Global Curved Television Market Overview
Curved Television Market Size was estimated at 38.15 (USD Billion) in 2022. The Curved Television Market Industry is expected to grow from 42.55(USD Billion) in 2023 to 113.57 (USD Billion) by 2032. The Curved Television Market CAGR (growth rate) is expected to be around 11.52% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Curved Television Market Trends Highlighted
With the increasing innovations in display technology and the inclination of consumers towards an enhanced experience, the curved television market is undergoing a relative success. Towards this direction, the curved televisions are becoming a common choice in favor of the consumers. Few of these advantages are a wider viewing angle and less eye fatigue besides a better view of the movie. Further, as televisions with 4K and 8K resolutions become increasingly popular, turning even more customers into fans of beautiful, curved televisions.
Moreover, the inclusion of smart features such as PCs, control via voice, the availability of streaming services or gaming increases the interest in the curved televisions. The growth of the market is also supported by the fostering of home theater systems alongside the thirst for better audio-visual experience. As the trends go, occupants of houses will continue looking for means to create entertaining zones in their houses making curved televisions an attractive option as they tend to be the ultimate viewing modes.
The finding of the research and provided analysis also consists of explanation and evaluation of dynamics in curved television evolution as one of the growing trends being the use of OLED which is superior to the LCD by offering better contrast ratios, deeper blacks, and much wider color coverage. Furthermore, in- build development of AI and good application of ML can also improve or better the user experience by personalizing picture quality, sound enhancement and even recommending content. The convergence of these technologies is set to change the dynamics of the curved television market as well as create new avenues of growth.
Curved Television Market Drivers
Rising Demand for Immersive Viewing Experiences
The demand for curved televisions is on the rise due to the increasing popularity of streaming services and the growing amount of high-quality content available. These televisions provide a more immersive experience for viewers, as they offer a wider field of view, and reduce eye strain by reducing the amount of squinting required. The use of a curved television is especially beneficial for viewers of movies, sports and other types of media that require a high level of visual engagement.For these reasons, they are increasingly popular in homes and other commercial spaces.
Technological Advancements and Innovation
The Curved Television Market Industry is constantly evolving, with new technologies and innovations being introduced to enhance the viewing experience. For example, the development of OLED (organic light-emitting diode) technology has enabled the production of curved TVs with superior picture quality, wider color gamuts, and improved contrast ratios. Additionally, advancements in panel technology have led to the development of thinner and lighter curved TVs, making them more versatile and easier to install in various spaces.
Increasing Adoption of Smart Features
Smart TVs are becoming increasingly popular, and curved TVs are no exception. Curved TVs with built-in smart features offer a range of benefits, including access to streaming services, web browsing, and voice control. This makes curved TVs more convenient and user-friendly, especially for viewers who want to enjoy a seamless and connected entertainment experience.
Curved Television Market Segment Insights
Curved Television Market Screen Technology Insights
The Curved Television Market is segmented by Screen Technology (OLED, QLED, LCD, LED). OLED segment dominated the market in 2023 and is expected to continue with more than 40% market share until 2032 due to better picture quality and enhanced wide color gamut. QLED segment is expected to have the highest CAGR due to lower cost and improved performance than OLED. LCD segment is expected to lose its market share due to lower picture quality than OLED and QLED. LED segment is expected to have an almost consistent market share as it is well known for its low cost and high availability.The market size for OLED is expected to be around USD 32.5 billion until 2032 with a CAGR of 11.2%. The QLED market size is expected to be around USD 25.5 billion until 2032 with a CAGR of 13.5%. The market size for LCD, LED is expected to be around USD 18.5 billion, and USD 12.5 billion respectively until 2032 while having a CAGR of 8.5% for LCD and 7.5% for LED. Curved Television Market is driven by the increasing adoption of curved TVs, the launch of 4K and 8K resolutions, and lower cost of curved TVs. Availability of wide range of content in streaming services also increases the market.The Curved Television Market is expected to face a few challenges such as the increasing competition from flat TVs, slow adoption of 8K resolution, and a decline in economic growth in few parts of the world. However, the market is still expected to grow in the long run as the increasing adoption of streaming services.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Curved Television Market Display Type Insights
The Display Type segment of the Curved Television Market is bifurcated into Curved and Flat. Curved displays offer an immersive viewing experience with a wider field of view, reduced distortion, and improved color accuracy. This segment is expected to witness significant growth in the coming years due to the increasing popularity of home entertainment systems and the adoption of advanced display technologies. The Curved display type generated a revenue of USD 18.55 billion in 2023 and is estimated to reach USD 50.44 billion by 2032, exhibiting a CAGR of 12.24% during the forecast period.On the other hand, Flat displays remain a popular choice in the market due to their affordability and wider availability. This segment is projected to grow at a steady pace, reaching USD 63.13 billion by 2032. The increasing demand for larger screen sizes and higher resolution displays is driving the growth of both Curved and Flat display types in the Curved Television Market.
