Data Broker Market

Rising penetration of IoT is leading to the generation of huge amounts of useful data for companies and is driving market growth

Market CAGR for data broker is being driven by the continuously rising penetration of IoT is leading to the generation of huge amounts of useful data for companies. The Internet of Things (IoT) is poised to become ubiquitous across all industries. The increasing prevalence of smartphones, coupled with a growing number of internet users and widespread adoption of social media platforms, is a key factor contributing to the anticipated growth of the market in the forthcoming years. According to the Internet and Television Association of the United States, the number of connected devices has seen exponential growth over the past eight years, projected to reach 50.1 billion by the end of 2020, up from 8.7 billion in 2012. Ericsson's report indicates that the number of IoT-connected devices that experienced significant growth in 2021, is expected to reach 500 million devices by the close of 2022.   As IoT technology gains broader acceptance, the production of data by devices is expected to increase exponentially in the coming years. This surge in data production is set to drive an even greater demand for data brokers. Cisco's report estimates that IoT devices will generate data valued at US$8 trillion by 2022, with 40 percent of the data generated in 2020 originating from sensors driven by IoT.As a result, it is anticipated that throughout the projection period, demand for the Data Broker Market will increase due to the continuously rising penetration of IoT is leading to the generation of huge amounts of useful data for companies. Thus, driving the Data Broker Market revenue.

The Global Data Broker Market Industry is poised for substantial growth, with projections indicating a market size of 629.4 USD Billion by 2035. This growth trajectory is supported by a compound annual growth rate (CAGR) of 9.87% from 2025 to 2035, reflecting the increasing reliance on data across various sectors. The market's expansion is driven by factors such as technological advancements, regulatory developments, and the growing demand for data-driven insights. As organizations continue to prioritize data in their operations, the data broker industry is likely to evolve, adapting to meet the changing needs of businesses and consumers alike.

The Global Data Broker Market Industry is witnessing the emergence of new market segments driven by the diversification of data sources and applications. Industries such as healthcare, finance, and e-commerce are increasingly relying on data brokers to access specialized datasets that cater to their unique needs. This diversification not only broadens the scope of data broker services but also enhances the overall market landscape. As organizations seek to leverage data for industry-specific insights, the demand for tailored data solutions is likely to grow, further propelling the market forward.

The Global Data Broker Market Industry is experiencing growth due to the expansion of digital marketing strategies across various sectors. Businesses are increasingly utilizing data brokers to enhance their marketing efforts through targeted advertising and customer engagement. The ability to access comprehensive consumer data allows companies to tailor their marketing campaigns effectively, leading to improved conversion rates and customer loyalty. As organizations recognize the importance of data in optimizing marketing strategies, the demand for data broker services is expected to rise. This trend is likely to contribute to the market's projected growth, reaching 629.4 USD Billion by 2035.

The Global Data Broker Market Industry experiences a surge in demand for data-driven insights as businesses increasingly rely on data analytics to inform strategic decisions. This trend is fueled by the need for personalized marketing, customer segmentation, and competitive analysis. In 2024, the market is projected to reach 223.4 USD Billion, reflecting a growing recognition of the value of data in driving business success. Companies are leveraging data brokers to access vast datasets, enabling them to gain a competitive edge. The emphasis on data-driven decision-making is likely to propel the industry forward, as organizations seek to harness the power of data for improved outcomes.

The Global Data Broker Market Industry is significantly influenced by evolving regulatory frameworks aimed at data privacy and protection. Governments worldwide are implementing stricter regulations, which compel data brokers to ensure compliance with laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations create a demand for transparent data practices and responsible data usage, thereby driving the need for data brokers who can navigate complex compliance landscapes. As organizations strive to adhere to these regulations, the market is expected to grow, with an emphasis on ethical data sourcing and management practices.

Technological advancements play a pivotal role in shaping the Global Data Broker Market Industry. Innovations in artificial intelligence, machine learning, and big data analytics are enhancing the capabilities of data brokers to process and analyze vast amounts of information efficiently. These technologies enable data brokers to offer more refined and actionable insights to their clients, thereby increasing their value proposition. As the industry evolves, the integration of advanced technologies is likely to drive market growth, with projections indicating a compound annual growth rate (CAGR) of 9.87% from 2025 to 2035. This growth reflects the increasing reliance on sophisticated data processing techniques.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Data Broker market in North America can be attributed to several key factors. In the United States, the practice of data brokerage, involving the acquisition, collection, sale, licensing, and exchange of individuals' data, remains largely unregulated. Prominent data brokerage firms are currently offering extensive datasets on U.S. individuals for sale, and existing U.S. laws provide little restriction on the sale of this data to various sectors, including insurance companies, law enforcement agencies, and foreign entities.

