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Cultured Meat Market Share

ID: MRFR//10397-HCR | 128 Pages | Author: Pradeep Nandi| November 2024

In the rapidly evolving landscape of the cultured meat market, companies employ diverse market share positioning strategies to carve out a niche and gain prominence in the emerging industry. These strategies are essential for businesses seeking to establish themselves as leaders in the production of lab-grown meat alternatives.

Product differentiation is a key strategy in the cultured meat market. Companies focus on developing unique and appealing characteristics in their products to distinguish themselves from competitors. This may involve perfecting the taste, texture, and nutritional profile of cultured meat to closely mimic traditional animal-derived products. By offering a convincing alternative with distinct advantages such as sustainability, ethical production, and reduced environmental impact, companies can attract environmentally conscious and ethically minded consumers.

Pricing strategies play a crucial role in market share positioning within the cultured meat industry. Some companies opt for premium pricing, positioning their lab-grown meat as a high-quality, cutting-edge product. This appeals to consumers who are willing to pay a premium for sustainable and cruelty-free protein sources. On the other hand, other companies may adopt a more affordable pricing strategy, aiming to make cultured meat accessible to a broader consumer base. Striking a balance between affordability and perceived value is essential in influencing consumer preferences and gaining market share.

Distribution channels are a key consideration for cultured meat companies. Some may choose to partner with high-end restaurants, specialty grocery stores, or health food retailers to position their products as premium and exclusive. Others may focus on widespread distribution through mainstream supermarkets and online platforms to reach a larger audience. The choice of distribution channels impacts the accessibility of cultured meat products, influencing their visibility and market share.

Innovative marketing campaigns are crucial in establishing market share in the cultured meat industry. Companies leverage various channels, including social media, educational campaigns, and partnerships with environmental and animal welfare organizations, to create awareness and build a positive brand image. Transparent communication about the benefits of cultured meat, such as reduced greenhouse gas emissions and ethical production practices, can resonate with consumers and influence their purchasing decisions.

Strategic partnerships and collaborations are becoming increasingly prevalent in the cultured meat market. Companies may form alliances with chefs, culinary influencers, or prominent food brands to enhance the appeal of their products. Collaborations can lead to the development of unique cultured meat-based dishes and products, generating excitement and increasing market share through shared audiences and brand recognition.

Adaptability to changing consumer preferences and advancements in technology is critical in the cultured meat market. As consumers become more environmentally conscious and seek sustainable food options, companies that prioritize eco-friendly practices and emphasize the environmental benefits of cultured meat are likely to gain a competitive edge. Staying at the forefront of technological advancements in cell cultivation and production methods is also essential for maintaining a competitive position in the rapidly evolving industry.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 51.90% (2023-2032)

Global Cultured Meat Market Overview


Cultured Meat Market Size was valued at USD 0.22 Billion in 2023. The Cultured Meat industry is projected to grow from USD 0.33 Billion in 2024 to USD 9.47 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 51.90% during the forecast period (2024 - 2032). The expanding vegan population, scientific developments in the field of alternative proteins, and consumer attitudes towards animal welfare, are the key market drivers enhancing the market growth.


Cultured Meat Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cultured Meat Market Trends




  • The growing technological advancements in the alternative proteins space is driving the market growth




An international shift towards sustainable food systems is being sparked by the expanding technological developments in the field of alternative proteins. As the world's population and environmental impact continue to rise, there is an increasing need to find meat alternatives and other proteins. Global potential for the cultured meat business to flourish include increased attention on securing the meat supply and increased awareness of environmental sustainability.


According to projections, variables that will contribute to the spread of cultured meat include the rising number of vegans and consumer attitudes towards animal welfare. Though the market is still in its infancy, research and development are being done to enable the mass manufacturing of cultured meat. The main market players are concentrating on getting regulatory permits for marketing cultured meat products. In wealthy nations like the U.S., more federal investment for cellular agriculture will open up prospects for the demand for farm-raised beef to rise. The licencing and commercialization of cultivated meat will be significantly impacted by the backing of regulatory agencies and governments in some countries to push investment and money towards the sector of cultured meat.


The outlook of the meat business and the method meat is produced are expected to undergo significant change as a result of a number of factors, including money raised by influential players, rising meat demand, the introduction of novel products, and environmental protection awareness. Nevertheless, during the projection period, the market will continue to face hurdles from enduring technical manufacturing issues, the need for qualified labour and scientific expertise, and legislative constraints connected to the labelling of cultured meat. A fast-growing population and rising protein consumption have made technological advancements more necessary than ever in order to meet the world's protein needs in the following ten years. The global shortfall of meat supply will be lessened by changes in the technical environment brought on by the expanding population and rising meat demand.


The expansion of the worldwide cultured meat market is fueled by a number of advantages associated with it, such as its little impact on the environment, the elimination of the need to raise animals, and the reduction of public health hazards. Cultured meat is an alternate source of protein. Consumers are refocusing their attention on adopting a more nutrient-dense diet that emphasises a more sustainable lifestyle and relies less on animal proteins. Additionally, the main market for alternative proteins is people with allergies to animal-based proteins. Thus, driving the Cultured Meat market revenue.


Cultured Meat Market Segment Insights


Cultured Meat Source Insights


The Cultured Meat Market segmentation, based on Source, includes poultry, beef, seafood, pork, and duck. Poultry segment accounted for the largest revenue share in 2022. Over the past 50 years, chicken consumption has increased throughout North America. In the United States, about 8 billion chickens are killed each year for consumption, making it the most popular meat. Every year, more than 50 billion chickens are raised throughout the world. The expansion of the poultry industry is being aided by the increase in startups and new market players who are investing in cellular agriculture technology to create goods made from chicken.