Curved Television Market Application Insights
The Curved Television Market segmentation by Application includes Home Entertainment, Commercial Display, and Gaming. The Home Entertainment segment is expected to hold the largest market share in 2023, owing to the increasing popularity of home entertainment systems and the growing demand for immersive viewing experiences. The Commercial Display segment is anticipated to witness significant growth in the coming years, driven by the rising adoption of curved displays in retail stores, corporate offices, and other commercial establishments.The Gaming segment is projected to expand at a substantial CAGR during the forecast period, attributed to the growing popularity of curved gaming monitors among gamers who seek an immersive and enhanced gaming experience.
Curved Television Market Screen Resolution Insights
The Curved Television Market is segmented by screen resolution into 4K, 8K, Full HD (1080p), and HD (720p). The 4K segment is expected to dominate the market in 2023, accounting for over 50% of the revenue. The 8K segment is expected to grow rapidly, with a CAGR of over 20% during the forecast period. The Full HD and HD segments are expected to decline gradually, as consumers increasingly opt for higher resolution displays. The increasing popularity of 4K content is driving the growth of the 4K segment. 4K TVs offer four times the resolution of Full HD TVs, resulting in a more immersive and realistic viewing experience.The growing availability of 4K content from streaming services and UHD Blu-ray players is also contributing to the growth of the 4K segment. The 8K segment is still in its early stages of development, but it is expected to grow rapidly in the coming years. 8K TVs offer even higher resolution than 4K TVs, resulting in an even more immersive and realistic viewing experience. The development of 8K content is also expected to contribute to the growth of the 8K segment. The Full HD and HD segments are expected to decline gradually, as consumers increasingly opt for higher resolution displays.However, these segments will still account for a significant portion of the Curved Television Market in 2023.
Curved Television Market Size Insights
The Curved Television Market is segmented based on size into Less than 50 inches, 51-60 inches, 61-70 inches, and Over 70 inches. Among these segments, the 51-60 inches segment held the largest market share in 2023. The large screen size provides an immersive viewing experience and is suitable for various applications, including home entertainment, gaming, and commercial displays. The Over 70 inches segment is expected to grow at the highest CAGR during the forecast period. As consumers seek larger and more immersive viewing experiences, the demand for ultra-large, curved televisions is increasing.This growth is driven by the expanding availability of high-quality content, the popularity of streaming services, and the adoption of advanced display technologies.
Curved Television Market Regional Insights
The regional segmentation of the Curved Television Market offers insights into the market's geographic presence and growth potential. North America, Europe, APAC, South America, and MEA constitute the key regional segments. North America holds a significant market share due to the high adoption of advanced technologies and the presence of major market players. Europe follows closely, driven by growing consumer demand for premium home entertainment experiences. APAC is expected to witness substantial growth over the forecast period, primarily driven by the rising disposable income and increasing urbanization in the region.South America and MEA present emerging opportunities for market expansion as these regions continue to develop their infrastructure and consumer electronics markets. This growth is driven by the increasing demand for immersive viewing experiences and advancements in display technologies.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Curved Television Market Key Players and Competitive Insights
Major players in Curved Television Market industry are continuously developing and launching innovative products to cater to the evolving demands of consumers. These leading Curved Television Market players are also investing heavily in research and development to stay ahead in the competition. The Curved Television Market development is driven by several factors, including increasing demand for immersive viewing experiences, technological advancements, and rising disposable income. Curved televisions offer a wider field of view, and a more immersive experience compared to traditional flat-screen TVs. The Curved Television Market Competitive Landscape is expected to remain competitive in the coming years, with new entrants and established players vying for market share.Samsung is a leading Curved Television Market player with a strong presence. The company offers a wide range of curved TVs, from entry-level models to high-end models with advanced features. Samsung's curved TVs are known for their excellent picture quality, immersive viewing experience, and sleek designs. The company is also actively involved in developing new technologies for curved TVs, such as quantum dot technology and microLED technology.LG is another major player in the Curved Television Market. The company offers a wide range of curved TVs, including OLED TVs, LCD TVs, and LED TVs. LG's curved TVs are known for their excellent picture quality, wide viewing angles, and smart TV features. The company is also actively involved in developing new technologies for curved TVs, such as OLED technology and nano cell technology.