This data may be employed for activities that potentially infringe upon Americans' civil rights, pose risks to U.S. national security, and even jeopardize democracy. A suggested course of action involves the consideration of granting the executive branch the authority to implement export controls, thereby prohibiting potential data broker sales of sensitive information about U.S. citizens to foreign states and non-state entities closely affiliated with foreign intelligence and security services.

Additionally, the United States should incorporate data brokerage into comprehensive federal privacy legislation. This legislation would establish and enforce restrictions on the private collection, aggregation, sale, licensing, and sharing of data belonging to U.S. individuals. This includes placing limitations on the federal government's procurement of data broker data and enhancing the Federal Trade Commission's authority to investigate unfair and exploitative practices by data brokers.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: DATA BROKER MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Data Broker Market accounts for the second-largest market share In the Manufacturing sector, data brokers are employed to compile reports on various facets, including business performance, customer details, and market intelligence. Notably, the European Union's industrial production witnessed a substantial 8% rise in 2021 compared to 2020, followed by a continued upward trajectory with a 5% increase in 2022 compared to the preceding year. The EU's sold production value experienced a notable surge, escalating from €5,209 billion in 2021 to €6,179 billion in 2022, reflecting a noteworthy 19% increase.

This data-driven approach proves invaluable in facilitating informed decision-making for enhanced production planning and forecasting. Further, the German Data Broker Market held the largest market share, and the UK Data Broker Market was the fastest-growing market in the European region

The Asia-Pacific Data Broker Market is expected to grow at the fastest CAGR from 2023 to 2032. The utilization of banking services within the data broker market is poised for significant growth, propelled by the escalating demand for enhanced customer service and risk management. The increasing regulatory pressures imposed by governments globally are compelling banks to embrace advanced analytics tools, including Artificial Intelligence (AI) and Machine Learning (ML) solutions. These technologies play a crucial role in uncovering valuable insights.

Notably, in 2022, the Reserve Bank's Medium-term Strategy Framework 'Utkarsh 2.0' for the period 2023-2025, launched by the Governor, underscores the integral role of AI and ML-driven tools for data analysis and information creation. Moreover, China’s Data Broker Market held the largest market share, and the Indian Data Broker Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Data Broker market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Data Broker industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Data Broker industry to benefit clients and increase the market sector. In recent years, the Data Broker industry has offered some of the most significant advantages to the business landscape. Major players in the Data Broker Market, including Acxiom, Experian, Equifax, CoreLogic, TransUnion, Oracle, Lifelock, H.I.G. Capital, PeekYou, TowerData, Alibaba, Bloomberg, Datasift, FICO, RELX, Thomson Reuters, Wolters Kluver, Ignite Technologies, HG Data, IBM, Morningstar, Qlik, IHS Markit are attempting to increase market demand by investing in research and development operations.

Oracle Corp (Oracle) is a leading provider of enterprise-focused cloud solutions. The company delivers a range of services, including database and middleware software, application software, and cloud infrastructure software and hardware systems. Oracle's offerings encompass integrated cloud solutions such as Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS). Alongside providing licenses for on-premises new software and updates, Oracle offers support solutions. The company markets its solutions through independent software and hardware vendors, system integrators, and resellers. Oracle's on-premises portfolio includes hardware, servers, storage, networking, and industry-specific products, complemented by related support and services.

Operating globally, Oracle serves clients across the Americas, Europe, the Middle East, and Asia-Pacific, with its headquarters located in Austin, Texas, USA.

Bloomberg LP (Bloomberg) is a media company specializing in business and financial information and news. The company provides professional services through Bloomberg Professional Services, which includes offerings such as the Bloomberg Terminal and enterprise data management and integration services. These services cater to financial professionals, offering real-time data, extensive research, and analytics to support informed decision-making. Bloomberg's Industry Products, such as Bloomberg New Energy Finance, Bloomberg Government, Bloomberg Law, and Bloomberg Tax, enable clients to access information and analysis related to government, laws, regulations, and energy.

The company also delivers news through various channels, including digital, TV, mobile, radio, print, and live events. With operations spanning Latin America, North America, Europe, Asia, Africa, and Australia, Bloomberg is headquartered in New York, USA.