyvek, Sorona, Corfam, and Lycra. Its scientists also produced a variety of chemicals, most notably Freon (chlorofluorocarbons), for the refriger. Additionally, it produced synthetic paints and pigments like ChromaFlair.
Equinix is the world’s digital infrastructure company. We interconnect industry-leading organizations such as finance, manufacturing, retail, transportation, government, healthcare and education across a digital-first world. Business leaders harness our trusted platform to unite and interconnect sustainably and securely the foundational infrastructure that powers their success.
Founded in Silicon Valley in 1998 as a vendor-neutral multitenant data center provider where competing networks could securely connect and share data traffic, we chose a name that reflected our company’s focus on EQUality, Neutrality and Internet eXchange—Equinix. Through Platform Equinix® and our ecosystem of leading service providers, digital leaders fast-track competitive advantage across clouds, networking, storage, computing and software.
May 2022: The largest data center in Asia and the second largest in the world, located in Navi Mumbai, was officially opened by Yotta Infrastructure, a major player in the Indian real estate market.
January 2022: Together, Zadara Storage and Cyxtera's 62 are modifying the storage to help the system as a whole become more cost-effective and to lower operational risks.
Retail Colocation
Wholesale Colocation
Cloud
On-Premises
BFSI
IT and telecom
Government and defense
Healthcare
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
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