Key Companies in the Curved Television Market Include
- Vizio
- Haier Group
- Sony Corporation
- Hisense Group
- Toshiba Corporation
- TCL Technology
- Skyworth
- LG Electronics
- Xiaomi Corporation
- Samsung Electronics
- Changhong Electric
- Panasonic Corporation
- Sharp Corporation
- Konka Group
- Philips
Curved Television Market Industry Developments
The curved television market is projected to grow significantly in the coming years, driven by factors such as increasing demand for immersive viewing experiences, technological advancements, and rising disposable income. In 2023, the market was valued at approximately USD 42.55 billion, and it is expected to reach USD 113.57 billion by 2032, exhibiting a CAGR of 11.52%.Recent developments in the market include the launch of new curved TVs with advanced features such as OLED displays, 8K resolution, and AI-powered image processing. Additionally, the growing popularity of streaming services and the increasing availability of 4K and 8K content are contributing to the demand for curved TVs. Key players in the market are focusing on product innovation and strategic partnerships to gain a competitive edge.
Curved Television Market Segmentation Insights
- Curved Television Market Screen Technology Outlook
- OLED
- QLED
- LCD
- LED
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- Curved Television Market Display Type Outlook
- Curved
- Flat
-
- Curved Television Market Application Outlook
- Home Entertainment
- Commercial Display
- Gaming
-
- Curved Television Market Screen Resolution Outlook
- 4K
- 8K
- Full HD (1080p)
- HD (720p)
-
- Curved Television Market Size Outlook
- Less than 50 inches
- 51-60 inches
- 61-70 inches
- Over 70 inches
-
- Curved Television Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
38.15(USD Billion) |
| Market Size 2023 |
42.55(USD Billion) |
| Market Size 2032 |
113.57(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
11.52% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Vizio, Haier Group, Sony Corporation, Hisense Group, Toshiba Corporation, TCL Technology, Skyworth, LG Electronics, Xiaomi Corporation, Samsung Electronics, Changhong Electric, Panasonic Corporation, Sharp Corporation, Konka Group, Philips |
| Segments Covered |
Screen Technology, Display Type, Application, Screen Resolution, Size, Regional |
| Key Market Opportunities |
·      Growing consumer demand ·      Technological advancements ·      Immersive viewing experience ·      Increased disposable income ·      Expanding ecommerce platform |
| Key Market Dynamics |
Growing consumer demand, Technological advancements, Increasing disposable income, Rise in e-commerce platforms, Expanding home entertainment market |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Curved Television Market is expected to be valued at 42.55 billion USD in 2023.
The Curved Television Market is expected to be valued at 113.57 billion USD in 2032.
The Curved Television Market is expected to grow at a CAGR of 11.52% from 2024 to 2032.
North America and Asia-Pacific are expected to contribute significantly to the growth of the Curved Television Market.
Key applications of Curved Televisions include home entertainment, gaming, and commercial displays.
Key competitors in the Curved Television Market include Samsung, LG, Sony, and TCL.
Key factors driving the growth of the Curved Television Market include increasing demand for immersive viewing experiences, advancements in display technology, and rising disposable income.
Challenges faced by the Curved Television Market include high production costs and competition from flat-screen TVs.
Opportunities for growth in the Curved Television Market include the development of new display technologies and the expansion of the market into emerging economies.
Key trends in the Curved Television Market include the increasing popularity of OLED and QLED displays, the adoption of smart TV features, and the growing demand for larger screen sizes.