Cultured Meat End Use Insights


The Cultured Meat Market segmentation, based on End Use, includes nuggets, burgers, meatballs, sausage, hot dogs, and others. Burgers segment dominated the Cultured Meat Market in 2022. Due to rising consumer demand for ethical and sustainable beef substitutes, the cultured burger market is predicted to rise. Burgers made from cultured meat may help the meat business have a smaller negative impact on the environment. Cultivated meat is being tested by a number of startups and major players, which is also anticipated to assist the segment's growth. Manufacturer of the first cultured meat hamburger in the world, Mosa Meat, announced a cooperation with animal nutrition company Nutreco in January 2020. Nutreco will supply Mosa Meat with a liquid nutrient-rich enough to generate meat.


Figure 1: Cultured Meat Market, by End Use, 2022 & 2032 (USD Billion)


Cultured Meat Market, by End Use, 2022 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cultured Meat Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Cultured Meat Market dominated this market in 2022 (45.80%). The rise is being supported by rising consumer demand for ethically produced meat and poultry products as well as the presence of important firms in the area. In order to create cultured meats in the area, several U.S.-based businesses, like Fork & Goode and BlueNalu, are progressively investing in cell-agriculture technologies. Further, the U.S. Cultured Meat market held the largest market share, and the Canada Cultured Meat market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: CULTURED MEAT MARKET SHARE BY REGION 2022 (USD Billion)


CULTURED MEAT MARKET SHARE BY REGION 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Cultured Meat market accounted for the healthy market share in 2022. The increase in investments in seafood produced in laboratories is fueling regional market expansion. Additionally, the development of the cultured meat business is being supported by positive government measures in nations like the UK and France. Further, the German Cultured Meat market held the largest market share, and the U.K Cultured Meat market was the fastest growing market in the European region


The Asia Pacific Cultured Meat market is expected to register significant growth from 2023 to 2032. The market is expanding as a result of elements like regionally rising disposable income and consistent meat consumption. The Food and Agricultural Organisation (FAO) reports that per capita beef consumption increased in the Asia Pacific area in 2021. Moreover, China’s Cultured Meat market held the largest market share, and the Indian Cultured Meat market was the fastest growing market in the Asia-Pacific region.


Cultured Meat Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cultured Meat market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Cultured Meat industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Cultured Meat industry to benefit clients and increase the market sector. In recent years, the Cultured Meat industry has offered some of the most significant advantages to medicine. Major players in the Cultured Meat market, including Aleph Farms, Avant Meats Company Limited, Biftek INC, Mosa Meat, BlueNalu, Inc., BioFood Systems Ltd, WildType, New Age Eats, Shiok Meats Pte Ltd, SuperMeat, Meatable, Finless Foods, Inc., Fork & Good, Inc., Future Meat Technologies Ltd, UPSIDE Foods, and Mission Barns, are attempting to increase market demand by investing in research and development operations.


The goal of Aleph Farms' food technology business is to enhance the sustainability, food security, and animal welfare of food systems. For its contributions to climate leadership, including a net zero commitment, the company used cellular agriculture technology to introduce the cultivated thin-cut steak, cultivated ribeye steak, and cultivated collagen, grown from the non-modified cells of a premium Angus cow, enabling consumers to receive a clean and healthy beef. Aleph Farms received USD 100.0 million in a Series B fundraising round in July 2021. The money will be put to use expanding operations and manufacturing.


The owner of a cellular aquaculture business, BlueNalu, aims to offer fish dishes and goods that are nutritious, secure, and delectable. Restaurants can now serve high-quality, safe seafood that is free of plastics, pathogens, toxins, and other contaminants thanks to the company's products, which are made directly from fish cells and fish tissue and assembled into fresh and frozen seafood products after being placed into culture media for proliferation. In order to complete the construction of its commercial pilot facility for producing cell-based seafood in 2021, BlueNalu, Inc. (U.S.) raised USD 60.0 million.


Key Companies in the Cultured Meat market include



  • Aleph Farms

  • Avant Meats Company Limited

  • Biftek INC, Mosa Meat

  • BlueNalu, Inc.

  • BioFood Systems Ltd

  • WildType

  • New Age Eats

  • Shiok Meats Pte Ltd

  • SuperMeat

  • Meatable

  • Finless Foods, Inc.

  • Fork & Good, Inc.

  • Future Meat Technologies Ltd

  • UPSIDE Foods

  • Mission Barns


Cultured Meat Industry Developments


December 2020 Eat Just was given permission by the Singapore Food Agency (SFA) to sell chicken that was raised in Singapore.


April 2022 In a Series C fundraising round, Upside Foods (U.S.) received $400 million. This money will be used to construct a plant on a commercial scale, educate consumers, and create a reliable and affordable supply chain infrastructure for cell feed (media) and other inputs.


February 2019 In an effort to meet the demands of the world's expanding population and rising food demand, a number of Israeli start-up businesses have joined a small number of businesses worldwide.


Cultured Meat Market Segmentation


Cultured Meat Source Outlook



  • Poultry

  • Beef

  • Seafood

  • Pork

  • Duck


Cultured Meat End Use Outlook



  • Nuggets

  • Burgers

  • Meatballs

  • Sausage

  • Hot dogs

  • Others (pet food, and foie gras)


Cultured Meat Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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